...Statista)). Therefore companys need to adopt to this dramatic change in communication and have to be present on social platforms, to stay in customer contact and build relationships (Edelman, D.C. (2010), “Branding in the digital age“). This term paper deals with the question wheater social media marketing is an opportunity or threat for Mc Donalds, in particular Mc Donalds Germany. Although social media is a must-have for companys nowadays and nearly twenty thousand firms have a facebook page for their business, social media could be a threat for companys. Especially fast food restaurants are often criticised by protestants and social platforms are perfect places to make their criticism public. So businesses need to evaluate wheather social media is an opportunity or threat for their performance. My thesis statement is that social media marketing is very effective for companys as well as for Mc Donalds and possible threats do not represent a serious danger for them. Importance of social media for companys nowadays Social media marketing is a type of onlinemarketing, where companys use social media for several purposes. There are several possibilities to use social media for business useful, for example foster a good image, increase brand awareness, increase sales or offer support for customers and strengthen customer relations (Onlinemarketing-praxis.de). More than one billion people are using facebook and other social media platforms nowadays, so through social...
Words: 1332 - Pages: 6
...SCHOOL OF BUSINESS BMIS300 – Management Information System Sec: D Beirut campus Analysis of Mc Donald's Information System Done By: Rawan Al- Masri To: Dr. Abdo Haidar Year: Spring 2015 ACKNOWLEDGEMENT First of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity to do this project, and for his guidance, efficient teaching, and cooperation. . This study greatly acknowledges the cooperation and assistance of all those employees of McDonald’s, whose favors have helped me to precede my project, for that I'm very grateful. Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various...
Words: 8679 - Pages: 35
...Module Title: Business Ethics and Social Responsibility Question 1: Set out the main criticisms that have been levelled at the above three MNC's In the case of Nestle, it became evident that no formal research into the emerging market was carried out. No approached to local authorities or government agencies was made; who may have had great knowledge/insight into feeding practice within the region or problems/issues that Nestle may be faced with. They simply tried to implement existing 'western' aspirational marketing practice into a region that they knew nothing about. Their communications with the target market were poor & unclear which led to the misconception that formula was a good way to replace breast milk and other forms of nutrition vital to child development. The company did not play its role in educating the public as to the proper methods of using the product and indeed the danger of it's misuse, and also did not consider the different living conditions as a factor in which could lead to such misuse. Their aggressive marketing approach ignored or de-emphasized breast feeding & much of their promotional efforts were misleading in encouraging poor & illiterate mothers to bottle-feed rather than breast feed their infants. Advertising portrayed breast-feeding as primitive and inconvenient. Free gifts & samples were supplied by sales reps dressed as quasi-medical staff known as 'milk nurses'; which were viewed as 'endorsements by association'. Quality control...
Words: 3128 - Pages: 13
...1 Challenges of International harvester: To change internal structure of harvester. Firm cost cutting and Improving R and D. Initially company handled well under the leader ship of Mc Cardell. Saved $ 300 million through operations, this extra cash has been invested in modernizing, R&D . He hired a consulting from and created a new negotiating team to hold on for better deals with UAW. Brought new senior people in. Tried to change many things at once and faster. Company was in old system for many decades these sudden changes made critical problems within the company, this caused strikes and losses. Dealings with UAW: To improve employee morals:- IH gave out many small incentives to UAW to stop the strikes. Which gave excessive freedom and unnecessary incentives? IH completely failed to handle. Failed to give information to the employees. Unable to control they and specially IH forgive the big loans for senior managers and CEO nearly 2 million. Employees don`t even know company is in trouble. Removed half of its employees. These actions of the company destroyed the prestige and trust of the employees. Loosing market share. Handling the economical recession. Big strikes effected the production and market. Harvester main strategy in this period was to supply the market. Eventually loosed markets to competitors and posted losses continuously .losses was nearly 3 billion. Same Time Company was struck by recession. Unable to recover. To save company from...
