...1. Read the case study of D.A. Garden Supplies 2. Prepare a proposal for D.A. Garden Supplies a. Market research is a key part of developing your marketing strategy. It’s about collecting information to give you an insight into your customers’ mind so that you understand what they want, how they gather information and where they come from. You can also do market research to get a better idea of market trends and what is happening in your industry sector. The information you gather and analyses builds the foundation of good business decisions whether it’s deciding what product or service you’ll offer, where your business should be located, how to distribute your products or how you communicate with consumers. Market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing sales. b. To do the market research for D.A. Garden Supplies successful we need to ; • Identify potential customers Who is going to use your product/service? How old are they? Are they male or female? Are they married, single or divorced? Do they have children? Where do they live? What is their level of education? and so on. • Understanding your existing customers Why do customers choose your product over competitors...
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...D-Bamboo Home and Garden Shop Marketing for New and Growing Ventures with Nadia Salamat-Ali By: Andre Ferguson, Candice Lela-Rolingson, Eric Gransaul, Ken Francis Charles, Melissa Pascal Company Background ❖ Incorporated in 2007 in Chaguanas ❖ Owner:Harry Laurell-Graduate of the The University of the West Indies ❖ Startup capital of $75K ❖ No market research but tacit knowledge ❖ Company know for high quality H&G products ❖ Rising competition began eroding profits Company Overview The D’Bamboo Home and Garden Shop was incorporated in 2007 by Harry Laurell, fifteen years after graduating from The University of the West Indies. Laurell, the business was totally funded the startup with $75,000.00 which was every cent of his personal savings, with no prior marketing research or marketing plan in effect, but a great deal of knowledge and experience, which he acquired from years of work in the Agribusiness sector the D’Bamboo Home and Garden Shop became established. Located at a busy intersection in Chaguanas, the business had gained a reputation for selling high quality home and garden products at best prices, however as competition in the immediate vicinity began to emerge, subsequently the D’Bamboo was affected by a host of challenges and opportunities which will be further outlined in this document as well detailed alternatives/recommendations are presented. Issue Realization and Definition Issue ❖ 40% reduction in sale as of 2009 ❖ ‘Introduction’ of competition...
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...G o o d B e t t e r B e s t I O W A CAMPUS BEAUTIFICATION Education is an endeavor that is highly sensitive to location. Students and alumni respond all their lives to memories of the place that nourished their intellectual State leaders who established The University of Iowa more than 150 years ago are gone, but their work is alive today. The UI Pentacrest and campus are a living testimony to the state’s history and its legacy of support for education. growth. The physical environment of a campus does much to stimulate and support the mind, body, and spirit of those who study, live, and work there. The beauty and serenity of the UI campus stir imaginations and motivate students, faculty, and staff to give their best efforts. The charm and splendor of the campus are also enormously advantageous in recruiting the best students, faculty, and staff to the University. During the University’s 150th anniversary in 1997-98, the Sesquicentennial Campus Plan was prepared as a guide for future campus physical development—a plan that would help fulfill aesthetic potential and build on the work of our predecessors who created this wonderful campus. SHARING A VISION FOR THE FUTURE Nature has a commanding influence on the UI campus environment, both nurturing and destructive. The Iowa River is a powerful force on the University’s entire campus, and several graceful bridges unite east to west. Tamed by a dam and reservoir “Sixty percent of collegebound students told...
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...visiting one another and sharing and experiencing our different cultures. This accounts for the fact that tourism is the largest industry in the world and after a decade of growth still remains the fastest growing. Amid this rapidly growing industry, said to employ one out of every ten workers in the world, a new trend is emerging: sustainable tourism. Sustainable tourism calls for responsible economic development that not only entertains and exhilarates but also protects the environment, the concerns of the employees and the welfare of the local community. While there are many models and approaches for encouraging sustainable tourist initiatives, we believe that our experience at the Punta Cana Beach Resort serves as a worthwhile case study on sustainable tourism. We do not have all of the answers, nor do we profess to. But we do think our unique approach might serve as an example for others to follow, or at least reflect on, as they conceive and create their growing tourist initiatives. Sustainable tourism has been the guiding philosophy of Grupo Punta Cana (GPC), a Dominican/American Partnership, since we purchased 15,000 pristine acres on the east coast of the Dominican Republic 25 years ago and began developing the tract as an integrated and balanced project of tourism. In partnership with Club Med, we built, own and operate an International Airport with a runway 2,200 feet longer than LaGuardia's. The Airport has created over 25,000 tourist related jobs that have...
