... Lisa Bannister (owner) Ltl7lisa78@gmail.com Professor Fields April 14, 2013 Contents 1.0 Executive Summary 3 2.0 Company Summary 4 3.0 Products Offered 4 4.0 Market Analysis Summary 5 4.1 Competition: 5 4.2 Target Market: 6 5.0 Web Plan Summary 8 6.0 Strategy and Implementation Summary 8 6.1 SWOT Analysis: 8 6.2 Implementation: 10 6.3 Marketing Strategy: 11 6.4 Sale Forecast 12 8.0 Financial Plan 13 8.1 Important Assumptions 13 8.2 Breakeven Analysis 13 8.3 Projected Profit and Loss 14 8.4 Projected Cash Flow 17 8.5 Projected Balance Sheet 17 8.6 Income Statement for 2012 18 8.7 Business Ratios 18 7.0 Management Summary 19 7.1 Staffing and roles 19 9.0 Conclusion 19 Appendix: 20 Resume of owner 20 Instructor- Business Department 21 References 23 1.0 Executive Summary Leece’s Fleeces is a small business specializing in Fleece made products. Their main focus of Fleece products are blankets of all sizes, targeting everyone but focused more so on National Football League fans and parents. Leece’s Fleece actually started out in 2008 under the name of DO U A FAVOR by the same owner. Although Leece’s Fleece was a different name starting out, the owner Lisa Bannister started to get into the fleece side of the business more than the actual favor making side for special occasions. In 2012, Lisa changed the name from DO U A FAVOR...
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...Read Appendix D with additional information on Club IT. Review the project development methodologies in Ch. 10 of the text. Choose one of the project development methodologies to guide your analysis of Club IT. Write a 700- to 1,050-word paper using the information gathered from your review of the Club IT website and interviews with Ruben and the staff to perform an analysis of the Information Technology status of the business. Identify three business problems you see at Club IT in terms of resources, customers, and supply chain. Club IT has a lot of issues coming in from the back to the front door; given to the fact the technology is an issue for Ruben and Lisa. The fact there club lacks the upgraded technology in order to make a statement among all other clubs in the area. Club IT does not have the relationships that most successful club have with their consumers or contractors. For example Belasco night club in Downtown LA sub contracts to a professional radio station who makes appearances on certain nights and have professional relationships with music Stars who may be included for a certain percentage of the profits made from that night. The thing is the more you reach out and make connections such as a radio station or well-known DJ; they automatically have an fan base which will boost your ratings and boost your reputation with free promoting from each source. Unlike like Belasco’s venue they lack the technology, lack resources when it comes to customer’s...
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...Growth of the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View, CA, Jobs and Woz sought financing to sell their improved version, the Apple II. They found their financier in Mike Markkula, who in turn hired Michael Scott to be CEO. The company introduced the Apple II on April 17, 1977, at the same time Commodore released their PET computer. Once the Apple II came with Visicalc, the progenitor of the modern spreadsheet program, sales increased dramatically. In 1979, Apple initiated three projects in order to stay ahead of the competition: 1) the Apple III – their business oriented machine, 2) the Lisa – the planned successor to the Apple III, and 3) Macintosh. In 1980, the company released the Apple III to the public and was a commercial flop. It was too expensive and had several design flaws that made for less-than-stellar quality. One design flaw was a lack of cooling fans, which allowed chips to overheat. In late 1980, Apple went public, making the two Steves and Markkula wealthy – to the tune of nine figures. By 1981, the Apple...
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...HBR CASE STUDY The Customers’ Revenge Atida Motors’ decades-old complaint policy may be no match for unhappy customers who threaten to take their case to YouTube. by Dan Ariely Daniel Vasconcellos J IM MCINTIRE, vice president of customer service at Atida Motor Company, was just about to shut down for the day when he received an e-mail from his brother. “Go to Hell, Angel!” the subject line shouted. The message linked to a YouTube video. In “A Letter for Bill Watkins, CEO, Angel Airlines,” two stolid executives – “Jeff” and “Jerry” – wearing identical pinstripe suits, took turns narrating the story of their airline nightmare. In one scene, the pair sat chained to their coach seats in a stuffy, tarmac-stranded plane. Sweating women and children in prison garb begged for water from surly flight attendants dressed as guards. In the next, the two men crawled on their knees before a leather-clad gate attendant, crowned with devil horns and holding a long whip. They begged her to finally assign them their “guaranteed” seats HBR’s cases, which are fictional, present common managerial dilemmas and offer concrete solutions from experts. hbr.org 1717 Ariely_REV_LAYOUT.indd 31 | December 2007 | Harvard Business Review 31 11/1/07 7:53:09 PM HBR CASE STUDY | The Customers’ Revenge on an overbooked plane. “Not a chance,” she replied huffily. She snapped her whip dismissively and shouted, “Next in line!” In the final sequence...
