...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...com/exclusive/free5000subscribers/ Now let’s dive in... 1 I’ve got a quick question for you... If you’re looking to attract your first 5,000 subscribers, my first question I have for you is this: Does any of the following sound familiar? “I’ve worked myself ragged creating content, and nothing is happening. It’s like I’m working for free.” “I’ve tried posting to my blog multiple times per week, commenting on other blogs, guest posting, and pretty much everything. None of it is working.” “I’ve got no idea how to even get started with attracting subscribers. I write a lot of blog posts, but the traffic is just trickling in.” If you said “Yes,” to any of the above, block out 15 minutes and read this entire free ebook. Because it’s not your fault. Here’s the truth: Much of the “common sense” wisdom that “experts” share about building a readership is, at best, flawed and, at worst, flat out wrong. As an example, has anyone ever told you that “the secret to building a blog readership is by regularly updating your blog with engaging content each week?” That couldn’t be MORE WRONG. I’ve already debunked this myth on several occasions. You can read more about it on my blog. The real secret is about 80% promotion / 20 % creation. Read about it here. You see, many of these “experts” who dish out flawed advice fall into one of two categories. They are either: 2 A) Experts who built their readership back in the day, back when there was almost no competition. Back when it was EASY to build a readership. B) Experts...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...Active Ways to Get New Clients 1. Get the word out to family and friends in a meaningful way. I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include: * a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs * a brief description of the type of work you are doing now and why it’s so important to you * the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?) * a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute) * a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through: * volunteer work...
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...experiences. Businesses also refer to social media as user-generated content or consumer-generated media. The best way to talk about these different types of social media’s are to show the main examples, they come in all forms and types, there are six major ones in the field of communicating with social media and these are: Blogs, Internet Forums, Micro-Blogging, Social Networking, Social Network Aggregation, and Events. Each one of these has a specific purpose and can all be used in the field of advertising. Advertising is changing with the technology and this social media is the next step in the advertising world. Social media’s allow advertisers to reach a huge number of people and target the exact audience they are aimed at with this new type of technology, advertising is becoming a science and different types of social media are becoming the necessary tools to make it work. Kids are now growing up with insane amounts of technology all around them, most households have at least one computer or television in it and these forms of technology are becoming necessary to our everyday lives. The first type of social media that I will talk about is blogs. A blogs is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. This allows the...
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...takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. 1. Print from the late 15th century 2. Recordings from the late 19th century 3. Cinema from about 1900 4. Radio from about 1910 5. Television from about 1950 6. Internet from about 1990 7. Mobile phones from about 2000 Broadcast The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Film 'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film . Video games A video game is a computer-controlled game where a video display such as a monitor or...
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...CHAPTER 7 UNDERSTANDING NETWORK EFFECTS Introduction * Network effects: When the value of a product or service increases as its number of users expands * Also known as network externalities or Metcalfe’s Law * When network effects are present: * The value of a product or service increases as the number of users grows * They’re among the most important reasons you’ll pick one product or service over another Where’s all that Value Come From? * The value derived from network effects comes from three sources: * Exchange * Exchange creates value and every product or service subject to network effects fosters some kind of exchange * Staying power: The long-term viability of a product or service * Networks with greater numbers of users suggest a stronger staying power * Complementary benefits: Products or services that add additional value to the network * The three value-adding sources work together to reinforce one another in a way that makes the network effect even stronger * When users exchanging information attract more users, they can also attract firms offering complementary products * When developers of complementary products invest time writing software switching costs are created that enhance the staying power of a given network One-Sided or Two-Sided Markets? One-sided markets * A market that derives most of its value from a single class of users * Have same-side...
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...Implementation of a Company Blog Sherry Hays Westwood College BUS 500 July 21, 2014 Table of Contents Abstract---------------------------------------------------------------------------------------- 3 Executive Summary-------------------------------------------------------------------------- 4 Benefits of a Blog----------------------------------------------------------------------------- 5 Statistics---------------------------------------------------------------------------------------- 6 Downside of Blogging------------------------------------------------------------------------ 7 Cost of a Blog---------------------------------------------------------------------------------- 7 Recommendations----------------------------------------------------------------------------- 8 References-------------------------------------------------------------------------------------- 9 Abstract A business blog can be a good recruiting tool for a business. There are countless companies that have a blog and are benefiting very nicely. Blogging...
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...interest to implement a legal regulation check for our firm’s blog. An arrangement with an attorney has been made in order to maintain our continuous lack of legal strife. While we recognize that this adjustment may impact the initial quality of the blog’s content, we feel it is important to demonstrate our commitment to practicing CSR policies and keeping a safe community. This new mandate will in turn lower the risk of any litigations and reduce exposure of liability. Beginning next month, a draft of your blog entries will be screened by an appointed attorney before being approved for publishing. This process will include filtering out any traces of the following: * Defamation of any persons, corporations, or products * Copyrighted or trademarked work * Invasions of privacy * Demonstrations of legal and regulatory neglect * Disclosed information * Discovery disasters Although we understand that not many corporations feel the need to execute the use of a litigator for social media purposes, we want you to understand that they will serve as a collaborator in our competitive advantage over other firm’s. Not only is it internally important for us to have a sense of ethics in our day to day activities, it is vital for the readers of your blog to feel that Tech Garden is a reliable, socially responsible source of information. From past experience in the media, it is feasible for corporate blogs to perpetuate a threat of litigation, which we wish to avoid...
