...-------------------------------------------------------------------------------- -------------------------------------------------------------------------------- Eat Your Heart Out | Paper Magazine Does a Super (Duper) Market Culture, Food By JANE HERMANJuly 13, 2012, 1:30 pm 2 Comments Paper Magazine's Super (Duper) Market Atisha Paulson Brucie Atisha Paulson Scribe Winery Atisha Paulson 123Loading “I’m crying. And dying,” Paper magazine’s Kim Hastreiter says halfway through the tour of her Super (Duper) Market, which will be open Friday through the weekend in Manhattan’s meatpacking district. She is completely elated and, more important, satiated, by what’s in store: “The best ice cream (Humphry Slocombe), the best cornbread (Red Rooster), the best olive oil (Sciabica’s),” she says. Here, at what is a smorgasbord of carefully procured and exquisitely packaged food stuff, all the stars of Hastreiter’s bicoastal culinary-craft world collide. The vendors hail mostly from Brooklyn (Empire Mayonnaise, Morris Kitchen, Mile End) and California’s Bay Area (Boulettes Larder, Modern Appealing Clothing, Tartine Bakery and Cafe). “I’m kind of a maven, and these are really my favorite things,” says Hastreiter pointing to the Tang Brothers noodle stand. “Those are, like, the best noodles.” Walk through the mart and you might sample homemade mozzarella on honey-drizzled toast from the Cobble Hill restaurant Brucie, buy a Sol LeWitt star bowl (Hastreiter’s pick) at...
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...authorized after about 7 months. Since a written agreement is considered to be persuasive rather than a verbal one, Stella Co. can recognize the sales only after 7 months when the agreement is chopped (final). 2) Delivery has occurred: Stella delivers the goods 3-10 days after the order is placed but before the agreement is finalized. Also the customers do not provide any signed delivery confirmation. Although such a confirmation is desirable in case of product delivery to show that the title and risks have passed, it can be assumed that the title and risks have passed on the delivery of goods. It seems like it is a normal practice for these customers to not provide a delivery confirmation in spite of requests made by Stella. 3) The sales price is fixed and determinable: It is mentioned in the case that Stella quotes a price when an order is informally placed. But the price is negotiated later and the actual price is mentioned in the final contract. The final contract comes into existence only 7 months later. Hence the revenue should be recognized only when the final sales price is known i.e. 7 months later. 4) Collectability is probable: Stella’s standard policy for customer payments is 1-2 months after shipment of goods. But the customers in CCC have been paying a month after the agreement is finalized. It looks like these customers have a history of making the payments at the specified time and it can be assumed that there are no defaults in the past. Hence collectability...
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...they came across a new question; why where they looking for the perfect Pepsi , when they should have been looking for the perfect Pepsis. Instead of looking at one choice they should have been looking at many choices. Later, Mr. Gladwell talks about Campbell’s Soup and their tomato sauce which were of two different kinds, Prego and Ragu. They strived in making the best tasting sauce ever for which they added different quantities of ingredients in their sauce. This took them a high two to three decades of great effort to figure out the choice of the consumer. Then they started adding flavor to the sauce where they dint go with the highest average. They had to stick to choose the best flavor instead of the best sauce. Mr.Gladwell quotes that a "surer way to true happiness" can be found by embracing diversity. In marketing terms, companies might be able to make profits by embracing the differences in consumer's preferences. A major challenge in the FMCG was that it was asking what the customers want. The fact is that the customers either don't know what they want, or don’t understand how to describe it. A "one size fits all" strategy doesn’t usually work out in every situation. People starve for varieties. The key takeaway from the video is that there is no universal solution for consumers wants. Every customer demands choice and variety. They mostly do not know what they want until they see it in front of them. As...
