...Case Study Analysis on an Entrepreneur and their company strategy.h Introduction to Enterprise and Entrepreneurship (ENTE 1521) Rebecca Jade Inglis P14145784 Thursday – 14:00 – 15:00 David Stringer ENTE 1521 ASSIGNMENT 1 Criteria 2014/15 TITLE: Case Study Analysis on an Entrepreneur and their company strategy Student Number:……………………………………………………. Tutor Marking……………………………………………………….. Please note: You will LOSE 5% if you do not include this criteria sheet CRITERIA | ANY COMMENTS | MARK | Executive Summary. 5% | | | Company Profiles 20% | | | Entrepreneurs Profiles, and how did they set up.Evidence of research25% | | | Personality Trait Analysis.Evidence of research30% | | | Management Behaviours 10% | | | 7. Correct format as outlined in module guide; eg correct referencing, free from errors etc………………10% | | | Less Penalties TOTAL MARKS | | Executive Summary This report has looked at Michelle Mone’s timeline of life showing how she has grown in successfulness and wealth from being brought up in a poor and troubled family and being raised with very little to blossoming into a victorious entrepreneur who is now worth millions of pounds. This report has shown how Michelle Mone’s personality links in with the ‘Big Five Personality Traits’ showing supporting examples of the relationship between Michelle and these entrepreneurial traits. The research which I...
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...Case Studies Engineering Subject Centre Case Studies: Four Mini Case Studies in Entrepreneurship February 2006 Authorship These case studies were commissioned by the Engineering Subject Centre and were written by: · Liz Read, Development Manager for Enterprise and Entrepreneurship (Students) at Coventry University Edited by Engineering Subject Centre staff. Published by The Higher Education Academy Engineering Subject Centre ISBN 9781904804437 © 2006 The Higher Education Academy Engineering Subject Centre Contents Foreword...................................................................................................5 1 Bowzo: a Case Study in Engineering Entrepreneurship ...............6 2 Daniel Platt Limited: A Case Study in Engineering Entrepreneurship .....................................................................................9 3 Hidden Nation: A Case Study in Engineering Entrepreneurship11 4 The Narrow Car Company...............................................................14 Engineering Subject Centre Four Mini Case Studies in Entrepreneurship 3 Foreword The four case studies that follow each have a number of common features. They each illustrate the birth of an idea and show how that idea can be realised into a marketable product. Each case study deals with engineering design and development issues and each highlights the importance of developing sound marketing strategies including market ...
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...Inept, and Controversial, he urges the importance of history’s villains, and those with controversial reputations, in modern society. Eight case studies are used to show how controversial figures in public memory (ranging from Benedict Arnold to Henry Ford to Fatty Arbuckle) acquired difficult reputations and the effects that those reputations had on the American people. In Fine’s introduction, he makes a case for the relevance of figures with difficult reputations. American society has a tendency to focus on reputational heroes such as George Washington and Abraham Lincoln who represent the center of American morality. Fine argues that those with difficult reputations are just as important because they represent the boundaries of morality. Portrayals of these figures as villains are thus examples for the people of what is morally unacceptable in American society. Fine then explains the importance of reputational entrepreneurs in the construction of reputations. He defines reputational entrepreneurs as those who help construct reputations in ways that benefit their own agendas. In the case of morality, reputational entrepreneurs can benefit society by constructing negative reputations for those whose actions are immoral. However, as shown in Chapter 7’s demonstration of literary circles in New York in the mid-1800s, reputational entrepreneurs can be solely self-interested and portray reputations in ways to benefit themselves even if they are false or don’t benefit anyone else...
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...Case Study: Snapple Steals Share I. Introduction This case study scans the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s main concern is to come up with strategies that will drive operational excellence and high performance in the operation of the business. His decisions are very critical to the success or failure of the business. He is also responsible for turning such decisions into actions. II. Objective The primary objective of the study is to identify the major problem and articulate a solution that resolves the issues. III. Problem/Issue Analysis Snapple come up with a decision whether to change its strategies to keep on competitive in the ready-to-drink market and how they supposed to do these strategies with all the pressure that goes with it. IV. Alternative Courses of Actions (ACAs) The courses of actions presented in this case are made possible to address the problems and issues, these are as follows: Course of Action No. 1 Expand the company Advantages • The primary benefit of business expansion is the ability to attract, retain, and gain new customers. • Expanding the market of the business will give sense. It will create recognition to the company as well as the product/services they offer in the market • One clear...
