...Systems Paper (UOP Course) BSA 310 Week 3 Discussion Question 1 (UOP Course) BSA 310 Week 3 Discussion Question 2 (UOP Course) BSA 310 Week 3 Individual Assignment Service Request SR-kf-013 (UOP Course) BSA 310 Week 4 Discussion Question 1 (UOP Course) BSA 310 Week 4 Discussion Question 2 (UOP Course) BSA 310 Week 4 Individual Assignment McBride Marketing Paper (UOP Course) BSA 310 Week 5 Discussion Question 1 (UOP Course) BSA 310 Week 5 Discussion Question 2 (UOP Course) BSA 310 Week 5 Team Assignment Service Request SR-rm-012 Paper and Presentation (UOP Course) ____________________________________________________ BSA 310 Week 2 Individual Assignments Critical Information Systems Paper (UOP Course) For more course tutorials visit www.tutorialrank.com Individual Assignment: Critical Information Systems Paper • Write a 3-5 page paper based on one of the following Virtual Organizations: o Smith Systems Consulting. Huffman Trucking. Kudler Fine Foods. • For the selected Virtual Organization, describe an information system critical to the business processes of the organization. Include in your description how this information system has an effect on the organizational structure. ____________________________________________________ BSA 310 Week 3 Individual Assignment Service Request SR-kf-013 (UOP Course) For more course tutorials visit www.tutorialrank.com Individual Assignment: Service Request SR-kf-013 Paper •...
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...Term Paper: Sales Management Practice Timothy M. Smith Marketing 4030: Sales Management Purpose This term paper exercise is designed to have you study the specific sales practices of a company of your choice. You are to study a company directly, that is, by personally interviewing one or more key executives (for example, the regional sales manager). This will be a group project. You will select a company for your study according to several criteria: 1. Personal interest : your group finds the company intriguing 2. Convenience: a family member, friend, or a member of your group can provide access. 3. Availability of supplementary library material: Is the company one that the business press writes about? Whatever your reason, the selection of your company is up to your group. Important Concepts The following is a format for constructing and presenting your term paper on Sales Management Practice. Please remember that your own creativity and style are critical in any report. C ompany and Industry Background: Describes the context in which the sales function operates. Includes a brief company history, a description of company objectives, management philosophy, strategy, etc. You must do a library search on the industry and compan y and present an original strategy overview relevant to the sales position (in other words, identify key marketing strategies and the role of personal selling within them). Description of the Sales Manager's...
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...their watch to see how much of their day will be spent in this presentation, the audience member that brought their to do list with them and has every intention of focusing on their list rather than the presentation, and the manager with the watchful eye making sure the information being presented is correct. Being asked to present information to a diverse group of individuals can be intimidating, and even fearful to many individuals. This paper will discuss considerations a presenter should take in determining the audience characteristics, communication channels they may use in presenting information, considerations to keep in mind based on the diversity of a group, and what steps will help ensure they present information effectively. Audience Characteristics Before the actual task of presenting information to a group of individuals, the presenter would need to study and understand the audience that they will be presenting to. In this case the audience consists of stakeholders including managers, salespeople, and customers. By preparing ahead of time they will be able to present information in a manner that will focus on the needs of the audience. One of the most important characteristics of an audience to remember is that audience members will be more receptive to information presented if they feel that the presenter is an individual with credibility and knowledge about the information. When presenting sales information to the group of stakeholders it will be important...
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...UNIT 4 Marketing Principles LO2 Be able to use the concepts of segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the macro...
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...FA2015 MKT291 Team Project: Industry Analysis and Marketing Plan Presentation Introduction The purpose of this assignment is to bring the semester’s study on the Marketing aspects of a corporation to a conclusion by providing a Marketing Plan for a new product. This assignment is divided up into two sections that will be graded independently. ______________________________________________________________________________ PART 1: Industry Analysis (Due October 15th, at the beginning of class) The first segment will include the industry analysis and historical perspective of the company you are assigned. This will include the external environmental (uncontrollable factors) of consumer & social factors, economic factors, technological factors, competitive factors, legal and regulatory factors. The outline below is based upon the rubric for grading your industry analysis paper. You should NOT have to have a new product yet - - you can use the information you find from this analysis to help you identify needs in the marketplace that you can then use in creating a new product! Outline: 1. Title Page 2. Table of Contents (include page numbers) 3. Company and brand history 4. SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats) 5. Environmental Scanning a. Market Summary (Demographics, needs, trends, and growth) b. Consumer and Social Factors (Consumer Behavior – how do they purchase and use this type of product) c. Economic...