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...Marketing Research Report James Bower Liberty University Marketing Research Report Introduction The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool? Research Problem The research problem to be addressed in this report is would the use of social media outlets help to make a larger profit base and further stability for R. Coffee Ltd. in Lynchburg, VA? This company is a men’s clothing company that was opened in 1986 by Richard F. Coffee and has been supplying the men of Lynchburg with the finest clothing possible in the fashion industry by being on the forefront of style, design and quality for over twenty five years. This company, however, is somewhat “stuck” in the 20th century by using traditional marketing techniques of magazines, newspapers and shying away from computers as whole. In all actuality the receipts, client information and orders for the clothing from the clothing companies are all still written by hand. Even though this sounds shocking they have proven the test of time and thrived...
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...Company Profile History Key Dates: 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1985: John Sculley assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives. 1991: PowerBook line of notebook computers is released. 1994: Power Macintosh line is released. 1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor. 1997: Steve Jobs is named interim chief executive officer. 1998: The all-in-one iMac is released. 2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple. Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed...
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...ensuring the flow of raw materials, component parts or finished goods from the source to the final destination, organizations can no longer detached from these business entities (Adebayo, 2012). As stated by (Gunasekaran et al., 2003), companies cannot run away from being part of SCM in either operational or strategic level of implementation. In the traditional way, companies just buy the raw material, process it to become final product and distribute it to the customers. At the strategic level of implementation, the focus is more toward fulfilling customer’s requirement and satisfaction. Supply chain management can help a company achieve the true return on investment of customer relationship management (CRM) systems, making it easier to see how well-managed and efficient supply chain operations have a significant bearing on the organization’s overall financial performance. One important benefit is that supply chain management reduces the time required for a new product or service to progress from the initial concept to its final delivery to the market. Indeed, a key objective of supply chain management is to bring new ideas to market faster, whether they are innovations from in-house or ideas gleaned from elsewhere that an enterprise needs to transform into deliverable products faster than its competitors. Because it is the gateway to the market for any business, supply chain management adds value to the time an organization spends developing new products and services. Indicators...
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...Executive Summary :- Apple Inc. Wasw founded in Cupertino,California on April1,1976. Three cofounders were Mr.Steve Jobs , Mr.Steve Woznaik, Mr.Ronald Wayne. As on date only one founder from the original three remains with Mr.Steve Jobs being Co-founder, Chairman, and CEO. In Financial 2010 its revenue stood at $65.23 billion with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Best-known hardware products of the company are the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the MAC OS xoperating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package;Final cut studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. In August 2010 company was operating 301 retail stores in ten countries and also an online store where hardware and software products are sold. May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world which has surpassed even Microsoft, its main competitor. Apple Inc was Incorporated on January 3, 1977.The company operated under the name of Apple Computer, Inc., for its first 30 years. Jobs, who assumed the CEO...
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...Research Papers, 7th ed. (2009). MLA citation style requires that credit be given to sources in the text of an essay with parenthetical references. General guidelines for parenthetical references appear on the last page of this guide. While the following examples are single-spaced, the Works Cited page should be double-spaced throughout. Format: Author Last, First. Title. Location of Publisher: Publisher, Year of Publication. Print. Book: One Author Sample Citation: Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. Cambridge: MIT, 1999. Print. Format: Author Last, First, and First Last. Title. Location of Publisher: Publisher, Year of Pub. Print. Book: Two Authors Sample Citation: Lunsford, Andrea, and Lisa Ede. Singular Texts/Plural Authors: Perspectives on Collaborative Writing. Carbondale: Southern Illinois UP, 1990. Print. Format: Author Last, First, Author First Last, and Author First Last. Title. Location of Publisher: Publisher, Year of Pub. Print. [Note: If a source has more than three authors, only the first author should be listed, with the Latin phrase “et al.” (meaning “and others”) following their name.] Book: Multiple Authors Sample Citation: Patten, Michael A., Guy McCaskie, and Philip Unitt. Birds of the Salton Sea: Status, Biogeography, and Ecology. Berkeley: U of California P, 2003. Print. Gray, Joseph R., et al. How Brown Johnson and Kirk Got It Wrong. Chicago: Ellsworth, 2005. Print. Format: Author Last, First. Title. Location...
