...Stratégie produit Nescafé Nescafé est une marque de café instantané. Avec plus de 3000 tasses bues chaque seconde, les ventes de Nescafé n’ont cessé de progresser depuis 1938, année de lancement par Nestlé du premier café soluble à remporter un succès commercial. Nescafé, qui comprend aujourd’hui toute une variété de cafés prêt s -à-boire, est de loin la plus grande marque de café consommée dans le monde. Les produits: Cafés gourmands : * NESCAFÉ® Cappuccino * NESCAFÉ® Café Viennois * Gamme de cafés gourmands NESCAFÉ® Cappuccino Intenso * NESCAFÉ® Cappuccino Vanille * NESCAFÉ® Cappuccino Décaféiné * NESCAFÉ® Choco Cappuccino * NESCAFÉ® Cappuccino Caramel Cafés purs: * NESCAFÉ® Espresso Gamme espresso * NESCAFÉ® Arabica Intense * NESCAFÉ® Spécial Filtre normal et décaféiné * NESCAFÉ® Green Blend® * NESCAFÉ® Sélection normal et décaféiné Gamme Sélection * NESCAFÉ® Nes Gamme Nes Gamme Premium Dans le but de lutter plus efficacement contre la concurrence mais aussi pour couvrir l’ensemble des besoins consommateurs, Nescafé a mis en place une stratégie d’extension de gamme au sein de sa gamme de cafés gourmands. Ainsi, les consommateurs préférant la vanille au chocolat seront satisfaits ou encore ceux adeptes du caramel. A travers cette gamme...
Words: 1897 - Pages: 8
...(Accounting & Finance) 3years Department of Commerce Introduction to Nestle; Nestle is the Switzerland based company working on the health, nutrition and wellness of people with a bright future scopes in their all departments. Nestle is the world’s largest company who accommodated more than 100,000 people in its first year and they are providing the better opportunities for good health and for a better carrier to all. Nestle is working in world’s major countries with its variety of products and services. Introduction to Maggie Noodles; Maggi noodles are a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, Fiji and the Philippines. In several countries, it is also known as maggi mee mee is Indonesian word for noodles. Maggi noodles are part of the Maggi family. Maggie family is the category of Nestle in which they are offering instant soups, stocks, and noodles. Nestle offering different flavors of maggie noodles in different countries and the flavors they are offering in Pakistan are, Maggie MASALA Maggie CHICKEN Maggie LEMON Maggie BAR.B.Q Maggie CHILLI Maggie HARA MASALA Maggie SOUPI NOODLES Maggie CHATKHARA Maggie noodles are basically made for those people who get busy in their life and don’t find time to Cooke meals. By considering this problem Nestle introduced ready to eat CUP NOODLES. Cup noodles are baked and made noodles...
Words: 2824 - Pages: 12
...N.p., n.d. Web. 5 Apr. 2015. <http%3A%2F%2Fwww.loreal.com%2Fcontact-us%2Fcontact-us-homepage.aspx>. 4. Diesel clothing: Owned by OTB (Only The Brave) based out of Breganze, Vicenza, Italy "OTB." BoF - Business of Fashion. N.p., n.d. Web. 5 Apr. 2015. <http://www.businessoffashion.com/community/companies/otb>. 5. Aquafresh toothpaste: Owned by GlaxoSmithKline Consumer Healthcare L.P (GSK): Brentford, UK "GSK." GSK - Home. N.p., n.d. Web. 05 Apr. 2015. <http://www.gsk.com/>. 6. Baby Ruth candy bar: Owned by Nestle which is based out of Vevey, Switzerland "Nestle Worldwide." Nestle. N.p., n.d. Web. 05 Apr. 2015. <http://www.nestle.com/aboutus/globalpresence>. 7. Holiday Inn: Owned by InterContinental Hotels Group IHG based in Atlanta, GA http://www.corporateofficeheadquarters.com/2012/06/holiday-inn-corporate-office.html 8. Arrowhead water: Owned by Nestle which is based out of Vevey, Switzerland "Nestle Worldwide." Nestle. N.p., n.d. Web. 05 Apr. 2015. <http://www.nestle.com/aboutus/globalpresence>. 9. Columbia Pictures motion picture studios: Owned by Sony Corporation based out of Tokyo, Japan...