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...corresponding payment. An order-to-cash process encompasses activities related to purchase order verification, shipment (in the case of physical products), delivery, invoicing, payment receipt and acknowledgment. Quote-to-order: This type of process typically precedes an order-to-cash process. It starts from the point when a supplier receives a "Request for Quote" (RFQ) from a customer and ends when the customer in question places a purchase order based on the received quote. The order-to-cash process takes the relay from that point on. The combination of a quote-to-order and the corresponding order-to-cash process is called a quote-to-cash process. Procure-to-pay: This type of process starts when someone in an organization determines that a given product or service needs to be purchased. It ends when the product or service has been delivered and paid for. A procure-to-pay process includes activities such as obtaining quotes, approving the purchase, selecting a supplier, issuing a purchase order, receiving the goods (or consuming the service), checking and paying the invoice. A procure-to-pay process can be seen as the dual of quote-to-cash process in the context of business-to-business interactions. For every procure-to-pay process there is a corresponding quote-to-cash process on the supplier's side. Issue-to-resolution. This type of process starts when a customer raises a problem or...
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...Our focus was on the informal sector with particular interest on two groups of traders, Moha, who specializes in ladies’ shoes and Desire DresCode Fashion who sell female clothes. Both the groups are situated at Adams Arcade off Ng’ong Road, near Our Lady of Guadalupe Church. Moha began his business as an intern two years ago after trying out jobs as a driver and a chef. He learnt through apprenticeship which involved observation of how his mentor acquired, prepared and priced his goods as well as how he treated his customers. At first, capital was very hard to come by and he had to use the skills that he had learnt from apprenticeship to start off. Moha decided to take up this line of business because he wanted to be his own boss. This was because he found that being employed has restrictions and limits returns. Having his own business gives him the flexibility he needs. He buys his stock from ‘Gikomba’ open air market where he has to handpick shoes of his interest and negotiate for the price. Desire DresCode Fashion is a group of young men who purchase and sell second hand clothes for women. They started their business about a year ago to empower the youth of the area through self-employment. This group has a schedule where every Thursday, they buy stock in bulk as bales and sort them out for sale. In order to meet the Thursday deadline they employ various methods of persuasion so as to get rid of the current stock and maximize sales. Mission This is to sell quality...
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...Strategic Service Marketing Reflective Journal Nicolae Focsa B00053177 Department of Business School of Business & Humanities Institute of Technology, Blanchardstown Dublin 15. Word Count 13582 Words General Business –BN101 Strategic Service Marketing 16th December 2014 Table of Contents 1.0 Introduction 1 2.0 Week 1 1 3.0 Week 2 1 3.1 1 4.0 Week 3 1 4.1 1 4.2 1 4.3 1 4.4 1 4.5 1 4.6 1 5.0 Week 4 2 5.1 Week 5 and Week 6 2 18.0 Conclusion 2 Bibliography 3 Appendices 1 Introduction In this reflective journal I am required to reflect on strategic service marketing. I am reflecting on 3 dimensions lecture reflection from material that I study in lecture class, employee reflection myself as an employee in service industry how can I reflect on this matter and consumer reflection myself as consumer of services. Week 1 16 of September 2014 In this lecture im going to reflect on some quotations about service Strategic services without process is little more than wish list- Robert Filek. I understand this that services cannot exist without the practice. In order to do services an organisation need to put in process A satisfied customer is the best business of strategy of all- Michael leboeuf Customer need to be satisfied after receiving a service. A customer satisfied...
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...continue to sell to their customers, and the end users. We also exported goods to inter-companies of Avery Office Products, all over the world. Losing one wholesaler, through poor service, would have a massive impact, and cost the company tens of thousands of pounds. Avery produced own brand products for stationery retailers, such as Office World, and Staples, who each have between 60 and 80 stores UK wide. Losing one of these retail superstore own brand contracts, would mean dramatic financial loses. Avery has created a strong tradition of quality, service, and innovation, and strives for customer service excellence. Basic Customer Service Describe your organisation’s customer service by briefly describing at least two legal rights of your customers, two of your organisations commitment to customers; and the manager’s responsibilities in relation to customer service. Our customers have several legal rights, three of which are listed below: Sale of Goods Act 1979 which refers to goods, not services. The acts states that the goods must be: Fit for purpose. Of merchantable quality. As described, when advertised. Unsolicited Goods and Services Act 1971, which prevents firms from delivering unordered goods and then requesting payment. Unsolicited goods can be kept by the recipient if the sending company, following notice from the recipient, fails to collect the goods within 30 days. Data Protection Act 1998, which is designed to safeguard...
