Analyzing Image Essay

A picture is worth a thousand words, yet even some pictures of delectable items are not so appealing to the eye, and capturing the essence of food is quite the job. The portrayal of scrumptious or attractive décor has a price, and in some cases can be deceiving. Though there are not any words in these advertisements, a lot is certainly depicted in each. Not everything that glitters is always gold. The drive to have and consume the extravagant is compelling.

Seen the first photo advertisement for Clementine Granita is an example of sweet delectable bites. This is certainly one of the better ads that appeal to the average foodie. The photographer used simple yet effective lighting and background, perhaps to instill simplicity. It conveys a measure of healthy due to the white background and clear glass Pyrex. Pure ingredients are silently conveyed in this advertisement for Clementine desserts. Clearly, the objectivity is to get the viewer to buy and eat this fruit. This one-sided framed shot suggests the audience too want what appears to be already eaten or is not present. The top illumination sings of bright, fresh, outdoor, color, which insists that one’s mouth salivates while reading the recipe. Consider though the other side too this advertisement, which is what they do not tell the consumer. Consider how much sugar is in this dish. The calories in each little beautiful morsel contain enough to put someone in a diabetic comma if consumed. The theme or significance of this definitely encourages the purchase of this particular fruit, which in turn has a political gain, or should the audience think agenda. Perhaps crop farmers and local grocers of this fruit budget for this advertisement to increase sales. Who knows but it does look scrumptious!

The second exhibit is confusing one has to decide if this is a nightclub bar or a fancy kitchen. The promotion questions if a real cook fit into the scheme of things here. “To be, or not to be, that is the question!” Though the message is clear that fancy is better, or should it be said fancy looks better, what is the real reason one would desire such a kitchen? The advertisement has gone to great lengths to imply a sleek and contemporary look. This nowhere near portrays the homely past time kitchens full of apple printed towels, wooden spoons or cast iron skillets. The only thing that may resemble a good old fashion kitchen is the double oven. On the other hand, if appearances could fool some might believe that, or for the new age microwave generations, they may already know that is what it is. Some have to look up the definition of a double oven. This spacious cooking area does not even appear to have a stovetop and the sink blends in so well one might miss washing dishes. Although it has a clean cut and masculine appeal to it, the motive was to sell a look of posh. Those that eat out on a daily basis, maybe throw dinner parties every other weekend, this would be the targeted audience of this endorsement. By most standards, it was not targeting the average mom with three children, especially with the dimmed lighting and exposed wine bottles focal points. Although this is socially graceful, modern and savvy, it sells to the highest bidders, but one must question its functional ability.

Both ads characterize that perfect make for pretty. Neither of these displays convey a sense of affordability. In fact, the proclamation of both advertisements is to spend big, when in fact that is not always best. Look alone does not define functional ability or wholesomeness. Our societal drive to look a certain way drives us to go for the gold! Most of the time looks drive the buying public into bankruptcy and what purpose does that serve other than to the stockholders and stores that profit.