...is to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. The social mission has been to meet human needs and eliminate injustice at all three levels (Solheim, 2012, Section 3). The main focus of the company is on children, families, the environment, and sustainable agricultural. These practices are common not only to food companies, but other companies as well. Patagonia is one company that states to keep sustainable resourced, educated workers, and happy consumers (Chouinard and Stanley, 2013, E-book page 1022). Because manufacturing itself is known to create waste, Ben and Jerry’s strives to minimize their negative impact on the environment. Ben and Jerry’s has taken new initiatives recently to impact both the company, its suppliers, and its employees. Some of these initiatives making all product lines Fair Trade-certified, pledging to source only non-GMO ingredients in their products, and to increase the company’s involvement along with their...
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...will not allow a union and shuts down every effort for workers to have a collective bargaining arrangement. They do not practice fair trade and take every advantage they can to exploit workers. Nestle defends these unethical practices with denial and deception to convince people they aren’t a bad corporation. Barrick Gold Corporation is also an example of an extremely unethical company. They are a Toronto based corporation that has allegedly had a part in burning down 130 homes in Papua New Guinea. They have been accused of manipulating Titles in Chile and Australia and leaving toxic levels of arsenic near Tanzania. They are associated with the 60% shrink of glaciers near the Argentina and Chile boarder. They have polluted water resources around the world and take advantage of third world countries and their resources. These companies are able to exploit the resources of third world countries and the people in them because of the demand for these products in the U.S. Consumers cannot directly see what goes into the products they buy from companies like Barrick and Nestle. They are not aware of what takes place or simply turn a blind eye for cheap gold and baby formula. The only reason these companies are able to operate in the manner they do is because the U.S. economy is knowingly or unknowingly supporting their practices. Patagonia on the other hand, is an example of a clothing company that...
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...financial performance generates $700 million in revenue each year. Patagonia operates at their shareholders’ and communities’ best interests. Patagonia donates $70 million in services and cash to community organizations and is an involved advocate for environmental initiatives. It is important to Patagonia to source labor ethically. They have created a safeguard against child labor and better working conditions for workers overseas. Patagonia has high migrant employee protection standards in their supply chain and plan to share them with other companies to eradicate unfair migrant labor practices. Patagonia takes into account their products entire life cycle when considering the materials used in their products. Plastic bottles and materials, including their own garments, are recycled into polyester fibers to reduce Patagonia’s dependence on petroleum. This is just one example of Patagonia’s effort to minimize their environmental...
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...I. Executive Summary 4 II. Situation Analysis 4 Company (Product/Service) Description 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunity 5 Threats 6 Industry Analysis 6 Target Market Description 7 Market Segments 7 Market Characteristics 8 Marketing Mix 8 Competitive Analysis 9 III. Advertising Objectives 10 Communication goals 10 Purchasing behavior 10 Positioning 10 IV. Advertising (Creative) Strategy 11 Product Concept 11 Target Audience 11 Communications Media 11 Media Objectives 12 Media Plan 12 Communication Effectiveness 13 Advertising Message 13 V. Testing and Evaluation 13 Advertising Research 13 Effective Measurement 14 VI. References 14 I. Executive Summary The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. The Company is bringing out a new line of organic cotton t-shirts printed with water-soluble ink available in white, black, chocolate, city green, independence red, light blue, natural, navy, silver, and smoke in sizes extra small to 2x large. Consumers in the United States are becoming more and more aware of issues, such as global warming, pollution, and environmental protection. Conventionally grown cotton consumes 10% of all agricultural chemicals on 1% of all agricultural land in the U.S. Research has shown that synthetic fertilizers pollute the soil, water, and air. Organic cotton in general still represents...
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...Jerry's, Nestle, and Patagonia, Inc. work with each other to help create green sustainability plans to manage problems like energy efficiency and renewable energy sources(Fort, Eleanor. "Our Impacts in 2014." BICEP 23 Jan. 2015). There's also organizations like the U.S. Climate Action Partnership (USCAP), which call on the government to enact environmentally effective, economically sustainable, and climate change programs that are consistent with the organizations principles and goals. These types of collaboration between businesses and organizations help build a proven, workable plan of action that helps to control and overcome the effects of climate change and also develop renewable energy sources that doesn't have to be the traditional kind of energy like petroleum products or coal. The idea behind the concept of Free Trade is that producers in developing countries can achieve better trading conditions as well as have the ability to promote sustainability. Dr Bronner's embraced the Free Trade movement in 2005 and made a goal of reaching 95% in the use of organic and certified Fair Trade raw materials by 2007. Because Dr. Bronner's soaps have used commodities for its products from Fair Trade countries they have helped to promote transparency and respect for their international trading partners from 3rd world countries. They have also invested in countries like Sri Lanka and helped improve working conditions there (The Gort Cloud, Seireeni, 2008). Fair Trade practices have expanded...
