...Manufacturing Unit 8: Uttar Pradesh Manufacturing Unit 9: Delhi Manufacturing Unit 10: Delhi Manufacturing Unit 11: Uttar Pradesh Manufacturing Unit 12: Delhi Manufacturing Unit 13: West Bengal Manufacturing Unit 14: West Bengal Manufacturing Unit 15: Karnataka Summary of Industry Requirements Study Team 1 2-10 11-13 14-16 17-18 19-20 21-24 24-27 28-30 31-32 33-34 35-38 39 40-41 42-43 44-45 46-48 49 Case Study Report Productivity and Competitiveness of Indian Toy Manufacturing Sector Diagnostic Case Studies Introduction This report contains diagnostic case studies of fifteen toy manufacturing units selected from seven different toy product categories. The study focuses on unit specific problems related to production, raw material availability, marketing, finance, productivity, export performance etc. These case studies also throw light on other aspects of the working of these units such as product range, market scenario, taxation structure etc. Though the manufacturing units produce a wide range of toy products, for the study purposes the units have been broadly grouped under seven major product categories. Number of manufacturing units taken up for detailed case study based on the seven major product categories are given below. Product categories and the manufacturing units studied: S. No Product category Manufacturing units 1. Manufacturing Unit 2. Manufacturing Unit 3. Manufacturing Unit 4. Manufacturing Unit 5. Manufacturing Unit 6. Manufacturing Unit 7. Manufacturing...
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... Jot – toy case study The date of the case is set at 1 November 2012 Industry background There is a large number of companies of various sizes which design and sell toys to retailers globally. Most toy companies outsource the manufacture of their toys and currently 86% of the world’s toys are manufactured in China. Most of the rest of the world’s toys are manufactured in other Asian countries, with only low volumes of products manufactured in Europe and the USA. The toy market is divided up into a variety of sectors, by children’s age range and the type of toy. There are different sectors with toys aimed for babies under one year old; children aged 1 to 3 years and pre-school children of 3 to 5 years. There is a further sector for children of school age of 5 years and upwards. Additionally the toy market is broken down into categories of toys. Research has shown that children aged 2 to 4 years old receive the most toys in quantity but that the most money is spent on toys for the 6 to 8 year age group. Toys sold in the market to those children aged between 9 and 11 tend to be more sophisticated. Some of these games need access to the Internet and most involve more complex programming. The other feature of this age group is that the ‘buyer’ tends to switch to the child from the parent. That is not to say that the child pays the money, more that the child drives the buying decision, always subject to the budget and final say so of the parent. The current trend in toy sales is...
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...How can Play On Toys ensure its information technology systems are ready for growth? Issue: Play On Toys has enjoyed 5 years of success in the European market, experiencing strong growth, particularly in the past year, increasing its staff from 16 to 60 employees. With 200 customers, Play On Toys fulfils 3000 orders annually, with a turnover of 5million Euro and 1.4 million in pre-tax profit. Having expanded its range from 2 to 20 products, Play On Toys now works with 30 suppliers to acquire the 110 parts required to manufacture its wares. Expansion into Asia, Africa and America is planned over the coming three years, with the accompanying growth and challenges of moving into new markets and expanding the operation, Play On Toys is at a critical junction. Ensuring that internal systems are functioning at highest efficiency and are prepared for growth are essential elements for the continued success of Play On Toys. Currently, records and information for critical areas including sales, financial, production, and customer relations are held in isolated electronic and paper files as well as some small databases. Essential reporting and transaction processing are highly dependent on manual inputs. Critically, sales orders submitted via the website must be manually processed by sales administrators in a process requiring printing orders and entering them into a spreadsheet manually. The current system of record keeping and reporting lacks cohesion and efficiency, and coupled...
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...The Walt Disney Company & Comparison with the Time Warner Company Cafer C. Sengonul California Intercontinental University 2015 Abstract Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies Overview In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years. The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer Products...