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...GOOD PRACTICE CASE STUDIES IN UNIVERSITY-BUSINESS COOPERATION PART OF THE DG EDUCATION AND CULTURE STUDY ON THE COOPERATION BETWEEN HIGHER EDUCATION INSTITUTIONS AND PUBLIC AND PRIVATE ORGANISATIONS IN EUROPE EUROPEAN COMMISSION Directorate-General for Education and Culture Directorate C: Lifelong learning: higher education and international affairs European Institute of Innovation and Technology; economic partnership Public open tender EAC/37/2009: CONTENTS CONTENTS INTRODUCTION Scope of report Introduction to UBC Elements in the UBC Ecosystem 5 5 5 5 AIMS & METHODOLOGY Introduction Objective Process for selection Basis for selection Countries considered in the selection of the cases Case study partners 7 7 7 7 8 8 9 CASE STUDIES Case study key insights Classification of countries Nature of case study Case study quick-find 10 10 12 12 13 NORTHERN Europe Case 1: SEA, Denmark Case 2: ETM, Estonia Case 3: Demola, Finland Case 4: REAP, Ireland Case 5: Mobility at UL, Latvia Case 6: CSE, Sweden Case 7: SMIL, Sweden Case 8: SPEED, UK Case 9: IDI/Digital City, UK Case 10: Acua Limited, UK 18 19 25 30 35 41 46 52 57 63 70 76 80 84 90 96 EASTERN EUROPE Case 11: GIS, Bulgaria Case 12: TTO Pécs, Hungary Case 13: The Science and Economy Project, Poland Case 14: WCTT, Poland Case 15: Q-PlanNet, Romania 75 1 © Science-to-Business Marketing Research Centre CONTENTS SOUTHERN EUROPE Case 16: MUHC, Malta Case 17: PNICube, Italy...
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...Activity 4.7 - Case Study 1. What are the business benefits to Amazon and eBay of opening up some of their databases to developers and entrepreneurs? Do you agree with this strategy? Why or why not? Essentially I can see why Amazon and eBay opened up their databases to the aspiring developers and entrepreneurs seeing as in business friendly competition is a very beneficial thing especially in the event that the competition fails in its endeavors. Not to mention some very bright aspiring developers can benefit from such actions and make open software that these companies can get and replicate on their own websites. However from a security stand point I see this as a gross violation of personal information and trends which are pulled from data mining and other activities not to mention the fact that crackers are skilled social engineers and have been trained to get information from people and opening up such a vast database could have serious consequences in the event that it ends up in the wrong hands. 2. What business factors are causing Google to move slowly in opening up its databases? Do you agree with its go-slow strategy? Why or why not? Google is seeing a drop in business as a result of other search providers starting up and providing better services than they are. Google’s operations have often been regarded as obtuse and stale. Like eBay and Amazon, Google can benefit from fresh ideas from aspiring developers and entrepreneurs but Google is all too aware...
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...leading figures and experts in venture capital, entrepreneurs, business people and government leaders were invited to put light on the importance of venture capital industries for a better economic. This report focuses the talk delivered by Dr. Rob Adams; who is currently associated in the faculty of the MBA program at University of Texas, Austin. His area of interest is entrepreneurship and is considered an authority on the subject. He is also the author of the book titled: “If You Build It Will They Come”, which he also presented in this symposium. During his presentation, Dr. Adams explained how market validation is crucial to a successful venture. To illustrate this he presented two case studies. The first one was about Motorola’s project called Iridium while the second case study’s subject was Apple’s iPod. Even though the technology that Iridium offered was far more sophisticated and ahead of its time than iPod; nevertheless, Iridium failed because of poor marketing strategy and false assumptions about their tentative customers. iPod, on the other hand, was not a technological breakthrough rather a design breakthrough and was highly criticized and considered a flop idea. However, it targeted the right customers with the right strategy and went for a narrower market than the wider one like Iridium. Unlike Iridium, which went into bankruptcy, iPod was a big success which is evident from its stock market value. These case studies made the distinction between doing a lot of...
