...Group 11 1 Agenda 1 2 3 4 Introduction Background Information Key Financial Information Industry Information Company Information 5 6 7 8 Strategic Analysis of the company IT implementations and Successes Road ahead and Conclusion Background Significant bus operator in Singapore with 25% market share Leader in the world’s rail Industry in train service quality Growing revenue from retail, Advertising and Consulting services Dominant rail Operator in Singapore with 23 yrs operating Experience SMRT Second largest Taxi operator in Singapore with 3000 Taxis Mission, Vision & Core Values Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees Corporate Structure SMRT Trains Ltd • Incorporated on 6 August 1987 as Singapore MRT Ltd • Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004 • Main and only competitor: SBS Transit SMRT Buses Ltd • • • • Previously Trans Island Bus Services (TIBS) Incorporated as TIBS on 31 May 1982 Renamed to SMRT Buses Ltd on 10 May 2004 Main and only competitor: SBS Transit Ltd Milestones Geographic Footprint 10 Operating Model Group Information Financials Share Holding Pattern License and Operating Agreement 16 Critical success factors • Turnaround time – Shorter waiting time • Cost effective and sustainable transport – through integrated information • Network Span -Seamless travel across...
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...health of organisation” is deemed important as it is evidently seen widely incorporated into many teaching syllabus and conventional business finance textbooks. For myself whose ambition is to become an audit partner of an accounting firm, such topic area will be extremely common in my field, and grasping such expertise is definitely a must given that becoming a master of it makes me competitive advantageous over others. Then again, I am especially fascinated concerning the success of Singapore’s duopoly public transportation system which is perceived as one of the key sector in the success of Singapore’s infrastructure. This duopoly transportation system is dominated by 2 major players, one of which is my choice of organisation, Singapore Mass Rapid Transport Corporation Limited. (Also known as SMRT Corporation Ltd). In fact, total number of passengers utilising public transport has been growing constantly since Year 2000. For the year ended 31 December 2010, a highest record of 726,034,000 passengers was achieved (Yearbook of Statistics Singapore, 2011). And contributing to this significant figure is I myself, as a daily commuter, utilising SMRT trains and buses daily to travel to and fro school and workplace. Despite such high volume of riders and revenues, SMRT Corporation applied to government for increasing fares, discontentment arises among commuters and painted a negative image on the company. I felt spellbound to analyse this...
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...hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3. Appendix 3: SMRT List of subsidiaries companies 29 1. Executive Summary SMRT provides transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network of buses, taxis, Light Rail Transit (LRT) system and the Mass Rapid Transit (MRT). SMRT also...
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...Nanyang Technological University (NTU) is a major tertiary institution located in the far west of Singapore with approximately 33500 students[1] and 6165 staff[2]. Most people travelling to NTU will travel by the Mass Rapid Transit (MRT) train to Pioneer or Boon Lay MRT station before taking a bus into NTU. There are currently 4 MRT lines and 90 MRT stations with an average daily ridership of 2.406 million in 2011[3]. Recently, there have been some developments in the MRT system. The Circle Line was officially opened in 2011 while the Downtown Line and the Thomson line will open in 2013[4] and 2018[5] respectively. These lines supplement the current 3 train lines in Singapore, namely the North-South Line, the East-West Line and the North-East Line. Moreover, there was also the construction of new infrastructure such as the additional platform at Jurong East MRT station. With the opening of the Circle Line, people can now choose among multiple train routes to travel between NTU and other areas in Singapore. In the near future, the rail network will become even more comprehensive with new extensions to present infrastructure, increased combinations of MRT lines, new trains and higher train frequencies. This will create even more varied train routes for travelling to and fro NTU. Although most parts of Singapore are accessible by road, the Parliament came to the conclusion in 1982 that an all-bus system would be inadequate and that the transport investment to build the MRT system...