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...Introduction Being a mommy is never an easy job. Mothers have to keep their eyes open all the time on their little angels when their playing around the house, since there’s always a risk of them having to accidently eat their play items. Crayons, play sand and play dough are some of the things that baby’s love to playing with, they are safe, harmful and convenient. Playing helps occupy your baby’s time and energy in a way that increases creativity, imagination, social skills and helps enhance development. But play time can turn into a visit to the emergency room once your baby swallows a significant amount of their play items. Babies will put everything in their mouths, and mothers are always in constant fear of the accidents that might happen. Something that seems harmful to play with can cause some serious health damage. “Every year, more than 30,000 children under the age of five go to hospital as a result of suspected accidental poisoning. Many cases will be false alarms, and the vast majority will not be serious, but a small number are fatal.” Sally Weale. Most of these play items contain Wax and pigment, which if consumed in large amounts can lead to poising or intestinal obstruction. Edible’s is safe alternative for your babies, we offer you a product that’s fun and safe, Mother’s no longer have to worry about what could go wrong. We offer a selection of edible play dough, play sand and crayons that are made with all natural, safe to eat ingredients. They’re fun, colorful...
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...the company’s needs for cash in order to fund its growth but has indicaJOT that at the present time it would not be able to provide any additional long-term finance. 4) As Jot builds up its inventory in preparation for higher levels of sales in quarters 3 and 4, cash flow is negative during the second half of the year. This is because outsourced manufacturing for the majority of all products occurs mainly from the end of quarter 2, during all of quarter 3 and the beginning of quarter 4. 5) Jot’s designers and sales team will have already decided on an indicative selling price, so the unit price to be charged to Jot by the outsourced manufacturing company is often the determining factor when making the decision of which outsourced manufacturing company to use. 6) Over 68% of Jot’s sales in the financial year ended 31 December 2011 were to these 7 customers based in Europe and the USA. The remaining 32% of sales are to distributors as well as small and medium sized retailers around the world. Jot currently has around 350 customers in total, including the 7 large customers. Strengths 1) Certified products 2) A good team. a) Own in-house team of designers who are involved in designing toys that are unique, innovative and fun to play with. Also involved with researching the market trends, and establishing the availability of new innovative technology that could be incorporaJOT into new toy designs. Introduction of new designers each year Good designers are kept on but those that are...
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...Name: Dinesh Jagwani Batch: BAFD2 1321A Module: Ethics in Business Studies Course: B.S.C. (Hons) in Accounting and Finance Lecturer: Mr. Daniel Chew UOB No: 12035285 Topic: Producing toys- Child’s Play? Producing Toy’s – Child’s Play? Deontological ethics are concerned with what people do and not with the consequences of their actions. It teaches some actions might be correct or wrong because of their nature, and it is the duty of the people to act accordingly, regardless of the consequences that might occur, for the good or bad. It basically means one has to adhere to the universal rules and guidelines irrespective of the consequences and act in accordance to them. Getting to the means is not important by the way or choice of getting to the mean is important. Immanuel Kant, the man who formulated this theory had a method to practice this theory and this was known as the maxims. Before testing the decisions of the product manager with the three maxims, let’s look at the decision from a business and not an ethical point of view. The product manager has chosen the Thai company and it benefits his company financially as his costs go down by 1/3 rd the price, thus making sense from a business point of view. There is another way of looking at this situation, it could be said that this decision of the product manager is providing those families with work and giving them a chance to make some money and earn a livelihood and provide for themselves. Also the decision makes...
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...‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying behavior. Lack of cultural awareness not only can lead to a decrease of product sales, but can even collapses the company’s whole international image. In this sense, understanding cultural differences plays an incredibly significant role in process of developing marketing strategies. The partnership should be cohesive and be aligned with one another’s future endeavors and goals. Demographics, psychographics, and data from general areas in a given target market are beneficial information that is useful in developing marketing strategies. It assists with the marketing decisions that are results of the four P’s. When deciding if a company should expand business into a global market, it is important to conduct market research. Global market research gathers and collects data and information and identifies possible issues that an organization may face. Conducting market research would be a positive step to begin a globalized marketing strategy. Economic prosperity of China, South Korea, and India, that was considered to be a Third world country 15-20 years ago, are now successfully thriving in the global market. Although there is a vast discrepancy in wealth...
