...Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and make meaning of the four commercials: Nike’s “Master Accuracy. Hit The Target” and “Is talent all it takes?” and Adidas’ “The Spark” and “Chelsea FC – Every Team Needs The 12th Man”. In order to answer the first question, we will analyse the four commercials by applying multimodal concepts and film theory. The multimodal analysis derives from social semiotics and M.A.K. Halliday’s...
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...How Video Games and Virtual Simulators Affect Tactical Skills of Military Members in Battle Michael Genthner National University Table of Contents Table of Contents 2 List of Tables 3 Abstract 4 Introduction 5 Background and History 5 Definition of Terms 6 Purpose and Objectives 6 Research Hypothesis 7 Method 8 Military Based Video Games 8 Shooting Simulators 10 Indoor Simulated Marksmanship Trainer 10 Long Range Precision Shooting Simulator 10 Driving Simulators 11 Flight Simulators 13 Results 14 References 17 List of Tables Figure 1: Real World Improvement Vs. Simulation Realism Military Training FAQ. (2013). In VirTra. Retrieved March 24, 2013, from http://www.virtra.com/military-faq/ 15 Table 2: Long Rang Precision Shooting Simulator Sherer, K. (2007, October 29). Laser Shot announces Personal Weapon Simulator partnership. In Gamzig. Retrieved March 28, 2013, from http://www.gizmag.com/go/8224/.........................................................................16 ABSTRACT This paper explores a brief history and the current utilization of virtual simulators and video games within the United States Department of Defense (DoD). Focusing on modern times, the US military is continuing to utilize virtual simulators and war based video games to assist in the training of troops before going on the battle front. The US Military presently uses numerous types of simulators for training, the following will include the implementation of ISMIT...
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...visual experience. It is not. While we certainly experience film through our eyes, we just as surely experience it through our ears. Especially today, particularly with modern home and theater sound systems offering multi-channel sound and high fidelity. Films are generally fantasies. And fantasies by definition defy logic and reality. They conspire with the imagination. Music works upon the unconscious mind. Consequently, music works well with film because it is an ally of illusion. Music plays upon our emotions. It is generally a non-intellectual communication. The listener does not need to know what the music means, only how it makes him feel. Listeners, then, find the musical experience in film one that is less knowing and more feeling. The onscreen action, of course, provides clues and cues as to how the accompanying music does or is supposed to make us feel. Let us distinguish between scoring a movie, a movie score, and writing songs for a movie, a movie soundtrack. Many of us know about a soundtrack, and can sing songs from movies. But, few of us are even aware of the score of a film unless someone produces a breakaway or break-out hit, like Celine Dion’s singing “My Heart Will Go On,” from Titanic(1997). Some...
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...aggressive and said he would defend Darwin -This all leads to religious doubt Scientists are agnostics – don’t know if there is a God or not. There is no proof and evidence is not available to determine if there is or isn’t a God. German Higher Criticism -A bunch of philosophers of the 1870s basically trying to save the Bible from science fiction -Argue that you have to get rid of the things that are purely supernatural elements to save the Bible -You don’t want to throw out the whole Bible – there’s still a lot of relevant things -Morals, ethics and legal codes are still relevant Social Darwinism -Application of Darwins idea to society -“Survival of the fittest” – competition in natural world Realism (Naturalism) -Realistic art vs idealized art...
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...Random House, Inc., New York. Cartoons by Sidney Harris, copyright © Sciencecartoonsplus.com BANTAM BOOKS and the rooster colophon are registered trademarks of Random House, Inc. eISBN: 978-0-553-90707-0 www.bantamdell.com v3.0 The Grand Design The Grand Design The Grand Design The Grand Design E EACH EXIST FOR BUT A SHORT TIME, and in that time explore but a small part of the whole universe. But humans are a curious species. We wonder, we seek answers. Living in this vast world that is by turns kind and cruel, and gazing at the immense heavens above, people have always asked a multitude of questions: How can we understand the world in which we find ourselves? How does the universe behave? What is the nature of reality? Where did all this come from? Did the universe need a creator? Most of us do not spend most of our time worrying about these questions, but almost all of us...