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...Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications...
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...syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community. Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati. The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse group of well respected industry professionals on the issues of importance to our clients today. The goal is to provide an abundance of information, in the form of weekly educational web logs. These logs will feature guest writers including industry leaders, and our own in house professionals. Blog posts will include, current topics relevant to wealth management, delivering advice and...
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...strategy which based on “virtually” “visually”, and “virally” marketing successfully leveraging the new capabilities of web 2.0 and social media networks. Reaching high number of target customers, richness of the customer interactions, and the significant cost savings relative to traditional campaign using mass media shows the success of the launch. More importantly, the campaign had proven to be a turning point for the way Cisco took products to the market: “virtually” “visually”, and “virally”. 2. How does Cisco measure the success of launch campaign? Cisco measures the success of launch campaign using cost savings (which was less than one-six of CRS-1 launch expense), saved carbon emissions (equal to 188 ton of coal or 42000 gallons of fuel), number of audience for online live event (9000 person from 128 countries) and number of target customer has reached using all social media, blogs and games. 3. What lessons did CİSCO learn from the ASR 1000 launch campaign? The lessons that Cisco had learned from this launch campaign are; * Fish where the fish are * It is OK to show your human side of Cisco * Avoid hidden costs * Test, test and test again * Emphasize user-generated content * Not everything will work 4. How did the ASR 1000 launch change the way Cisco thinks about marketing communications? Before the launch, Cisco tend to use all social media platforms for marketing but they learned it is more important to reach platforms where...
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...and exchange information. For instance, it provides a new way to communicate and share photos and videos. Also, it provides a new platform which is called web based diary, also known as blog (abbreviated from of weblogs) that contains online personal journals with reflections, comments from visitors and hyperlinks provided by the writer (Herring et al.). Eve Edelson describes it in simple words as “just” browser interface to web site publishing, however, blogs are used by different societies for different purposes and now has become a part of daily life for many bloggers. Matthew Mehan refers to “the blogsphere world as colorful and varied as the animal world. There is an evolutionary struggle for supremacy amongst bloggers” (qtd. in Mehan). A blog is ranked by the number of hits it receives from visitors and the number of outbound links it has. Also Mehan clarifies that there are levels of bloggers from novice those who have just entered the blogging world and up to a level of pounding fathers. Many bloggers use blogs as just a hobby but some blogging can also translate into business. There are some bloggers who blog almost every day to attract advertisers or even product endorsement offers. There are different visitor statistic analyzing sites that offer tools to assist those who use blogs as business tools. For instance, “Site Meter offers a free, basic hit count and link log in exchange for posting a logo-link to their website. It also sells one of the thousands of “site...
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...5 Tips for Using Google+ to Boost Your Marketing By Jason Miller Published October 18, 2012 Are you wondering how to best use Google+ to enhance your marketing? Google+ is quickly becoming an essential part of any business’s social media strategy. It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. It’s an audience marketers cannot ignore. Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share. Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy. Here are five simple ways to give your business an almost immediate boost using Google+. #1: Include Keywords and Relevant Links on Your About Page The About page is a fantastic opportunity to give a quick overview of your business. You can also link back to specific pages and services from this page, directing potential customers to the most important pages on your website. It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So make sure to include information that searchers will want to know about your company. Include keywords and links relevant to your business on the About page. Take advantage of the fact that Google+ allows you to use bullets in your description...
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...(online). Diferenciar entre transmisión, impresión, difusión restringida, y los medios electrónicos PointCast. Explicar cómo los vendedores utilizan agregadores reputación para la búsqueda natural, remunerado y vertical. Comparar y contrastar las comunidades de medios sociales, blogs y redes sociales. Describir los principales métodos para la compra de medios de comunicación y para evaluar la eficacia de una campaña de comunicación de marketing integrado (IMC) 's. Halo 3 lanzamiento Halo 3 salió a la venta en todo el mundo 25 de septiembre 2007 y vendió 3,3 millones de unidades de la primera semana. Microsoft combinado y medios físicos (off-line) digital (en línea) para anunciar Halo 3 y crear buzz. Asociaciones fuera de línea formada con Burger King, Mountain Dew, Doritos, Pontiac, y otros a los productos co-marca, merchandising licencia, etc Añadido medios digitales, incluidos documentales de video y sitios web para la creación de buzz. ¿Puedes pensar en los recientes lanzamientos de productos que se han combinado fuera de línea y en línea de marketing y medios de comunicación? Marketing de Medios de Comunicación La línea entre el fuera de línea y el espacio de los medios de comunicación en línea se está desdibujando cada día más. Por ejemplo, los anuncios y artículos periodísticos suelen ser accesibles en cualquier ubicación. Los medios también se pueden clasificar...
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