Words: 739 - Pages: 3
...Monica Khanna Submitted By: Ayush Metha (09) Debashis Rout (11) Meenaz Alekar (27) Saransh Sinyal (44) Shruti Bansal Smriti Jain (47) (48) Akshita Shetty (56) MARKETING MANAGEMENT - I Brand Study - ASSIGNMENT Maggi Noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines. In several countries, it is also known as "Maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Nestle India LTD. (NIL), the Indian subsidiary of global FMGC major, Nestle SA, introduced Maggi brand in India in 1983. Maggi Noodles was launched in India in Jan’ 83. With the launch of Maggi Noodles, Nestle India Limited (NIL) created entirely new food category- instant noodles in Indian packaged food market. It was an instant hit thanks to ever overworked mothers and ever hungry kids. Maggi became phenomena. Because of its first mover advantage, NIL successfully managed to retain leadership in the instant noodles category until early 2000’s. In Malaysia, there are fried noodles made from Maggi noodles known as Maggi goreng. Over the years Nestle extended the Maggi brand to variety of culinary products like soups, sauces and ketchups, seasonings, etc. Ever since its launch in India, this brand has become synonymous with noodles. The bright red and yellow colors of the packet with the brilliant blue “2-minute Noodles” printed...
Words: 4259 - Pages: 18
...TAJUK PERKEMBANGAN SYARIKAT NESTLE DI MALAYSIA DARI 1912 HINGGA MASA KINI NAMA : WONG CHIEN WEN NO. KAD PENGENALAN : 941213-14-5532 ANGKA GILIRAN : SB9002/1027(13P1) PUSAT PEPERIKSAAN : SMK TAMAN SEA, PJ PENGERTIAN SEJARAH Apakah ialah Sejarah? Menurut Wikipedia, Sejarah (dari Yunani ἱστορία - historia, bermaksud "siasatan, pengetahuan yang diperoleh oleh penyiasatan") adalah istilah payung yang berkaitan dengan peristiwa masa lalu serta penemuan, koleksi, organisasi, dan pembentangan maklumat mengenai peristiwa-peristiwa ini. Istilah ini termasuk kosmik, geologi dan sejarah organik, tetapi sering generik tersirat bermakna sejarah manusia. Ulama yang menulis tentang sejarah dipanggil sejarah.Sejarah juga boleh merujuk kepada disiplin akademik yang menggunakan naratif untuk memeriksa dan menganalisis urutan peristiwa lepas, dan objektif menentukan corak punca dan kesan yang menentukan mereka.Sejarawan kadang-kadang membahaskan sifat sejarah dan kegunaan dengan membincangkan kajian disiplin sebagai akhir dalam sendiri dan sebagai satu cara menyediakan "perspektif" masalah sekarang.Cerita biasa kepada budaya tertentu, tetapi tidak disokong oleh sumber luaran (seperti cerita sekitar Raja Arthur) biasanya diklasifikasikan sebagai warisan legenda atau budaya, kerana mereka tidak menyokong "Siasatan berkepentingan" yang diperlukan disiplin sejarah. Peristiwa yang berlaku sebelum rekod bertulis dianggap prasejarah. Herodotus...
