...new. The brand name being well established, the firm will be able to spend less in developing consumer awareness of the brand and associations for the new products. If the original brand has a strong acceptance from consumer, the perception will translate to other products. When used for complementary products, an increase in overall sales is experienced since a synergy exists between the two products. Kellogg’s had to branch out from a company it was of cereals. It is through using this this strategy this strategy of branding those corporate names into names of actual products that make it possible for the company to introduce new products in a way that is very convenient since it is quick and easy. This process helps the company to develop awareness to their brands for the new product. Frilo-lay markets their chips and dips under several categories of brand names. When people tend to buy a certain product like chips, they might consider buying the dips as well since a certain synergy would exist between certain products that would increase sales. This occurs when brand extensions are used for complementary products. Decision to go back to Miller’s original packaging is a good idea. However, not all brand extensions are successful. There are several factors that ought to be considered in making the act of brand extensions successful. Marketers need to very...
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...How To Create A Plot Outline I'll describe each of the eight elements in turn. If you already have an idea for a novel you're working on, open your file or get a pad of paper or your writer's notebook. As you read through the rest of this page, jot down ideas for how each element might work in your story. At the end, I'll show you how to use your choices to create a brief, well-rounded plot outline for your novel. If you don't have an idea for a novel yet, just grab one from your imagination. It doesn't have to be good. It's just an exercise after all. On the other hand, if you already have a draft for a novel, that you're looking to revise, then ask yourself, as we go through these elements, whether you have included them in your story. Create a plot outline for your novel in the way suggested below. You may find you can strengthen your novel plot considerably by incorporating any plot element you neglected before. 1. Story Goal The first element to include in your plot outline is the Story Goal, which we covered in detail in the previous article, The Key to a Solid Plot: Choosing a Story Goal. To summarize, the plot of any story is a sequence of events that revolve around an attempt to solve a problem or attain a goal. The Story Goal is, generally speaking, what your protagonist wants to achieve or the problem he/she wants to resolve. It is also the goal/problem that involves or affects most, if not all the other characters in the story. It is “what the story...
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...• HOW TO DEVELOP A RESEARCH IDEA • An Illustrated case • The Research idea In my research I intent to examine the challenges, strengths and impacts of corporate leadership and governance in reference to W.E.TILLEY GROUP a selected family owned firm in East Africa. My main motivation in this study is … (explain your motivation). Emphasis will be on leadership and corporate governance aspects in the firm. These include but not limited to profits and power sharing methods, leadership styles and challenges, succession plans, decision making on complex issues like mergers, acquisitions, take over’s, loans etc.. Also generational changes in the family and their impacts on growth of the family owned firm. Alignment of principals with their agents and their effects on firm’s performance. Appointment of directorship within the family member vis-a-viz professional or educational qualifications. Do culture, religion and external influences have impact on firm’s performance and growth? • Starting point • Read as much you can about the research area • What is a family owned business? • Why should any one care about them? • What are their characteristics • What challenges do they face and why? • In the first instance, just google, let’s just google our title “Challenges Of Corporate Leadership And Governance In Family Owned Firms” • This give us some ideas, we can also google the questions above. ...
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...To: Anika Huggins From: Tayo Sunmola Date: Wednesday 23th September 2015 Subject: Types of teams and leadership styles 1.0 Introduction This report that I am writing to you is about the different types of teams and leadership styles I learned on the training course you sent me on. 2.0 Types of Teams 2.1 What is a team? A collection of people with a shared purpose and a commitment to working together. Everyone knows the purpose of the team and achieve this together. 2.2 There are five different types of team: Formal – These are teams created for a specific purpose and people are allocated a specific role set up to perform a task or group of tasks. They have more rules and clear expectations: interviewing new members of staff, welcome team, customer services and management team. Informal – This type of team is less structured, with less rules and expectations. It could be a group of employees discussing new ideas. Temporary – This type of team is set up for short periods of time to complete a task. The nature of the project is clarified from the beginning and members come together to agree a team plan. Clear roles are given so each member knows what is expected and the team splits up when the project is finished. Permanent – With this team the members work together continuously i.e. the work is normally ongoing. Roles and patterns of behaviour are developed over time with a clear purpose and everyone knows what is expected of them. Project – A group of individuals...
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...How To Develop A Research Strategy Gen/200 Date Instructor How To Develop A Research Strategy In this paper I have identified a problem I face in my day-to-day life, which is time management. I will discuss how to develop a research strategy to find a solution to my time management problem and include what information should be gathered, where the information can be obtained, how I evaluate the information that I gather, and explain how I will use the information to resolve the problem. Briefly Describe Problem One big problem I notice in my day-to-day life is the feeling like there isn’t enough time in the day to accomplish all the things I want to finish. At least not without some short cuts, or not giving a task the full attention it requires. On top of my already busy schedule, I decided to go back to school. This means managing my time properly is going to have to be priority number one. A lot of times, for me, time management means to just do less during a day or whatever the span of time is. Sometimes just doing less isn’t an option, for those times, it is going to be good to know other strategies to help me make more effective use of my time. Identify What Type of Information To Gather In order to find ways for me to improve my time management skills I need to gather information such as research and studies that have been done to help university students. For even more specific information I can search for articles, peer-reviewed papers...
