...Lord Ashcroft International Business School (LAIBS) MA Marketing & Innovation Ford Focus Electric – The Future of Transportation Model Title: Marketing Design and Innovation Module Code: MOD001223 SID: 1236789 Academic Year: 2013/14 Semester: 1 1 Ford Focus Electric – The Future of Transportation SID-1236789 Cambridge Attempt 1 ANGLIA RUSKIN UNIVERSITY Assignment Coversheet Student Number: 1236789/1 FACULTY Lord Ashcroft International Business School ASSIGNMENT DETAILS Module Code / Occ / Year MOD001223 / C-1 / 2013/4 Module Title Marketing Design Innovation Module Element 010 - ASSIGNMENT 2000 WORDS To be marked by Submission date (by 5p.m.) 06/01/2014 Submission of this assignment agrees to the following: I understand that the piece of work submitted will be considered as the final and complete version of my assignment of which I am otherwise the sole author. I understand both the meaning and consequences of plagiarism and that my work has been appropriately attributed unless otherwise stated. I have not knowingly allowed another to copy my work. Mitigation – you have 5 working days after the deadline to submit a claim for mitigating circumstances. If there are matters or circumstances which have had a serious adverse effect on your performance in any assessment, you are advised to seek advice from a Student Adviser. Forms are available from the iCentre. WORD COUNT Disk included (tick) ASSESSMENT...
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...tradition and washed the feet of two young women and two Muslims on Holy Thursday. 7.) Whenever he cheered for his favorite soccer team, San Lorenzo de Almagro. 8.) When he consistently spread a message of acceptance and love through his interviews. 9.) Everytime he prayed with sick men and women. 10.) When he wasn’t afraid to get a little bit silly. 11.) When he refused to send away a small child who run up onto the stage at the Vatican to be close to him. 12.) When he met with Pope Benedict XVI and called him his “brother”. 13.) When 3 million people showed up to hear Pope Francis say mass in Rio de Janeiro at the end of the World Youth Day celebrations. 14.) When he took this amazing selfie. 15.) When he revealed his somewhat electic past. 16.) Everytime he met a young children. 17.) When he made a habit of cold-calling men and women who sent him letters and talking to them. 18.) Each and everytime he was approachable and adorable when interacting with the faithful. 19.) When he inspired men and women all over the world, regardless of their faith. Minneth Isabel C. Zorilla FCL2 BS TOURISM Pope...
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...CollegesScholarships home / study / business / economics / questions and answers / the demand in japan for gasoline is inelastic and ... Question The demand in Japan for gasoline is inelastic and therefore not very sensitive to market prices. Given that, describe the effect of each of the following on the quantity demanded or the demand for gasoline in Japan. Indicate whether the effect of each is an upward or downward movement along a given demand curve or instead involves an outward or inward shift in the demand curve for gasoline. Explain your answers. a. A sharp increase in the average price of gasoline in Japan.b. A sharp rise in the price of automobiles in Japan.c. A fall in the price of public transportation in Japan.d. A fall in the price of electic powered cars in Japan. Comment Comments Expert Answer Suresh Reddy Suresh Reddy answered this 1 hour later Was this answer helpful? 1 0 2,447 answers Suresh Reddy 2,447 answers Top Subjects: Operations Management, Finance, Computer Science Solution : The price elasticity of demand is defined as the percentage change in quantity demanded divided by...
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...development theories of FDI also discussed the motivation of FDI flows. JEL Classification : F21, F23. Key words: FDI theories, macro-level FDI theories, Micro-level FDI theories, DevelopmentFDI theories.The Foreign Direct Investment (FDI) theories can be classified broadly into twocategories. One is at the macro level and the other is at the micro level. Again at the macro-level, we have capital market theory, Dynamic macroeconomic theory, FDI theories based onexchange rates, FDI theories based on economic geography, gravity approach to FDI and FDItheories based on institutional analysis. At the micro-level, we have the theories likeExistence of firm specific advantages (Hymer), FDI and oligopolistic markets, Theory ofinternalization, and Electic FDI theory (John Dunning). Recently another type of FDIcategories discussed by the economists is the development theories which combine both themicro level and macro-level FDI theories. The development theories are Life cycle theory,Japanese FDI theories and five stage theories (John Dunning). What are the factors thatattract FDI, why the firms prefer to invest abroad and how they make entry to the foreigncountries etc. are tried to be answer these theories. Here an attempt has been made to discussthe FDI theories.The paper has been split into five...