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...Web Pages Analysis – Module 7 As the world of technology progresses every day, having a website has become crucial for businesses and schools. “With costs being extremely low at the entry level, it's becoming difficult to imagine a reason for any company of any size not to have a website.” [1] There are multiple benefits of having a website such as: save time and cost, increase sales, services, and accessibility, higher credibility, and so forth. For this research paper I will be analyzing six web pages. Based on the e-business I’m creating, three business pages I’m reviewing are: Essay Lab, Smart Writing Services and Ninja Essays. The remaining three web sites are: Suffolk Community College, Nassau Community College and Dr. Ebrahimi’s website. To begin with, Essay Lab is one of the three writing service businesses I’ve selected. The home page of this particular business is informative and gives a good idea of what the business is about and why would a person need to use their service. However, I feel more information to support their business could be provided. Another issue is the content is not direct to the point; instead it drags on causing lack of interest to the reader. Stating live chat availability and not actually providing it is another problem with the website which fails to meet the 7x2C standard of ‘Completeness and Coverage’. On the other hand, the navigation is consistent and effective. The organization of the website as well is intuitive and easy to...
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...Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | | | TABLE OF CONTENTS Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06 Section Two: Campaign Analysis……………………………………………………………07 1. Video………………………………………………………………………………....07 2. Introduction…………………………………………………………………………..07 3. Striking features of the campaign…………………………………………………….08 4. Execution of the campaign…………………………………………………………...09 5. Target Audience……………………………………………………………………...09 6. Critique/Recommendations…………………………………………………………..09 Section Three: Brand analysis………………………………………………………………11 1. Value Proposition…………………………………………………………………….11 2. Brand Essence………………………………………………………………………..11 3. Brand Elements………………………………………………………………………11 4. Vodafone Brand Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning………………………………………………………………….....13 7. Brand Personality…………………………………………………………………….14 8. Vodafone 360 – Value Added Service to build customer delight……………………14 9. Building Culture at Vodafone………………………………………………………...
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...INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas | Neha Singh | |Mr.Rahul Sharma |MBA/11/2065 | | | | CERTIFICATE This is to certify that the project work of market research and analysis in the report entitled “Strategy analysis of apple corporation and its product” is a bonafide work carried out by Ms. Neha singh under my supervision and guidance. The project is submitted for the partial fulfillment of the requirement for the award of Masters of Business Administration. The project is the original work carried out by the Student herself. Date:26/04/2012 Faculty Mentor: Mr.Sandeep Vyas Mr.Rahul Sharma PREFACE This project has been undertaken to understand the strategy of Apple...
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...THE DESIGN AND IMPLEMENTATION OF A LEADERSHIP DEVELOPMENT PROGRAM FOR GREENHECK FAN CORPORATION by Kathleen A. Drengler A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Training and Development Approved for completion of 4 Semester Credits 198-750 Field Problem in Training and Development _________________________ Research Advisor The Graduate College University of Wisconsin-Stout December 2001 2 The Graduate College University of Wisconsin-Stout Menomonie, Wisconsin 54751 ABSTRACT Drengler (Writer) (Last Name) Kathleen (First) A (Initial) The Design and Implementation of a Leadership Development Program for Greenheck Fan Corporation Training & Development (Graduate Major) Jerry Coomer (Research Advisor) December 2001 (Month/Year) (No. Pages) Publication Manual of the American Psychological Association (Name of Style Manual Used in this Study) The purpose of this field problem was to design and implement a leadership development program for Greenheck Fan Corporation. Consistent growth over the prior five years and aggressive growth projections created leadership opportunities throughout the organization. A corporate culture that supports promotions from within and a projected workforce labor shortage required development of the skills of existing employees to fill emerging leadership roles. This leadership development program defines the competencies necessary...
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...Business Profile (a) History and background Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed computers such as iMAC and Power Macintosh models. Apple was founded in April 1976 by Steve Wozniak, then 26 years old, and Steve Jobs, 21, both college dropouts. Their partnership began several years earlier when Wozniak, a talented, self-taught electronics engineer, began building boxes that allowed him to make long-distance phone calls for free. The pair sold several hundred such boxes. In 1976 Wozniak was working on another box--the Apple I computer, without keyboard or power supply--for a computer hobbyist club. Jobs and Wozniak sold their most valuable possessions, a van and two calculators, raising $1,300 with which to start a company. A local retailer ordered 50 of the computers, which were built in Jobs's garage. They eventually sold 200 to computer hobbyists in the...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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