...scandal in the 1990’s, the brand and swoosh logo remains on the “World’s Most Valuable Brands” list on Forbes Magazine. George T. Haley, the director of the Center for International Industry Competitiveness says that "there will always be a part of the market that will respond to notice of sweatshops being used…But outside of that small constituency, they are hardly ever affected in the long run” (Fitch). The reason that Nike is able to continuously increase their revenue each year is because of the way that their brand is perceived in society. Media portrayal of athletes, celebrities, and famous icons who have continued to wear the famous swoosh logo without advocating, or even mentioning, the importance of better working conditions, higher wages, or implementation of moral ethics ultimately explains why our culture seems indifferent about what is occurring beneath the surface. Similarly, this explanation is applicable towards the Susan G. Komen Foundation’s pink ribbon logo. In 2011, the Komen Foundation was accused of being noble solely in its appearance since only “less than a dime of each dollar to actually look for a breast cancer cure” (Mercola). Out of the $390 million dollars raised in 2010 alone, less than $78 million dollars were used towards breast cancer research; nonetheless, this foundation remains as the “most widely known, largest and best- funded breast cancer organization in the United States” predominantly because of its logo...
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...We would all like to be experts on the Autism Puzzle Piece, but how much do you really know? The answer might shock you. Created in 1963 by the National autism society, the puzzle piece logo has become the international symbol for the Autistic community. They chose the puzzle piece logo because it didn't resemble any logos for other charities and organizations at that time. It represents the complex and puzzling nature of the disorder, which isolated children from fitting in due to their impaired language and social development. What is the meaning of the puzzle piece? The meaning of the puzzle piece varies from person to person, but the one meaning common among the Autistic community is Hope. The brightly colored pieces bring hope to community...
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...2.What are Branding Challenges and Opportunities? Savvy customers informed consumers expectations are 13% higher than supposed by manufacturer. It means they are very knowledgeable about the differences in price and quality between the various brands (considered). Brand proliferation increased number of other brands and brand extensions . Brand proliferation is when a firm puts out new brand names under the same product lines. For example, Huggies is a firm owned by Kimberley-Clark. Huggies is best known for producing disposable diapers, and has different product lines such as Pull-Ups and Little Swimmers. Media fragmentation traditional TV ads / increased role of internet . Various ways of research. The style of mass advertising campaigns of yesteryears does not hold too strong a ground. It has become too expensive to go national on the TV network with no specific plans for points of attack and reinforcement in relation to brand's potential in different areas. In other words, marketing people should concentrate on those areas, which offer better prospects of brand's growth.Under such circumstances, it has become challenging for brand managers to be practically aware of the media costs and the effects of fragmenting a TV campaign. Not only that, they also have to be able to plan an integrated communication campaign with various tools of communication at their hands. The managers have to capitalize on the factor of fragmentation and align their campaigns accordingly) Increased...
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...Brand Elements of HTC and Samsung Name: Names of these brands are different from each other. They both have a meaning: HTC is an abbreviation for High Tech Computers; Samsung comes from Korean and means “three stars”, which is the symbol of something powerful and everlasting. These names are quite memorable. They are probably less adaptable, however can be easily transferable. Both HTC and Samsung can have a vast line of products and product categories under unchanged name as long as they stay in the electronics industry. Both names are quite unique so they can be protected. Logo: Samsung’s logo is the brand’s name written in a blue oval. Since it includes the name it is unique and can be protected. The same levels of adaptability, transferability and memorability apply to the logo as to the name. In terms of meaningfulness of the logo, we can say that it has the same meaning as the name (because it is written on it), however it doesn’t depict anything other than the name. HTC’s logo is also its name written in a quite unique, distinctive font. To me it conveys the idea of simplicity and elegance. Like Samsung, the logo doesn’t show anything more than the name, so its meaningfulness ends there. It is protectable since it is written in a distinctive way. Like the brand name it is transferable, and adaptable. Catch phrase: HTC’s slogan is “quietly brilliant”. It once again shows elegance and simplicity and for that reason it is also memorable. It is transferable and...
