...CHAPTER 1 INTRODUCTION Background of the study Davao has never been left behind in the latest bubble craze,thirst quencher, stress reliever, tea forever. Tea addiction that’s what some people called it, finally it’s here and its now viral all over Metro Davao. If you haven’t tried dringking milk tea, you better try drinking it, its worthy to spend a little penny for it. Milk tea it’s not just a simple tea. It’s a gift to us people during our bad days or the not-so-bad-days (stressful days). The “ancestor” of bubble tea originated in the early 80’s from a tea shop called Chun Shui Tang (春水堂) in Taichung, Taiwan. Unlike the fully loaded pearl milk tea, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. According to Liu Han-Chieh (劉漢介), the founder of the tea shop, his wife named it bubble tea after seeing the layer of foam that ended up on top of the tea. After successfully marking a turning point for Taiwanese tea culture, Liu introduced the pearl milk tea in 1987. In the beginning, other ingredients were added to the milk tea such as fruits and sugar coated yam. (http://recultured.com/fooddrinks/09/the-history-of-pearl-milk-tea). Milk tea is a very sweet tea that is often used in boba. Milk tea/ Boba is a drink consisting of tea and balls of tapioca/pearl and honey. Milk tea is really good for the health because of its natural vitamins that we can get by drinking it, that is because of the added ingredients, this...
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...3) How often do you drink Milk tea? Once a week Twice a week Thrice a week Four times a week Five or more times week 4) Do you drink milk tea with your friends? Yes No 5) What milk tea shops do you visit? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 6) From a scale of 1-8, 8 being the highest and 1 being the lowest, which Milk tea shop do you like and visit most? Bubble tea Bon Appe Tea Zen Tea Pres-o-tea I love Milk tea Infinitea Universitea Simple Line 7) How did you learn about milktea? Family Advertisements Friends Social Media Sites Blogs, Reviews, Newspaper 8) How much do you spend for a milktea? Php 50 – Php 75 Php 75 – Php 100 Php 100 – Php 125 Php 125 – Php 150 Php 150 and above 9) What encourages you to drink milktea? Taste Quantity Promos Price 10) Do you know about the health benefits or risks of drinking milk tea regularly? Yes No 11) What are the flavors of Milk Tea that you want? Wintermelon Caramel Vanilla Chocolate Lychee Others: _________________ 12) What type of sinkers do you want? Pearl Nata Pudding Popping Boba Others: ________________ 13) What is the sugar level that you want for your Milk Tea?...
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...Marketing Strategies of Emerging Milk Tea Business _____________ A Thesis Presented to The Faculty of College of Business and Accountancy Department of Marketing Management Tarlac State University Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk)...
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...1.0. Introduction Chatime is one of the biggest milktea manufacturers in Taiwan. Chatime was first introduced in 2003.Chatime strategy by combining both high quality tea with Taiwanese bubble pearl bring a big success to Chatime and makes it becomes the market leader of milktea drinks in several countries. The success of Chatime can be seen by it has so many outlets, 800 franchises, all around the world. They are Taiwan, Malaysia, Indonesia, US, Uk, Australia and 12 other countries besides South Africa. Chatime has so many flavors for the tea drinks provided to the consumers with unique taste, fresh brewed tea and fresh ingredients. As Chatime decided to introduce its products to the worldwide by becoming a “Global brand with local flavor”, Chatime needs to makes the products with local tastes and meet the cultures in every country. In home country market, Taiwan, The demand for Chatime can be considered high. It is supported by the level of income of Taiwanese people is quite high and the good taste of Chatime products as well. The booming of milktea drinks factor also become the factors why Chatime drinks demand is very high. Since Chatime still does not have the outlets in South Africa, Chatime needs to considerate to open the market in South Africa to expand the business. As now South Africa is a very fast developing. Besides that, there is a local brand tea in South Africa named rooibos which is very popular for South African people. The report from Euromonitor International...
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... ✓ Reputation: Every customer visiting our store will want to return and will recommend us to their friends and family. Word of mouth marketing will be a powerful ally for our business. ✓ Superior Customer Service: Knowledgeable, friendly service will be of the utmost importance. ✓ Location: Provide an easily accessible location for customer convenience, including walk-by And drive-by traffic. ✓ Product/Environment: Offer a variety of high quality foods with domestic and international themes, sold at a fair price in a clean, authentic, comfortable environment. ✓ Convenience: Our customers will know that they can get what they need at our market for fair price. ✓ No direct competition: We are the only milktea store/ tea house along Regalado Highway. THE COMPANY Form of Business Ownership The Cha-karaoke is a privately help partnership. These partners, Lyka Benaro, John Gelano, Pam Lopez, Kat Napao, and Rica Reyes, each control 20% of the business. The Partnership is grouping of two or more…….( Definition) Start-up summary Equipment and Inventory will make up 75% of start-up requirements. Leasehold improvements ans general expenses comprise the remaining 25%. The owners are contributing...
