...Many guys who hit the gym have an unrealistic expectation that if they want to get cut, they should simply do treadmill cardio. This assumption fails to take into consideration that the muscles are your body’s tool for burning fat. Engaging in a high intensity workout is one of the best ways your can turn your fat burning capabilities up. High intensity interval training workouts usually involve activities such as running 90 percent of your max heart rate, followed by a low intensity activity like walking at a moderate pace, and mixing in high intensity weightlifting as well. This is very different from running at a steady pace on a treadmill at 60 to 70 percent of your heart rate. Studies have shown that participants of high intensity interval...
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...SWOT Analysis: Fitness Centers Industry Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs...
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...Evaluation: Fitness Centers Industry Amberly Locke PHL/320 September 14, 2015 Carolyn Harrison It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
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...VALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors Executive Summary Mission Statement: Valley CrossFit is the elite health and performance facility located in Shelton, CT. Valley CrossFit provides clients with a comprehensive health and fitness program tailored to their needs. Our coaches have experience in training athletes, weekend warriors, and people just looking to get in shape and have a good time. We have developed a health and fitness program that is second to none. Valley CrossFit’s coaches are experts in the fields of sport conditioning, injury prevention, nutrition, and fitness. Our focus is to offer each member that trains in our facility a life-changing experience as they work towards elite health and fitness. The greatest key to your success is you. Achieving elite levels of fitness is a process that takes time, determination...
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...2.0 SITUATION ANALYSIS Fitness on the Go, a newly formed company is entering the personal training world on wheels. This will be a mobile gym which caters to middle and upper-class professionals. This mobile facility will have state of the art equipment and have all of the amenities of a stand-alone gym. 2.1 MARKET SUMMARY The market includes consumers and business owners who have time constraints that limit them from working out and attending the gym on a regular basis. Within the next three years the market could expand to include various medical facilities and even stay at home moms. 2.2 SWOT ANALYSIS A. STRENGTHS 1. Experienced, professional personal trainers 2. The use of state of the art equipment 3. Only mobile work-out facility B. WEAKNESSES 1. Parking in the downtown & Midtown areas 2. Reliance of outside capital necessary to grow the business 3. Difficulty of developing name recognition as a start-up business C. OPPORTUNITIES 1. Increasing demand for more mobile facilities 2. Growing industry, growing capital D. THREATS 1. Competition 2. Economy 2.3 COMPETITION A. Gyms offering personal training services B. Personal trainers (self-employed) 2.4 PRODUCT (SERVICE) OFFERING Mobile exercise facility that will be in various locations in the downtown & Midtown areas of Memphis, TN. This...
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...Ideation process 7 Controlled Convergence 8 Positioning statement 10 Product concept 11 Competitive comparison 11 Perceptual map 12 Product design 13 Pricing Strategy 16 Costs 16 Sales Forecast 16 Sales Forecast 17 Profit and Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable technology. It is at the beginning of a massive mainstream uptake of wearable devices. According to...
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...--------3 Strategic Focus and Plan-----------------------------------------------------------------------------------4 a. Mission Statement b. Marketing Goals – Financial/Non-Financial c. Sustainable Competitive Advantage Situation Analysis 6 a. SWOT analysis • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis Market-Product Focus 10 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning Marketing Program 11 a. Product Strategy b. Price Strategy c. Breakeven Analysis d. Promotion Strategy e. Place (Distribution) Strategy Financial Data and Projections 14 a. Past Sales Revenues b. Five-Year Projections Organizational Structure 15 Implementation 16 Evaluation and Control 17 Bibliography…………………………………………………………………………………………... 19 Executive Summary PowerGo Equipment is a partnership, family formed to produce unique indoor and outdoor exercise equipment to fitness fanatics and exercise gyms across the nation. Our company will hire knowledgeable qualified/certified staff members who will be available 24 hours for fitness advice, the proper use of our units, and customer service support. PowerGo will incorporate new age equipment...
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...Introduction Company G is a leading provider of home fitness equipment. We specialize in high quality elliptical machines designed to last. Mission Statement “We make it easy to exercise! By providing a gym quality work out in the convenience of your own home”. The Product The Power Pro 3000 is the world’s smallest electric stepper. It is the size of a shoe box but is equipped with features necessary to obtain a gym quality workout. The Power Pro 3000 is pre-programmed with 6 quick workout applications designed to help you reach your desired goals. Adjustable resistance and incline increases your workout intensity to elevate your heart rate and shed those unwanted pounds! The Power Pro 3000 includes a Heart Rate Monitor and an LED light information center. The Power Pro 3000 is constructed from commercial strength galvanized steel which provides the same comfort and stability of higher cost gym machines. While the Power Pro is just as powerful, sturdy and dependable as gym equipment, it is much smaller, quieter, flexible and perfect for the home. The Power Pro 3000 has a space saving design that is perfect storing in the closet or sliding underneath the bed. The ultra-quite engine of the Power Pro 3000 is ideal for working out while reading, watching your favorite movie or during the baby’s nap time. Consumer Product Classification The Power Pro 3000 consumer product classification is shopping. The Power Pro 3000 is of high quality but it is not a specialty product...