Words: 993 - Pages: 4
...Business Research Study Showing Differences in Consumer Perception between KFC and McDonalds Executive Summary With the increase in spending capacity of Indian middle class society, the mind set of consumers have changed in relation to recreational activities. More frequently people have started to move out to eat, this has created scope for many fast food chains. But along with that it has also created competition among different food chains. Hence each and everyone plays a major role in attracting customers. The trend can be seen by the increasing number of food chains. That is why this topic was chosen for further study as this particular industry is fast becoming very competitive. Our project comprises of comparison between KFC and McDonald’s, and the various factors that could affect the same. We have tried to do a holistic study of what these factors could be, and how would they affect the perception of consumers regarding these two brands. Objectives of our Research: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features * Suggestions for improvements for KFC and McDonald’s Tool used for collecting data: Information collected by way of questionnaire...
Words: 5663 - Pages: 23
...global marketing. * Global marketing is a process of conceptualizing and then conveying a final product or service worlwide with the hopes of reaching the international marketing community. In today business world the scope of global marketing is extending far and wide all over the world. The good and servies developed in one place can be extended to all over the world through global marketing, for eg. Coca-cola which is also the world largest soft drink company in the world has use the benefit of global marketing . In the same way mac donald which is the world largest chain of fast food resturant enjoy the benefit of global marketing. Global markeing is especially important to those companies that provide good and servies that have a universal demand such as automobiles, soft dring and fastfood. Different strategies are implemented based on the region to make the best use of global marketing for example the menu at mac donald varies based on the location of the resturant. The company focuses on marketing popular items within the country. In today world whole range of service industries are involved in global marketing for eg, banks, airlines, hotel chains, consulting companies, major advertising agencies and many more market their service worldwide. So the scope of global marketing is unlimited. 2. How and why does global marketing differ from domestic marketing? * A domestic market is a financial market where its trades are aimed toward a single market...
Words: 1484 - Pages: 6
...Table of Contents INTRODUCTION 2 ELEMENTS OF MARKETING OR MARKETING MIX (4P’S) 3 ELEMENTS OF PROMOTIONAL MIX 5 THE INFLUENCE OF SPONSORSHIP IN MARKETING 7 OLYMPICS AND UNITY 7 THE POWER OF SPONSORSHIP IN THE OLYMPIC GAMES 8 ECONOMIC BENEFITS OF THE OLYMPICS 9 MC DONALD’S SYDNEY OLYMPIC SPONSORSHIP 10 ADVANTAGES AND DISADVANTAGES OF SPONSORSHIP 11 CONCLUSION 12 Bibliography 12 INTRODUCTION The aim of this report is to deal with the relevance of sponsorship in a big sporting event like the Olympics. The elements of marketing or marketing mix, how it is interrelated and the significance of promotion in an organization will also be discussed in the report. Prior to that, it is important to understand a general idea of sponsorship. Sponsorship can be defined as a process in which an organization, company or individual offers their service, products or financial support to another organization or event for a profitable advantage. The sponsoring company creates a business rapport with the sponsored one and the event or the program must be mutually beneficial. One of the most important aspects of sponsorship is promotion. A sponsor is the key stakeholder of an event and sponsoring an event offers many responsibilities. The sponsor must keep a track on the progress of the event and it must be continuously reviewed. The marketing mix, promotional mix, advantages and disadvantages of sponsoring an event like Olympics will be discussed further in the report. ELEMENTS OF...
Words: 3731 - Pages: 15
...THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN İSTANBUL, 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN Project Supervisor: Asst. Prof. Dr. Özgür ÇENGEL İSTANBUL, AUGUST 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE SCHOOL OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY This project has been found adequate and successful in terms of quantity and quality as a Graduation Project. ------------------------------------ ------------------------------------ Advisor of the Project Member of the Commission Asst. Prof. Dr. Özgür ÇENGEL Asst. Prof. Dr. Sinem ERGÜN ABSTRACT IMPACT OF CONSUMER BEHAVIOUR ON CONSUMER LOYALTY Burç Öretmen Institute of Social Sciences Weekend MBA August 2014, 48 Pages Nowadays, the competition between companies has reached the highest level. Therefore, companies are having difficulties in terms of both production and management...
