...Summary: Chapter 25 Spring is beautiful in California, but, like the migrants, many small local farmers stand to be ruined by large landowners, who monopolize the industry. Unable to compete with these magnates, small farmers watch their crops wither and their debts rise. The wine in the vineyards’ vats goes bad, and anger and resentment spread throughout the land. The narrator comments, “In the souls of the people, the grapes of wrath are filling and growing heavy, growing heavy for the vintage.” Summary: Chapter 26 After nearly a month in the government camp, the Joads find their supplies running low and work scarce. Ma Joad convinces the others that they must leave the camp the next day. They make preparations and say good-bye to their friends. The truck has a flat tire, and as they are fixing it, a man in a suit and heavy jewelry pulls up in a roadster with news of employment: the Joads can go to work picking peaches only thirty-five miles away. When they arrive at the peach farm, they find cars backed up on the roads leading to it, and angry mobs of people shouting from the roadside. The family learns that they will be paid only five cents a box for picking peaches; desperate for food, they take the job. At the end of the day, even with everyone in the family working, they have earned only one dollar. They must spend their entire day’s wages on their meal that night, and afterward they remain hungry. That evening, Al goes looking for girls, and...
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...Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative side. It is important to lay the foundation in marketing concepts, tools, frameworks and issues of the formulated side while at the same time instil the real creativity and passion for marketing, as we shall come to see in this chapter. Social Definition of Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Scope of Marketing A good marketer must be able to answer the following questions: What is Marketing? The formal definition of marketing is, Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders...
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...In chapters eleven and twelve of his book titled Leadership Revolution co-author with Hayne Gordon, John Perkins expand on what he meant by a leadership that engages the world. He started off giving us a little history of what happened to the Chicago Transportation El train in the 1990s. In summary, the Chicago transportation Authorities decided to not run the El train after midnight. This decision is affecting those whose shifts end at midnight and do not have a transportation on their own. Perkins and Gordon used this example to introduce the role of the church. In other words, the cut of the services is and should be an opportunity for the church to live out its purpose. To demonstrate this, Perkins and Gordon titled their next paragraph quoting the scripture...
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...The Hobbit Summaries: Chapter 1: In Chapter 1 of The Hobbit the characters are introduced and the story begins. Bilbo Baggins seems to be the main character, Bilbo is a hobbit who lives in a cozy, comfy hole like many other hobbits. Bilbo lives a quiet, peaceful life until a wizard named Gandalf and his dwarves come and tell Bilbo he is destined to join their journey. Bilbo doesn’t think he is cut out for this journey and neither do the dwarves, but Gandalf does. While Bilbo accompanies to the dwarves and Gandalf’s every need, they explain the journey. Thorin, who could be classified as the most important dwarf explains most of the journey. The journey is to reclaim the treasure that Thorin’s family once had but is now protected by Smaug an enormous dragon who stole it. Bilbo Baggins feels very uneasy about attending this journey and at the end of the chapter does not even know if he will participate. The setting of this chapter is “The Hill”, where many Hobbit holes are. Symbols used in this chapter were; the maps that the dwarves/Gandalf have symbolize direction of their journey. Also, some of the songs that the dwarves sing symbolize hints and feelings. A developing theme I see is “anyone can be a hero,” because I think Bilbo will end up going. Chapter 2: In the second chapter, the journey begins! Bilbo wakes up and assumes that Gandalf and the dwarves have left without him since none of them are present. Shortly after, Gandalf comes in and shows Bilbo a note that says...
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...CHAPTER EIGHTEEN Lecture Notes for Essentials of Marketing 14e For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2014 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-1 This slide refers to material on p. 499. Summary Overview This chapter concludes Essentials of Marketing by covering three broad concepts: 1) Evaluating marketing As indicated in Chapter 1, there are two levels of marketing: • the micro (managerial) level—concerns the marketing activities of an individual firm; and • the macro level—concerns how the whole marketing system works. 2) The key components of an innovative marketing plan. 3) Challenges facing marketers. Multimedia Lecture Support Package to Accompany Essentials of Marketing Lecture Script 20-2 This slide relates to material on p. 498. Summary Overview This chapter suggests that satisfaction and costs serve as criteria for evaluating the impact of marketing. Key Issues • A nation’s objectives affect the evaluation of marketing. • The social and economic objectives of a nation may differ depending on that nation’s socio-political structure. • Consumer satisfaction is the objective in the United States. • This objective is derived from a market-based economic system, and it implies that political freedom and economic freedom go hand in hand. • In the U. S., people have the right to live as they choose and to satisfy...