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...multi-modal public transport service provider in Singapore, offering a range of integrated transport services, as well as the leasing of commercial and advertising spaces, engineering consultancy and project management services. SMRT operates two out of the three MRT lines in Singapore (81.7% of the whole network) as well as the Bukit Panjang LRT system (27.1% of the rail length). The company’s bus and taxi operations form a marginal part of the transport systems at an estimate of 26.5% and 12.3% respectively, based on fleet size. In October 2008, public transport fare was increased by a net 0.7%. Transfer rebates were increased by 10 cents while all adult and senior citizen fares were increased by 4.0 cents per ride. However, with the recent shrinking of the Singapore economy, SMRT decided to roll out a fare reduction package from April 2009. The package will include a 4.6% reduction in bus and train fares and higher transfer rebates. 2. ANALYSIS OF INDUSTRY 2.1 Intensity of Rivalry among existing Competitors The public transport industry in Singapore is a duopoly industry, with SBS Transit being the only competitor in SMRT’s core operations, which is MRT and buses. Even so, SMRT’s operations are more focused on the MRT segment (53.96% of total revenue) while the major operating segment of SBS is in the bus industry (79.77% of total turnover). Therefore, there is very little competition between SMRT and SBS. Consumers are also not able to switch from one...
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...Corporate Information Corporate Directory Corporate Governance Key Dynamics & Risk Management Corporate Social Responsibility Highlights 25 1.0% Grassroots 26 27 30 47 54 64 0.3% Education 56.1% Corporate Giving in FY2012 86 76 Social Services Operating & Financial Review Fare Revenue ($m) 68 72 CEO's Message Company Overview & Background Group Performance Value Added & Economic Value Added Analysis SMRT and Our Shareholders SMRT Trains & SMRT Light Rail SMRT Buses SMRT Automotive Services SMRT Taxis SMRT Investments (Properties & Media) SMRT International & SMRT Engineering 749.6 9.4 213.1 800.5 10.1 76 220.4 82 84 527.1 569.9 86 92 96 FY2011 Train Bus FY2012 LRT 98 100 102 Financial Report 105 190 191 193 203 Financial Contents Group Properties & Interested Person Transactions Shareholding Statistics Notice of Annual General Meeting Proxy Form SMRT Corporation Ltd Annual Report 2012 1 Milestones 1987 Singapore’s first Mass Rapid Transit system (MRT) opens for service Train service from Yio Chu Kang to Toa Payoh commences Train service from Novena to Outram Park commences 1988 Train service from Tiong Bahru to Clementi commences Train service from Jurong East to Lakeside commences Train service from Kathib to Yishun commences 1989 Train service from Bugis to Tanah Merah commences Train service from Simei to Pasir Ris commences 1990 Train service from Bukit Batok to Choa Chu Kang commences Boon...
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...which is a subsidiary of SMRT provides educational programmes to meet and grow the technological advancements in the land transportation. Nitec in Rapid Transit Technology programme jointly developed by the Institute of Technical Education and SMRT Institute provides strong foundation for students in the railway technology. This is programme is first of its kind in Southeast Asia (SMRT Corporation Ltd 2008-2012b). SMRT International Pte Ltd, a WOS (wholly-owned subsidiary) of SMRT so strong in technology offers PM (project management), O&M (operations and maintenance), engineering and consultancy services road to rail and road transport owners around the world. SMRT International Pte Ltd services clients in various parts of the world and they are China, the Middle East, India, Taiwan, the Philippines, Thailand and Vietnam (SMRT Corporation Ltd 2008-2012c). SMRT’s SMRT institute with world class programs and projects outside Singapore would help SMRT to have an edge in fast developing technology. Environmental Singapore is one of the tiniest nation on the globe. Streets in Singapore take up 12% of the Singapore complete area in comparison to 15% filled by housing (Nugroho et al. 2010). Since already roads have occupied considerable amount space in this small country, future roads will be underground, already rails have gone underground. Government is convinced that as the roads are increased the drivers on the roads...
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...operators of the Downtown Line will also have to lease operating assets such as trains from the Government. Under the old system, rail operators were given the initial set of operating assets, but had to foot the bill for replacement sets. And unlike some previous tenders which were open to all interested parties, the new tender is open only to incumbent transport operators SMRT Corp and SBS Transit. Tenders for future lines – such as the Thomson and Eastern Region lines – might be open to players other than the incumbents, including those from abroad. When the lease for the Downtown Line expires in 2032, another tender for an operator may be called. Changes to the business model were mentioned in August, when Second Transport Minister Lim Hwee Hua told Parliament a higher level of contestability was still possible with just two players. ‘The issue here is really not about the number of potential players in the industry,’ she had said then. ‘Rather, the intent is to increase the level of competitive pressure in the industry by issuing shorter licence periods and ensure that the incumbent operator will have to face the prospect of competition at the end of their licence term. ‘The shorter licence period would also allow the Land Transport Authority, as the regulator, to reset and refresh licence conditions as appropriate.’ Both SBS Transit and SMRT confirmed yesterday that they had been invited to bid for the operation of the Downtown Line....