Words: 4011 - Pages: 17
...I DEVELOPMENT OF AN ACCOUNTING INFORMATION SYSTEM FOR INTERNATIONAL MARKET ENTRIES Taking the accounting information system of Milkiland Intermarket as a base of research PROJECT THESIS Faculty of Business Field of Study: International Business Cooperative State University Baden-Wuerttemberg Mannheim Handed in by: Vladyslava Zhurenkova Address: Plumstruk 3, 23617 Obernwohlde Course: WIB-bi 13BI Student ID-Number: 8658655 Academic Tutor: Prof. Dr. Thomas Schuster Supervising Tutor at Milkiland Volodymyr Gontar Intermarket: Corresponding Company: Milkiland Intermarket Kyiv, Ukraine, 10th September 2014 II CONFIDENTIALITY STATEMENT The Project thesis on hand “Development of an accounting information system for international market entries Taking the Accounting information system of the Milkiland Intermarket as a base of research” Contains internal resp. confidential data of Milkiland Intermarket. It is strictly forbidden, To distribute the content of this paper (including data, figures, tables, charts etc.) as a whole or in extracts, To make copies or transcripts of this paper or of parts of it, To display this paper or make it available in digital, electronic virtual form. Exceptional cases may be considered through permission granted in written form by the author and the Milkiland Intermarket. Kyiv, Ukraine, 10th September 2014 ___________________ Signature III ABSTRACT This paper is focused on...
Words: 10652 - Pages: 43
...Introduction The purpose of this group report is to evaluate Nestle Company industry how the company develop strategy for their business organization following the analysis of external and internal business environments. And also analyze the strategic management process as firm used to achieve their goal. The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above average return. In the report we will identify the marketplace opportunities and threats of Nestle Company and decide how to use their resources and capabilities to pursue opportunities and overcome threats. In order to strengthen this report about the Nestle Company, there are several method to analysis the data that has been conducted, which is included such as PEST analysis, Porter’s 5 Forces model and SWOT analysis. By the end of this assignment, future strategy will be mentioned as well as our recommendations about Nestle Company that will fit into strategy orientation in order to perform well. And also to develop and implement its learning approach as the chosen large company by using different strategy. Corporate Profile and Summary: Nestle (Malaysia) Berhad Nestle (Malaysia) was established by Nestle Group (Nestle) began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion...
Words: 2826 - Pages: 12
...No es mi primera vivencia de un mercado en crisis Rusia 1998 ¿Qué ha pasado en España en los dos últimos años? Destrucción de valor Destrucción de valor 2009 / 2010 2.208 MIO € Fuente: Nielsen / Canal Retail Gran Consumo El modelo de Nestlé ante la crisis Creación de valor Los avances científicos y tecnológicos motor de la innovación en Nestlé 1910 Condensación de leche 1945 Producción de café soluble por atomización de torre de secado 1967 Descafeinación 1971 Liofilización del café 1971 Ultracongelación 1985 Hidrolización enzimática de papillas 1985 Descafeinación con agua 1986 Café en cápsulas 1992 Café soluble con espuma 2005 Nueva generación de cápsulas inteligentes Red Global de I+D 5.200 personas directamente implicadas en la I+D de alimentación y bebidas 1.352 millones de euros de inversión a nivel mundial en 2009 Una estructura de I+D global con implicación local Inversión en I+D Mil millones de francos suizos Productos locales 2009 2008 2007 2.0 1.98 1.90 1.80 1.50 1.43 1.21 1.21 1.16 1.04 0.90 320 Mercados Grupos de Aplicación 28 Centros de Tecnología de Producto e I+D Ciencia y tecnología 2006 2005 2004 2003 2002 2001 2000 1999 I+D Corporativa 1 Centro de Investigación Estrategias de innovación para crear valor Innovación rupturista Innovación incremental Renovación Tres estrategias de innovación Tres estrategias de innovación Tres estrategias de innovación Creación de valor para el consumidor Más satisfacción Mejora de sabor y...
Words: 443 - Pages: 2
...Human Resource Management Submitted by: Amandeep Kaur Contribution of Human Resource Management in achievement of organisational objectives Human Resource Management seeks to achieve - Individual, Social Organizational Goals: Organization is a social unit that is composed of number of people and function through people only. All the resources such as men, money, materials and machinery are collected, co-ordinate and fictionalized by the people. Without human efforts, no organization can achieve its goals. Therefore, this resource is called human resource, which is the most significant resource of any organization. We also consider that human resource become unending source of ability, power, skill, efficiency, knowledge, creativity for accomplishment of organizational objectives and also play crucial role in management process. These days, organizations have realized that the most valuable asset in the organization is its people. The growth of an organization depends on talent of its human assets as people act as change agents for the implementation of any initiatives in an organization.(Baptiste, 2004) Human resource management is a set of policies, practices and programs formulated to achieve both personal and organizational goals as it is the process of binding people and organizations together. According to Flippo, Human Resource Management “the planning, organizing, directing and controlling of the various aspect of human resources...
