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Management Stratergy

In:

Submitted By centaur
Words 1799
Pages 8
Contents

Preface
Acknowledgments

ix xiii PART ONE OVERVIEW OF STRATEGIC MANAGEMENT
1.

Strategic Management
The Nature and Value of Strategic Management
Dimensions of Strategic Decisions 4
Formality in Strategic Management 9
Benefits of Strategic Management 11
Risks of Strategic Management 11
The Strategic Management Process 11
Strategic Management as a Process 16
Summary 18
Key Terms 19
Questions for Discussion 19

2
3

PART TWO STRATEGY FORMULATION
2.

SM_Prelims.indd 17

Company Mission
What is a Company Mission? 23
The Need for an Explicit Mission 24
Formulating a Mission 24
Basic Product or Service; Primary Market; Principal Technology
Company Goals: Survival; Growth; Profitability 26
Company Philosophy 28
Public Image 29
Company Self-Concept 33
Newest Trends in Mission Components 33
An Exemplary Mission Statement 35
Boards of Directors 37
Agency Theory 38

22

25

2/8/2012 10:17:09 AM

Contents

How Agency Problems Occur 39
Problems That Can Result from Agency 39
Solutions to the Agency Problem 40
Summary 41
Key Terms 41
Questions for Discussion 41
Appendix A: Company Vision 43
Appendix B: BB&T Vision, Mission, and Purpose
3.

4.

SM_Prelims.indd 18

44

Corporate Social Responsibility and Business Ethics
The Stakeholder Approach to Social Responsibility 52
The Dynamics of Social Responsibility 54
Types of Social Responsibility 57
Corporate Social Responsibility and Profitability 60
Sarbanes-Oxley Act of 2002 66
The New Corporate Governance Structure 69
Privatization as a Response to Sarbanes-Oxley 70
CSR’s Effect on the Mission Statement 71
Social Audit 71
Satisfying Corporate Social Responsibility 72
The Core of the CSR Debate 73
Mutual Advantages of Collaborative Social Initiatives 75
Five Principles of Successful Collaborative Social Initiatives
Assembling the Components

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