...Home Based-Medical Billing - Marketing Plan Outline 2.0 Situation Analysis Medical billing / Coding is one of the fastest growing health care jobs, The US Bureau of Labor Statistics predicts that medical coding and billing will remain among the top fastest growing occupations for many years to come. Fact is: over 500,000 practicing physicians and hospitals in the USA rely heavily on medical coders and billers for customer service, and more importantly: to get reimbursed for medical services provided to patients. (http://www.medicalcodingandbilling.com) Many Billing services currently operate to manage medical practice billing among other services offered, providing physicians with the benefit and convenience of outsourcing their billing duties to third parties in order to relieve medical professionals of the tedious and challenging work that entails medical billing and account collections. National statistics show that only about 70 percent of insurance claims, initially submitted on paper, are ever paid by insurance carriers. With the advancements of health information Systems and the increase requirement and demand for electronic submissions Claims have increased the reimbursement percentage tremendously. A survey by the American Hospital Association concluded that about 18% of medical billing and coding positions remain unfilled due to a lack of qualified candidates. Occupational trends and future outlook for Medical Billing and Coding Specialists remain at the...
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...Transportation is a non-emergency medical transportation company. Non-emergency medical transportation businesses transport individuals, generally the elderly and disabled, who are not in an emergency situation but need more assistance than a taxi service provides. It has been delivering services for people with needs for over 15 year. For years the company’s main income came from transporting aged and disabled, where the main insurance was Medicaid. As the times are changing now, when more and more insurance providers and private management companies to perform non policy NEMT functions for services, Volga had to start winning its share in ever competitive New York Market. Taking into consideration that NEMT companies are prohibited from soliciting customers, AAA Transportation as a service provider has to increase the number of its wheelchair equipped vehicles, add vehicles with stretcher and add sedan’s to already existing fleet of 15. With the help of it marketing plan it intends to contract with various Long Term insurance companies who provide not only long term insurance help but offer transportation services. To get contracts with those companies we would have to prove that we excel in our services and provide our customers with timely and professional services. We also plan to expand geographically , where the services were only provided in one of New York Boroughs, we plan to expand to rest of the five boroughs of NYC. A sound marketing plan and a strong management team...
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...skills and knowledge, in the field of Pharma marketing, in a manner which will lead to the successful growth of the organization. ------------------------------------------------- EDUCATIONAL BACKGROUND Qualification | Year of Passing | Institute/University | Result | PGP (Pharma Marketing) MBA (Marketing) | 2011 | Stevens B-School with affiliation to Pondicherry University | Pursuing | BBA | 2009 | GLS IBM, Gujarat University | 69% | HSC | 2006 | M B Patel High School | 74% | SSC | 2004 | M B Patel High School | 74% | ------------------------------------------------- WORK EXPERIENCE Torrent Power (24 months) Back office Executive Responsibilities: * Attend customers * Handling cash counters and help desk * Registration of the complaints * Sorting out problems and queries by allocating the work among respected departments * Taking care task time line and tracking follow up. ------------------------------------------------- PROJECTS UNDERTAKEN PGP Dissertation: (8th February, 2011 to 10th April, 2011) Name of the project: PGP dissertation project report on FILGRASTIM molecule. Description: During the PGP Dissertation project I am going to make strategy marketing plan of FILGRASTIM molecule. * Analyze the market scenario of the selected molecule. * Analyze the research and development happening in area of selected molecule. * To prepare Strategic marketing plan. Live Project: (25th October to 14th December...
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...Why Your Healthcare Practice Needs a Marketing Plan Evangeline E. Towry MHA626: Strategic Planning & Marketing in Health Care Dr. Monica Scales December 2, 2013 Why Your Healthcare Practice Needs a Marketing Plan Marketing is healthcare, like any business, is essential to the livelihood of the overall business. Healthcare marketing is all about building relationships within the community, building trust, displaying expertise and, eventually, gaining new patients. In healthcare marketing, you need to identify the needs of your patients as well as the needs of the surrounding community. This will allow you to formulate strategies to help your healthcare organization fulfill its vision and goals. Reasons for a Marketing Strategy The main focus of a marketing plan is for the overall success of your healthcare organization. “If you plan nothing, nothing will be accomplished” (kmccoypbo, 2009). Your marketing plan is a set of guidelines to help you achieve the organization’s vision and goals. According to Catalyst Marketers (2013), a Strategic Marketing Plan provides business owners with: 1. A map for achieving yearly goals. 2. The ability to track success through individual tactic performance measures – Performance measures should be setup for every Marketing Tactic. 3. An understanding of the time, and budget needed to execute on the Strategic Marketing Plan. Three Necessary Considerations The three necessary considerations to taken into...
