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Mass General Hospital

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Submitted By kekenus
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Massachusetts General Hospital works to provide care in all corners of the world, locally, nationally and globally. The organization accomplishes this feat by partnering with underserved communities to improve and maintain health care services and build healthier communities. MGH prides itself in being able to provide world-class patient care, conducts the largest hospital-based research program in the US, places an emphasis on teaching, and bases its approach to safety and quality on effectiveness, patient centeredness, timeliness, efficiency and equity. The company is guided by the needs patients and their families. (MGH, 2012)

The marketing methods used by MGH create, communicates, and delivers value to the people, communities, and organizations that they target. These methods also create and manage relationships that benefit the firm. Marketing directly impacts the hospital as they establishes brand recognition, creates and retains customers, identifies customers, provides valuable information, saves time, establishes trust, and identifies and address problems with products, services, methods, personnel, or the marketing strategy itself. Marketing imprints the brand of the organization in the minds of customer, creates an awareness of its presence, and appeals to the senses of customers that seek out a particular brand for its services. Marketing differentiates the company, its products and, and its services from competitors, and directly impact the way the quality, image, company brand, and brand loyalty is perceived.

Marketing strategies are used by firms in an attempt to reach their target market. In order for a health care provider to determine how its products and services will be utilized, the organization must first begin with a marketing strategy. The organization must first start with defining what its business is. To do this the leaders

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