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...Sherrah Adderley Ms. Marjorie Downie Eng 300 October 16, 2012 Should the government invest in solar energy? The impact of high crude prices on the economy has always been negative, resulting in high energy cost. Many Bahamians continue to struggle to keep their lights on due to the constant increases in surcharge on electric bills by The Bahamas electricity Corporation (BEC) .To reduce this energy load, the government should invest in renewable energy such as solar energy. Solar power is one way we can explore renewable energy. Maybe Bahamians are reluctant to explore renewable energy because of perceived difficulty or cost. The government should invest in solar power because; it reduces cost, environmental safe and may create jobs.(smith) Solar energy reduces cost. Since solar energy is hundred percent free it means that it can reduce the energy loads such as lowering electricity bills by the use of solar panels, solar lights and other solar products. Solar panel is cost effective as it requires no maintenance. (Van) Once installed, there are no recurring costs involved and money can be saved in the long run. Solar lights are easy to install. This is because there are a few wiring issues and little need to ever dig supporting trenches. Many Bahamians argue that it is misleading to say that solar energy is free However, the price of solar energy is found in the expense of the technology and other factors involved in extracting it and transforming it into...
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...The Future of Motorcycles and ATV’s I decided to write my research paper on today’s new alternate powered motorcycles and ATV’s. I have been riding and racing sense I was 8 years old. I have seen a lot of changes with motorcycles and ATV’s over the years. I started out riding two-stroke motorcycles, then four-strokes and now I’m told that electric motorcycles will be on the tracks in the not too distant future. Every year I enjoy taking annual trips to Colorado and Oklahoma. It’s refreshing to get off the motocross track and enjoy riding some very fun OHV trails. My favorite part about riding trails is seeing all the beautiful scenery. But it seems every time I go trail riding, my group and I get yelled at by someone claiming that “were are destroying their trails” and that “were just making noise.” It irritates me that there are riders out there that don’t follow the trail rules, but I am not one of them. We stay on the trail, we are respectful, our bikes and ATV’s are under the required decibels and we love the land we ride on just as much as they do. I’m glad to see our sport is getting a lot better about being more environmentally friendly with advances When I first got involved with the sport of motocross in 1997, you had two different types of dirt bikes and ATV’s to choose from, the two-stroke or the four-stroke engine. The two-stroke motorcycles dominated the motocross classes because of their high performance and lightweight motors. Unfortunately, these...
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...Case Write-up Red Lobster Customer Analysis Red Lobster is flavored by those who desire to use the meal occasion as an opportunity to connect with family, friends, colleagues and clients, , not as it assumed that customers are there for affordable seafood. Customers who come to Red Lobster are classified as 5 different people. The most common one is Indulgents, then Experientials, Traditionalists, Eclectics, Fruguals. Experientials are more frequent to come and spend more money per meal than the other four. In addition, Eclectics are more likely to take wine during meal, wine which is the most profitable part of sales. Profit from each kind of Customers are calculated by: [Average spend per meal * (1- percent alcohol) * 81% + Average spend per meal * percent alcohol * 67%]* Annual meals per customer (See Exhibit 1) Obviously, Experiential customers are most profitable. In addition, 2000 Experientials = 215303 > 1000 Indulgents and 1000 Eclectices = 147610. Company Analysis First, In 2004, Red Lobster is rated as excellent by 64 percent of its guests. This number goes up to 78% by 2010. Second, from the survey done by Copernicus, it shows that, compared to other sea food restaurants, Red Lobster best in non-seafood items and price. However, the most important ones, such as freshness, cleanliness and quality of seafood, Red Lobster did worse than other restaurants by 16%, 5% and 14%. Red Lobster is seemed as low end places by customers. Third, Red...
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...Aperture Theory And The Equivalence Theorem Adriaan J. Booysen, Member, IEEE Grintek Avitronics, P 0 Box 8492, Centurion, 0046 I. INTRODUCTION The equivalence theorem [I] provides an elegant method for analysing electromagnetic radiation and scattering from structnres. A specific class of problems is where a source is enclosed within a structure which forms a cavity with an aperture, as depicted in Figure 1. From a radiation point of view, the fields wilhi the cavity are not of any rcal interest, only thc 'external' fields radiated from the apermre. If the field distribution in the aperture is known (even if only approximately),this n priori knowledge can be exploited to limit calculations to the 'external' part of the problem This technique is commonly referred to as 'aperture theory' and is discussed in many antenna textbooks, e.g. [2]. This paper deals with the methods in which the equivalent apermre current densities are incorporated into the surface equivalence theorem. It will be shown that the application of image theory to problems involving radiation hom apertures in half-spaceis incorrect and that the conventional formulation of apelture theory violates a basic condition of the equivalence principle. A new apermre theory formulation is presented. The method is very simple to implement and will be shown to be exact in as far as the exact aperture fields are known. II. THE SURFACE EQUIVALENCE THEOREM REVISITED Consider Love's external equivalence as discussed...