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........................................................................... 2 New Mission and Vision Statement ........................................................................................ 3 III. SWOT and Environmental Analysis......................................................................................... 3 Columbia SWOT Analysis ...................................................................................................... 3 Columbia SWOT Matrix ......................................................................................................... 4 Cabela's SWOT Matrix............................................................................................................ 4 Patagonia SWOT Matrix ......................................................................................................... 5 Lululemon SWOT Matrix ....................................................................................................... 5 Under Armour SWOT Matrix ................................................................................................. 5 Marmot SWOT Matrix ............................................................................................................ 6 Macroeconomic Factors...
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...TIMBERLAND THE SOCIALLY RESPONSIBLE MNE TABLE OF CONTENTS ABSTRACT 3 INTRODUCTION 3 1 A THEORETICAL FRAMEWORK ON CSR 4 1.1 Changing perceptions, CSR as a must 4 1.2 Stakeholders’ Theory and Social Contract 5 1.3 Carroll Theory 6 1.4 Positive and negative light of CSR 6 1.5 How to implement Corporate Social Responsibility in a MNE ....................................7 2 TIMBERLAND AND CSR 7 2.1 Brief history of Timberland 8 2.2 The path towards CSR at Timberland: “Commerce and Justice” 8 2.3 CSR at Timberland today: the 4 Pillars 9 2.4 Timberland CSR practices: two cases in evidence 10 Case 1: Timberland entering India 10 Case 2: Timberland in China and Vietnam 11 3 TIMBERLAND’S INTERNATIONALIZATION STRATEGY 11 3.1 Timberland’s internationalization process: an overview 11 3.2 Historical context fostering or hampering Timberland’s internationalization 13 3.3 An internationalization theory applied: The Uppsala model 14 4 ROLE OF CSR IN TIMBERLAND’S INTERNATIONALIZATION STRATEGY 15 4.1 Boosting company efficiency by educating workforce 16 4.2 Improving local performances by assessing Code of Conduct compliance 16 4.3 Strengthening international relationships by supporting local development 17 4.4 Spreading global image by involving communities 17 4.5 Financing international expansion by boosting shareholders’ endorsement 18 5 TIMBERLAND VS. COMPETITORS: CSR NURTURING COMPETITIVE ADVANTAGE 19 5.1 OLI theory: an application of Timberland’s...
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...The Unethical activities in Marketing Mix “4Ps” Ethics and Political Environment of Business Senior project Spring 2015 Group Name: Nouhad El Zein Sadika Zaiter Zaynab Kdouh Table of Contents Abstract 3 Definition of the marketing: 4 Definition of the marketing mix 4 Product: 4 Price: 4 Promotion: 5 Place: 5 Social Responsibility in the 4Ps 5 Marketing mix and unethical practices 6 Introduction: 6 Definition of Marketing Ethics 7 Ethics and Product 7 Ethics and Pricing 7 Ethics and Distribution (place) 10 Ethics and Promotion 12 RECOMMENDATIONS: 16 Bibliography 17 Abstract In this project we intend to identity the marketing the marketing mix, the social responsibility in marketing, develop the concept of ethic in marketing components of marketing and how each of them can subject of unethical practices. Definition of the marketing: Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. For example, “Walmart” has become the world’s largest retailer—and the world’s largest Company—by delivering on its promise, “Save money, Live better.” Nintendo surged ahead in the video-games market behind the pledge that “Wii would like to play,” backed by its wildly popular” Wii” console and a growing list of popular games and accessories for all ages. And McDonald’s fulfills...
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...Global Business Cultural Analysis: Argentina Brittnay Glover Liberty University Dr. John Karaffa October 16, 2015 ABSTRACT The Global Business Cultural Analysis of Argentina analyzes the cultural perspectives of doing business in Argentina. Additionally, the paper explores several scholar articles that are associated with the major elements and dimensions of the culture in the Latin American region, how these elements and dimensions integrated by locals conducting business in the nation, how the elements and dimensions compare with the United States culture and business. The paper outlines the communication in Argentina; verbal, non-verbal, communication style; the religion of Argentina, the business ethics of Argentina, the business values and attitudes in Argentina, the business environment in Argentina, social structure, customs, and the educational system of Argentina. The paper will allow the reader the opportunity to gain a wealth of knowledge on Argentina from various aspects. Additionally, the Global Business Cultural Analysis of Argentina provides knowledge on the implications for the United States businesses that are considering relocating to the country of Argentina and or the Latin American region. Global Business Cultural Analysis: Argentina Country Overview Argentina is a country geographically located in the continent of South America. Argentina is a vast country, encompassing most of the continent’s southern region between the Andes Mountains...
