...download on their phone to activate the sensor. The app will connect to its own network so parents wouldn't need to worry about losing reception at places where their cell phone network doesn't reach! This LDS, kids can wear or carry and parents can have a sigh of relief that their kids are safe wherever they are by keeping track on their location. This paper as mentioned above describes the product and its functionality that The PN Company has come up with. It is located in Manchester, NH. This company aims to design and develop the LDS. PN understands that marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return . Following are the goals that the company would like to achieve : • Understand the market place and customer needs and wants • Design a customer-driven market strategy • Construct an integrated marketing program that delivers superior value • Build profitable...
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...100 Great Marketing Ideas from leading companies around the world Jim Blythe 100 GREAT MARKETING IDEAS FROM LEADING COMPANIES AROUND THE WORLD Jim Blythe Copyright © 2009 Jim Blythe First published in 2009 by Marshall Cavendish Editions An imprint of Marshall Cavendish International 1 New Industrial Road, Singapore 536196 Other Marshall Cavendish offices: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill, London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia Marshall Cavendish is a trademark of Times Publishing Limited The right of Jim Blythe to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the publisher. The author and publisher have used their best efforts in preparing this book and disclaim liability arising directly and indirectly from...
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...Creative Marketing Ideas for Restaurants to Boost Sales 1. Market To Specific Demographics Each neighborhood or community has a specific majority demographic that will frequent restaurants on a regular basis. Target this majority demographic with your marketing efforts in some way to reach the most amount of people possible. 2. Be Current If you’re restaurant is stuck in 1992 in any way, you’ll be driving your customers away, one by one. Make sure you get your interior updated to be fresh and inviting, make your menu match, and understand what the price point is that your community can support. 3. Be Functional More people use the internet to research your restaurant more than any other method today. If you don’t have a useful website that gives people the information they need to know, you won’t get their business. From menus to ingredients to pricing information, even a simple map with directions to find you may be the one missing thing you need. 4. Get To the Top Implementing an effective SEO plan for your website is one of the most effective ways to get noticed. It’s not just about having specific keywords on your website or having a phone number – you need targeted, local content that will drive local searches to your cuisine first. 5. Have a Great Food Blog Restaurants ultimately need to establish value in some way for people to engage with them. One of the...
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...There are many different ways to generate ideas. You can use the problem-based concept generation. Using this format, the idea is generated because a problem exits. Using internal company records, input from technical and marketing teams, and most importantly, customer feedback, the problem is identified, and ideas are generated that may be a solution to the specific problem. Although this is a great way to generate ideas, it is not the ideal format for Chocoberry. Chocoberry’s ‘problem’ is an internal one. They want to expand their market and reach customers, as opposed to dealing with just businesses. For this reason, there is no problem they are trying to fix. They are simply trying to come up with a new idea, so problem-based concept generation is not ideal in this situation. One of the most popular methods for idea generation is brainstorming. There are several different options when brainstorming, which eventually lead to the same end result- a concept for a product. Some of the methods of brainstorming include the traditional brainstorming circle, brainsketching, speedstorming, electronic brainstorming, Phillips 66 groups, and the Delphi method of brainstorming. All methods have pros and cons associated with each. One of the most relevant cons associated with brainstorming is the bazooka effect. The bazooka effect occurs when an idea is presented during brainstorming, and someone else shoots it down without even considering it (142). This can cause the participants...
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...bridge over what might otherwise feel like a sea of unwieldy or unpackaged information. Maybe we were taught to do this in primary school or maybe the method is really useful to retain data more easily. The fact is that acronyms and letter bundles came to stay in the teaching/learning process, and we have many of them rolling in our minds since long ago. Maybe you are thinking in the famous 4 P’s of marketing right now! One of the strongest examples of a letter bundle is precisely the 4 P’s of Marketing that E J McCarthy popularized in 1960 for the marketing mix, and which has been widely accepted by academics and practitioners around the world ever since. The 4 P’s of Marketing were later changed to 4 C’s because Bob Lauterborn, professor of advertising at the University of North Carolina, thought the C was a better way to think about a marketing mindset. He dared to propose his new approach to the marketing mix, but stayed within the letter packages information-delivery method. Which is my point for this occasion. 4 P’s of Marketing, 4 C’s of Marketing, 7 P’s of Service Marketing, 5 S’s of Kaizen in Continuous Improvement, 5 C’s of Business Credit or any discipline you might be interested in may have a letter bundle like these mentioned. Who knows? Maybe we really think we are more intelligent every time we memorize a set of letters to describe a concept. Just to keep the tradition, I want to point out that Innovation has its letters bundle too. And it’s actually the addition...