Words: 3743 - Pages: 15
...Table of Contents 1. Summary and Introduction ...................................................................................... 3 2. Chocolate Industry ................................................................................................... 5 2.1. Understanding the landscape ................................................................................. 5 2.2. Trend ..................................................................................................................... 6 2.3. Industry Boundaries .............................................................................................. 6 2.4. Industry segmentation ........................................................................................... 7 2.5. Porter’s Five Forces ............................................................................................... 8 2.6. Industry Profitability ............................................................................................. 9 2.7. Industry Key Success Factors .............................................................................. 11 3. Internal analysis and positioning of the firm .......................................................... 12 3.1. Resources and capabilities ................................................................................... 12 3.2. Competitive Scope................................................................................................ 18 3.3. Thornton’s...
Words: 10956 - Pages: 44
...Le teT- essous concerne les préts bancaires aux étudiants. Compiétez-le avec trois cies cinq phrases a. e. proposées. -. a. Far conséquent, les banques ne prétent pas facilernent aux jeunes. b. Ainsi, les élves des grandes écoles sorit particulirement favorisés. c. II faut parfos aller voir un banquíer. d. lis proposent tous des préts aux étudiants. e. En revanche, les taux d’intérét sont peu élevés. Étudiant aujourd’hui, client demain Selon une enquete recente de I lnsee cnq années d’études supéríeures en dehors dU domicile familial coűtent en moyenne 47 750 euros. Pour régler une telle somme, l’aide des parents, les bourses d’études et les petits boulots ne suffisent pas toujours. [1 premier compte bancaire » explique Jean Marc Noir, directeur d’une agence bancaire parisienne. . - ] Les établissements financiers le Mais les étudiants ne sorit pas traités sur un pied d’égalité plus la formation sulvie est Iongue et prestigleuse, plus le montant prété est important et moins le taux est élevé. « savent bien. [2 ] Car les étudiants cons« Un. tituent une cible prioritaire. Ii est plus facile de conquenr une personne non bancarísee que de ravir un client a la concurrence C est a I age des etudes supeneures, entre 16 et 21 ans, que 60 Y des jeunes ouvrent leur étudiant nous intéresse d’autant plus.qué son avenír professionnel est prometteur »‚ recon naTt Florence Cheutin, chef de prodütt dun banque belge [3 .. .- ] - 7 6. VOCABULAIRE Q Compiétez avec les verbes suivants:...
Words: 14946 - Pages: 60
...Internship Report TRAINING FUNCTION OF NESTLÉ BANGLADESH Internship Report TRAINING FUNCTION OF NESTLÉ BANGLADESH Prepared for: Afsana Akhtar Assistant Professor and Coordinator BRAC Business School, BRAC University Prepared by: Syed Mohammad Shihan Sazid ID: 07204036 BRAC Business School, BRAC University Date of Submission: 8th January 2012 Letter of Transmittal January 8, 2012 Afsana Akhtar Associate Professor and Coordinator BRAC Business School BRAC University SUBJECT: SUBMISSION OF INTERNSHIP REPORT Dear Madam, This is to inform you that I am submitting the internship project report “Training function of Nestlé Bangladesh” upon completion of my formal internship attachment with Nestlé Bangladesh Limited. I have tried to discuss all the relevant points of a feasibility study while keeping consistency with Nestlé Bangladesh Limited. I would be glad to clarify any discrepancy that may arise or any clarification that you may require regarding my project and report. Sincerely, _________________________ Syed Mohammad Shihan Sazid ID: 07204036 BRAC Business School BRAC University i Acknowledgement Firstly, I would like to thank Hasibur Rahman, Comapany Security Manager, Nestlé Bangladesh Ltd, and my Internship Supervisor, for entrusting me with such an important project and allowing me scope to work independently, providing all required support. I also thank Sumit Chakraborty, HR Officer – Training, Nestlé Bangladesh Ltd. for providing me with the...