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...CTCS 466 LECTURE NOTES 1/17: John Dies At the End * CTCS 466 * Former Professors * Arthur Knight * Charles Chaplin * Former Students * Ron Howard * Robert Zemeckis * 16 mm/35 mm * Brotherly Love (Popeye), Max Fleischer * Original song * Made for adults as well as children * Take place in cities * As opposed to the barnyard settings of early Disney * Classic cartoon * Postmodern cartoon (The Simpsons) * Digital Cinema Print (DCP) * Ted Mundor, Landmark Theatres * Career * Monsters Magazine Film Fan Monthly (13 y.o.) * Movies on TV & TV Movies (17 y.o.) * American Society of Cinematographers (ASC) * Gene Shalp, The Today Show * Bruce Cook, Entertainment Tonight * Theme: Great Moments from Movie Musicals * “Somewhere Over the Rainbow”, The Wizard of Oz * Only a few cuts * Simplicity requires confidence * Contrast with the circus of Les Miserables * Remains in character without melodrama * Impression that she actually is singing * She is very much still Dorothy Gale, not Judy Garland * John Dies At the End * Phantasm * Bubba Hotep * Horror + Fantasy + Comedy * Based on novel of the same name * Don Coscarelli (Director/Producer) * Loved...
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...turn into the economic questions and considerations, exploring the aspects of economic growth, prediction of future growth in the industry, as well as showing there is a consistency in the overall economy of this industry, and then traveling into the various changes this specialty has changed the economy as a whole. Continuing further we explore the psychological considerations and sociological effects of this industry, summarizing that it all comes down to personal responsibility and accountability when it comes to making choices in any and all things in life. Furthermore, the topic of violence in video games and the tendencies they create, plus the ever continuing debate this topic will forever have shrouded around it, gets a dose of reality. Admitting gaming addiction and denying a link to increased aggression due to video games is also pondered. The next section after this is all about the technology we so love and admire as a society in all its cultural glorified context and media influence, proving that there is true and absolute value in utilizing this awesome tool we have available. This is resolutely followed with analyzing technology based strategies, and then reviewing the impact on this industry the media, in general, has had, plus further highlighting awareness and knowledge. Continuing on we analyze the...
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...INTRODUCTION Background Driving Simulators are used for entertainment as well as in training of driver's education courses taught in educational institutions and private businesses. They are also used for research purposes in the area of human factors and medical research, to monitor driver behavior, performance, and attention and in the car industry to design and evaluate new vehicles or new advanced driver assistance systems (ADAS). Training Driving simulators are being increasingly used for training drivers all over the world. Research has shown that driving simulators are proven to be excellent practical and effective educational tools to impart safe driving training techniques for all drivers. Uses • • • • • • • User training Training in critical driving conditions Training for impaired users Analysis of the driver behaviours Analysis of driver responses Analysis of the user performances Evaluating user performances in different conditions (handling of controls) Entertainment Apart from training drivers, driving simulators are also used for entertainment purposes like giving video games a more realistic feel. Steering wheels and seats can be purchased and synchronised with game consoles to be used when playing racing games. 1 Research Driving simulators are used at research facilities for many purposes. Some vehicle manufacturers operate driving simulators. Many universities also operate simulators for research. In addition to studying driver training issues...
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...Decision Support Systems The material has been prepared by considering the prescribed textbook, internet and assignments given by the students (BBM 2011-2014 Batch). The material can be further improved by adding more insightful examples and explanation. The material may not be exhaustive and should be taken as a guide to help in better learning of the subject. ALL THE BEST Unit – I: 1. What is DSS? Explain the Characteristics, Benefits and Limitations of DSS. Definition: A decision support systems is a system under the control of one or more decision makers that assist in the activity of decision making by providing set of tools intended to impose structure to the decision making situation and improve the effectiveness of the decision outcome. Characteristics of DSS: * Employed in semistructured or unstructured decision contexts * Intended to support decision makers rather than replace them * Supports all phases of the decision-making process * Focuses on effectiveness of the process rather than efficiency * Is under control of the DSS user * Uses underlying data and models * Facilitates learning on the part of the decision maker * Is interactive and user-friendly * Is generally developed using an evolutionary, iterative process * Can support multiple independent or interdependent decisions * Supports individual, group or team-based decision-making Situation of Certainty Structured Unstructured Situation...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone...