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...Case study notes This case study explores a very unique organisation: W.L. Gore Associates. It explores the role of organisational management and culture within a very innovative firm, which is responsible for some very well-known products such as the famous Gore-Tex fabric, and yet few people know much about this remarkable organisation. It is operated in a way similar to that of a cooperative such as The John Lewis Partnership in the UK, where the employees are also owners. In addition, the organisation seeks to minimise management with the emphasis on action and creativity. Case study questions 1. Explain what happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase? Competitor products emerged (generic versions if you like). To compete, it was necessary to develop the brand. This is something that has not happened. What else could it do? 2. List some of the wide range of products that the Gore-Tex fabric has been applied? All sorts of clothing, shoes, coats, etc. Also, windsurf sales and kite surf sales. What else could it be applied to? 3. It seems that Gore Associates is heavily orientated towards technology. What are some of the dangers of being too heavily focused on technology? Myopic views such as not listening to customer views, too focused on technology. Missing opportunities that may exist, which involve minor changes. Also, marketing mix considerations need to...
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...EXECUTIVE SUMMARY Situational Background The objective of this case study is to help our client, a pharmaceutical manufacturer to assess investment opportunities in a segment outside its core business of drugs and vaccines to enable a quick scale up. Problem Setting The problem setting can be broadly divided into Identifying investment strategy, investment segments, screening potential targets using a framework and conducting due diligence on selected targets. A framework is to be developed by which we can evaluate the companies shortlisted by the client for investment and help us determine the most attractive company for investment. Methodology Following is the methodology adopted by us to achieve the end result * Classify the companies into its respective segments based on the product/service offerings. * Using the Scorecard Method, the following parameters along with its assigned weights are evaluated and scored based on the data given in the case and the computed data in the appendix A. Evaluation Parameters | Weights (%) | Strength of the Entrepreneur and Management team. | 0-30 | Size of the Opportunity | 0-25 | Strength of the Product and Intellectual Property | 0-15 | Competitive Environment | 0-10 | Strength of Marketing/Sales/Partners | 0-10 | Need for additional rounds of funding | 0-10 | To help in assessing these companies, following are few of the assumptions and conclusions that were made to assign weightage for...
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...SAMPLE CASE STUDIES – MARKETING Case Study 1 Marketing and Distribution of Mushroom Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a serious handicap for mass production. However, the first trial batch of mushrooms that they produced was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all over India. Mushrooms have a great market potential and is a perishable food. Questions A. How will you advise Sachin and Virag, as how to increase the consumer awareness about this new food? What would be your suggestions for distribution channel for mushrooms? B. Possible Solutions A. • Consumer awareness can be created by test marketing. Through sales persons and customer response to the product. • • Samples can be distributed in big malls and Variety stores. Awareness can also...
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...The Harvard WrapItUP case studies presented in this reading including the ShareIt programs were very inviting to read about. The case study basically speaks about the founders of this company taking on an active role in day-to-day business and tightly controlling every aspect of the restaurant operation from hiring store managers to planning the menu. The young college students had to get the understanding of the power and risks of employee enfranchisement. Secondly, understand the importance of coordinating a human resource system within an operating system, and lastly, explore the role of a entrepreneur in an expanding business. This case allowed you to concentrate on multiple subjects covered in the class, such as Compensation, Incentives, Middle management, and Motivation. Please answer the following questions in the case study analysis within three pages. 1. What are the strengths and weaknesses of the ShareIt Program? a. Did it address the issues WrapItUp was experiencing? b. Was compensation really the root cause, or was the HR executive myopic in her focus? c. Was the plan itself structured correctly? 2. Why do you think Reyes made a personal visit to the store managers to discuss the program? 3. Consider the financial results achieved by the two pilot stores. Based on that alone, would you say that the plan succeeded in both pilots? Why or why not? Does your opinion change if you incorporate the customer service scores? ...
