...Market research sets out to answer the following questions: * Who makes up the target audience? * What do they want? * When do they need it? * Where does it sell best? * How can it be taken to them? * Why do they want/need it? * What are our competitors doing? * How is our market changing? Market research helps firms to plan ahead rather than to guess ahead In business, demand is always changing and therefore it is essential to know how things are changing. Market research requires a special form of skill and therefore market research companies are often employed because they have the necessary experience and also because market research takes up a lot of time. Methods used in marketing research Data gathering involves collecting as much information as possible about the market, usually before any further steps are taken. It relies on desk research and field research. Data is divided into primary and secondary categories. Primary data are collected in the field. Secondary data are gathered from all the material that is at present available on the subject, and is always studied first when doing desk research. Desk research This method involves the search for secondary data, whether published or unpublished. A good place to begin is with a company's records of items such as production, sales, marketing, finance and other data. Other sources of secondary data are government publications on the Internet such as the government's Expenditure and Food...
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...television, telephone and internet services to its customers. These services are available to customers across the United States and they have been in business since 2000. In recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now have multiple options to consider before enrolling into an agreement and Ace Cable is conducting research to persuade more people to sign on with the company. The research included defining the population from which the samples were collected. When it comes to the population and the different samples collected, the main goal is to focus on customers and provide outstanding services by conducting customer interviews, and surveys including group interviews of all ages. There are several methods that have taken place concerning collecting samples. The individual interviews we have collected were samples by applying surveys, from face to face interviews, in-store feedback, and telephone surveys. These surveys and interviews are conducted on a daily basis. These surveys are taking place in order to better our business when it comes to Ace cable. Individuals are completing surveys by voicing their opinions when it comes to the services and the channels that are selected. By having these surveys and interviews in place, we are getting the best feedback on what type of services they are looking forward to and what needs to be improved. In regard to group interviews, samples are being collected...
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...Purpose My research methodology requires gathering relevant data from the specified documents and compiling databases in order to analyze the material and arrive at a more complete understanding on how African American families cope with having an autistic child, those receiving versus those not receiving professional counseling. We hope to shed light on the following questions through our research: Paradigm Study Design This research will utilize both quantitative and qualitative data collection tools, but is rooted in qualitative methods. A qualitative evaluation shall be utilized for this research project leveraging subjective methods such as interviews and surveys to collect substantive and relevant data. These interviews shall be conducted with practicing parents from the clinics as well as parents from surrounding schools and community. Such a qualitative approach is valuable here due to the varying experiences of the parents in the Houston-Spring area and other surrounding suburban cultural situations. Upon collecting the qualitative data derived from said interviews, careful analysis shall be done both manually and utilizing video software to prepare a SWOT (strengths, weaknesses, opportunities, and threats) to analyze how to best customize the course to the target populations. The research from this data should become an asset to the established body of literature on African American issues dealing with the diagnosis of an autistic child. As for our own research...
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...for example, whether you will use a scientist or social; science methodology. It includes the specific methods you will use and the literature search to contextualise your project within existing knowledge and understanding of the subject. Primary research involves seeking new knowledge that has not been previously published. The researcher gathers new data from participant or by examining objects, material or data in a different way from previous studies. Primary research in health and social care often involves gathering data from individuals. Surveys using questionnaires and interviews are commonly used techniques and participants may be users of services or members of the public. Secondary research is about finding out new information or understanding, a researcher needs to know what the existing information and understanding about the topic is, as published in books, journals and on the internet. Secondary research is essential for any research project. All researchers need to read widely around their subject of interest sp that they are aware not just of long-established knowledge but also of new knowledge that is emerging while they are doing their own research. Quantitative research involves numbers and measuring quantities or amounts. Scientific method often involves quantities data for example, measuring changes in the body’s physiology in laboratory analyse of blood or urine samples. Measures of weight and height can be used to calculate body mass index to find out...
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...measured through analysis of the transactions committed, structure of the electronic instruments available within a country, and payment instruments used during payment of purchased or ordered products or services. The use of Electronic Payment Instruments in Macedonia is growing steadily, which shows that the EPS system in this country is continually growing and is in some extend well organized, people are friendly to ICT and conduct electronic transactions easily. E-banking activities in Macedonia started, but remain in low levels; which is a fact for e-commerce activities in general. Also, banks services that are offered for e-banking are at low levels. E-banking is a service that makes possible to use the banking services through the Internet, and mainly thtough Web...