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...summary Levitt and Dubner analyze various approaches or strategies parents exercise on their offspring in attempt to form perfectly obedient children in Chapter 5 of Freakonomics. Such approaches include Head Start, regular museum visits, speaking English in the home, taking off work during the child’s early years, spanking, adopting, reading bedtime stories, having books available throughout the home, educational television shows, and getting involved in the PTA. Copious amounts of so-called “parenting experts” strongly stand their ground and influence worrisome parents with fear. However, according to Peter Sandman, experts and their plausible information cause parents to overreact to a number of these “fears.” In his words, the “outrage outweighs the hazard” (Hamilton, 2004, 153). For instance, terrorist attacks are deemed far more treacherous than heart disease. Sandman refers to his “control” principle when supporting the fact...
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...ASSESSMENT COVER SHEET Please ensure this form is fully completed prior to submission. This page should be on the front of your assessment and needs to be easily accessible. Student ID Number: | 2085435 | Date Handed In: | 28th May 2012 | Student Name / Group Name: | Hirotoshi Matsushima | SGA Unit code | 1247 | SGA Unit Title: | International business forecasting | Course: | Diploma of Marketing | Trainer’s name: | Mr. P Mc Intoish | Received By (Academic Office): | | Assessment No: | 3 | PLAGIARISMPlagiarism is the act of representing as one’s own original work the creative works of another, without appropriate acknowledgement of the author or source. COLLUSIONCollusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Plagiarism and collusion constitute cheating. Disciplinary action will be taken against students who engage in plagiarism and collusion as outlined in the school’s policies. See ‘Student Discipline/Misconduct Policy’ and ‘Assessment Policy' STUDENT DECLARATION I hereby certify that: 1. This assessment is my own work based on my personal study / research and not the work of another student and / or source 2. I have acknowledged all material and...
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...Hyperbole c) Writing a Tall Tale d) Selections of Oral Tradition Literature III. Novel Studies a) Previewing the novel b) Defining and Understanding Elements of c) Character Analysis d) Problems and Solutions of the story IV. Historical Fiction a) Activating background/prior knowledge b) Setting a purpose for reading c) Writing about historical fiction V. Realistic Fiction a) Evaluating Realistic Fiction b) Responding to the selection c) Distinguishing between Fact and Opinion d) Summarizing the Story Chapter 1 – Short Stories: A short story is, like the name says, a short literary composition. The action is compact and every single event is crucial to the development of the plot. The time span covered within the action of a short story could vary from a few hours to days or years. A short story could have elements of present events, flashbacks to account for what happens and futuristic insights. The essential parts of a short story are: the...
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...Chapter 2 Summary of Review of Related Literature Environmental Calamities in China People know little about China and the Chinese but we are familiar with the calamities that affect this country. They have gone through series of famines, floods, starvation as well as typhus and small- pox which further brought more suffering and death to those who are impoverished. In China, 800 famines had happened in a span of 1,000 years and is not known by people outside the country. A famine during 1878 was able to kill around 9 to 13 million lives due to these calamities. The famine affects an area of over 50,000 square miles and population of 3,000,000 people. These incidents lead to families becoming divided. Some members become refugees and others stay at home. Others save whatever stock they have and try to fit the food they have for a certain amount of time. For a farmer on the other hand, a four...
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...------------------------------------------------- Chapter 1 Summary A fair-haired boy lowers himself down some rocks toward a lagoon on a beach. At the lagoon, he encounters another boy, who is chubby, intellectual, and wears thick glasses. The fair-haired boy introduces himself as Ralph and the chubby one introduces himself as Piggy. Through their conversation, we learn that in the midst of a war, a transport plane carrying a group of English boys was shot down over the ocean. It crashed in thick jungle on a deserted island. Scattered by the wreck, the surviving boys lost each other and cannot find the pilot. Ralph and Piggy look around the beach, wondering what has become of the other boys from the plane. They discover a large pink and cream-colored conch shell, which Piggy realizes could be used as a kind of makeshift trumpet. He convinces Ralph to blow through the shell to find the other boys. Summoned by the blast of sound from the shell, boys start to straggle onto the beach. The oldest among them are around twelve; the youngest are around six. Among the group is a boys’ choir, dressed in black gowns and led by an older boy named Jack. They march to the beach in two parallel lines, and Jack snaps at them to stand at attention. The boys taunt Piggy and mock his appearance and nickname. The boys decide to elect a leader. The choirboys vote for Jack, but all the other boys vote for Ralph. Ralph wins the vote, although Jack clearly wants the position. To placate Jack, Ralph...
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...So, while I was at work, I listened to the Shmoop summaries by copying and pasting them into google translate. Not much else happened this day except for writing and reading for my inquiry class. I had to watch Cloudy with a Chance of Meatballs 2. The class is actually really fun to participate in. Friday This night, was for the girls. As funny as that may sound, I spent the night eating chipotle and ice cream while watching Fun Mom Dinner on Netflix with my friend Tammy. We went to Publix to get ice cream. By this point, we had gotten our meals but still weren't able to eat them because we wanted ice cream. We were both hangry, but, once we saw that the Talenteno was 3 for 10 we couldn’t help but cheer up. Well, it was also because I was busting out some great moves in the cleaning aisle. Saturday...
