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Ethos Pathos And Logos In Advertising

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Two golden arches. An calligraphed D. A mermaid. What do these three, seemingly unrelated things have in common? They’re all logos to a handful of the most recognizable companies in the world. When you think of a company, you think of many things. Their products, their employees, but mainly their logos. This isn’t on account of the other aspects not being important, but the human mind clings to the visual, and a logo is what visually establishes one company from another. Without the involvement of art and design in commerce, companies would be unable to advertise or even make a name—or, in this case, an image—for themselves. This involvement extends far beyond logos, however. Commercials, flyers, and other forms of advertisement implement different forms of …show more content…
A simple color palette may be a determinant of how, if, and why we purchase a company’s products. Bright colors such as red and yellow evoke warmth, happiness, and passion. Cool colors such as blue and green can create feelings of tranquility, security, and peace. Take a moment to imagine a world where no companies have logos. No advertisements, no commercials, no aspect of art within even the most creative of corporations. There is no way of telling what a company sells or if you can even trust them. For instance, the online company of Etsy has a name that does not sound like it sells independent artists’ and artisans’ products. It doesn’t really sound like anything. Furthermore, Google doesn’t sound too trustworthy of a company name. After all, what even is a “google”? That’s where art and design comes into play. They come in to help us understand a company’s value and what it has to offer us as consumers. As a graphic design at my town’s Chamber of Commerce, I was honored to be a bridge between the corporate and artistic world. With each project, I was in charge of people’s emotions simply through graphically engineered

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