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...lysis for SoxSelam Kate Naode Tayler *Follow the basic outline below to construct your paper and sales presentation. * Introduction * Brief history of your product/service (be creative, a few photos throughout this paper is always nice).SELAM * Product/Service (see chapter 2) * Identify product attributes. * Identify and explain customer marketplace. * Identify and explain competition. * Other general research including distribution (how is this product sold through a direct sales channel) and promotion * Strategic Plan * Prospect universe (where to find prospects). * Target prospect (who has potential to buy your product/service-Ch. 7). SELAM * Prospect List-ideal prospects, economic bracket, kinds of organizations they belong to, their characteristics, married, single, children, political leanings, occupation, education, hobbies, illnesses. * Ideal customer profile (p.264 Exhibit 8-6, numbers 1-9). Tayler * Identify single selling objective (be SMART p.263, Ch. 8). Naode * -Identify buyer modes, customer wins and results, red flags and strengths. * Customer Benefit Plan (p.264-266) * FABs, why should buyer purchase your product? * Marketing Plan-how product is most effectively used, or if you are selling to wholesalers or retailers, explain how they will price, sell, promote, display (includes shelf spacing and positioning), and...
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...Summary of Poster Presentation At today's lecture we listened to other groups' poster presentation about different topics and different ways of doing those researches. Following part of the paper is going to be the sum of the presentation that we listened to but unfortunately eventhough we splited up to listen all of the presentations there is no enough space for writing about all of them so we picked seven more interesting ones for us. The first presentation we listened to was about economic freedom's effects in host countries and FDI. The objective was investigating the influence of economic freedom in foreign direct investment. In this poster there were 6 different variables and hypothesis and they're tested with statistical analysis. After these analysis we saw that hypothesis one, which is "Trade and investment barriers will be inversely related to the inflow of FDI." was the only one that rejected while other ones were supported. With these informations the conclusion of the research was that MNE's prefer the countries that have least government intervention which is equal to political freedom. The next presentation was about growth and if it attract FDI. The main purpose of the research was to investigate if success in economic growth attract FDI. To investigate this the researchers used theories about how economic growth either attract, deterrent or is neutral towards FDI. To investigate this they used a quantitative approach that is based on 946 observations from...
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...Business and Leisure Events Paper MGT 373 Week 1 DQ 1 MGT 373 Week 1 DQ 2 MGT 373 Week 2 Learning Team Assignment Roles and Responsibilities Paper MGT 373 Week 2 DQ 1 MGT 373 Week 2 DQ 2 MGT 373 Week 3 Learning Team Assignment Event RFP MGT 373 Week 3 DQ 1 MGT 373 Week 3 DQ 2 MGT 373 Week 4 Individual Assignment Sales, Marketing, and Technology Paper MGT 373 Week 4 Team Assignment RFP Team Re-work MGT 373 Week 4 DQ 1 MGT 373 Week 4 DQ 2 MGT 373 Week 5 Individual Assignment Trend Article Analysis MGT 373 Week 5 Learning Team Assignment ROI Paper and Presentation MGT 373 Week 5 DQ 1 MGT 373 Week 5 DQ 2 MGT 373 Week 5 Individual Final Exam (Code Of Ethics) ********************************************************** MGT 373 Week 1 DQ 1 For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: No rating What are three types of business events? Is there a difference in planning for each type? Explain your answer. ********************************************************** MGT 373 Week 1 DQ 2 For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: B+ What are different types of event planning organizations? What are similarities and differences among them? May different types of event planning organizations work together? Explain your answer. ********************************************************** MGT 373 Week 1 Individual Assignment Business and Leisure Events Paper For more course tutorials...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find that the impulsive power and therewith promotional efficiency depends on the type of underlying product specific buying behavior. As our findings show, displays are more effective in influencing purchase behavior when used with impulsively bought products. The question to which extend other categories should be considered for display promotion needs careful evaluation. With product categories bought routinely, other than display-based forms of promotion seem to be more promising strategies with regard to promotional efficiency. Introduction Sales promotions cover a wide spectrum of activities to influence consumers to make a purchase. Especially monetary promotions like price-offs, rebates or coupons, are heavily used in this context, and their effects have received considerable...
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...STRATEGIST EmplOymENT 2011 Infoition Product Marketing Manager Developed and led the product launch of a new federal social media service that resulted in a 7% increase in revenue four months after launch. I was directly responsible for the go-to-market planning, strategy and execution which required constant internal presentations to c-suite leadership. planning and development included market research, competitor analysis, pricing strategies, messaging, product positioning and more. Founded on months of market research and intelligence, I developed the marketing collateral necessary to bring the product to market; brochures, sales presentations, channel partner material, e-mail campaigns and more. GET IN TOUCH WITH Website www.flavors.me/meonline Mobile (561) 302-4385 Email me@matthew-epstein.com prOFESSIONAl SKIllS average good skilled 2010 - 2011 Definition 6 Account Manager Client satisfaction and portfolio growth led to promotion from AC to Am. As Am, played larger role in developing and presenting online marketing strategies to D6 leadership and client executives. In senior role I directly managed creative and development teams to execute client work that generated over $900,000 in new revenue within a 1 ½ year period via key account growth and project success. Digital Marketing Traditional Marketing Branding & Messaging Research & Analytics Written & Verbal Com Technology Photoshop & Design Web Design/SEO Presentation Skills Project Management Social Media...