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...silenced the world for 5 minutes (1992) Retrieved on 15/10/2011, YouTube http://www.youtube.com/watch?v=TQmz6Rbpnu0 Question 2 “Is it true that taking public transport in Singapore can save much cost on us?” I will prove this statement in my essay. Firstly, we can save much money by taking public transport since it is more economize. As if we are driving in Singapore, it is very costly because we need to buy a “COE”. Let me give an example, Jacqueline drive a Toyota vios to work (from Pending Lrt station to bugis junction), It costs her approximately $1500 each month (refer chart 1). In second example, we assume if her taking a taxi, it costs about $650 each month merely. Lastly, she either takes public bus (SMRT NO.960) or (LRT transit to MRT) to work, it just only $80 each month merely. In contrast within these three examples, I assure that taking public transport is the most economical way instead of driving a personal car. We are living in a country which is providing a well-functioning public transports facilitation and yet our government is also trying to make it perfectly, such a chance which can save our expenses, why don’t we consider it? Chart 1 Estimated cost...
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...INTRODUCTION SBS Transit is a leading bus and rail operator in Singapore formed in 1973. It carries close to 3 million passengers on its extensive bus and rail network daily. The company invests extensively in technology and training, constantly looking to upgrade not only its operations but its people as well. On 1 November 2001, the company's name was changed to SBS Transit Limited to reflect its status as a bus and rail operator when they successfully get the license to operate North East MRT Line. Its parent company is ComfortDelGro Corporation which was previously known as DelGro Corporation Limited. The parent company has Singapore Bus Service as its direct predecessor. The objective of the SBS Transit is to provide a world-class public transport which is safe, comfortable, affordable, reliable and friendly services to everyone in Singapore. (SBS Transit, 2013) ANALYSIS OF SBS TRANSIT Strengths | World’s largest land transport company * largest scheduled bus service provider with a 75% share of the market * With a fleet of 3089 buses, operate 251 bus routes which consist of 196 basic bus services, 31 premium bus services and 24 niche bus services to cater to as wide a spectrum of commuter as possibleReasonable Price with comfortable environment * The fee for one route is affordable to everyone which was less than three dollar. * Every buses provided air-condition to make commuter journey more comfortable (SBS Transit, 2013) | Weaknesses | Limited liquidity...
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...Source:ComfortDelGro Corportion Overview ComfortDelGro Corporation Limited, an investment holding company, operates as a land transport company. It operates a fleet of public scheduled and private charter buses; an inter-city bus station; taxis under Comfort and CityCab brand names; and underground driverless rail system and light rapid transit systems in Sengkang and Punggol. The company also engages in the rental, leasing, and distribution of cars; and provision of automotive engineering services, including fleet maintenance, general repairs, engine diagnostic and tune-up services, system overhaul, crash repairs, and automotive consultancy services, as well as vehicle design and assembly, component re-manufacturing, vehicle recovery, and towing services. In addition, it offers vehicle inspection and testing services comprising testing, calibration, inspection, consultancy, and training services to various industries, such as the aerospace, building and construction, electronics, petrochemical, pharmaceutical, engineering, chemical, and biotechnology. Further, the company operates ComfortDelGro driving centre, which provides driving instruction for motorcars, motorcycles, bus, and taxi vocational license, as well as corporate training services. Additionally, it offers insurance broking services for traditional insurance products and alternative risk financing instruments; and outdoor advertising services. The company operates a fleet of 46,200 vehicles. It operates in Singapore...
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... Trains • Duopoly system in Singapore, train services (Mass Rapid Transit) dominated by SBS Transit and SMRT Trains. • Currently 4 major ‘lines’ in Singapore, namely Circle Line, North-East Line, East-West Line and North-South Line. • Though the train services were owned by Land Transport Authority of Singapore, the trains are operated by two operators, SMRT Corporation (SMRT Train) and ComfortDelGro (SBS Transit) • Dominated by SMRT Corporation, they operate the Circle Line, North-South Line and East-West Line. The remaining North-East Line is operated by SBS Transit. Taxis • Initially with only 3 major operators for taxi, this had since increased to 7 taxi operators. • Major operators in Singapore are ComfortDelGro (includes CityCab, Comfort, Yellow Top), TransCab and Taxi by SMRT Corporation (known as SMRT Taxi). • The other operators with less than a fleet of 2,000 taxi are UnionCab, PrimeCab, Premier Taxi and SMART Cab. • With the increasing number of companies into the Taxi Industry since 2004, possibilities are there might be an increase in Taxi Operators in Singapore. Buses • Numerous of operators in Singapore whom offer public and private bus services. • Focusing into the public bus sectors, dominated by SMRT and SBS Transit. • SMRT covers a limited of the public bus service sector, offering less than 100 routes (bus services) and with a limited fleet of 991 buses • As compared to SBS Transit, the latter offers more than 4000 fleet of buses and serving...