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...Version: (A) 2010-10-25 THE FIRST FIVE YEARS Sébastien Kopp and François-Ghislain Morillion (see Exhibit 1), recent business graduates in their twenties, had traveled the planet looking for a cool way to do business.1 In 2005, they settled in Brazil, where they founded Veja,2 the first ethical sneaker company in the world. The Veja sneakers were made from wild latex sourced from the Amazon river area (Amazonia) to mitigate rubber tree deforestation, from Brazilian organic cotton to enhance biodiversity and from vegetable-tanned leather to prevent water pollution. These sneakers not only made consumers look good but also prompted them to take a closer look at bigger issues, such as the use of pesticides, genetically modified crops and fair-trade labor practices. Kopp and Morillion had designed and produced several sneaker collections, had launched brand extensions (e.g. Veja Baby and Veja Kids), had opened offices in...
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...Feasibility Analysis: Chilean Subsidiary Matthew Dommer Cornerstone University Introduction GMS Inc. is a privately held manufacturer of premium outdoor apparel based in the United States. At present, corporate headquarters and the company’s sole 80,000 square foot manufacturing facility are located in Charleston, South Carolina due to shipping port access and the state’s right-to-work status. Raw fabrics are purchased from international vendors and US suppliers and include nylon/natural weaves, Gortex, manufactured high efficiency liners, and down fillers. GMS products are sold through upscale retail outlets generally specializing in performance outdoor apparel used in alpine skiing. Annual sales are at 100,000 units per year with gross revenue of $20,000,000. Total current employees are 100. GMS has developed plans for a new line of outer apparel utilizing a liner made from an Alpaca premium long fiber weave with a Gortex laminate. Alpaca was chosen for its superiority to wool and other natural fibers. It has higher durability, softness, water repellency, and broader thermal properties than wool. It is flexible at very cold temperatures, has inherent stretch for mobility, retains thermal properties when wet, and is hypoallergenic. It is therefore better suited to this intended purpose than most manufactured fibers. As a renewable resource and biodegradable product, alpaca fiber is consistent with GMS environmental policies and offers the opportunity to...
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...University Miami, Florida Prepared by: 11/30/2014 November/30/ 2014 The Financial and Banking System of: Argentina I. Table of Contents 2 II. Geography 4 III. History of the Country 6 IV. The Country's Financial System a. Historical Overview 10 b. Present Monetary Laws and Regulations 11 c. Types of Financial Institutions operating in the country 12 d. The Central Bank 12-13 e. Bank Regulation 13 f. Commercial Banks Operating in the country 15 1. Commercial 15-16 2. Savings & Mortgage Banks 17 3. Other Financial firms 17 V. Country’s Balance of Payment and Balance of Trade- Principal Sources of Exports, Imports, investments, and funds transfers, etc. 18 VI. Foreign Reserves 19 VII. Current Situation of the country's currency 20 VIII. Risk those banks in the selected country face- such Currency, Political, Regulatory, Crime, etc. 20 IX. What is the Country doing about Preventing, Detecting and Eradicating Money Laundering and Terrorist Financing? 21 X. Important Bank Failures and Scandals in the Country. 22 XI Summary and Conclusion: 22-23 XII What is the Future Outlook for this Country and its Financial System? 23 XIII Would you Approve Lines of Credit for Banks in this Country? 24 Explain Your Yes or No Decision. XIV Appendices ...
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...losses and fully pull out of Argentina or believe in Argentina’s historical economic climate and continue to invest in the hopes of an outstanding upside to the current crisis. G3 Consultants Inc.’s objective is to evaluate and analyze the crisis and provide HSBC Holdings with a recommended course of action. KEY ISSUES Fiscal Policy Convertibility Plan Structural Reform Throughout the 1990s, G3 Consultants Inc. identifies Argentina as a relatively closed economy based on several factors and with little control to implement the necessary structural reforms. Firstly, the country was fairly closed-off to tradeand while it did remove some barriers to direct and indirect trade, the structural reforms were not significant enough to promote substantial trade which could have earned foreign exchange to pay off the national debt. Secondly, the revaluation of the US dollar in the late 1990s and consequential effective revaluation of the peso required a significant devaluation of the peso and/or reduction in domestic prices and wages in order to...
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...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
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...very beautifully state that the social responsibilities of a company is not just about reducing environmental footprint. They emphasize on a research at both the corporate and university level that we are at the doorstep of this next generation of employees and consumers that have specific needs at work and which are significantly different from the previous generations. Amongst these is a desire to align personal and corporate values. In order to attract and retain this group, they believe that companies need to provide rewards beyond financial gain. Other examples : This paradigm market shift towards understanding its social responsibilities is reflected in the practices of many of the Fortune 500 members.. For example : • Serving of Fair Trade coffee by McDonald • Using plant-based bottles by Coca cola • Walmart aims at being 100% powered by renewable energy and producing zero waste. It is clear that many companies believe that sustainability is a way to drive innovation and stay ahead of the competition. Goldman Sachs, Buying Redemption A lot of Business leaders were taken aback by the philanthropic approach of Goldman Sachs. This is because they consider Goldman Sachs to be the money maker and not a money giver. Also, owing to the controversies mentioned in the report earlier, many used to consider it as a symbol of Wall Street greed and excess. However, with passing of time, they have shown their charitable and philanthropic side as well.In fact, it has taken itself...
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