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...Definición de Mercadeo Marketing MKT/421, Version 11 Junio 06, 2012 Definición de Mercadeo Definir el mercadeo no es una tarea sencilla, pero una manera sencilla de definirlo es “el mercadeo lo es todo”. La mayoría de las personas piensan que el mercadeo es simplemente el crear anuncios. Aunque no están lejos de la realidad ya que eso una parte de las cosas que se hacen el esta profesión, pero mercedo es mucho más que promoción. En este escrito veras diferentes tipos de definiciones sobre el mercadeo. Basándonos en esas definiciones estaremos explicando la importancia del éxito del mercadeo organizacional. Además le brindaremos tres ejemplos que van acorde con el éxito organizacional. La definición de mercadeo es bien básica es el movimiento del producto del manufacturero o productor al consumidor. Pero en palabras más intensas The American Marketing Asociation sugierio desde su fundacion en 1985. Que la definicion de mercadeo es “the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals” (Sevier, 2005) pero para el año 2004 la AMA por sus siglas en ingles indico que la definicion aprobada y aseptada por ellos es “Marketing is an organizational Junction and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”...
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...Session 1 MT5006 Jim White Introductions Product Development Overview Break Project Descriptions Team Activity 30 min 45 min 10 min 20 min 60 min PhD in Electrochemistry from UT Austin (1985) IBM: Research and Development (1985 ‐ 1992) 3M (1992 – 2011) ◦ Semiconductors for Solar Energy Conversion ◦ T J Watson Research Center ◦ ◦ ◦ ◦ DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai) 3M Taiwan Technical Director (Taiwan) Electronic Solutions Global Technical Director (Singapore) Adjunct Professor NUS Department of Engineering & Technology Management Founded JRW Consulting (www.jrwconsulting.com.sg) (2011) Enjoy distance running, diving, hiking, photography To prepare you for making business decisions, for new businesses, products and services, by providing you with the necessary knowledge and tools. The Basics Technology &Design The Business Sessions 1‐4 Sessions 5‐8 Sessions 9‐13 NPI Systems QFD Intellectual Property Stage Gate Robust Design Business Models Lean NPD Data Analysis Finance Market Assessment Prototyping Value Chain Predictive Engineering Project Management Technology Planning Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Le...
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...¿El diario La Nación elabora campañas de marketing o sólo se avoca a la elaboración de piezas informativas? ¿Puede el periodismo convivir con actividades publicitarias y así lograr que las diligencias empresariales sean más rentables? ¿De qué manera? Te presentamos La Nación a través de la lupa marketinera. Hoy en día, cada vez más empresas hablan de estrategias de marketing, de acciones “marketineras” o de planificaciones de mercadotecnia. De hecho, pareciera que fuese un concepto del que ninguna corporación puede prescindir si su objetivo es alcanzar el éxito económico. Sin embargo, muchas personas se preguntan, en definitiva, de qué se trata. Según Alfonso Nieto, autor de La empresa informativa, el marketing informativo es un conjunto de actividades organizadas para difundir mensajes a través de productos de información, que promuevan o favorezcan relaciones de cambio de ideas y de intereses tangibles, en beneficio de personas o instituciones. En síntesis, se trata de acciones que contribuyen a establecer vínculos favorables respecto a un individuo o empresa y que, en última instancia y tratándose de instituciones, ayudarán a aumentar las ventas. En el caso del diario La Nación, hay distintas actividades de marketing las cuales se podrían clasificar como promoción de ventas ya que están encaminadas a favorecer directamente el prestigio, la popularidad, el uso o el consumo del producto informativo. Una de ellas es la oferta de coleccionables que se pueden adquirir...