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...To answer question d, note that the graph shows the trade-off between producing capital goods (machines, tools, and factories) and producing consumption goods (food, clothing, and movies); which of these will add to an economy’s ability to produce in the future? a. Point E is currently unattainable because that point is beyond the line meaning that there are not enough resources to reach that point. b. Points B, C, and D are efficient because the points are on the line in the graph. c. Point A is inefficient because that point is below the line meaning all resources are not being used. d. Point D is likely to have the highest growth rate because there are more consumption goods being used at that point. 2. Refer to Problem 3.7 on page 62 of the Hubbard/O’Brien textbook. George represents households while BMW and McDonald’s represent firms. For each transaction, identify whether the transaction takes place in the factor market or the product market. • If the transaction takes place in the factor market, indicate whether households are supplying or demanding factors of production and whether firms are supplying or demanding factors of production. • If the transaction takes place in the product market, identify whether households are supplying or demanding the good or service and whether firms are supplying or demanding the good or service. a. This transaction takes place in the product market. The households...
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...Cunard represented royalty and excellence. And now in difficult times if it resorts to cheap selling tactics. It may now go well with it’s previous customer base hence losing them forever. The trick is in what company says, rather than what a company does. Hence it’s communication medium to the rescue. Curard A luxury brand Price and service differential between Cunard and its competitors — White Star Service. Occupies 'upper-range' brand image. Can capitalize on that. Protected by high entry barriers, namely price. But this goes for all it’s direct competitors. Aesthetic service dimensions — elegance, formal 'class' system. Known by all, consumed by few. Brand has sustained itself after creator's death, reason is good management and loyal customer base. One of the oldest brand in this industry Providing 5 star and 4 star facilities under one brand name. Different types of ships under the Cunard Brand (Big Ships eg QE II, yatch) Effect of Cunard Brand on perceived quality and tradition. The Cunard Brand is as strong as the Brand equity. Challenges Maintaining the same customer satisfaction...
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...Keller Graduate School of Management Case Study 1: Guest Satisfaction at the Convention Center Hotel Week 3 Irene Garcia Vilardosa HOSP582 Survey of Hospitality Management Dr. Pratt Introduction In order to be successful in the market it is not sufficient to attract new customers. Managers should also concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry, customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Problems with front office In order to solve the customers dissatisfaction issues related with check in and check out, Frank should take into account the reservations and have more employees working at front desk when the number of reservations is higher so they do not have to be waiting for a long time. During major arrivals and departures days, the staff has to be increased so that the guests are quickly addressed and they can continue with their trips or business without wasting too long. Problems with housekeeping When dealing with a situation as described in which rooms are not ready, there are usually two possible options to consider. Either the housekeeping staff is not enough considering the number of...
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...Customer Acquisition for Facebook We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of users? What’s your promotion strategy – inbound marketing or traditional PR? This extensive guide will walk you through what user acquisition is and how to execute a plan. Is Your Product Ready for User Acquisition? While Mark Zuckerberg’s famous “move fast and break things” motto might be useful advice in many startup situations, it may not be the best advice when it comes to customer acquisition. The decision to take your product to market and begin onboarding customers should be given the weight it deserves. You have spent months (if not years) developing your product, so the execution of your user acquisition strategy must be thought out very carefully. First of all, is your product even ready for some/many users? Are there still bugs that will render the customer experience completely flawed? While Zuck’ s “done is better than perfect” philosophy is wise, it would be a mistake to launch a broken product. Why Being Prepared Matters ? The customer acquisition process for startups is hardly linear or predictable, but that doesn’t mean that thoughtful planning is not useful or necessary. Even software giants...