Words: 5686 - Pages: 23
...consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th century. Supply chain management is the word coined for the effective management of all the partners and the information disseminated between them. Take an example of Dell computers, Micheal Dell cant built his business just by selling the computers to the customers, but he need to see the complex problems of the customers and solve these problems through just in time manufacturing of the product, then how to minimize the wastage in the production then to evaluate what customers are doing and how they can make their production efficiently (NYT 2010), as the manufacturer cannot sell the product at the higher prices than the competitors are selling but through effective management you can actually reduce the cost, so concisely he need to be a master of supply chain management. Before supply chain management there was effective inventory control system exist but due to some pit falls like; no supply chain metrics, inadequate definition of customer service, , organizational barriers, inaccurate delivery status data, simplistic inventory stocking policies, inefficient information systems, ignoring the impact of uncertainties, and an incomplete view of the supply chain (Teigen 1997). There is a need for another system that have all the competences to deal with all these problems, so the supply chain management is evolved which is not only efficient...
Words: 6951 - Pages: 28
...to motive your answer. What is a market process? 1. Locating and defining issues or problems. * Nature and boundaries of the situation. * Questions relating to the market strategy or implementation. * Defining issues or problems by taking account the purpose of study. * Relevant background information. * What information is needed? * How the information will be used in decision making. Issues and problems at McDonalds 5 May 2015 in CNBC News McDonalds can’t shake its image, McDonald has a problem of fast food (all that’s good is bad) Alan Siegel CEO of brands says the fast food behemoth has been reactive instead of proactive Mc Donald admits that tackling issues it faces is not moving faster turnaround time. McDonald changed Big Mac to McLean. 2. Statement of research objections * Creating a research plan in solving issues and problems identified * Framework or blueprint for conducting market research project * Details and procedures necessary for obtaining the required information * Purpose to design a study that will test the hypotheses of interest * Answer to possible questions to the research * Provide needed information for decision making As mentioned above McDonald is tackling the issues. 3. Designing the research project Planning research design Defining problems and deciding the objectives Framework or blueprint for...
Words: 1558 - Pages: 7
...EXECUTIVE SUMMARY "Macroenvironmental forces The larger societal forces that affect the whole microenvironment - demographic, economic, natural, technological, political and cultural forces." - Kotler et al Macroenvironmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because it is the primary operator in this market and holds the greatest market share. Hungry Jack's was chosen because the product they offer is the most similar to McDonald's. I thought it would be interesting to compare marketing strategies of two organisations that offer a fairly similar product. McDonald's is the market leader both in Australia and throughout the world. Hungry Jack's is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonald's primary target markets are seniors, adults and teenagers however the most heavily targeted segment is children. Hungry Jack's also essentially segment their market using demographic variables. The final step in target marketing is developing a marketing mix. These tools are also known as the four P's and in the case of services, the seven P's. They are product, price,...
Words: 3963 - Pages: 16
...McDonald s be our customers' favorite place and way p to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an t i th fi b i f exceptional customer experience – People, Products Place, People Products, Place Price and Promotion. We are committed to improving our operations and enhancing our customers' experience.” Company History McDonald s McDonald’s Bar-B-Que (1940) • World’s 1st McDonald’s • Founded by Dick and Mac McDonald • San Bernadino, CA • D i i & car hop service Drive-in h i McDonald’s (1948) •N Name F Formulates l • Menu develops • 15 Cent hamburger Company Info • Corporate Headquarters: p q – McDonald’s Corporation 2111 McDonald's Dr Oak Brook, IL 60523 • Employees: – Approximately 400,000 McDonald s employees globally McDonald’s – 1.6 million people globally are employed through McDonald’s restaurants and their franchises • Restaurants: – 32,000 world-wide, 118 countries 2009 Revenue & U.S. Stocks k (US only) • NYSE: MCD – Current Price: $64.74 – Change: $0.26 + g (As of 2/16/2010) • • • • 2009 Revenue (mil.)$22,744.701 Year Revenue Growth -3.3% 3 3% 2009 Net Income (mil.)$4,551.001 Year Net Income Growth 5.5% Y N tI G th 5 5% Leadership James Skinner Vice Chairman, CEO Left to Right: Jose Armario, Group President Canada & Latin America; Janice Fulds, US Chief Operations Officer; James Skinner, Vice Chairman and CEO; Donald Thompson, President...