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...How a child develops in the womb. From the moment of conception, rapid cellular division begins and initiates the start of a child's development in the womb. The developing embryo will go through many changes. From the development of organs and bones to eyes, ears, and tiny feet and hands, what once was an egg and sperm will become a child. Fertilization A sperm must locate the mature egg in the fallopian tube. Once the sperm fertilizes the egg, the egg, which is now a blastocyst, will continue to move down the fallopian tube into the uterus. On or about the seventh day, the blastocyst develops chorionic villi, hairlike structures used to absorb nutrients for the growth of the embryo, which enable it to implant into the lining of the uterine wall. According to Biology of Reproduction, the chorionic villi in the placenta function as necessary structures in exchanges between the fetus and mother. Blastocyst The blastocyst will develop into two separate parts. The outer cells develop into the placenta. According to What to Expect, the placenta carries nutrients and oxygen to and waste materials away from the fetus. The inner cells of the blastocyst will form into the embryo. The amniotic sac will form an inner layer of membranes that will fill with amniotic fluids, which will protect the developing embryo for the remainder of the pregnancy. Embryonic The embryonic stage of development is characterized by the formation of the external body structures and internal organs....
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...“How am I doing as a leader?” asks Larry Bossidy, CEO of AlliedSignal in a meeting with his operating mangers. “The answer is, how are the people you lead doing? Do they learn? Do they visit customers? Do they manage conflict and initiate change? Are they growing and being promoted? “When you retire, you won’t remember what you did in the first quarter of 1994, or the third. You’ll remember how many people you developed – how many you helped have a better career because of your interest and dedication to their development. When you’re confused about how you’re doing as a leader, find out how the people you lead are doing. You’ll know the answer.” Andy Grove, CEO of Intel: Roger Enrico, CEO of PepsiCo; Jack Welch, CEO of General Electric; and Admiral Ray Smith of the U.S. Special Operations Command agree with Bossidy. All are respected leaders of successful organizations that constantly outthink and outmaneuver their competitors. Though those leaders have been 1 2 instrumental in their companies’ success, they have also built large pools of talent. They have contributed to their organizations’ success by personally developing leaders at all levels. Once upon a time Here’s what you would see if you visited Grove, Enrico, Welch, and Smith leading their businesses. Intel. In Santa Clara, California, Andy Grove is teaching Intel managers how to lead in an industry in which the product (semiconductors) doubles in capacity every 18 months. In Grove’s teaching sessions, he...
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...HOW TO DEVELOP EFFECTIVE COMMUNICATION SKILLS Everywhere we go, there is always communcation. This communiction explosion has led to one of the most incredible tools, the internet. It allows us to communicate with people all around the world. But despite all our high tech means of communication, effective communication still comes down to people understanding each other, developing skills in order to compete in this worldwide market place. This much needed skills include, building trust, communicating verbally and non-verbally, listening better and dealing with conflict in the work place. One of the keys to succesful communication is trust. Being succesful largely depends on gaining trust from other people. If you dont have trust of other people, they cant count on you. Therefore, it is good to build trust, if you feel you haven’t built trust among people, there are ways you can gain trust. One of them is being supportive when someone is in need of support, it wil gain you trust if support is honest. Also, displaying concern for others is another good way to gain trust, it shows that you care and people will always have that back in their mind whenever they think of you or encouter you unless that is broken. Another way is recognition for initiative, appreciate what people do for you or for others, show that you appreciate them for that. You can also give fedback or honest opinions to people, this shows them that you will not let them go down in times...
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...dedication of his goal. Some of his most famous works are the Appalachian spring which won the 1945 pulitzer prize for music and Fanfare for the Common man. Copland’s parents were both Jewish immigrants from Lithuania and he was born November 14, 1990 in Brooklyn. Copland’s parents had five children and Copland was the youngest. For much of his early childhood, Copland and his siblings would work in his parent’s shop called H.M. Copland’s. Copland’s mother, Sarah Mittenthal Copland, was an avid supporter of music and provided music lessons to all her children. His first encounter with music began early on as he developed an interest in playing the piano, and was able to learn how to play the piano from his older sister, Laurine. Laurine supposedly had the strongest relationship with Aaron as she not only taught him how to play the piano but would often bring pieces of music from her studies at the Metropolitan Opera school and the opera’s that he attended. At the age of Eleven, Copland began to dabble in composition, creating a scenario which is called Zenatello. Zenatello contained only seven measures of music, but was the very first recorded notated works. Copland’s musical training began with Leopold Wolfsohn, who taught him the standard classical fare. At age 15, Copland decided on the path to becoming a composer after attending a concert by IGnacy Jan Paderewski, who was both a composer and a pianist. Copland later studied under Rubin Goldmark, a prominent instructor, who gave Copland...
