...It is the intention of this experiment to test the effect of a dark soda as a cleaner on common household cleaning situations. These are the sodas that contain a caramel coloring as opposed to those commonly consumed sodas that are clear. This experiment will utilize the Coca Cola brand soda as the potential cleaner. I, the researcher, will try to prove that this commonly consumed drink is also effectively used as cleaning agent in common household tasks. The four experiments involved will be The intended outcome of this experiment is to test a commonly known theory that sodas that have a darker appearance have the ability to break through the common household cleaning issues. This experiment will utilize the popular brand Coca Cola. The experiments will attempt to prove the cleaning ability of the agent by the researcher. This experiment will include the following experiments: • Cleaning food stains on cooking equipment • Cleaning stains on kitchen counters • Cleaning grime in a kitchen sink; and • Cleaning corrosion on the battery connections of an automobile This experiment will compare the variances in cleaning opportunities and compare the effects with that of a commonly known soap coupled with water. This experiment shows that there are commonly used ingredients that could also be used as cleaning ingredients. The experiments will be completed in step-by-step processes where the two cleaning methods will be tested side-by-side so they can prove their outcomes...
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...Jonathan Escalier Introduction to Mass Communication Reaction paper 1 A) How do we in contemporary society make use of mass media: transmission of culture selective exposure, source of information, entertainment, etc.? Contemporary society makes use of Mass Media in many ways. One example is the exposure of favored information through beliefs, attitudes, and decisions. Twitter a social networking site has brought many towards opinions of from many races on todays world event and celebrities. Twitter starts with a tweet and is then re-tweeted to several people to expose the trend. It also allows for a communication with celebrities and who is following whom in order to be a part of his or her’s opinions and be up to date with their daily activities. Another way that the contemporary society uses Mass Media is through commercials. Commercials are a great way of being able to influence what he or she is thinking and lead to a decision based on the commercial. For example, In sport games there will be a big amount of pizza commercials that allow the person if he has a group of friends over his house to order a pizza in hope that he does not miss a minute of the game. Lastly a good commercial on microwable foods will feature an emphasis on quality and how fast it is prepared. Stouffers lasagna is a popular dinner that feeds a family of 3-4. Companies like Red bull pay people to drink their energy drink in hopes to get an opinion of a new taste that they are testing such as Coca...
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...Table of Contents INTRODUCTION 3 DEFINITION 3 PROGRESS 3 REASONS 8 CONSEQUENCES 9 NEGATIVE CONSEQUENCES 9 POSITIVE CONSEQUENCES 10 CRITIQUE & CONCLUSION 11 REFERENCE LIST 13 Introduction This term paper is about the recent meat scandal in Europe 2013. In the first section I will analyse and describe its process. Secondly, I will describe the reasoning behind the meat scandal as it pertains to the business world. In the third part I will evaluate the consequences as well as its economic impact. And last but not least I will criticise the actions and decisions of the businesses and political leaders involved. As well I will recommend action steps for business leaders impacted by this scandal. Definition The word “scandal” is defined as an offense caused by a fault misdeed.(Modern Language Association (MLA), 2013). Besides it is often a disgraceful or discreditable action. The term “meat scandal” cannot be defined exactly. Nevertheless you can define how a meat scandal developed and why it became a scandal. Generally a meat scandal emerged from the illegal act of putting incompatible meat in circulation for the human consumption (e.g. Rotten meat). Due to the fact that the intermixed beef was compatible for the human consumption, the recent meat scandal was more about the falsely declared meat. Progress In the following section I will analyse and describe the process of the meat scandal. For simplicity reasons I would like to please every reader to have a...
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...J Clin Epidemiol Vol. 50, No. 12, pp. 1311–1318, 1997 Copyright © 1997 Elsevier Science Inc. 0895-4356/97/$17.00 PII S0895-4356(97)00203-5 The Powerful Placebo Effect: Fact or Fiction? Gunver S. Kienle* and Helmut Kiene ¨ Institut fur Angewandte Erkenntnistheorie und Medizinische Methodologie, D-79112 Freiburg, Germany ABSTRACT. In 1955, Henry K. Beecher published the classic work entitled ‘‘The Powerful Placebo.’’ Since that time, 40 years ago, the placebo effect has been considered a scientific fact. Beecher was the first scientist to quantify the placebo effect. He claimed that in 15 trials with different diseases, 35% of 1082 patients were satisfactorily relieved by a placebo alone. This publication is still the most frequently cited placebo reference. Recently Beecher’s article was reanalyzed with surprising results: In contrast to his claim, no evidence was found of any placebo effect in any of the studies cited by him. There were many other factors that could account for the reported improvements in patients in these trials, but most likely there was no placebo effect whatsoever. False impressions of placebo effects can be produced in various ways. Spontaneous improvement, fluctuation of symptoms, regression to the mean, additional treatment, conditional switching of placebo treatment, scaling bias, irrelevant response variables, answers of politeness, experimental subordination, conditioned answers, neurotic or psychotic misjudgment, psychosomatic phenomena...
