...01 Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement...
Words: 4885 - Pages: 20
...Welcome to the Google Online Marketing Challenge The Google Online Marketing Challenge is an exciting opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 50,000 students and professors from almost 100 countries have participated in the past 5 years. With a $250 budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including a trip to Google for the students and their professor. Students also have the opportunity to participate in the optional Google+ Social Media Marketing Award by maintaining a Google+ Page for their clients over a six week period. The Challenge is open to student teams of three to six members, regardless of their majors. All students must register under a verified professor/instructor at a higher education institution. Visit Discover GOMC to learn more about the Challenge and how to participate. Be sure to follow us on our Google+ page for the latest updates and announcements throughout the year Competition Process For more details on each of the steps, please refer to the sections on the left side of this page. Step 1: Register for the Challenge. Professors register for the Challenge and are verified by Google. Students form teams of 3-6 members and appoint a team campaign. The team captain then registers...
Words: 2500 - Pages: 10
...CASE PROJECT 3 SOCIAL NETWORKING SITES A STRATEGIC RECOMMENDATION REPORT Table of content Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations 2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology 3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn 4. Recommendation......................................................................................... 14 5. Conclusion.................................................................................................... 15 6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14 INTRODUCTION The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential...
Words: 3761 - Pages: 16
...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
Words: 821 - Pages: 4
...investor disappointment created an opportunity for any suitor that was remotely serious. Fundamental Data EV/EBITDA Enterprise Value LT Debt to Total Cap. Book Value 16.4x $24,681.6 MM 0.0% $7.00 • Implications to Traffic and Search Market Share. Domestically, Yahoo! and MSN together command 11% in page views market share, more than double Google’s 5% market share. In the international market, however, Yahoo! and MSN jointly account for 8% of total page views, still slightly lower than Google at 9%. On Search, the combination of Yahoo! and MSN would represent 33% of query market share in the domestic market and 17% in the international markets, still significantly behind Google at 58% in the U.S. and 70% internationally. • Implications to Advertising Market Share. Yahoo! and MSN together add up to $5.3B in 2007 domestic ad revenues, assuming no synergies, which represents 27% of total market share. This stacks up against the 30% market share that Google has. In the...
Words: 7791 - Pages: 32
...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
Words: 1803 - Pages: 8
...What is The Cloud? Heather INF103 May 10, 2012 What is the Cloud? ………………………………………………………………………… Examples of these applications are Gmail, Google Docs, and Facebook. You are using the cloud anytime you store information, pictures, or music anywhere on the web. Cloud computing is taking a lot of computers and putting them together into a pool of resources. It is a key way companies are streamlining their operations. Cloud computing is still early in its development Collaborating to Compete (2010). The cloud is a less expensive, less time consuming, and more user-friendly way to store data, store software and collaborate. Cloud technology is stream-lining the way we use computers and the internet. Techs biggest names are offering cloud services and new companies are starting every day. To fully understand all that the cloud offers, let’s take a look back and see how information was stored, software was consumed, and teams collaborated. Data storage has moved from file cabinets, to mainframes, to PCs, now to servers, and increasingly these servers are in the cloud. -Paul Otellini CEO of Intel Collaborating to Complete (2010). Paper files we kept in a filing cabinet. Then computers came along and data entry clerks began storing records on a mainframe. Then desktops had more memory so we used it. To make the memory on the desktops last longer we stored information on floppy disks then compact disks. Administrative assistants would be charged with organizing these records...
Words: 1896 - Pages: 8
...Networking and Media Industry Global Overview Executive Summary The purpose of this research is to analyze the global social networking and media industry and determine how and why individual competitors make money. We will take a further look into several topics including what defines the industry, the industry lifecycle, economic indicators, and examine several of the industry leaders including Facebook, Google+, YouTube and Twitter. By detailing how these social networking sites made it to the top of their industry and continue to maintain a competitive advantage we will identify their strengths, weaknesses, opportunities and threats. Being a fairly new industry, we believe that this is a global industry that will continue to grow and be one of the quickest growing among all industries. It is reported that there are 2.5 billion Internet users globally, of these 2.5 billion, there is an estimated 1.9 billion using social networking sites. Although these social networking sites are very similar by definition, they all harvest their own differentiations, separating themselves from their competitors and maintaining their competitive edge. Industry Overview The use of social networking sites has seen huge growth since the early 2000’s, doubling in size since 2007, most notably with the creation of Facebook. The importance of social networking sites online has continued to grow and Facebook now even poses a serious threat to Google in terms of traffic. Social media is a way...