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...PART A View on MRT Breakdown The SBS Transit North-East Line 10 hour’s breakdown on 15 March 2012 is a severe issue that affects thousands living in Singapore. We feel that this is understandable as breakdowns would definitely occur even though it had brought about inconvenience to the commuters. This issue will not only affect ones judgment on SBS Transit Link, as well as the government’s ability to cope with the situation. However, SBS Transit Link had worked well together with the government to cope with this issue in a smooth manner by providing free bus services for those who were affected. Also, alerting passengers about this issue through media and the internet was successful. Through the study of Organizational Behaviour (OB), we are able to understand how situation like this would impact the organization and at the same time understand the actions and attitudes of people in the organization who are handling this issue. Possible causes of behavior Individual Level – Perception Through this video, we have seen many different points of views from the commuters and the SBS Transit Link staffs. The two concepts that we applied to this case study are Factors influencing perception and Perception errors when judging this matter. Factors influencing perception: * The Perceiver The perceiver is an individual who loos at a target and attempts to interpret what he or she sees. The perceiver for this case is the commuters. Interpretation of this breakdown is being influenced...
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...Singapore’s transport system is not effective. Do you agree? Traveling in Singapore is both easy and economical. There is an efficient public transportation network, which offers taxis, buses, and the modern MRT rail system. With its excellent public transport system, Singapore is, without a doubt, the easiest city in Asia to get around. Not only that, Singapore’s bus network is also extremely frequent and comprehensive. Visitors rarely have to wait more than a few minutes and a bus will get them anywhere. With this in mind, I personally feel that the public transport in Singapore is extremely efficient in service and convenient for the public. Have you ever thought what life would be like in Singapore without the MRT? Most Singaporeans can no longer remember a time without the MRT. It has become a very indispensable way to get from one end of Singapore to another, and it is particularly useful for getting to downtown areas such as Orchard Road or the Central Business District, where traffic can be heavy. Unquestionably, travelling from one part of Singapore to another is a breeze thanks to a highly penetrative public transport system, which consists of the MRT, buses and taxis. Therefore, the public transport in Singapore is definitely efficient and systematic in getting Singaporeans around the country. There are many reasons why Singapore’s public transport system is well known for the convenience it provides and ease of travel for the public. The MRT network has three...
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...Article: Comfort DelGro revises taxi fares in Singapore From: http://www.channelnewsasia.com/stories/singaporelocalnews/view/1169537/1/.html Summary Taxis are an important form of public transport as well as public service in Singapore and have a total strength of approximately 25,176 in this country. Most people in the country would opt to take public transport as compared to having a personal vehicle for transportation as the cost for maintenance for a personal vehicle is higher as compared to taking public transport. Recently, Comfort DelGro, the most dominant taxi company (with a total of 15439 taxis) in Singapore has opted to revise their taxi fares to meet the increased demand of taxis in Singapore without the consultation of consumers or taxi drivers. Taxi models by Comfort DelGro include Toyota Crown, Hyundai Sonata, Toyota Camry and a Limousine model. Before 12 December 2011, the flag down price was SGD $2.80, SGD $3.00, SGD $3.20 and SGD $3.20 for the different models of taxis respectively. The meter fare was SGD $0.20 for every 395 meters (m) from the first 10 kilometers (km), SGD $0.20 for every 330m after 10km and SGD $0.20 for every 45 seconds of waiting time. Currently, the flag down price for the different taxi models are SGD $3.00, SGD $3.20, SGD $3.40 and SGD $3.40 for the respective models of taxis. The meter fare currently is SGD $0.22 for every 400 m for the first 10 km, SGD $0.22 for every 300 m after the first 10 km, and SGD $0.22 for every 45 seconds...
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