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...Santhosh S Table of Contents 1.1 Company 3 1.2 Product 3 2.1 PEST Analysis 3 2.2 Industry 4 2.3 Market 6 3. Business Model 7 3.1 Customer Segments 7 3.2 Value proposition 7 3.3 Channels 8 3.4 Customer Relationships 9 3.5 Key Resources 9 3.6 Key Activities 9 3.8 Revenue Stream 10 4. Plan 11 4.1 Marketing Plan 11 4.2 Operations Plan 12 4.3 Financial Plan 14 4.4 Risk Management Plan 16 5. Organization Structure 17 5.1 Top Management Team 17 5.2 Key Personal 17 6. Proposal 17 6.1 The ‘Ask’ 17 6.2 The ‘Offer’ 18 1.1 Company KidzCraft is a Kids Entertainment Company which provides a solution for kids belonging to the middle and lower section of the society to play and learn at an affordable price. KidzCraft also runs a chain of Day Care Centers which provides a solution for the working parents and increases the interactivity among children from a very tender age which improves their overall personality. 1.2 Product KidzCraft has a range of products and services for children 1. Toy Retail. 2. Toy Rentals. 3. Day Care Centers. 4. Kids Entertainment. 5. Events for Kids for their overall development. 2.1 PEST Analysis 1. Political The Political situation in India has so far been very good for new industries. It has further provided many subsidies for new industries further in certain states like Gujarat are inviting new players to enter their state. 2. Economic The Indian toy industry has shown a double digit growth...
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...satisfied. In this case, If the contaminated metal whistle in the toy collection is sold to the elementary school without any corrections, an ethical issue of non-disclosure or health risk would arise. As a result, the company’s reputation and integrity would be ruined and can deter customers. To address the situation at hand, a few alternatives can be considered. The first alternative is to look for another manufacturer that can supply the toy collection for less than $100,000 and on time. The second alternative is to ask the elementary school if they would like a substitute for the whistle. Finally, the company can ship the toy collection without the whistle but give the school substantial discount on its purchase. In choosing alternatives, I first pinpointed the issues that I would like to handle. In this case, the problem was a contaminated whistle in a toy collection for an elementary school. The toy would be hazardous to the health of children due to the levels of lead present. I then decided on the types of outcome that I would like to see my decisions produce. I decided that I wanted all three alternatives to make both the company and its customer happy. Customer satisfaction is very crucial in this line of business because without customers, the business would not exist. Similarly, the company needs to make money to survive. Therefore, my alternatives had to take into consideration how the company can also benefit from this dilemma at hand. Finally, I had to make...
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...Toy Story - analysis of the Jot case study Adrian Sims of BPP Professional Education provides some initial analysis of the pre-seen material for the TOPCIMA Part B – Case Study exams on February 28th and May 24th 2012. I’m writing this article in late December 2011 to help candidates prepare for the March and May 2012 T4 (TOPCIMA) exams based on the pre-seen material for Jot- toy case. Some previous T4 cases have lacked fun, but toys are fun. I’m sorry, but I decided to combine this article with quotes from the three Toy Story movies (Disney/Pixar). The Toy Story quotes are in italics, a bit contrived, and probably of no use for the exam. They made me smile and gave me (and you) an excuse to watch the Toy Story movies again. But my newspaper today rather kills the joyful mood. It has the headline ‘Sales boom may not save High Street big names: analysts predict failures within days’. It reports that the December sales boom has been insufficient and has left many stores with unsold stocks and unable to pay their outgoings. This has afflicted markets as diverse as camping equipment and lingerie. This brings us to the heart of the Jot pre-seen material. Jot makes toys and is part of an industry for which November and December sales are critical. It depends on retailers to sell its products, but retail in Europe is facing terrible times as a consequence of the recession caused by the sharp reductions in government spending and collapse of bank lending. It has a perilous cash flow...
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...Toy Story - analysis of the Jot case study Adrian Sims of BPP Professional Education provides some initial analysis of the pre-seen material for the TOPCIMA Part B – Case Study exams on February 28th and May 24th 2012. I’m writing this article in late December 2011 to help candidates prepare for the March and May 2012 T4 (TOPCIMA) exams based on the pre-seen material for Jot- toy case. Some previous T4 cases have lacked fun, but toys are fun. I’m sorry, but I decided to combine this article with quotes from the three Toy Story movies (Disney/Pixar). The Toy Story quotes are in italics, a bit contrived, and probably of no use for the exam. They made me smile and gave me (and you) an excuse to watch the Toy Story movies again. But my newspaper today rather kills the joyful mood. It has the headline ‘Sales boom may not save High Street big names: analysts predict failures within days’. It reports that the December sales boom has been insufficient and has left many stores with unsold stocks and unable to pay their outgoings. This has afflicted markets as diverse as camping equipment and lingerie. This brings us to the heart of the Jot pre-seen material. Jot makes toys and is part of an industry for which November and December sales are critical. It depends on retailers to sell its products, but retail in Europe is facing terrible times as a consequence of the recession caused by the sharp reductions in government spending and collapse of bank lending. It has a perilous cash flow...