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...Social work Theory Essay Introduction This essay will explain how Social work is about dealing with various problems within society and how Social work theories provide a framework which enable Social work practice find an effective solution to the issue at hand. It will explain how Social work theory draws on linking those theories and putting it into practice and that the relationship between the two aspects are imperative. The interrelationships between Theory and Practice. Social work is about dealing with society and the issues they have in their daily life. Society is complex and therefore having theories to work with can empower the Social worker as much as a client. The theories shape the course of action taken or the practice. Theories are described in Payne (2014) as generalized ideas that can describe our knowledge of situations and the world in which we live in an organised manner (p.3). Specifically in relation to social work theory, Payne (p.5) simply states it helps us do or understand social work. Nash, Munford & O’Donoghue describe how theory informs practice which in turn informs theory in action and describes it as a ‘map’ (p.15). Without being able to understand Social work, let alone do it in practice you would not assist the client and therefore is a key piece within the jigsaw of Social work. According to Payne (p.9) there are four different ways to approach theory; Perspectives which allows you to look at situations from different points...
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...At a time when lide has rerely benn tougher for manufacturers in the developed world, miele’s strategy for survival is to break almost all the rules. The german company, a global leader in high-quality domestic appliances such as washing machines and vacum cleaners, is renowned for its exavting manufacturing standards and its refusal to move down-market and compete on price. Miele bases nearly all its manufacturing in high-cost Germany and is self-sufficient to a high degree. Rather than outsource to low-cost supliers, it makes 4m electric motors ayear (enough for all its products) in its own plant near cologne. Which it says is essential to maintain its quality standards. Sales last year werw E2.2bn (L1.5bn) The approach commands respect among miele,s industry peers. ‘it is the Rolls-Royece of the industry, with a fantastic position at the top end,’ says Andrea Guerra, chief executive of Merloni, the italian white goods maker. But the domestiic appliance sector is one of europe’s most competitive and inevitably questions are being asked about how long miele can stick to what many see as its old-dashioned ways, before succumbing to lower-costt rivals. In fact, whether miele survives in its current form over the next decade will be an important test case for the whole of european manufacturing. The company sells appliances ranging from dishwashers to coffee machines, most commanding a price premium of up to 70 per cent over the competitors’ wares. It spends 12 per cent of its...
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...Q1. What is ForeignDirect Investment ( FDI)? What are the Theories of FDI? What Are the pons & cons , Cost/ benefitr fro the cost country n home country? Answer: Foreign Direct Investment: FDI occurs when a frim invest directly in facilities to produce or market product in a foreign country. The Theories of FDI: Theroies of FDI may be classified under the following------ 1. Production or product Cycle Theory of Vernon 2. The theory of Exchange Rate on Imperfect Capital Market 3. The Internalisation Theory 4. The Eclectic Paradigm of Dunning Production or product Cycle Theory of Vernon Production or product theory developed by Vernob in 1966 was used to explain certain types of FDI. He believes that there are four stage of production cycle— * Innivation * Growth * Maturity * Decline. Vernon’s production life-cycle suggest that frims undertake FDI at particular stage in the life cycle of products they have developed or produced. However, Vernon’s theory does not adresss the issue of whether FDI is more efficient than exporting or licensing for expanding abroad. The theory of Exchange Rate on Imperfect Capital Market: This is another theory which tried to explain FDI. Initially the foreign exchange risk has been analyzed from the perspective of international trade. However, currency risk rate theory cannot explain simultaneous foreign direct investment between countries with different currencies. The sustainers argue that...