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...Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will be not be marked after marked assignments and/or feedback have been released. © University of Southern Queensland 2 MKT5000 – Marketing management Extension...
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...marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, the finance department must arrange funding to cover the expenses, the human resources department must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout will vary from company to...
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...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...MARKETING RESEARCH Part 1: Case study on « St. Andrews Medical Center”. Answer the 3 questions at the end of the case study. 1- The decision problem of the article « St. Andrews Medical Center” is: Increase the amount of patients treated by St. Andrews Medical Center. 2- The research problem is: Measure the Medical Center’s popularity and effectiveness in treating patients. 3- The research should be focused on individuals and the effectiveness of the center’s marketing department. First of all, most of the patients were referred to the center by other healthcare providers, which means that people don’t go on their own to St. Andrews. The research should focus mainly on the quality of services provided and the popularity of the center. The marketing department should find ways to increase its popularity through advertisements and getting to work with attending physicians. Then, the HR department should look forward to increase the staff members so as the patients could benefit of single follow-up care at any time by a personal doctor who’ll provide a high quality of treatment. After consolidating the effectiveness of the medical center, the research should be focused on customers’ needs. Surveys might be given to patients in attending physicians so as to collect the quality of service they are looking for in order to adapt it to the management of the center. It will increase at the same time the popularity of the medical center. Part 2: Use an article of your...
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...Marketing Strategic Planning & Marketing in Health Care (MHA 626) Marketing Healthcare Executive summary Planning activities in a healthcare organization is like planning for any other business, it is a process with lots of complexity. Several steps are involved such as identifying, the objectives, analyzing the market, organization and products or services overview, SWOT analysis, analyzing the customers and their needs, analyzing the environment, macro and micro-environmental factors, marketing goals and strategies, financial goals, marketing mix , monitor and control implementation as well as the contingency plan. In any market planning process the entire healthcare units are involved and must produce their own marketing, financial, personnel an operational needs that will be geared towards better services and products to their customers. In this marketing plan, the main objective is: To ensure that the services delivered to any patient are high quality coupled with compassionate and friendly employees to create a good treatment environment As a healthcare institution with a good reputation as we are, we feel it is wise not only to tie worker productivity with directly to services delivered to patients but also to provide patients with information about our services via social media. In this case, persons interested with our services can find information about our healthcare institution through Facebook, Twitter and others....
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...DRAGON VALLEY SHOPPING MALL BUSINESS AND MARKETING PLAN 2011 [pic] 1. SITUALTION ANALYSIS This Business and Marketing Plan is produced to provide guidance and direction for the spending of the Special Charge funds collected on behalf of traders in the Dragon Valley Shopping Mall (DVSM). A marketing and business development program for the DVSM was introduced on 1 January 2011 through a special levy on all properties in the centre. It raises an annual budget of about RM88,000 which has been matched by an allocation for capital works in the centre. The DVSM is defined as an area between Jalan Bukit Indah and Jalan Kota Iskandar at its north/south boundary and Jalan Ledang and Jalan Gelang as its east/west boundary. The area is illustrated in the attached plan (Appendix 1). 1.1 Planning environment There are many views on future development of the DVSM. In the current environment however it is important to recognize the influence of Activity Centre planning on future development. In short, major activity centre is planned for a mix of activities, well served by public transport, with a large catchment area and with the potential to grow without conflicting with surrounding land uses. 1.2 SWOT analysis A summary of the DVSM’s existing profile can be expressed in terms of its Strengths, Weaknesses, Opportunities and Threats (SWOT): Strengths • Not just a shopping centre, but a mix of retail, commercial, entertainment and community...