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...everyday life practices (Geertz, 1973). The research group chose to study behaviors and mannerisms particularly associated with subculture groups seen in gym environments. This topic of research was chosen not just because these subculture groups are unique, since they are only seen within a gym environment, but because fitness and health are very important and relevant topics to the current concerns society faces today such as, obesity. According to the International Health, Racquet and Sportsclub Association and Industry Insights, Inc (IHRSA), there were over 45 million Americans that belonged to a gym or health club in 2010 (IHRSA, 2010). However, obesity is a growing concern. Shockingly, there are major obesity concerns pertaining to the target demographic group, which is gym-goers between the ages of 18 to 39. The IHRSA found that the largest group of gym members are between the ages of 18 to 45 (IRHSA, 2010). Yet, key findings from the National Health and Nutrition Examination Survey conducted in 2011 through 2012 showed that 30.3% of individuals between the ages of 20 to 39 were obese (NCHS, 2011-2012). Some excuses for not going to the gym and living a healthy lifestyle, which are leading to obesity issues, stem from people feeling intimidated by gym’s subcultures. Two of the most common reasons for not going the gym...
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...Fitness gym has its challenges. Small gyms are competing with national chains and their low prices. As a small owner you must have a great product, and service. Many times you will have a much higher price than those other gyms but it comes to the service you are offering in combination with the product. In my H-KO Boxing Fitness gym we focused on the one on one experience of having a professional boxer, Muay Thai specialist (Kickboxing), grappling specialist, cross fit specialist, personal trainer, to include a visit with a nutritionist as part of the price. We had a large clientele list that included law enforcement, young men that wanted the discipline and knowledge to defend themselves and women that wanted the self confidence to handle whatever life threw at them. Our product was a unique experience to train people as if they were gearing up for a fight. We did everything in twelve week cycles in which each week we introduce a new challenge to the body. Starting with cardio and stamina, what the goal was to increase the metabolic rates on the person would feel the workout without risking injuries due to inactivity. Many of the local chain gyms focus on the membership, and they do staff personal trainers however they focus on a class at a time. They will not focus on a specific person unless you pay the premium price for membership. Local gyms will charge for this service at a premium rate of over $150 per month plus membership fees. In H-KO Boxing Fitness Gym we...
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...fitness, Mr. Ellington, a former UMUC Business Management graduate has created the UR UMUC Healthy fitness as a center for exercise and martial art classes. Since its first opening in 1980, UR UMUC Health Center has not been keeping the facility up to date to meet the new demands of customers and the business has proven to be declining in the past few years. Along with the future arrival of Gold Gym, the obsolete facility is in a great need for a dynamic change. Particularly with the emerging of technology, the center management will need to develop a new system which will incorporates with technology solutions and strategic business implementations to stay competitive. To bring the UR UMUC Healthy Fitness Center out of it current situation, it is essential to have a thoroughly analysis of the Porter’s five forces which will help us to improve the situation without taking to wrong steps (Porter’s, 2013). The analysis will utilize the given information of the fitness center to help find a better solution and creating a competitive advantage for the center over the future Gold Gym arrival and other competitors. * Buyer Power – the power of customers and clients which refers to the exertion of customer’s pressure on business to bring down the price while expecting superior customer services and better quality products. Two methods of manipulating costs and loyalty programs can be used to reduce the buyer power. Due to the fact the facility lacks of new advanced equipment...
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...Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. 2. 3. 4. Protein booster - ideal for body builders Slim fast meal –ideal for people who want to lose weight High crab meal - ideal for people who do endurance training Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in order to counsel them with regards to the best meal that would suit their workout. This would enable...
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...Executive Summary The business plan outlined in this article is a “fitness” club that will offer a variety of different exercise techniques in order to appease its members. We feel this market is very profitable because of the nearly 58 million people who go to gyms and personal fitness centers around the United States which brings in over $22 billion in revenue annually. There are also over 66,000 people living in Washington County, which ranks 3rd in population which has only increased in the state of Maryland over the last few years. According to USA Today, Hagerstown has an obesity rate of 38.3 percent which ranks 3rd in the United States. Fitness club memberships in the United States have also increased every year since 1987 and a strong market makes a strong business. Our gym, “Your Fitness Center” will offer its members quality services and benefits that no other club can offer. In most gyms, the top three most profitable programs/services are personal training, specialized classes, and beverages/protein bars. Our gym will provide all of these services and thus increase our productivity. Most gyms do not have a large selection of protein drinks; our goal is to provide products that encourage improved health such as healthy beverages. We will build a large complex that will include top brand fitness machines and weights personal training programs, different fitness rooms for Zumba and Pilates, along with extreme cycling classes and a theater room. Day care is even provided...
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...LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. Protein booster - ideal for body builders 2. Slim fast meal –ideal for people who want to lose weight 3. High crab meal - ideal for people who do endurance training 4. Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in order to counsel them with regards to the best meal that would suit their workout. This would...
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...Competitive Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being...
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