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...UNIVERSITI TUNKU ABDUL RAHMAN ACEDEMIC YEAR 2013/ 2014 OCTOBER TRIMESTER UBFF3376 INDUSTRIAL TRAINING INTERNSHIP REPORT BACHELOR OF BUSINESS ADMINISTRATION (HONS) ENTREPRENEURSHIP NAME | STUDENT ID | TAN DAY SHIN | 10ABB02263 | COMPANY NAME: SWM WEALTH MANAGEMENT ADVISERS SDN. BHD. SUPERVISOR NAME: MS TAN FEE LING VISITING LECTURER NAME: TAN CHAI THING Table of Content No | Title | Page | 1 | Introduction | 1-8 | 2 | Scope of Training | 9- 11 | 3 | Knowledge & Skill Applied & Gained | 12- 16 | 4 | Personal Shortcomings, Strengths and Improvements | 17- 20 | 5 | Conclusion | 21 | 6 | Appendix- Photos- Weekly Reports- Monthly Reports | | CHAPTER 1: INTRODUCTION I. Introduction to Industrial Training UBFF3376 Industrial Training is a subject compulsory for all final year students. The objective of this subject is to expose students to the real working environment, preparing them for their future career, and to put the theory into the test/ practical use. Students will gain a better understanding towards the real working life so that they would know the dos and don’ts to avoid any culture shock. It also helps us to improve our communication skills, getting out of our comfort zone, from a University environment to the real working world as we need to socialize and work with people from different backgrounds, be it our colleagues, bosses even clients. Most importantly, it helps to instill the attitude needed, as company these...
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...Post-Conference Report MacVille’s Italian Mezzo Range of Espresso Launch Introduction The purpose of the conference held on 31st January 2015 at the Hilton Hotel Brisbane was to promote the Italian Mezzo Range of Espresso. MacVille had secured the rights to distribute in Australia and wanted to primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market. The conference was also aimed to build relationships between MacVille and its clients. The target market was owners and managers of retail coffee shops in Brisbane. This report serves to show how the conference was went and what future improvements can be made. What went well? The marketing and promoting of the event itself was very successful, as all 50 slots for attendees filled 4 months before the event was held. Out of the 50 attendees, 30 expressed interest in purchasing the coffee machines and five actually signed and purchased on the day. Attendees said they had thoroughly enjoyed the event and were glad to be introduced to such an exciting product. The budget was set at $25,000 and the aim was to break even on costs and this was also achieved. What didn’t go well? Prior to the conference beginning, there were a couple problems at the venue. The conference was short a table and seven chairs. It was discovered that there was no VGA cable at the lectern. Another issue was that the guest speaker slept in and was...
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...[pic] Presentation MRKT 201 Basic Marketing, Spring 2013 Dr. Fajer Saleh Al-Mutawa Presentation Details • Identify your segmentation strategy and create a marketing mix (product, place, price, promotion) for a product assigned by your instructor. You must use chapters 8, 10, 13, 16, 17, 18 and 19 to address the following: Chapter 8 1. Identify the product’s existing market segment and suggest a new segment they can target. 2. Discuss your bases for segmentation 3. Discuss the product’s existing target market strategy (undifferentiated, concentrated or multi-segment) and suggest a new one. 4. Explain the product’s existing positioning strategy and suggest a new one. Chapter 10 5. Discuss the existing product and propose product modifications and/or product line extension/contraction 6. If relevant, discuss the product line/ mix. Chapter 13 7. Discuss the product’s existing distribution channel and suggest a new one. Chapter 19 8. Discuss the product’s existing pricing strategy and suggest a new one. Chapters 16, 17, 18 9. Explain how you will use the promotional mix elements; advertising, public relations, personal selling and sales promotion (make sure you select promotional elements that are appropriate to your product!). *DO NOT TALK ABOUT PRODUCT HISTORY…STAY FOCUSED ON THE “MARKETING”* Grading will be based on; addressing the above issues, relevant application of learning outcomes...
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...Group project Report & Presentation “Project on – Designing a Marketing Plan” I. Project Brief Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market. II. Marketing plan guideline 1. Executive Summary (1 page) 2. Situation Analysis: Market Summary • Market Growth (1-2 pages) Explain market and segment growth over past periods and the forecast market and segment growth. Explain any factors affecting the market and segment growth. • Market Trends (1-2 pages) Explain the nature of market and segment trends that will affect the brand’s performance. • Market Needs (1 page) Analyze the target market’s current needs and explain how the brand can satisfy the needs. • Market Demographics (1-2 pages) Describe the brand’s current target market in terms of demographic, geographic, and behavior factors. SWOT Analysis (2-3 pages) • Strengths • Weaknesses • Opportunities • Threats Competition Analysis (Comparison tables, graphs, and charts are needed) (2-4 pages) • Describe direct and indirect competitors in terms of: o Target markets served o Product attributes o Pricing o Promotion o Distribution including the distributor...
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