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...and Informal Research 6 Government Statistics 6 Trade and Business Association 6 Quantitative Research Data 6 Relevant Legislation 7 Introduction In this report, it will be discussed and reported about garden supply and nursery business, café business, and current development, also future development of the business. Marketing research as a first step is suggested to establish what the problem is, which it will be broken down briefly below. Background of Business David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. The business has prospered over the years. In the last 5 years, a small café has been opened inside the nursery, where about 3 years ago, the café operations was extended, includes trading hours extension, adding new menu, and extra tables and chairs, as well take-away food and sit-in dining are offered. Preliminary project scope Project name : Marketing research for garden and nursery business Project client/owner : David/Alison Project sponsor : David/Alison Project manager : Obed Project stakeholders : David, Alison, David’s daughter, staff members Objective the objective of this market research project is to maintain and increase the sales of this business product and services in the market in between the competitors of its business. The scope of the market research project includes: * Analysing target market by reviewing internal product sales...
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...HUMAN BEHAVIOUR IN PUBLIC SPACES By VENETIN AGHOSTIN-SANGAR THESIS Submitted in partial fulfilment of the requirements for the degree of Bachelor of Planning within the Faculty of the Built Environment at the University of New South Wales, 2007 Sydney, NSW FACULTY OF THE BUILT ENVIRONMENT BACHELOR OF PLANNING Declaration Relating to Disposition of Undergraduate Thesis This is to certify that I, Venetin Aghostin-Sangar, being a student for the degree of Bachelor of Planning, am aware that the University reserves the right to retain at its own discretion the copy of my thesis submitted for examination. I consent to the thesis being placed in the Faculty Library, to be consulted there and to part(s) of this thesis being quoted in manuscripts or typescripts for the purpose of scholarship or research, provided my authorship is acknowledged. In the light of the Copyright Act (1968) I declare that I wish to grant the University further permission for the following actions provided my authorship is acknowledged: • Copy or allow others to copy in any medium the whole of the thesis for the purpose of scholarship or research; or • Publish or allow others to publish, the whole of the thesis. Signature: ……………………………………………………………………… Witness: ……………………………………………………………………… Date: 23rd February 2007 ii Acknowledgements I would like to express my gratitude to all those who dedicated their valuable time to assist in furthering the ideas that form this thesis. A sincere...
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...Food System Economic Context of Local Food Production How redevelopment of a local food system meets economic and green jobs goals. The Western Lake Superior Sanitary District reported in spring 2009 that farmers are a key to the local economy. The 2007 Census of Agriculture stated that in Carlton, St. Louis and Douglas counties farming is one of the largest family-owned, small business sectors of the local economy. Farmers in these three counties sold $27.7 million of livestock and crops in 2007. Cattle and dairies are the most important component in our region with $17.3 million of total sales. They reported a potential to increase productivity here. About one third of the farmland in this region was fertilized or had manure applied in 2007, and hay fields averaged about 1.5 tons per acre. Nationwide, more than two thirds of cropland was fertilized (although that includes row crops) and hay fields were about 2.5 tons per acre – even in other parts of Minnesota and Wisconsin, with a similar climate. Farming is one of the bigger sources of income for self-employed business owners in this region. In Carlton County, for example, farmers sold $8 million of produce in 2007. Only self-employed construction firms, with $14 million of sales, and real estate, with $8.2 million in sales, were larger. It’s likely that agriculture in regions like the Northland will be even more important in the future. The United States currently has an abundance of cropland – about 1.4 acres per person...
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...clean up the messes we've made and prevent new ones from happening. For example, they might figure out how to clean up toxic material that has seeped into the ground at an old gas station or design an effective way to treat wastewater. If you choose this major, you’ll study a wide range of subjects. Besides learning the basics of engineering, you’ll also take courses in the life and social sciences so you can understand environmental problems in all their complexity. Students in environmental engineering learn to design, develop, and evaluate structures, equipment, and systems that protect the environment from the effects of human activity and that improve public health and well-being. “[Engineering] allows you to think and be creative … We get to solve problems and [tackle] projects that seem impossible at first, but when they are completed, it's so cool. ” Cindy, junior, civil and environmental engineering, UC Berkeley It Helps to Be...Passionate about the environment. You should enjoy science and math, like solving problems, and have an eye for detail. Someone who is comfortable working as part of a team and who has good speaking and writing skills should do well in this field. To round off your studies, you will mostly likely take a senior design course. In this class, you'll learn all about executing a design project, from writing a technical proposal and estimating costs to creating a work schedule and dealing with legal issues. You'll then use what you've learned...