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...Monroe College Abstract This paper is presenting about how to control complication of type 2 diabetes. In the USA 90% of diabetes patients suffering from type 2 diabetes. In every year lots of patients going to die due to type 2 diabetes complication. In previous studies review is presenting about due to type 2 diabetes so many complications are occurring in different part of the body and some study is presenting about due to health education we can reduce the problem in community. By doing heath education, continues health check up and doing some personal health counseling about diet and personal lifestyles.in school health education also effect on child on diet personal life styles. How to control complication of type 2 Diabetes Chapter 1: Introduction Diabetes is a leading cause of adult-onset blindness, kidney failure, and non traumatic limb amputations; significantly higher risk for coronary heart disease, peripheral vascular disease, and stroke, and they have a hypertension, dyslipidemia, and obesity; Diabetes is a the seventh leading cause of death in the United States (1). USA is expending $245 billion annually for health care expenditures and productivity losses and is a leading driver of growing Medicare expenditures for controlling glucose levels, blood pressure (BP), and lipid levels and avoiding tobacco, singularly or in combination, reduce the incidence of costly and disabling micro- and macrovascular diseases(2). To advance responsibility among health care...
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...FINA 351 – Managerial Finance, Chapter 13, Capital Structure, Notes 1. What is Capital Structure (CS)? It is the mix of debt and equity on the balance sheet. The basic capital structure question is: How much debt is right for this company? Contrary to what your momma may have taught you, according to the so-called finance experts too little debt may be just as costly as too much debt, because debt financing is usually the cheapest source. This is why it is often said that debt is a two-edged sword: too much is bad but so is too little. 2. Why is CS important? It directly impacts the cost of capital and therefore directly affects the value and profitability of the company. For example, at one time Hershey Foods determined that its cost of capital was 13%, significantly more than the cost of capital of its competitors, which put Hershey at a significant competitive disadvantage. It might have even put Hershey out of business if steps were not taken to address this issue. 3. Can a company choose its CS? If so, how? Yes, within reasonable limits. If it wants more equity, the company can issue stock and pay off debt. If it wants more debt, it can borrow and with the proceeds buy back stock. The last step was what Hershey Foods did to raise its debt/equity ratio and thereby reduce its cost of capital from 13% to 11%. Because of aggressive cost of capital management, Hershey was able to reduce its WACC from being one of the highest in its industry to being one...
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...Summary — Chapter I. I am born An older David Copperfield narrates the story of his life. He begins by saying that only the writing that follows can tell who the hero of his story is. He tells of his simple birth, which occurred at the stroke of midnight on a Friday night. An old woman in the neighborhood has told him that the time of his birth indicates he will be unlucky and will be able to see ghosts and spirits. David’s father is already dead when David is born. David’s aunt, Miss Betsey Trotwood, appears on the day of David’s birth and speaks with David’s mother, Clara. Miss Betsey informs Clara that she intends to take custody of the girl Clara is about to bear. Miss Betsey wishes to raise the girl so that men never take advantage of her the way Miss Betsey has been taken advantage of in her own life. When David is born and Mr. Chillip, the doctor, informs Miss Betsey that Clara has had a boy, Miss Betsey storms out of the house and never returns. Summary — Chapter II. I Observe. David’s earliest memories are of his mother’s hair and his nurse, Clara Peggotty, who has very dark eyes. He remembers the kitchen and the backyard, with the roosters that frightened him and the churchyard behind the house, where his father is buried. Both David and his mother submit themselves to Peggotty’s kind direction. In particular, David recalls one occasion when he sits up late reading a book about crocodiles to Peggotty while waiting for his mother to return home from an...
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...CHAPTER I. INTRODUCTION A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold. A beach snack bar is often a small building situated high on the sand. Besides soft drinks, candies and chewing gum, some snack bars sell hot dogs, hamburgers, french fries, potato chips, corn chips and other foods. While this is usually the case, sometimes "snack bar" refers to a small café or cafeteria. Various small, casual dining establishments might be referred to as a "snack bar," including a beverage and snack counter at a movie theater and/or a small deli. Many places that have snack bars have a "No Outside Food or Drink" policy, to encourage sales. The first known use of the word "snack bar" was in 1930. A snack food or commonly called snack is seen in Western Culture as a type of food not meant to be eaten as a main meal of the day, unlike breakfast, lunch or dinner but rather a assuage/moderate a person’s hunger between these meals, providing brief supply of energy for the body. The term way also refers to a food item consumed between meals purely for the enjoyment of its taste. Snacks are terrific way to satisfy hunger and get all the vitamins and nutrients your body needs. For people who has hectic schedule on school, work, travelling and other activities, it may feel like there’s no time for healthy eating. When trying to stop eating, it’s probably tempting to go the quick...
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