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...DREXEL UNIVERSITY Thermal Systems Design MEM 440 Design Project Group 1: Alexandria Ruggeri & Yong Peng Zhou 9/1/2012 Table of Contents Executive Summary ...................................................................................................................................... 3 System Definition and Problem Definition.................................................................................................. 4 Results .......................................................................................................................................................... 6 Discussion and Conclusion ........................................................................................................................... 9 References .................................................................................................................................................. 10 Appendix A ................................................................................................................................................. 11 2 Executive Summary In order to design a good system for heat recovery from exhaust air, optimization on cost and performance is the most important. To maximize the performance and reduce the heat cost and annual cost on the recovery system, heat exchangers are the main part for the optimization. The use of the Newton‐Raphson method is the most effective way to find the ...
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...1.1 INTRODUCTION There are theoretical literatures which predict the proportion of a firm's sales that is exported, i.e. a firm's export intensity. Mostly, exporting is merely regarded as an interim stage in the development of a company, preceding foreign direct investment or, in some cases, licensing and foreign direct investment. Consequently, theoretical contributions are primarily concerned with the relationship between exporting and foreign direct investment and the optimal timing for switching between these alternative market entry strategies. In contrast, there are a large number of empirical studies which investigate various determinants of export intensity. The majority of the past research, however, is recognized to be of an electic nature (Bilkey, 1978) and judged to suffer from methodological flaws (Reid, 1980). Exports have been growing much faster than GDP in most countries. For some developing countries, exports are indeed the main element of production, apart from some agricultural sector and from basic services. The aim of this paper is to explain the determinants of firms export and to combine them into a coherent econometric model. The parameters of this model are subsequently estimated for a sample of large scale Electronics companies. The Electronics Industry in India took off around 1965 with an orientation towards space and defense technologies. The period between 1984 and 1990 was the golden period for electronics during which the industry witnessed...
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...“They’re not crayons, they’re entertainment sticks” * Crayola has always been a color company. Initially formed as a partnership in 1885 when cousins Edwin Binney and Harold Smith took over Edwin’s father’s pigment business. Binney & Smith incorporated in 1902 and in 1963 the corporation became a publicity-traded company under the symbol BYS. Now, more than 120 years later Crayola has grown and with color, creativity, learning, fun and a lot of new products. Marketing Analysis 1) Company’s corporate name The corporate name is “Crayola LLC”. On January 1, 2007, the "Binney & Smith" name was retired and they started using the “Crayola LLC” corporate name, since it was the company's well-known brand. This name and brand is in use in more than 80 countries and had 99% name recognition in U.S. consumer households. 2) Company’s corporate headquarters Crayola has called Easton, Pennsylvania its home since the early 1900s. Today, the company’s world headquarters and major manufacturing facilities are located there. The location is: 1100 Church Lane Easton, Pennsylvania 18044-0431 They also have manufacturing facilities in: • Bathlehem, Pennsylvania • Mexico City, Mexico And International Sales and Marketing Facilities in: • Canada • Engalnd • Australia • France • Mexico • Italy • Spain 3) Parent company In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played...
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...l0 TheIlawthorne Dxoeriments Frederick J. Roethlisberger The.e seemsto be d dsunpiion today thar se oeed d conpler ser ofideas to handle lhe codpler problens of this conplex worLd in which we l1ve. we 4sume th!! a bic !.oblen needs a bis id€ai a conplex problem needsa conplex idea for ift slution. As a r*ult, ou thinkins tends !o becone nore dd more rormous a.d huddled. Nowhere is dris noie he rhm in nattes ofhunan behavior.l. seemsto ne thar the road back to saniry-,nd here is vhere ny ey Fi ofilsracd.r frar we cm make t. ln tnowing wery clearlr the cla$ of Flenomena ro which our ides dd nelhods relatc. Now, this is deFly a way of saling, 'Do not use a sas d a hanner." A sa{ is a usetul loolpre, cisely because ir is linited md de. sigred for a certain purpoF. Do no! cnici4 the usetulnes ofa saw be.ase it dos lor make a good hannei . . . It n my sinple thsls that a hlman prcblen requnes a humd solurion. Inst, we have to leam torecocnize a hunan 1. In ]Evins a few shple dd clear ideas problen when we seeoner ed, scond, aboutthe xorld in which re live. upon rccognizbg ir, we have to lea6 to 2. In conpliatins our ideas, nor in a deal with it as such md not d if it yerc Yatuun, bD! only in Elerence ro somethins else. Too oft€n at lhe verbai thinss we can obsere, see,feel, hear, lerel se talk sl,bly about rhe inportmcc a touc!. Let u not eeftralize flon verbal denniti.$i ler !s know in lao of the huhm {actor dd too seldon at the concrcre level or behavior do we rec. {hat...
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