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...CORPORATE SOCIAL RESPONSIBILITY (CSR) – THE NEED OF THE HOUR What is CSR? “No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people “ - Late Shri. J.R.D. Tata As evident from the above definition, the basic objective underlying CSR is maximization of societal benefits from business. The concept of CSR has been evolving since the early seventies, and yet there does not seem to be a uniform definition. It is perhaps not surprising that the CSR that exists now has many different definitions. In the Indian context, CSR would extend to issues as complex as regional development, rural development, employment, education and healthcare services, while CSR in the context of developing countries (and to some extent developed countries as well) broadly relates to issues of governance, business ethics, human rights and environment. CSR activities have their own advantages. The benefits are in terms of building a positive image, encouraging social involvement of employees, which in turn develops a sense of loyalty for the organization. A survey recently conducted by a reputed NGO revealed that the factors most influencing public impression of companies were social responsibility; brand reputation and sound business fundamentals. This goes to show the importance of CSR in an organizational context. Factually speaking, CSR activities in most organizations are much more than a brand-building...
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...FEASIBILITY STUDY Proposed Project: ROYAL GARDEN BUFFET RESTAURANT Tuguegarao City Prepared for: Prepared by: SHERYL A. TULALI HETILYN URBANOZO DEXTER BERONA NORLYN DE LUMA EMILY URSULUM TABLE OF CONTENTS SECTION GENERAL INFORMATION……………………………………………………………I a) Type of the project b) Name of the project c) Address of the project d) Name of the owners e) Form of the business f) Capitalization INTRODUCTION………………………………………………………………………………..II a) Market Study b) Market Description c) Supply and Demand d) Supply Analysis MARKETING STRATEGIES…………………………………………………………………..III MANAGEMENT STUDY……………………………………………………….……………...IV a) Organizational Structure b) Job description and Qualification c) Manpower Wages and Salaries d) Pricing the Projected Sale TECHNICAL STUDY………………………………………………………………………..….V a) Menu of the Restaurant b) Services b) Equipment and Facilities c) Layout d) Repair and Maintenance FINANCIAL ASPECTS………………………………………………………………………...VI a) Total Project Cost – Land and Building b) Source of Fund c) Summary of Expenses RECOMMENDATION……………………………………………………………………….VII CONCLUSION………………………………………………………………………………VIII ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ...
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...Strategy Management in Global Environment GM599 Case Study: Herman Miller Inc Professor Denis Juren JeanMary Hermann Colas October 10, 2011 Herman Miller Inc started back in 1905, as a furniture company. The Star Furniture Company was a manufacturer of traditional-style bedroom suites in Zeeland, Michigan. It changed its name to Michigan Star Furniture Company, in 1909. Dirk Jan De Pree was hired as a clerk during that transition. D.J. De Pree became the president of the company 10 years later. He then renamed the company Herman Miller in honor of his father –in-law in recognition of his support for purchasing majority of share to save the company from failing (Shipper, Manz, Adams, Manz, 2010). Herman Miller Inc. became a leader in "modern" furniture in the 1930s and 1940s; developed lasting ties through the 1950s with legendary industrial designers who led us in new directions; transformed the office furniture industry with the first panel system in the 1960s; invented and refined ergonomic work seating in the 1970s, 1980s, and 1990s; reinvented the geometry of systems furniture in 2000, and is today the second largest office furniture company with customers and locations around the world (Dowdell,2008). Herman Miller Inc. is a global company with operations, sales offices, dealers, and licensees in more than 40 countries in North America, Asia/Pacific, Europe, Middle East, Africa, and Latin America. They serve customers virtually anywhere in the world. Their headquarters...