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...Shanghai By andyatue | October 2011 Case study: DMG-Shanghai. 1.Why do you think that it is so important to cultivate guanxi and guanxiwang in China? I think that it is so important to cultivate guanxi and guanxiwang in China because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then, guanxiwang refers to the relationship network that companies cultivate. Therefore, by establishing in relationships would help do a better job and mechanism in doing business in China. 2.What does the experience of DMG tell us about the way things work in China? What would likely happen to a business that obeyed all the rules and regulations, rather than trying to find a way around them as Dan Mintz apparently does? The experience of DMG shows us that culture is an important thing in China. Dan Mintz believes that guanxi and guanxiwang are important because they help companies get around restrictions that limit the ability of companies to function. Companies that fail to adapt will probably find it more difficult to be successful and companies that do follow all the rules are likely to be at a competitive disadvantage. As an entrepreneur who is starting up a business or penetrating into a new market, making full use of given resources is essential to overcome difficulties and...
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...possessed about 10 percent of the small market and was facing fierce competition from its rival company, National Testing Services (NTC). By Spring of 2003, Turner was pleased that the number of customers was rising each session, but was concerned that she had not tapped enough of the market and was not growing in the right direction. Furthermore, a lack of student attendance in live lectures caused her to wonder if there was opportunity in formatting the course differently. Finally, Turner realized that she neglected to calculate her break-even point. In short, Turner was questioning the effectiveness of several aspects of her business plan such as her differentiation, marketing, and advertising strategies. At the beginning of this case study Turner starts off making some good choices such as using the effectuation process to come up with her idea to develop a CPA testing prep company. This process leads her to choose a career path and business that makes use of her knowledge, experience, and resources. Another great choice Turner makes is to do research to find a prime location for her business. In addition, it is wise of her to devote so much time and effort into developing a service that has a competitive advantage over competitors’ services. However, Turner overlooks several important opportunities to build a comprehensive business plan such as doing market research to ensure that her method of instruction is one that would be valued by the majority of potential customers...
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...Case Study I: Pack-iTS 1. As one of the partners, evaluate the overall feasibility of Pack-iTS * Ease of management and student satisfaction for school administration * Value for money, able to the variety of choices, and food preparation safety for individual parents * variety and taste for students * Quality based on nutritional value for packaged lunch * Offered bi-monthly for hot lunch days 2. How should Pack-iTS be positioned against the competition? Pack-iTS should position themselves against the competition by targeting the three key consumers, school parents and children. They should target the parents by illustrating the benefits of Pack-iTS pre made lunches. One of the main concerns that parents had was not being able to spend more time with their kids while trying to juggle a work and home life. So Pack-iTS should lead with how using their service will save parents time instead of buying and preparing school lunches for their children. Giving them more time to spend with their kids and not having to stress about what their kids are going to eat. Pack-iTS should also stress the importance of nutrition to the parents and that pack-its is committed to making healthy meals for their kids. Pack-its only real competition is the brand name lunches offered by Kraft and Schneider’s, but these choices are less healthy options for children. They other competition would be the hot lunches that were offered by local businesses. In this case Pack-iTS...
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...Case Study Want Beverages The following document will provide a case analysis for “Want Beverages” as found within the New Venture Creation textbook. Question 1 The start up company presented in this case, Want Beverages, portrays several strengths. Both entrepreneurs, Bill and Angela, are able to use their work experience from Spellbound to develop a thorough understanding of their target market, young active sports drinkers. In addition, they have participated in multiple sporting events that have provided the business owners with an understanding of the Canadian action sports industry. Want Beverages has a history of promotional efforts that have created a significant brand image. Some of these promotional efforts include supplying decorated Want refrigerators in retail outlets and sponsoring events such as The Ontario Cup Downhill Mountain Bike Race. Want Beverages also has engaged in philanthropic efforts such as donating 15 cents for every bottle sold to support action sports such as local skate parks, snowboard hills, and BMX trails. These efforts have created a reputation for Want beverages that resonates within their target market. Another strength of Want Beverages is their flexible production schedule that allows them to place an order with as little as two weeks led time. Another strength of Want Beverages is that they have a large product line and are continuing to expand the flavor options available. These strengths have allowed the company to prosper over...
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