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...Innocent 1. Even thought the “Innocent company” appears to be different, care-free and fun-loving it has some more serious traits under the whole cover. The fact that it is single- minded could be understood from the fact that they firmly believe that they do not need marketing in order for people to notice then and start buying their products. They live by the idea that the word of mouth will occur and that people will spread the brand’s name. Event the situation where they still decided to launch the product without preservatives even thought they had a lot of talks that their idea will not work. What is more, the trait that it is profit driven could be understood from the stated fact that they do not spend a lot of money for marketing, market research or advertising with extravagant labels or appearances. They do however think up of new smoothie ideas that keep the customers interested and wanting for more. And that sure does get the profit to rise. Last but not least, the company is business oriented, it is seen from the fact that the creators had the idea of the new product way back when they were still in their universities. They kept their ideas and stuck to them till they came out to be reality. 2. One of the main most important steps towards the success of extremely good communications with the retailers is to keep in touch with them on a regular basis. They should understand and feel that they are acknowledged, treated well, and needed by the company because...
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...Media Specialist, Marketing Director From: Xxxx Date: May 20, 2012 Subject: Recommendation for campaign on drinking and driving I will try and address all the concerns sequentially. Since we have a tight budget, we do not have much space for trial and errors. Overall, driving most of the campaign online is a good idea. Also, collaborating with the colleges to help in our research will be helpful and less costly. Most of the concerns of the board member are valid. I would suggest an online questionnaire targeted at certain colleges as a cheap and effective solution for getting to know their mindset. Another suggestion would be to make it anonymous. Not tracking user information will allow for a more candid feedback. A carefully crafted questionnaire needs to be created for this. A suggestion box for possible ideas for the campaign from them can also be kept in the questionnaire. I agree with the concerns of the Social media specialist, targeting messages on websites like Facebook and Twitter is a good idea. Identify some of the most subscribed groups on Facebook. Create a Facebook page for our campaign. This page can be linked to those group pages identified before. This will allow us to post to multiple groups at once. Requesting some referral posts on our campaign from these Facebook groups is also a good idea. This will help in creating a better impact at minimal cost. I agree with the Marketing Director that driving the campaign online is a very good idea. As for the places...
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...As a marketing student, we are always told that we have to know what customers want and then satisfy them. But Economic tells us human wants are unlimited. Therefore, creativity is the essence of satisfying infinite desires that seem to be impossible. Obstacle of achieving career goal Studying Marketing is one of my dreams. This career goal was set during the secondary school years. As I like thinking new ideas, I think this study field is quite suitable for me. Also, I enjoy presenting ideas in front of others and I like interacting with different people, my teachers and family members support me to choose this stream very much. However, one obstacle appeared at that time. My public exam result was very bad that I could not be promoted to university degree. At that time, I thought my dream was over and my life had come to an end. Of course, facing failure in public exam is not easy for me. Even though I knew that there are several paths to enter university, this strike affected me a lot. After entering HKCC, I further knew about myself and my interest. I was surer that I chose the right career path. And as I have lost a chance to enter university, I treasure every opportunity to train myself and get ready to compete with others. I got well prepared by having deeper understanding of the real world situation. So I am ready to face any challenge that may be encountered in these few...