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...beliefs about the origins and nature of the universe (my cosmology), my beliefs about the meaning and purpose of the universe and its inhabitants (my teleology), my beliefs about the existence and nature of God (my theology), my beliefs about the nature and purpose of Man (my anthropology), and my beliefs about the nature of value and the value of things (my axiology). The general beliefs that are my worldview shape not only how I see the world, but also profoundly influence the particular beliefs I come to hold, the judgements and decisions I make, and all that I think, say, and do. My worldview is so fundamental to what I do, and indeed, what I am, that it would be intellectually dishonest for me not to offer it for examination. If you are to understand me and to understand what I say and do, you must know something of my worldview. So I set it forth for you here, not in the form of a lengthy argument, but as a set of assertions. I believe them to be true, but I leave it to you to reflect on them yourself and judge their validity. I am a Christian, and my worldview is a biblical Christian worldview. So I have decided to present it in the form of an exposition of one of my favorite passages from the Bible, the Prologue to the Gospel according to John the Apostle (John 1:1-18, New International Version): In the beginning was the Logos, and the Logos was with God, and the Logos was God. He was with God in the beginning. Through him all things were made; without...
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...The print advertisement for ‘Dances’ by Nicole Cuffy effectively uses ethos, logos, and pathos to engage its audiences and create meaning. To begin, Logos are used with features from Pointe magazine, The NYT, and Oprah Daily. They significantly enhance the advertisement’s credibility and appeal to the target audience. The NYT is known for its journalism, suggesting that ‘Dances’ is an inspiring book. Pointe magazine’s endorsement indicates that the book offers valuable insights into the dance industry and its relevance to similar themes. Oprah Daily, focusing on personal growth, black empowerment, and storytelling, suggests that ‘Dances’ is not just a book on ballet but a journey of self-discovery and empowerment. Moreover, the use of Ethos...
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...In Brian Donnelly, “Iteration” firstly, we visually compared images, breaking them down to simple forms to study their similarities and how design has brought fundamental changes in communication and is an art of extremely fine differences. On page 20, we analyzed “On great sea of graphic art” by O.K. Schenk (fig. 1) with Allan Fleming’s “Leo Lionni’s Graphics”(fig. 2) on a formal level, they both look simple and virtually identical that comprises of a few lines of text, two-color print, second color form the background covering 2/3 of whole and an illustration but they did not feel/read the same. Comprising of wavy text and silly illustration, “great sea” (fig. 1) looks more playful and absurd in contrast with the “lion” image (fig. 2), that is well structured, organized and logical; and with the absence of decoration and unnecessary elements and rational thinking the “lion” image closely associates with modernism that we define today. Interestingly, in- class, we argued the exact opposite, “the great sea” looked more modern with its loose text and playfulness and the white space, than the “lion” image that used an old-fashioned font and illustration. This shows how all our verbal associations with visual imagery are constantly changing with our culture and provide them with context by referring them with our history. Nothing about these images have changed, just the system around it. In the other counter-example...
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...The 1920’s was know as the “roaring twenties”. It was a time of economic progress for most Americans and businesses. Wages for most Americans increased, meaning many people began to have enough money to buy new products. The twenties also brought a sense of freedom and independence to millions of young Americans. This new titillation of freedom made women want to change the traditions their parents practiced for so long. One of these being young women embarking on the man’s task of smoking. Soapstone In 1929 the American Tobacco company created an ad to sell Lucky Strike cigarettes. This company created this ad to try and persuade women into buying their cigarettes. American Tobacco uses a cheery and exciting tone to do this. Analysis...