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...Marketing Paper Café Maison Markets, Segments and Customer Value Mrkmn 8-F Submitted by: Caca, Khandees Faith B. Dunque, Paolo Ignatius S. Dy, Rudy S. Jr. Nagac, Rhodelle Submitted to: Mr. Marco Theodore Escano Market and Competitive Space 1. Determining and Forming Product-Market Boundaries and Structure 2. End-Users A. Describing End-Buyers Café Maison is a new business around the City Of Golden Friendship. The market in this city is unaware of the products they offer; leaving a problem to the business. As to the walk-in customers of Café Maison, they will find a tarpaulin of their menu in front of the counter wherein they will find all the beverages it offers. And if it happens that a customer is hesitant on what drink to purchase, a cafe personnel will suggest its best seller to the hesitant customer. Customers of Café Maison would buy a drink and pair it with its Panini or its featured pastry good. After purchasing, customers opted to stay for hours inside the Café. Their customers enjoy the homey ambiance they give. B. How Buyers Make Choices Based on our observation, there is a decision process involved. First would be, they would recognize a need that needs to be satisfied. Next step would be customers seek information about their need then they could now identify alternatives of the said product then finally they could choose a brand. There are other basis on how buyers make choices like peer pressure, it is...
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...Executive Summary Sugar Rush will be a small entrepreneurial store of sweets located in Ayala Columns, Makati City of Philippines. Sweet products will be offered with a variety of sizes and styles. This store will contain a comfortable seating area, allowing customers to stop in and sit down. As a Sweets store, Sugar Rush will have an extensive target market. People of all ages enjoy delicious sweet products, and will therefore be included in the target market. Sweet products are a low priced item; they are obtainable by nearly anyone, despite varying incomes, again keeping the target market large. Product quality is critical in the food industry. For that reason, Sugar Rush will ensure product quality through the use of fresh ingredients, sale of only fresh sweet products, and a focus on cleanliness. Innovations are also a goal of the company. One way which this will be accomplished is through creating new sweet products each month and offering them for a limited time. This will allow the business to test new products and determine which ones are preferred by consumers. Similarly, Sugar Rush will provide seasonal sweet products with flavors corresponding to the seasons. These treats will also only be available for a limited time each year. Product quality and innovations will be a major focus of the business. Though Sugar Rush will open as a single, small store, over time the business will strive to expand. Once the store proves to be a success, the business will open more stores...
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...Introduction Coffee shops are now found everywhere, with such welcoming accommodations it's no surprise that young people have taken to the coffee shops as a second home. Coffee is something they can drink legally, does not impair their judgment, and can be great hangouts. With our changing times, the taste and preference of people also change. Bored of the usual coffee shops around the Metro? Then, Daydream Café is here to offer you a unique and extraordinary experience! With its tagline “Keep you cravings a Daydream Away!” you will surely enjoy a simple coffee with your friends at an affordable price together with an unforgettable experience. With its cute, calm and quiet ambiance, Daydream Café wishes to serve as a venue for relaxation, fun and enlightenment. Daydream Café is not like your ordinary café. It offers delectable and affordable coffee choices, and a relaxed and social environment with the experience of dining as a service. The products will be packed and presented with artistic design and labels appealing to the target market. The packaging is designed to be eco-friendly and to give off a charming and sweet vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound...
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...2013 JUMPING ON THE BUBBLE TEA BANDWAGON Miguel Lorenzo Gutierrez Pamela Maria Lucia Gutierrez Elaine Policarpio Flor Melodie Suyat Jeffrey Mariano METHODS OF RESEARCH S-24 04/02/2013 JUMPING ON THE BUBBLE TEA BANDWAGON Contents Background of the Study............................................................................................................................... 2 Statement of the Problem ............................................................................................................................ 3 Research Objectives ...................................................................................................................................... 3 Theoretical Framework ................................................................................................................................. 5 Research Design ............................................................................................................................................ 6 Sample Characteristics .................................................................................................................................. 6 Results and Discussion .................................................................................................................................. 7 Method of Analysis ................................................................................................................................... 7 Findings .............
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