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...the government’s decision to increase the VAT by 2.5% and the history of VAT. Also an interview and questionnaire will be carried out to help provide this information. This report was required for the North Representative of the Federation of Small Businesses (FSB) on how this VAT increase will affect small businesses in the North East of Scotland. To find the first hand information the internet was used to research value added tax. The second hand information was gathered from owners of small businesses by interviewing them and also handing out questionnaires. From the internet research value added tax is a form of consumption tax that is charged on most goods and the VAT collected goes to the government. There are three at which VAT is charged, standard rate of 17.5%, reduced rate of 5% or zero rate of 0%. VAT was first introduced on April 10 1954 my Maurice Laurié although it was originally proposed in 1918 by Dr. Willhelm. When VAT was first introduced the standard rate was 10% and was just charged to large businesses but was introduced to all businesses. The decision to increase VAT was made by Chancellor George Osborne; this didn’t come as much of a surprise and it had been widely suggested that increasing the VAT would be a good way for the government to raise some extra money so that it would reduce the amount it had to borrow. The information from the questionnaires and interviews showed that all of the owners were aware of the VAT increase and they had a good understanding...
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...Dove, the much-loved brand from Unilever UK sparked a global conversation about real beauty is now starting a different conversation – this time with men. 2010 see’s the launch of its first ever male grooming range – Dove Men+Care, developed to bring greater skin comfort and care to UK men without compromising on performance. This report is based on an overview of the consumer research process of launching Dove Men+Care a new soap for men in Bangladesh which is the objective of this research. For this research data were collected by primary and secondary sources. We collected secondary data- existing information about Dove from net and for primary research we used two methods qualitative and quantitative. Three depth and two focus interviews were taken from 9 persons as qualitative method and 8 persons were surveyed through questionnaire as quantitative method. The respondents are at the age of 20-40, mostly students and male corporate people, income level 10,000 to 35,000 above. At the time of collecting data we have to go through some limitations like short span of time, ignorance of the respondents and so on. Through this survey we come up with some findings like most of the boys used general soap and buy that from the general store or nearest shop. We also found that as a core benefit of soap most of them like skin care at first then fragrance and price. Another finding of our research is about 50% of the respondents will definitely try Dove Men and 19% say probably which is...
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...stores. * To analyze the buying behavior of customers in multi brand stores. * To understand the consumer behavior regarding a multi brand cosmetic store, NewU stores. Literature Review Completed: Yes Research Methodology: * The methodology used for the research will be mixed, quantitative and qualitative. * The quantitative research will be used for the analysis of questionnaires responses. * The qualitative research will be used for analysis for the depth interviews responses. Database: * The primary data collection will be done by the questionnaires and the depth interviews. * The secondary data collection will be done by the different sources like internet, text books and reports. Sample Size and Sampling Method: * The sample size for questionnaires is 150. The judgmental sampling method will be used for questionnaires responses. * The sample size for depth interviews will be 10. The stratified sampling method will be used for depth interviews. Research Tools: * The tools used to analyze the quantitative research data will be SPSS for factor analysis. * The tools used to analyze the qualitative research data will be Microsoft Excel to make narrative summary. Status of Progress: During the research process and implementation of previous stated research methodology, I faced some problems and to solve these problems, I have made some changes. To find the factors which affect to make purchase from multi...
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...palsy, fractures, head injuries, etc. With these conditions, the physical therapist would be responsible for restoring function, improving mobility, and allowing the patients to perform daily activities of living with an optimal level of function. According to Dawn Rosenburg McKay (2010), physical therapy has been on demand, in which there were approximately 185,000 jobs taken as physical therapists in 2008. Physical therapists have an option to either work in an actual hospital setting, but they can also work in private offices. Based on the year 2009, McKay states that the median annual income of a physical therapist was at about $75,000 dollars. The physical therapist that was interviewed is Suanna Wong. She has been working as a physical therapist for 10 years. The questions used in the interview with Suanna were divided into two sets. the first set of questions were based on finding out her reasons for becoming a physical therapist and how the process of achieving a degree in physical therapy was for her (example: length of time spent to complete degree in physical therapy). The second set of questions focused on Suanna's current career and focuses on the content of her typical working...
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...became depressed (the next reaction) when he thought that his good friend Jim had actually committed the fraud. Jim also started to reconcile and was in rationalized state thinking that Judd did only the work that he was assigned to by his supervisors. Jim felt remorse because of committing the crime. Jim accepted the fact that he was guilty and let his supervisors know about the fraud that he committed so that further trouble could be avoided. 2. The interview should progress in the following order – introductory, informative, assessment, closing and admission seeking. At first generalized questions would be better to ask Damon pertaining to fraud activities. Then gradually specific, informative. Appropriate questions should be asked to Damon to elicit information regarding the wrong doings. In case Damon’s answers are misleading or he is making an effort to lie in each and every answer then assessment and admission seeking types of questions need be asked. It should always be taken care that questions are asked to...