Words: 1691 - Pages: 7
...P 1.1 A company’s operating situation is influenced by a combination of external and internal factors. These factors may include laws, government activities, clients, suppliers, its competition, owners, improvements in technological improvements, social and economic trends and the market. . Business environments differ from country to country due to differing government laws and regulations. a) Virgin Group LTD (1) (The Virgin Group LTD Virgin Group Ltd. is a British conglomerate of multinational branded capital ventures, which was founded by the entrepreneur Richard Branson Its main line of business encompasses financial services, transport, health care, food and drink, and telecommunications; as well as travel, entertainment and lifestyle, The Virgin Group Ltd has more than 400 companies worldwide. The Virgin group company has limited liability. It is run by directors, its capital is divided into shares and it is legally accountable. Limited companies can begin trading once its Memorandum of Association has been drawn. This memorandum contains the objectives of the company, the name of the company, its registered office, the liability of its members with the number of shares to be issued along with the amount of capital to be raised. The Article of Association outlines the rights of its shareholders, detailing the procedures for the appointment of the directors, the extent of their powers, and the duration of their role. This also lays down the timing and frequency...
Words: 3238 - Pages: 13
...------------------------------------------------- CHAPITRE 1: INTRODUCTION AU MARKETING Science très récente: 19ème siècle aux Etats-Unis, après la deuxième guerre mondial en France. « Marketing is the task of creating, promoting and delivering goods and services, to customers and businesses”. _Philip Kotler “Marketing is to satisfy needs at profit”. _Philip Kotler “Marketing contributes to achieving objectives of organizations whilst creating, reveling and promoting value for customers”. _Levy Lindon “Marketing is the process by which companies create value for costumers and build strong customers relationships is order to capture value from customers in return”. _Kutler * The VMOST theory Vision (valide au moins 5 ans) Mission (valide de 3 à 5 ans: “qu’est-ce que je suis en train de faire mnt pour que dans 5 ans…”) Objective (court-terme : 1 an ; long-terme : 3 à 5 ans) Strategy (comment je vais réaliser mes objectifs) Tactics (action plan (très court terme)) * Les objectifs doivent être SMART : Specific Measurable Achievable Realistic Time * After company’s VMOST: Marketing’s role & activities Questions: -Which customer will be served? (Segmentation and targeting) -How will we create value for them? (Differentiation and positioning) - Why do you do what; how and what exactly do we do? Marketing approach takes 3 phases: -1. Market research (SWOT…) -2. Strategic marketing (How) -3. Operational marketing (tactics) ...
Words: 3247 - Pages: 13
...BIRLA COLLEGE. STUDIES. SUBMISSION DATE: - 16TH FEBRUARY, 2009 AKNOWLEDGEMENT I HAVE GREAT PLEASURE IN PRESENTING MY PROJECT ENTITLED MC DONALD I TAKE THIS AN OPPORTUNITY TO EXPRESS MY DEEPEST GRATITUDE & INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR VALUABLE TIME & ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF MC DONALD. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. SUBMITTED BY, AJAY AVHAD PARAG AWATE SNEHA VINEKAR DECLARATTION WE STUDENTS OF BIRLA COLLEGE, STUDENT OF SY. B.M.S (SEMESTER 4) HEREBY DECLARES THAT WE HAVE ACCORDINGLY COMPLETED MY PROJECT ON MC DONALDS IN THE YEAR 2008- 2009. THE INFORMATION...
Words: 6203 - Pages: 25