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...july ‘10 ISSuE 186 • £3.95 reader prOfIleS artISt prOfIleS Goldilocks u gu Mick Squires anD The BanK roBBer s Korpus TaTToos th-8 fr ns e i id e ww.tatt tw o o j a A Xed Lehead & Mad Alan Divine Canvas evil From The neeDle m th .uk 6t h-8t hA .co . .co su e e Jeff Ortega we highlight some of the gifted artists working tattoo jam 2010 REGULARS: Fall out ‘news & reviews’ | inkoming | Tattoo Tour | Conventions | personals | Jobs | For sale gu h st t h is a is m www.tat to o wi t Tommi Ink & Iron SKI N SHOWS no regreTs u j Birmingham usa tatto o 2010 tat toos a form of self-harm? you decide 9 770966 435048 San Jose www.jazzpublishing.co.uk • 07 Please mention Skin Deep when responding to adverts. GEnEral EnquIrIES Jazz Publishing, The Old School, Higher Kinnerton, Chester, CH4 9AJ, UK. 01244 663400 www.skindeep.co.uk EdItor Neil Dalleywater email: editor@skindeep.co.uk Telephone: 01244 663400 ext. 212 art EdItor Gareth Evans email: gareth@jazzpublishing.co.uk Telephone: 01244 663400 ext. 204 productIon manaGEr Justine Hart email: production@skindeep.co.uk Telephone: 01244 663400 ext. 235 accountS & admIn manaGEr Emma McCrindle email: accounts@jazzpublishing.co.uk Telephone: 01244 663400 ext. 207 admInIStratIon Jan Schofield email: jan@jazzpublishing.co.uk Telephone: 01244 663400 ext. 219 Katie-Marie Challinor email: katie@jazzpublishing...
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...Hui-Fen Hsu The Heroic Pattern in Life of Pi 95 The Heroic Pattern in Life of Pi Hui-Fen Hsu Applied English Department National Taichung University of Science and Technology Lecturer Abstract This paper examines the universal structure of a mythological hero’s adventure in Life of Pi. The theory is based on Joseph Campbell’s The Hero with a Thousand Faces, which illustrated and distilled heroic patterns from various cultures. The hero’s journey has three stages: separation, initiation, and return. Answering a call to adventure, the hero departs from his familiar world and ventures into a region of supernatural wonder. Miraculous forces are encountered there and a decisive victory is won. He then returns from this mysterious land, bringing an elixir to bene¿t his fellow men. Through this journey of trials, the hero transforms his former self and achieves spiritual growth. Such heroes range from monster slayers to spiritual leaders such as the Buddha and Christ. Life of Pi is a fantasy adventure novel about an Indian boy who survives a shipwreck by drifting on a lifeboat with a tiger. His adventure ¿ts Joseph Campbell’s hero archetype. Similar to the mythological hero, Pi departs from his familiar land of India, answering the call for adventure to a new country. Protected by the supernatural powers of Hinduism, Catholicism, and Islam, he penetrates the dangerous and mysterious realm of the Pacific Ocean. After experiencing harsh ordeals, he returns...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally...
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...Principles of Measurement Mosso member of the FASB FASB’s Conceptual Framework project over the period 1973-1985 Define measurement Measurement is the assignment of numerals and other symbols to represent the magnitude of an attribute of a phenomenon Phenomenon A thing or event of interest E.g. a table, a performance, an exam Attribute A characteristic or quality of the phenomenon to be measured Magnitude The extent to which the phenomenon has the attribute Often we can’t directly observe a phenomenon of interest We need to find a substitute Direct observation- the only time we can accurately observe the attribute and phenomenon How happy is the baby? Phenomenon-baby Attribute-happiness Can you measure this attribute directly? NO Smiles per hour Laughter per day Financial Statements: When investors focus on a company’s net income, is net income necessarily the investors’ attribute of interest Firm performance Firm future performance What two things do accounting measures often represent Performance- what have we done? Position- what do we have? Business Strategy and Accounting USSBA Too many teams to manage What is strategy according to Porter? Strategy is creating a fit among an organization’s activities (to enable it to realize its goal or mission). The success of a strategy depends on doing many things well and integrating among them Operational Effectiveness versus Strategic Positioning Operational effectiveness Performing similar activities...
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