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...Junior year of high school comes around and you’re sitting at the dining room table with your parents discussing how you are already halfway done with high school and almost ready to start your college education. Wow, college, just thinking about it makes you excited, but extremely nervous. So many questions come along with college and the education you will be receiving. What are you going to study, what college will you attend, and most importantly how are you going to afford it? You’re not in the top ten, but still an average student. You are on athletic teams, but not the superstar athlete of your high school by any means. Students believe that they need to be the best at everything to receive a scholarship of any type, but that’s where a lot of them think wrong. Scholarships are available to almost any student and can be granted to students for more than just grades and athletics. The possibilities for scholarships are limitless and give you the best way to have some or even all of your college education paid for. Growing up many students think they need to be in the top ten or getting straight A’s and passing every test. Which isn’t completely wrong because when you do fall into that category it can make receiving scholarships an easier process. Although, if you don’t fall into that category scholarships are nowhere near impossible to receive because of the hundreds of options provided by companies and colleges in every state. Academic scholarships often...
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...BUSINESS NOVEMBER 23, 2010 The Just-in-Time Consumer By ELLEN BYRON Julia Robinson for The Wall Street Journal Rebecca Seabern in her destocked pantry. She is using groceries that she already has before buying more. Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods. When the economy sank two years ago, Rebecca Seabern realized she could shrink her grocery bill just by eating into her crammed kitchen pantry. "I had eight boxes of lasagna in there and a year's worth of paper towels," says Ms. Seabern, a 31-year-old accountant and married mother of two in San Antonio. Today, Ms. Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead. The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer. Access thousands of business sources not available on the free web. Learn More For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future...
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...Celiac Disease: What? Who? How? Celiac Disease: What? Who? How? Life changing, life long, no cure! This paper is to give knowledge and inform readers on what Celiac Disease is, who it effects, what it affects, and try to explain how it can interrupt a normal, life style to where most of us take for granted. Have you ever wondered what life would be like if you found out you could not eat normal everyday foods that most of us take for granted? What if one day you woke up and found out you could not eat something as simple and as popular as pizza? That you could not eat bread, cake, cookies, lasagna, spaghetti, or even drink beer? That every time you did, you would get sick. Well, for a growing percentage of Americans, that is what is becoming a reality. What is it? How do you get it? What does it do to you? Who can get it? These are just some of the questions I will be answering in this paper. What is Celiac Disease? Well that’s a very good question. Celiac Disease or Gluten-Sensitive Enteropathy is a disease of the intestinal tract. It is a chronic tropical disease of intestinal malabsorption or in simple terms, an allergy to wheat products such as wheat, rye, barley, and oats (Reilly 116). Celiac Disease is a lifelong disease that can only be controlled by understanding CD and following a lifelong diet which excludes wheat, barley, and rye. Celiac Disease is a multisystem disorder that causes the body’s immune system to respond to proteins in certain grains which damage...
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...5 This chapter explores how racial and ethnic identity develops and how a sensitivity to this process can improve adult education. Racial and Ethnic Identity and Development Alicia Fedelina Chávez, Florence Guido-DiBrito Racial and ethnic identity are critical parts of the overall framework of individual and collective identity. For some especially visible and legally defined minority populations in the United States, racial and ethnic identity are manifested in very conscious ways. This manifestation is triggered most often by two conflicting social and cultural influences. First, deep conscious immersion into cultural traditions and values through religious, familial, neighborhood, and educational communities instills a positive sense of ethnic identity and confidence. Second, and in contrast, individuals often must filter ethnic identity through negative treatment and media messages received from others because of their race and ethnicity. These messages make it clear that people with minority status have a different ethnic make-up and one that is less than desirable within mainstream society. Others, especially white Americans, manifest ethnic and racial identity in mostly unconscious ways through their behaviors, values, beliefs, and assumptions. For them, ethnicity is usually invisible and unconscious because societal norms have been constructed around their racial, ethnic, and cultural frameworks, values, and priorities and then referred to as “standard...
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...University of Rochester Abstract Understanding human behavior is fundamental to understanding how organizations function, whether they are profit-making firms, non-profit enterprises, or government agencies. Much disagreement among managers, scientists, policy makers, and citizens arises from substantial differences in the way we think about human nature—about their strengths, frailties, intelligence, ignorance, honesty, selfishness, and generosity. In this paper we discuss five alternative models of human behavior that are commonly used (though usually implicitly). They are the Resourceful, Evaluative, Maximizing Model (REMM), Economic (or Money Maximizing) Model, Psychological (or Hierarchy of Needs) Model, Sociological (or Social Victim) Model, and the Political (or Perfect Agent) Model. We argue that REMM best describes the systematically rational part of human behavior. It serves as the foundation for the agency model of financial, organizational, and governance structure of firms. The growing body of social science research on human behavior has a common message: Whether they are politicians, managers, academics, professionals, philanthropists, or factory workers, individuals are resourceful, evaluative maximizers. They respond creatively to the opportunities the environment presents, and they work to loosen constraints that prevent them from doing what they wish. They care about not only money, but about almost everything—respect, honor, power, love, and the welfare of others...