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...Executive Summary | 3 | 2 | Introduction | 4 | 3 | Objective | 4 | 4 | Need of Knowledge Audit | 4 | 5 | Audit Process | 5 | 6 | Audit results | 6 | 7 | Conclusion | 8 | 8 | Recommendation | 9 | 9 | Appendix | 10 | Executive Summary: The process of Knowledge audit is aimed at knowing the type of knowledge assets and the measure of their presence and sources in the sales department of Britannia Company is carried out by us with the employees in that particular department. The employees are selected and undergone a face-to-face interview on knowledge audit. Thus they explained the type and form of knowledge they need, own and miss. The process of knowledge audit also includes the questions about the steps taken by Britannia for the employees to create, share and store both the type of knowledge. Based on their response we have understood the importance of tacit knowledge in the sales department and the efforts taken by them to store explicit and tacit knowledge Introduction: KM audit is a preliminary phase to develop a knowledge management strategy in the organization. A knowledge audit is an attempt to understand where an organization stands in terms of knowledge management and its knowledge assets. It will assess what knowledge assets are possessed by a specific organization. It can be viewed as a process to identify knowledge produced by an organization, who produce and use it, how frequent is the knowledge used, and where is the knowledge stored...
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...going to cover how the interview process, documentation review, general observation and surveys and questionnaires and how they play a part in system design. The interview process also includes conducting surveys so this is a crucial step. This is where you break it down into three different levels first level being the executive branch that all the people that their title has C in it. Second level would be all the managers and supervisors. The third would be the everyday user. You must have an understanding that each of these levels are going do require different functions on a day-to-day basis. the executive branch only wants to look at reports and see the bottom line of a company, The second level wants to see both up and down making sure that the people that are working for them are doing the job right and there meeting the expectations of the executives, and the everyday user wants to make sure that there meeting the companies goals. The interview process is simple it’s face-to-face time with the different levels and you come up with a standard list of questions this is where I think my theory is different the book suggest. In the book they recommend you have three separate lists of questions for the different levels of the interview, I differ I think your standard list of questions should be the same for all levels. The reason why I think this way is that all people should be treated the same and as long as you’re thorough enough answers to the questions should suffice....
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...Contents Introduction 2 Literature review: 4 Methodology 14 Secondary Research: 15 Primary research: 15 Sample size: 15 Data analysis: 16 Questionnaires: 17 Interview: 19 Findings 19 Social Interaction: 19 Emotional Interaction: 20 Expression: 20 Culture: 21 Conclusion and recommendations: 22 Limitations 23 Appendix 1 24 Appendix 2 29 Questionnaire 29 Interview Questions: 30 Appendix 3 32 Codes 32 Response Sheet 33 Abstract IM is a text based, real time communication tool that has swept the world and altered how people interact with each other. It has created its own culture and ‘language’ and its effects can clearly be seen especially in teenagers. IM is a phenomenon that has countless effects on different parts of language, culture and society. This research aims to examine some of these effects based on one interview and questionnaires that were filled out by 25 young people. The key findings are drawn on the basis of responses given by respondents and the interviewee as well as the research done of the existing literature. Introduction By definition, instant messaging is a set of communication technologies used for text-based communication between two or more participants over the Internet or other types of networks. It basically offers real-time direct written language-based communication. Instant messaging falls under the broader term of ‘Online chatting’. This is because it is text-based, exchangeable in many directions...
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...By Caren Rossall Student I.D - 20166665 Abstract This report provides an insightful outlook on the potential risk factors associated with delinquent youths. An analysis of the mixed method research carried out by the author is provided. Questionnaires were distributed between 2, diverse areas which provided a set of contrasting opinions and beliefs. Personal, information is also shared on the topic from the interview with a previous youth offender. Why it is that children and young people become involved in criminal activities has been the focus of leading researchers for many years, resulting in a wide and varied literature base for this particular study. Some of the contemporary material has been evaluated and used in conjunction with the primary data attained. Introduction The purpose of this paper is to unravel some of the possible risk factors associated with youth offending. Why it is some children, as they grow up, become involved in criminal activities while others respect the law and stay out of trouble has been a largely debated question for many years (Utting et al, 1993). Not only has this topic been chosen as it is of great interest to the researcher but the classic British longitudinal studies of youth offending appear to be many years old. Existing literature from theorists, professionals, government reports and any other secondary research carried out regarding this chosen topic will be critically evaluated and used in comparison with one another...
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...What is Google? Google is a website that has not only transformed the way we process endless information found on the internet, but it has also altered the way we think and talk about the internet. Google is a multinational company that specializes in public computing and internet search technology; it is utilized as a search engine to research documents, news, and using different applications. Since the startup of the company, Google has grown to be recognized by many companies seeking to get more involved with Google and how they intended to change the way people look up information on the Internet. However, what is the history behind this important corporation? When and how was it created? Google began its production in March 1996 as a research project by the founders of Google, Larry Page and Sergey Brin. Both were in a Ph.D. program at Stanford University, working on the Stanford Digital Library Project. At the time, Page was attempting to come up with a topic for his thesis; he favored writing about the mathematical structure of the World Wide Web and how it could be understood. In my research I discovered that the Goggles work environment is a laid back fun atmosphere. Google believes that it’s the people that make Google the kind of company it is. They hire people who are smart and determined, and are favor ability over experience. Although Google’s share common goals and visions for the company, their culture consists of all walks of life and speak tons of languages...
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