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...whole) They make money off of adults and children of all ages. The size of profit income can be different if this skill is changed. Next, the finance is key when running a business. Knowing when you have money, knowing where to spend it, and knowing how to use it can play a big role. Not many people know when the first Walgreens even opened. The history of a company should be one of the things a consumer looks into before wasting their money at that place. Who runs the business, were there any public threats against health, what products can be available in each pharmacy, etc. Therefore, Walgreens way of managing, financing, and history are three key parts of the organization. First, if I had to come up with one word explaining the way Walgreens manages themselves is around adaptability. They simply meet the needs of the audience and target different audience, from selling toys for the kids and medicine for the senior citizens. For example, they appeal to families because with good deals, families can do their shopping in the Pharmacy where they can search for medicines, food, drinks, make up and others types of products. This brings the business money and final consumers are happy. Children would also want to go to Walgreens because they can find snacks, toys, his/her favorite drinks, medice and others. The happy meals plus the toys that they bring inside would send the kids to a whole new world of fun. It appeals to an adult because if they are late for work, McDonald's is...
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...STRATEGIC FINANCE COLECO CASE TOY STORY Coleco INC. Profile • • • • • • • Name – Coleco Industries Time – the end of 1980s Industry – toys Market - USA Market share – the fifth-largest manufacturer in the USA Head quarter - West HartFord, Connecticut Production line – Cabbage Patch Kids Plush Alf dolls and puppets Couch Potato Pals Play sets (The Flintstones,Sesame Street, Sylvanian Families) • • Company`s issue - annual sales were behind expectations negative equity position of $84 million The challenge - to determine whether the company’s capital could be restructured in a way that would satisfy its creditors without diluting the stock any further than was necessary Product line Economy and Industry Analysis 1988 • the economy - raising • unemployment and interest rates – low • demographic factors favorable • interest rate is decreasing • debt is becoming cheaper Economy Industry • favorable conditions toy industry • approximately 800 toy companies in the United States • diversification for reducing sales and profit volatility - only for the biggest companies Sales of Coleco and its Major Competitors • In millions USD 1400 1200 1000 800 600 400 Coleco Hasbro Kenner Parker Mattel Tonka 200 0 Company Analysis Sales growth 40,00% 30,00% 20,00% 10,00% 0,00% -10,00% -20,00% -30,00% -40,00% 1983 1984 1985 1986 1987 Company Analysis Current ratio 3,00 2,50 2,00 1,50 Very fluctuating 1,00 0,50 0,00 1981...
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...no. 2-0021 Hasbro Interactive In 1995 at the Tokyo Toy Fair, Alan Hassenfeld, chief executive of toy and game company Hasbro, decided it was time once again for his company to take a risk on interactive games. The company had been stung when betting on the notion that consumers would spurn traditional board games in favor of the electronic variety. However, the personal computer, with its improving multimedia capabilities, looked to be the future of gaming. Mr. Hassenfeld spoke with Tom Dusenberry, an ambitious rising star from Parker Brothers, a game company that Hasbro had acquired in 1991. Familiar with Mr. Dusenberry’s work, Mr. Hassenfeld admired his creativity and capability. Mr. Dusenberry believed that interactive games had a brilliant future. He was also a talented visionary, proficient at activating others’ enthusiasm for futuristic ideas. His effusiveness accelerated Mr. Hassenfeld’s interest, and soon Mr. Hassenfeld charged Mr. Dusenberry with building a new division, to be named Hasbro Interactive. He was to write a business plan, form a team, and go to market, starting with a handful of existing CD-ROM products that Hasbro’s long-standing toy and game divisions had developed in a decentralized fashion. Over the course of his career at Parker Brothers, Mr. Dusenberry gained direct experience in most aspects of the game business. He had started working on a loading dock and had been promoted several times through positions in manufacturing, marketing, and sales...
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