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...McDonlad's has a nice business strategy that they follow and its helping them making good business. Having their customers as one the most important strategy of the company is really good. Customers play a big role in succeeding the business. with no customer satisfaction you will have no business at all. This could make them on top on other business if they know how to implant it right in their business. Also staffing the right people in the right positions is important along with satisfying their employees' will provide their customers a good customer service. If the employee is satisfied with what he/she does and with the company he/she works with, then this will result a good customer service and good business which means great profit for the company and good compensation for the workers. Its like a formula you have to implant it in the business. Human resources is a huge field in any business. It plays a huge role in making a great business. Staffing, compensation, training and hiring are major stations in any business and the foundations for it to be successful. having the right worker in the right place with great background and satisfactions are the main keys. McDonald hires teenagers, those young people are full of energy and Mcdonald is their first job for the majority. They work their way through and move up to higher positions as they are energetic which i think its smart to hire people like that because they compensations aren't that much. Some possible talent-related...
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...Question 2) Current weaknesses in providing service quality through their retail outlets Gap 1) Knowledge (Listening) Gap (Expected Service vs. Perceived Expectations) • Market research orientation: Market research document is available. However continuously information about customers needed in terms of complaint management process, customer interviews and surveys. • Upward communication: No structural feedback exchange implemented to gather information from sales reps. • Consumer relation: No customer program in place to get information of customers’ specific preferences and insights of customers buying decisions as well as more detailed information of purchase frequency. Gap 2) Design Gap (Service design vs. perceived expectations) • Kinko’s offers its customer base with a wide range of services and products. In order to provide a such a variety of products Kinko’s stores were divided up in many areas ( self service areas, self-service computers, photocopiers and other machines etc.) • Self service areas were quite crowded with customers and almost no service support employees helping the customers. In contrast the retail areas were the least crowded. However Kinko’s sales reps. located themselves consuetudinary mainly around the staffed service counters. Consequently the self-service counters were understaffed. No efficient and effective resource allocation • Customer were not satisfied with the self service areas as they find the setup complicated as well...
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...decentralized method to market its products. It had very strong relationships with their suppliers and that’s why it had more than 250 suppliers in the world. It started a program called “partners for growth” to improve its relationship with the suppliers. It tried to take supply from the countries where cost is low like China, France, and Brazil. For marketing and selling their products Philips used very dedicated sales representatives and other options also like indirect channels. Customer service is very good. It provides 24 hr. service to clients. On the other hand Matsushita focused on centralization and it has highly efficient organization in Japan. It focused on local sourcing but still they got the control of quality and productivity of their goods. It was not dependent on one supplier. It has suppliers in all the parts of the world. It works with its suppliers and has very good relationship with the suppliers which help in maintaining the quality of the goods. It also tried to set up plants and produce raw material for their final products. Globalization becomes difficult for Philips It became difficult for Philips to globalize its strategies because of the fast growing competitors in the market. The other factors were also responsible for this. It had a very less profit margin which was around 1-2% only. Their poor global strategy was also because of fragmented management. It was very slow in bringing new products to the global market for e.g. other competitor...
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...which we believe best applies to Kudler Fine Foods. Also review how what the effectiveness of the competitive strategies in the market structure affect the organization. Kudler Fine Foods is a local upscale specialty food store in the Sand Diego area with 3 locations. It is their mission to provide their customers with the very best domestic and imported wines and foods such as fresh bakery/pastries, produce, meat & seafood, condiments, packaged foods, and cheese’s/specialty dairy products (Apollo Group, 2011). They use only the finest organic ingredients. Whenever possible they purchase local produce from organic farmers. They use unbleached flour in their bakery goods and they don’t add unnecessary preservatives to products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens (Apollo Group, 2011). Bases on the resources available to us Kudler Fine Foods is very competitive in their market. They have increased loyalty and profitability of their consumers. This has been done by expanding their services such as parties and frequent shopper programs (Apollo Group, 2011). These programs will create an increase in revenue and customer base. Kudler Fine Foods is also geared towards providing customers with new gourmet selections. This allows them to follow current trends of their customers’ needs/wants and be able to set a price on their items. By being flexible on price...
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