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...upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Wiley-Blackwell and John Wiley & Sons are collaborating with JSTOR to digitize, preserve and extend access to Strategic Management Journal. http://www.jstor.org Strategic Management Journal, Vol. 12, 187-199 (1991) S A LONGITUDINALTUDY OF THE CAUSE AND CONSEQUENCESOF CHANGESIN IN DIVERSIFICATION THE U.S. PHARMACEUTICAL INDUSTRY1977-1986 W a CHARLES . L. HILL nd GARYS. HANSEN Graduate School of Business Administration, University of Washington, Seattle, Washington, U.S.A. The paper hypothesizes that diversification by firms based in the pharmaceutical industry during the 1977-86 time period was primarily undertaken to reduce the risks associated with being dependent upon a technologically dynamic environment. Consistent with this non-efficiency motive for diversification, declining economic performance is predicted. A longitudinal empirical analysis provides support for these propositions. INTRODUCTION The relationship between diversification...
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...hereby regard our sincere thanks to Prof...................., IMI New Delhi under whoseguidance this project was undertaken.We would like to thank our friends for their generous support and the respondents who gavetheir valuable piece of time for participating in the survey to complete the study. 2 3. TITLE: Maggi’s Brand Extension and Repositioning Subject: Product And Brand Management TABLE OF CONTENTS1. EXECUTIVE SUMMARY……………………………………………………………….…042. INTRODUCTION…………………………………………………………………………...053. MAGGI BRAND IN INDIA………………………………………………………………….054. BRAND STORY……………………………………………………………………………..065. PRODUCT VARIENTS……………………………………………………………….…….106. MARKET SHARE…………………………………………………………………………....117. RESEARCH METHODOLOGY…………………………………………………………....128. OBJECTIVE………………………………………………………………………………….129. RESEARCH PLAN…………………………………………………………………………..1210. DATA COLLECTION PLAN…………………………………………………………………1311. METHODOLOGY……………………………………………………………………………..1312. SURVEY RESULT…………………………………………………………………………….1413. SWOT ANALYSIS OF MAGGI BRAND……………………………….……………………1914. STPD ANALYSIS OF MAGGI BRAND………………………………….…………………..2015. CUSTOMER-BASED BRAND EQUITY PYRAMID (CBBE)………………………..……..2116. BRAND PRISM OF MAGGI…………………………………………………………………..2217. CONCLUSION………………………………………………………………………………….2318. RECOMMENDATION………………………………………………………………………….2319. FUTURE PLAN………………………………………………………………………………….2420....
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...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
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...Teaching guide : Lesson ONE Contains : Lesson Plan #1a: What Is Money and Why Do We Need It? Lesson Plan #1b: The Many Forms of Money Lesson Plan #1c: Plastic Payment Lesson Plan #1d: Smart Cards Lesson Plan #1e: Paying On the Internet Lesson Plan #2: An Experiment in Barter Exchange Lesson Plan #3: How Do You Pay? Lesson Plan #4: How Do You Pay? The Evolution of Money Instructor’s Note: The first five lesson plans (#1a through #1e) are designed as a modular set to be used together. They consist of a series of discussions covering various parts of the video. You may use them in several ways. One is to alternate between discussions and watching segments of the video. There are three pause points on the video. The discussions are designed to fit with these points. The first lesson (#1a) fits before the video begins; lessons #1b through #1d fit well at the three pause points; and the final one (#1e) fits best at the end of the video segment. Alternatively, the video can be viewed without interruption and the discussions divided between topics to be discussed before and after viewing. No continuity will be lost if some discussions are skipped. Because much of this material may be unfamiliar to teachers, each of the lessons has an extended presentation of background information for teachers. This information, along with additional materials from the references cited in the section called “For More Information,” should help you to be an informed discussion leader. Lesson Plan #1a:...
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...Pizza Hut Durand D’Silva Alex Evans Armando Perez Frank Rivero Kevin Speakman Table of Contents Executive Summary 3 Product Place Promotion Pricing Executive Summary Pizza Hut’s headquarters is located in Dallas, Texas. Pizza Hut is a multinational company which operates in the United States, Philippines, Malaysia, and 83 other countries. Overall, Pizza Hut has almost 13,400 restaurants-including 7,800 units in the United States and more than 5,500 outside of the United States. Pizza Hut has built a reputation for excellence that has earned the respects of consumers and industry experts. Pizza Hut is considered a quick service restaurant (QSR) and is a division of Yum Brands! Which operates the fast food restaurants, as well as KFC and Taco Bell. Pizza Hut’s began in 1958 when a couple of entrepreneurs came up with their vision. “Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached two college-age brothers in Kansas.” Pizza Hut is not only the acknowledged leader of the pizza industry worldwide, but it is also amongst the top of the world’s largest pizza chains, with over 12,000 restaurants across a mass variety of countries, employing more than 300,000 people, and serving 1.7 million pizzas every day to more than seven...
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...ANSWERS TO COMMA COMBINE PRACTICE Commas essential nonessential answers 1. Patterson Tower, the recently completed office building, is a monument to concrete ugliness. 2. The movie that I wanted to see is no longer playing. 3. Each person who enters the contest must send in two box tops. 4. John decided, nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of...
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