Ryan Kelly Lauren Smith Spencer Fitch Sandy Anceravage
Brad John and John Sencion were involved with the fashion industry before starting a company of their own called Flight 001. Flight 001 has retail stores located in San Francisco, Los Angeles, New York and Chicago that sell everything from cosmetics to luggage. John and Secion take great pride in creating a small boutique atmosphere with high quality products and friendly service. The problem that John and Sencion are experiencing with their store, Flight 001, is that they need to stand out among other competitors. There are many other stores that sell the same products that Flight 001 is trying to sell. The company has placed a great deal of effort into creating a unique shopping atmosphere for their customers as well as providing quality customer service. Since Flight 001 does not use traditional marketing strategies; the company needs to find more creative ways to reach their target market to stand out from their competitors. Flight 001 wants to be a one-stop shop for travelers, however, they understand that there are many similar stores with the same plan; Flight 001 desires to stand out from the crowd. They are aimed specifically towards “fashion-forward globetrotters”. The strengths of the company are that they are devoted to providing a unique experience for their customers. The stores have a modern design and are shaped like airplane fuselages, which is more interesting than your average travel store. Also, Flight 001 takes pride in their customer service. They ensure that all employees are helpful and kind people. Although these strengths are aimed towards standing out, Flight 001 also possesses a few disadvantages. Flight 001 is very dependent upon other companies providing the merchandise. Also, although they understand the need to be unique and innovative, they still are just