Words: 11298 - Pages: 46
...Overview Mrs. Fields Cookies was founded by Debbi Fields in the late 1970s. She and her husband Randy Fields opened their first store in 1977 in Palo Alto, California, selling homemade-style cookies which quickly grew in popularity. Products Mrs. Fields Cookies came in 14 varieties. All baked products were made on premises in the individual stores and the company especially focused on the fresh cookies. If the cookies are not sold within two hours, they were given away and discarded. Competitors Mrs. Fields competitors included New York’s David’s Cookies, Atlanta’s Original Great American Chocolate Chip Cookie Company, and the Nestle Company’s Original Cookie Co. Challenges 1. Low barriers to entry and mall locations competition In the early 1980s, cookies were cheap to make and the barriers of sweet snack industry to entry were low. There were many cookies producers and many consumers in the market, and no business had total control over the market price. Because some 80% of Mrs. Fields outlets were in shopping malls, so the competition for the most favorable mall locations was fierce. 2. Franchising Financing and performance of exchange market Mrs. Fields had consistently refused to franchise their stores, because “she viewed franchising as a loss of control over the end product and loss of touch with the customers”. To find bank financing and additional capital for expansion, Mrs. Fields tried to go public and made initial public offering on the London exchange...
Words: 772 - Pages: 4
...STRATEGIC PROFILE ONGC is not only the number one Exploration and Production Company in Asia today, but is also the number 3 E&P Company in the world. It is in the Oil and Gas Drilling and Exploration Industry. In the oil and gas industry ONGC does a lot of research and development as well as refining and marketing. In 2007 they entered the energy field researching and developing alternative fuels. The company is currently recognized as the “Best Oil and Gas Company in Asia”, by the ‘Global Finance’ magazine. In 2007 it was ranked 369th by the Fortune Global 500 list of largest corporations by turnover. This is only a small measure of their performance thus far. By looking at this and many other achievements it is obvious that ONGC is not slowing down any time soon. When taking into account that it is doing business in what will soon be the most populated country in the world, they will only be growing from here. Our analysis will look at the internal and external factors that affect the business. It will show how strong they are in the Oil Industry but also focus on what they need to do to stay competitive. Strategic Profile ONGC is not only the number one Exploration and Production Company in Asia today, but is also the number 3 E&P Company in the world. It is in the Oil and Gas Drilling and Exploration Industry. In the oil and gas industry ONGC does a lot of research and development as well as refining and marketing. In 2007 they entered the energy field...
Words: 6196 - Pages: 25
...HRM PRACTICES BY NESTLÉ BANGLADESH LTD. i INSTITUTE OF BUSINESS ADMINISTRATION JAHANGIRNAGAR UNIVERSITY SPRING 2014 Term Paper on HRM Practices of Nestlé Bangladesh Ltd. TO: Shahriar Kabir Course Instructor HRM 201: Human Resource Management BY: Group members | ID | Zerin Tasnime | 1521 | Syeda Rifat Ara | 1531 | Mabia Khatun | 1538 | Yeasmin Akter | 2357 | S.M. Arifur Rahman | 2601 | Date of Submission: 03-03-2014 Letter of Transmittal March 3, 2014 TO Shahriar Kabir Institute of Business Administration Jahangirnagar University Subject: Submission of HRM practices by Nestlé Bangladesh Limited Dear Sir, This is our pleasure to submit the term paper on Nestlé, world’s largest health, nutrition and Wellness Company. We have prepared there on the reports is of the Study on Human Resource planning and personnel policies of Nestlé Bangladesh Limited...
Words: 6941 - Pages: 28