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...eruption) the overlying rocks to form a circular and crater-like depression that eventually filled up with rainwater. The lakes are volcanic in origin, but the folklore handed down from one generation to another identifies a poof or diwata as the one responsible for transforming an grove or a garden into the lakes as punishment for the earthly concern masses when certain agreements were broken . The seven lakes are: Sampaloc, Palacpaquen, Mohicap, Calibato, Bunot, Pandin, and Yambo. Just like any other body of water, the lakeshore area harbor human settlement. The lakes are sources of water for domestic phthisis such as bathing or cooking, with a nearby spring as source of drunkenness water. The lakes are a source of food, a kind of Fish, shrimps, and mollusk such as Corbicula, commonly called tulya. Parts of the lakes are navigable. The lakes traditionally have been a common resource for everyone, without any restrictions on their use; any extremity of the community of interests can fish in them. The city of San Pablo relies on these Lakes as a source of economic income by attracting tourist and commercializing its local resources for the benefit of the city. 2. BACKGROUND OF THE STUDY The seven lakes hold the most interesting parts of the city and yet they are subjected to human degradation. Government efforts to save the lakes were made in order to ensure the preservation of its natural resources at the same time promote its beauty not just for the local population but...
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...stores along the US East Coast from Florida to Maine. Its annual sales are currently ~$5,400,000,000 with $280,000,000 net income. The average store is about 100,000 square feet with an additional 10,000 square feet of outside garden center. The stores typically carry 40,000 different products from 5,000 vendors worldwide. Major US competitors include Ace, Home Depot, Lowe's, and TruValue. All four operate already in Mexico. 1 In the interests of seeking greater profits and buffering against downturns in the US market, Acme has determined to follow these and other competitors to Canada and Mexico. In the latter, it has established, in accordance with Mexican law, a joint venture with local interests, known as Acme Home Improvements de México, SA de CV ("Acme de México" or "Acme Mexico City"). (SA de CV = Sociedad Anónima de Capital Variable, a Mexican corporate form.) There are five major product groups within each Acme store: plumbing and electrical supplies, building materials, hardware and tools, seasonal and garden/yard items, and paint, flooring and wall coverings. Each store has a store manager, assistant store manager, bookkeeper, an information systems manager and an assistant, a manager for each of the five major product groups, customer service employees on the store floor to assist customers with their purchases, cashiers, receiving/stocking employees, and maintenance/janitorial employees. Assignment 1. Team Assignment: Preparing a Team Work Plan due in...
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...K:/CHE-JAIN-08-0701/Application/CHE-JAIN-08-0701-case6.3d Date: 20th August 2008 Time: 21:04 User ID: tamilmanir Disabled 1BlackLining CASE 6 The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana n early 1994, Faye Russell, marketing director, and Cindy Hidalgo, general manager, considered the future of Nottoway Plantation of White Castle, Louisiana. Nottoway, which was listed in the National Registry of Historic Places, was an enterprise in the hospitality industry, attracting visitors to tour the mansion that contained many original furnishings. In addition to tours, the plantation offered overnight accommodations, dining and banquet facilities, and a gift shop. Nottoway competed with several other plantations for tourist trade along the Mississippi River, seven of which provided similar tours and elegant bed-and-breakfast facilities. Although Cindy and Faye felt that Nottoway was operating ‘‘in the black,’’ they thought they were missing an opportunity ; tour groups visited the plantation homes, but stayed overnight in the nearby cities of Port Allen or Baton Rouge in a Holiday Inn or similar facility. Couldn’t Nottoway expand its facilities to provide enough overnight accommodations for bus tours and other groups ? I marry there. The complete home consisted of a 53,000 square foot, 64-room mansion surrounded by graceful grounds, including formal gardens, a carriage house, and a caretaker’s cottage (20 years older than the mansion itself). Nottoway was a gem of Italianate...
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...Practically, the authorities of all metropolitan cities are failed to manage the solid waste of their respective areas, mainly because of shortage of financial support and lack of willingness for overall sustainable solid waste management policies. The paper discusses about the solid waste management concept, existing practice of SWM in Chittagong, practical waste recycling, technology used in ‘Ananda-Bazar garbage treatment plant’ in Chittagong, safety measures for the workers and contribution to the economy. OBJECTIVES OF THE STUDY 1. To know about the Present scenario of Waste generation and waste management in Bangladesh. 2. Solid waste management in Chittagong perspective. 3. Recycling process; especially in ‘Ananda-Bazar garbage treatment plant’ in Chittagong. METHODOLOGY OF THE STUDY Practical survey in Chittagong City Corporation (CCC) area and secondary data analysis. LIMITATIONS OF THE STUDY I tried my best to collect the maximum information...
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