Words: 2727 - Pages: 11
...How to increase visibility and conversion rate for our web site: Topics: SEM and SMM (optimizing Budgets) Social Media Link Exchange and Breadcrumbs App Responsive Design Google Content Network Eye-track Web Temperature map SEM and SMM We are planning on investing around 5000 EUR every month between SEM and SMM, we are going to focus on SEM more than SMM because we know that people click on the ads when is the specific information that they are looking for, appears on the right side of their search results. We are planning on targeting two kind of audiences doing SEM, the first of all is the one that is looking for projects to invest money on those, this audience in mainly from US and Asia, those are already venture capitalist, whose are looking for profitable projects, while are working on our SEO strategy, that takes around 2 months at least to get on the first page of the search results, we are planning on doing SEM, to target the long-tail of investors who are interested on not only profitable projects, but also to invest in India in solar parks, for those queries we already made a research and we don’t have competitors, so maybe we will get to the first position very easy, but when targeting venture capitalist that are looking for profitable projects, is not that simple, because there are many projects available, many ventures as well as people looking for investors that fund theirs, in that case, we are willing to invest in the most expensive...
Words: 3677 - Pages: 15
...many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation. Globalization Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that happened in January of 2010. After a cyber-attack occurred, Google revealed to the world that any company who is eager to do business there is quite content to cover up the fact that the Chinese government uses the internet to spy on companies, and that the Chinese government has told them...
Words: 1565 - Pages: 7
...THE LUXURY CONSUMER IN THE NEW DIGITAL WORLD: THEN & NOW 201 Four Seasons Luxury T 2 rend Report Luxury Trend Report | 1 The global luxury landscape and the luxury customer have evolved dramatically over the last tumultuous and transformative three years. The advent of unprecedented new technological innovations, coupled with the increased skepticism left over from the global financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They are looking for intrinsic value and a deeper relationship with the brands with whom they choose to support and interact. According to The Affluence Collaborative1, a research powerhouse that dives deep into the habits of high-income consumers, the affluent2 seek out companies and brands that can simplify and improve their lives. In the travel sector, this translates into increased expectations around personalization cutting across all touch points – including digital media platforms – as luxury travellers research, purchase, engage in and reflect upon their travel experiences. The Luxury Traveller Technology Survey3, commissioned by Four Seasons, coupled with leading luxury market research and brand insight, sets out to uncover how consumers want technology to blend seamlessly into their experience, and how those preferences have changed in recent years. strong performance in China and Latin America, are driving growth in the sector. All combined, the global luxury market is expected...
Words: 5369 - Pages: 22
...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...
Words: 2392 - Pages: 10
...To : From : Date : 20th April 2012 Subject : Report Proposal Proposed Report Topic: “The Internet and E-business”. Executive Summary: “In five years’ time, all companies will be Internet companies, or they won’t be companies at all.” - Andy Grove, the chairman of Intel, The Net Imperative, The Economist, June 26 to July 2, 1999. Background: Information technology has transformed the way companies conduct business. Technology allows businesses to automate manual operations and process information much faster. While business technology often is used through personal computers, server storage and point-of-sale or cash register systems, THE MAJOR technological advancement is the Internet, which has created new communication forms and other business methods that companies use when processing financial and business information. Context: Some companies are using the Internet to make direct connections with their customers for the first time. Others are using secure Internet connections to intensify relations with some of their trading partners, and using the Internet’s reach to request quotes or sell off perishable stocks of goods or services by auction. Entirely new companies and business models are emerging in industries ranging from chemicals to road haulage to bring together buyers and sellers in super-efficient new electronic marketplaces. Due to the success of the internet the world has become a much smaller place and people can stay connected, from wherever...
Words: 2555 - Pages: 11
...Format for Course Outline ------------------------------------------------- Course Details Academic Session : 2015-2017 Term : IV Course Name : Digital Marketing Name of Instructor : Prof. Ami Shah Guest Faculty, if any (Yes /No): No If Yes, Name of the Guest Faculty: _____________________________________ Affiliation of the Guest Faculty: ________________________________________ Number of Sessions to be taught by the Guest Faculty: ___________ ------------------------------------------------- Course Objectives The Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them. Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts...
Words: 950 - Pages: 4
...5.0 Important of technologies for the Google 5.1 Page Rank technology It is easy to find from the history of Google Company ，Although now Google's business is Multifarious ，but only the Search engine is magic weapon of google company during the grow , The search engine business support the entire Google empire. However, Page Rank is one of the search engine core，"keyword", search of innovation, propose the importance of the page analysis techniques "page ranking". The most important pages priority presented to the user Benefit for google company: Page Rank is the most basic and core in the google search algorithm , result the google company became the most famous company in the world , by the network look as a whole pages links and voting ideological construct the initial ranking system， cause Google beat Yahoo search , achievements today's standing ，This is the power of the patent , did not have Gunpowder, do not move guns and knives , Page Rank achievement google company to become one of the world's greatest empire of IT. Internet market search firm said :" In April 2008 ,the share of google has increase slightly in the search market of US, the share of Yahoo and Microsoft still decrease , Google in the U.S. Internet search market share from 67.25%( in March) rose to 67.9 percent (in April) Page rank Important in google It was originally introduced only for the number of links. So, some webmaster advantage of the loophole, Use of link farms and visitors...
Words: 2882 - Pages: 12