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...Name goes here MKT/551 Professor Joe Zimmerman Marketing Audit Overview May 31, 2011 Table of contents page Case Study: Peace Memorial Hospital: Downtown health Clinic …….………………. 3 Executive Summary …………………………………………………………………….. 3 Environmental Aspects …………………………………………………………….. 5 Demographics …………………………………………………………………….. 5 Politics …………………………………………………………………….. 7 Competition …………………………………………………………………….. 8 Marketing …………………………………………………………………………….. 9 Objectives …………………………………………………………………….. 9 Strategies …………………………………………………………………….. 10 Tactics …………………………………………………………………………….. 10 Four Ps …………………….…………………………………………….. 11 Product …………………………………………………………… 11 Price …………………………………………………………………… 11 Place …………………………………………………………………… 11 Promotion …………………………………………………………… 12 Marketing Information Systems ……………………………………………. 12 Conclusion …………………………………………………………………………….. 13 References ……………………………………………………………………………...
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... | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: 8am-11am Monday Venue: L102 2.2 Units of Credit This course is worth 3 credits. 3. COURSE DESCRIPTION: National markets are now in a period characterised by ‘exchange relationships’ where the principal focus is on sets of integrated activities geared to serve the interests of the customer first. The role of the marketer, therefore, is to facilitate exchange transactions in an increasingly challenging environment. This justifies the development of an understanding of the micro and macro dimensions of the wider environment as the participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer preferences, attitudes, and loyalties to a brand or a product. There is equally a genuine interest in the capacity of markets (consumers) to engage or respond to demand for innovation in product or service characteristics. At the same time developing a coherent marketing plan depends upon a range of skills, insights, and methodologies, but the focus of your endeavours...
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...face, pimples, etc. These are the common problems of many human beings which are experiencing puberty changes. Many of them are willing to pay any amount for them to get rid of these things. Many products arise from market to resolve this kind of problem. Dermstrata is known for high quality of skin care service and product, such as facial soap, aramond peel and others. The new product is facial wash for men and facial treatment. The new products are economically competent and the people in the low and middle class can afford it. The price of the new product are more cheaper than the existing product and this marketing plan offers discount which is called “Barkada Package” that if you buy 5 soap, you can get 1 free. And in service, in the 6th session, you can avail 50% discount off. The new target market of this marketing is to get the attention of males. These marketing plans suggest that using male models for their new promotion. By this, they can get the attention of their new target market. MISSION AND VISION Confidence in your own skin is Happiness, Beauty is in Happiness. Dermstrata Skin Clinic & Spa: from its humble beginning of a single branch in SM Centerpoint, it has now grown to over 40 branches with more to open. A testament to the outstanding service, Dermstrata provides to its multitude of satisfied and happy clients. Started...
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...ACKNOWLEDGEMENT Assalamualaikum w.b.t. First of all we are very thankful to Allah because of His blessing we finally finished our assignment which is Business Plan: Sous Vide Steak House. We also want to thank to Mr. Nurul Hafez bin Abd Halil, our lecturer who always help us and guide us in order to complete this assignment. We also want to thank you to our team members which is Muhd Azizi bin Ishak, Ahmad Farid bin Mahad and Muhammad Hafizuddin bin Ahmad Sinari for their commitment and focus on finish this assignment. We also want to thank for those who helps us whether direct or indirect until we can finish this assignment. We are really appreciating your help. 1.1) EXECUTIVE SUMMARY Sous Vide Steak House Restaurant is a food business restaurant. The business is expected to take participant in the economy on first month of 2014 and the main activity is serve western food focus on steak that prepared by Sous Vide technique that never been applied any western restaurant in Malaysia. Our business concept is want to give our customer fully enjoy with our steak with a slogan of ‘Truly Steak Experience!’we don’t want they feel waste after tried our steak.Sous Vide Steak House is formed on partnership where it consists of five members, including the General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The total of initial capital contributed by the members is amounted to RM 70,000. Sous Vide Steak House restaurant...
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...Sample Business Plan This sample plan is a guide only. The statistical and financial information provided are assumptions for the case study and should not be used for an actual business plan. Intending or existing business people must undertake their own research and use reliable data to prepare their business plans. When setting up your business, be sure to find out which legislation, licences and codes of practise will affect your enterprise. Executive Summary Definition The Executive Summary is a basic overview of your business plan that outlines the business strategy and the major issues that could impact on your marketing plan. This synopsis is written last and used as a check-list for the main document. This can also include a mission statement. Case Example Canterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction. The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity. As the proprietors, we have a combined building background with a flair for interior design. Our research found a number of suitable premises available, with one shop currently available for rent and outgoings of $14,000 per annum. The initial funding will be $85,000. This comprises of $40,000 provided by the proprietors and a $45...
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