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...Mesopotamia, the land between the rivers, and also was one of the first civilizations for humans. The two most important words in the statement above are land and rivers, because that allowed the humans to settle, and it gave them all the resources they needed. The Euphrates and Tigris Rivers, were the reason why people settled. The rivers provided people with fresh water, transportation, it started trade between the different civilizations, and when the rivers would flood, all the water would moisten the soil and relieve the area from the arid climate. The land was the Fertile Crescent. The Fertile Crescent took up most of Mesopotamia, and most people settled on it because of the two rivers. The land was settled upon because of the climate, the farming conditions, and the water sources. After people settled and started to live a normal life, the first empire came about in Akkad, and was led by Sargon. The Akkadian Empire started the next stage of civilizations, which included various new technologies, such as writing. The Euphrates and Tigris Rivers gave the early settlers everything they needed from fresh water to the the beginning of trade. The use of fresh water in that area was extremely necessary because of the arid climate. In the summer, temperatures could reach up to 130 degrees, and without water, the death rate would have been much higher. Once a year there was a time known as the flood season. In the Mesopotamian culture and religion, the gods controlled everything...
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...“When you move amidst the world of sense, free from attachment and aversion alike, there comes the peace in which all sorrows end, and you live in the wisdom of the Self (Bhagavad Gita).” Hinduism expanded to many different parts of the world. Due to their diverse Hindu tradition growing and the technology advancing. During the years of Mughal and British rule over India, Hindus lost hope of maintaining their beautiful culture. They were afraid that Hinduism was being diluted into something it wasn’t. To overcome that hurdle, Hindus made several scripts to expand the wisdom and knowledge of Hinduism. They were known as the Vedic scriptures. Those scriptures brought much attention to Hinduism, resulting in many more devotees to the distinct...
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...lack of effective methods of teaching. For example, many schools in Vietnam now force the students to learn by heart a lot and the test after each semester only test the students' abilities to remember the contents of the textbook. They also don't have chances to practice and experiment. I think a good school is a school with modern equipment and it is where the students are taught how to think, how to learn so they can work more sufficient in the future and that is the reason why I want to build a standard school. A school with modern facilities to support the students during the time they are learning at school and a large library with a plenty of books for them to find out anything they want can encourage them to learn more at their best. One of my friends is now studying in Australia. When she was still in Vietnam, she often got bored with the lessons so she never paid enough attention to the lessons. As a result, her score was really bad. But now, since she moved to Australia to study, she has made a great progress in learning, she always tells me about the interesting subjects at school and how they do research with the help of modern equipment and I think I find her more intelligent in some ways. A standard school like that will receive much more excellent students than other schools. Because every school wants to make their schools better, I think they will invest more in changing the method of...
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...Development of Gilgamesh The “Epic of Gilgamesh” was an ancient work of Mesopotamian literature. This epic was passed down by oral tradition. It was not until the nineteenth century, that the epic was rediscovered. The character Gilgamesh was a powerful king and a great warrior. He was king of the city of Uruk. He was a man, who was one-third human and two-thirds divine. He feared that one day he would die. Therefore, Gilgamesh went on a quest in search of immortality. Throughout his quest, Gilgamesh developed from arrogant, to equal, and to humble. At the beginning of the epic, Gilgamesh was an arrogant king. He was the most strongest and handsomeness man. He was prideful man, who feared that his name would not be remembered. Gilgamesh was...
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...Business plan essentials I. Executive Summary (not to exceed two pages) A. Company name, address, and phone number B. Name(s), addresses, and phone number(s) of all key people C. Brief description of the business, its products and services, the customer problems they solve, and the company’s competitive advantage D. Brief overview of the market for your products and services E. Brief overview of the strategies that will make your company successful F. Brief description of the managerial and technical experience of key people G. Brief statement of the financial request and how the money will be used H. Charts or tables showing highlights of financial forecasts II. Vision and Mission Statement A. Entrepreneur’s vision for the company B. “What business are we in?” C. Values and principles on which the business stands D. What makes the business unique? What is the source of its competitive advantage? III. Company History (for existing businesses only) A. Company founding B. Financial and operational highlights C. Significant achievements IV. Industry Profile and Overview A. Industry analysis 1. Industry background and overview 2. Significant trends 3. Growth rate 4. Barriers to entry and exit 5. Key success factors in the industry 6. Outlook for the future B. Stage of growth (start-up, growth, maturity) V. Business Strategy A. Desired image and position in market B. Company goals and objectives 1. Operational 2. Financial 3. Other C. SWOT analysis ...
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...Although much of the bebop of the time was not recorded, it freed up many of the innovative bebop artists at the time to not worry about having to record. This led to less income but, the musicians of Bebop were able to play more freely and in their own way. The ban may have helped to develop better music as far as bebop was concerned. In 1944 a record recorded for a small label was called Rainbow Mist, by Coleman Hawkins. It was the first commercial Bebop...
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