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...Fundada 1971 por tres amigos inspirados en el arte y la calidad del café ubicada en Pike Place Market donde vendían granos de café tostado y especias. Fue hasta 1984 que se empezaron a servir bebidas con la incorporación de Howard Schultz, vendedor de una empresa proveedora de la tienda de Pike Place como Director de Operaciones de Venta y Marketing. En esa época el sector de cafeterías en Estados Unidos estaba compuesto de establecimientos pequeños donde ofrecían una taza “sin limite” de café y servicio a la mesa, pero el ambiente no invitaba al usuario a pasar largos periodos de tiempo en el lugar. Debido a esto Starbucks fue pensado con el concepto de compartir un buen café con clientes interesados en el estilo europeo del mismo y es precisamente dicho concepto la clave de su éxito: “ una experiencia en la compra de un café Premium, con servicio especializado en un ambiente acogedor”. Starbucks reoriento el concepto de su sector siendo entonces el cliente quien haría fila para pedir su bebida, sin menús de comidas, ofreciendo bebidas gourmet hechas al momento y al gusto del consumidor. Es aquí donde radica su cadena de valor de mercado, no solo se vende café en grano ni una simple bebida, se vende entretenimiento, experiencia al consumidor; un lugar donde relajarse teniendo una variedad de productos que varían desde bebidas, comidas, música, libros, películas, productos envasados, etc. Para Starbucks, a diferencia de otras compañías la estrategia de venta esta basada...
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...creative thinking, thinkers continuously find challenges and multiple ideas that create solutions for these challenges. Determining what the most effective solution to the challenge is may take a varied amount of time but because creative thinkers are so dedicated, they will keep striving to meet their goal. The personal challenge search effectively demonstrated all areas of the creative thinking process from beginning to end. Creative thinking is not just an art form; it is a process that requires hard-work and dedication from independent individuals who strive to find the best possible solution to a challenge. Creative Thinking Process The creative thinking process consists of four steps which break down the different essential areas that cover all aspects of the process, from beginning to end. Creative thinkers have character traits of boldness, resourcefulness, independence, are generally dedicated hard workers. Each step of the creative thinking process is routine for creative thinkers because they know until one step is completed the next cannot commence. Step 1 Many times issues and problems are present within everyday life even when creative thinkers are not searching for challenges. Some challenges are apparent and some are more concealed than others. Some challenges can be solved rather quickly while others may take days, weeks, or even years of research, testing, creation of ideas and solutions before the goal of the challenge is actually mastered....
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...2006 PREMISE Procter & Gamble launched a new line of Pringles potato crisps in 2004 with pictures and words—trivia questions, animal facts, jokes—printed on each crisp. They were an immediate hit. In the old days, it might have taken us two years to bring this product to market, and we would have shouldered all of the investment and risk internally. But by applying a fundamentally new approach to innovation, we were able to accelerate Pringles Prints from concept to launch in less than a year and at a fraction of what it would have otherwise cost. Here’s how we did it. Back in 2002, as we were brainstorming about ways to make snacks more novel and fun, someone suggested that we print pop culture images on Pringles. It was a great idea, but how would we do it? One of our researchers thought we should try ink-jetting pictures onto the potato dough, and she used the printer in her office for a test run. (You can imagine her call to our computer help desk.) We quickly realized that every crisp would have to be printed as it came out of frying, when it was still at a high humidity and temperature. And somehow, we’d have to produce sharp images, in multiple colors, even as we printed thousands upon thousands of crisps each minute. Moreover, creating edible dyes that could meet these needs would require tremendous development. Traditionally, we would have spent the bulk of our investment just on developing a workable process. An internal team would have hooked up with an ink-jet...
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...entrepreneurs, business ideas come from the rich opportunities and logical, and could eventually evolved into a business model. The formation of the logic is: opportunity is passing through the creative resources portfolio clear the possibility of market demand (schumpeter, 1934; Kirzner, 1973), market demand is not clear or not by use of the resources or capabilities. Although it first appeared in the 50 s, but it was not until the 90 s began to be widely used and spread, has been hanging in the mouth of the entrepreneur and venture investors a noun. Have a good Business Model, guarantee have half the success. Business model is the company through what way or ways to make money. In short, the beverage company to make money by selling drinks; Express company to make money by delivery; Internet companies through the click rate to make money; Communications companies by receiving spending money; The supermarket through the platform and storage to make money, and so on. As long as there is place of making money, there is a business model. Along with the market demand is becoming more and more clear and increasing resources accurate definition, an opportunity to beyond its basic form, gradually evolved into the creative concept (commercial), including how to meet the market demand or core resource allocation plan. With their own ascension of the concept of business, it is more complex, including the product/service concept, the market concept, supply chain/marketing/operations concept...
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