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...the three video clips presented are hilariously informative two of which explained history by drunk people and one as a news informative special taking a sarcastic comedic tone. In all three video clips presented we saw at least one form of rhetoric in each. Logos, Pathos, and Ethos. All are strategies used to persuade an audience by a specific method. Logos a logic way of persuasion that can also be a logical fallacies meaning “reasoning that can be used incorrectly” (659). Pathos the emotional persuasion, and Ethos “the persuasion through the audience’s perception of the speaker” (661-664). In the first video clip of Drunken History: Claudette Colvin and Rosa Parks, there is a use of pathos strategy. By using a non-threating “tired Rosa Parks” they drew sympathy from the people to persuade them for a boycott which in turn could ultimately change the law (2:30-2:36). Sympathy like stated in Reading the world: Ideas that matter is “when we see victims of injustice, economic hardship, crime, war, or disaster, we sympathize and want to help” (662). Therefore, by it being an un-theatrical Rosa Parks and not Claudette Colvin, some outspoken...
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...Ticket. Musical style and influence /wiki/File:Twenty_One_Pilots_logo.png /wiki/File:Twenty_One_Pilots_logo.png /wiki/File:Twenty_One_Pilots_logo.pngTwenty One Pilots official band logo Twenty One Pilots bring a mix of piano (sometimes an electronic keyboard or a keytar), synthesizer, drums (also mixed with electronic drums some parts), vocals, and occasionally ukulele. Their songs are poetry-based (written by Joseph and Dun).[44] Joseph has stated that when poetry is too long, he needs to start rapping to fit the lyrics in.[45] People typically have trouble affiliating the band to a specific genre to describe them, since they bridge so many.[46] However, many fans (and themselves to a degree) have labeled them "Schizophrenic pop" (also known as Schizoid pop), a technically unofficial subgenre of pop.[10] Although many of their songs contain allusions to Christian theology and have messages (even if implied) about God, and all members of the band (past and present) are Christians, Twenty One Pilots is not considered a Christian band.[9][47] /wiki/File:Twenty_One_Pilots_Logo.jpeg /wiki/File:Twenty_One_Pilots_Logo.jpeg /wiki/File:Twenty_One_Pilots_Logo.jpegTwenty One Pilots official band logo as of 2015 In regard to their logo, Tyler Joseph stated in an interview that: It means Twenty One Pilots, the logo does. Why it means Twenty One Pilots, is it really goes along with one of our songs called "Kitchen Sink". The whole concept of that song is that I feel that humans are always struggling...
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...“I Have a Dream” The 1960’s was a time of darkness for the black race, racial inequality, racism, and segregation was common throughout America.It was dark for the victims of racism until Martin Luther King Jr. showed up to fight for racial equality. During his fight for racial equality he made several significant speeches including his most famous one “I Have a Dream”. That speech was his final one but yet the most important speech of all. Even though Martin Luther’s speech was 54 years ago, his meaning still stands today as a “new age” for America. In his speech he uses rhetorical devices, ethos, pathos, and logos to help add meaning to his speech, and he also gives a patriotic tone to highlight the importance of “life, liberty, and the pursuit of happiness.”...
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...Declaration of Independence Essay The Declaration of Independence written by Thomas Jefferson describes the document's necessity in explaining why the colonies have chosen to separate themselves from the King of Britain, George III. In this document, it declares that all men are created equal and the people's unalienable rights should never be taken or violated by a government. It also expresses the violations King George III has violated such as imposing taxes on the colonists and prevention of openly trading. Thomas Jefferson is able to effectively construct the Declaration of Independence because his use of repetition and parallelism. Thomas Jefferson uses repetition such as 'he has' as a powerful tool in order to list the grievances...
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...Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Don Fabian St., Barangay Commonwealth, Quezon City Campus _________________________________________ “How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would...
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...and later the country’s second president. Through her use of the rhetorical strategies such as analogy, logos and pathos, Abigail Adams drives the point to her son that in order to benefit from this trip and to make it valuable, he must position himself in places where he can obtain as much information as possible from his father and other political leaders that he will be exposed to in his travels. Mrs. Adams, living back in America, knows the war is coming to a conclusion and that the future of the new country may involve her smart and political husband to be of great importance in the government. Furthermore,...
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...the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3] In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions...
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