...for professional or personal purposes. While the combination of these capabilities is radically altering the means by which enterprises need to do business, the move to a mobile-enabled world is creating tremendous opportunities for enterprises to leverage mobility as a means of driving high performance and ensuring competitive advantage. Some of the key factors that are driving enterprises to develop mobile strategies are as follows: Rapidly expanding use of mobile devices. The rapid adoption of "smart" mobile devices by both consumers and employees, coupled with the increase in bring your own device (BYOD) in the work environment, is placing significant challenges on enterprises to meet a broader set of requirements. In particular, enterprises face tremendous pressure to support a widening array of application functions (e.g., sales, customer care, ERP, marketing), technology platforms (e.g., native OS, Web OS, mobile enterprise application platform [MEAP], cloud), and devices (e.g., smartphones, smart tablets, smart vehicles). Expanding integration of "mobile" machine-to-machine (M2M) capabilities. The use of M2M capabilities increasingly involves what are essentially mobile devices. Just consider telematics, including vehicle to vehicle (V2V) and fleet management, as well as mobile telehealth applications involving medication and medical care reminders that include the...
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...Many companies have deployed some form of mobile email for the workforce as their first foray into wireless applications. Yet some are still hesitant to deploy applications that enable connectivity to back-office systems. Despite the maturity and success of most email deployments, companies are still highly cautious when looking at more complex applications. They worry about complexity, deployment costs, security, user reluctance to work on small devices, and -- having been unsuccessful in early implementations -- they are often gun-shy about trying again. Yet this reluctance to deploy applications is outmoded thinking. Forward-thinking companies are deploying mobile applications in a short time, at reasonable cost, and often on existing infrastructure. And they are reaping significant gains in end-user productivity and business efficiency. Enterprises wishing to deploy mobile solutions to the workforce should start with a strategic plan that focuses on what the users need to get their jobs done, the kinds of infrastructure that are already in place and can be leveraged, and how business needs will change over the next few years. This last component of a mobile strategy is particularly important because it will determine not only what gets implemented now but what degree of flexibility will be required to enhance and improve the applications over time. Failure to take into account the needs of the business in the long term will mean a mobile solution that is unable to change or grow...
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...OR 97501 (541) 882-6568 towhomitmayconcern@paradoxsoft.com February 28th, 2016 A. Executive Summary 4 A1. Company Identification: 4 A2. Mission of the Company: 4 A4. Keys to Success: 4 B. Company Summary 6 B1. Industry History: 6 B2. Legal Form of Ownership: 6 B3. Location and Facilities: 6 B4. Management Structure: 6 B5. Products and Services: 6 C. Market Analysis 8 C1. Target Market 8 C2. Industry Analysis: 8 C3. SWOT Analysis 10 D. Market Strategy 14 D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company’s products and services. 14 D2. Price List: Develop a price list for the company’s products and services. 15 D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates, and responsible parties. 15 D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions. 16 E. Implementation Strategy 17 E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation. 17 E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones. 17 F. Financial Statements and Projections 19 F1. Forecasted Profit and Loss Statement: Develop a month-by-month forecasted profit and loss statement using...
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...___ This is the business plan for NPZ (Mobile Software Company). The presentation of this business plan does not imply an offering of securities. Contact designer: sanaaomrany@gmail.com TABLE OF CONTENTS 1.0 Executive Summary 1 1.1 Purpose of the Plan 1 1.2 Introduction 1 1.3 Market Opportunity 2 1.4 Business Model 2 1.5 Services and Products 3 1.6 Growth Opportunity 4 1.7 Financial Projections 4 1.8 Financial Need and Use of Funds 4 1.9 Lender Return Strategy 5 2.0 The Enterprise 6 2.1 Mission Statement 6 2.2 Business Objectives 6 2.3 Organization 6 Legal Structure 6 Company Ownership 7 Location and Premises 7 Intellectual Property 7 2.4 Historical Background 7 2.5 Funding Analysis 8 3.0 The Business Concept and Need 10 3.1 The Market Need 10 3.2 Products and Services 10 3.1 Delivery Model 12 Sales Media 12 Sourcing and Fulfillment 12 3.6 Revenue Model 12 4.0 The Market 13 4.1 Industry Overview 13 Market Size 13 Market Trends 14 Market Needs 15 4.2 Industry Participants and Competitive Analysis 15 Industry Participants 15 Competitive Analysis 15 5.0 Growth Strategy 17 5.1 Strategic Initiatives 17 5.2 Brand Strategy 17 5.3 Marketing Strategy 18 Positioning Statement 18 Pricing Strategy 18 Promotion Strategy 19 Marketing Programs 19 5.4 Sales Strategy 21 Sales Forecast 22 Sales Programs...
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...NEW PRODUCT DEVELOPMENT On Apple’s New Product Development Strategy Posted on January 1st, 2010 by daniel Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1, 2010 Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year. Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android...
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...Appcelerator / IDC Q4 2011 Mobile Developer Report Summary Appcelerator and IDC surveyed 2,160 Appcelerator Titanium developers from November 2-3, 2011 on perceptions surrounding mobile OS trends and priorities. Findings reveal that Amazon’s new Kindle Fire edged Samsung Galaxy Tab as the leading Android Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers. Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile. This quarter, the report dives deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The Rise of Amazon, Microsoft, and Samsung … and An Improved Outlook for Nokia As the mobile industry advances, contenders are finding success by securing new footholds and partnerships to compete against Apple’s dominance. Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft’s Window’s Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership. Developers and businesses gave high marks to these strong moves, which contrast sharply against BlackBerry OS, BlackBerry’s QNX-based...
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...Serious with Mobile The Article’s overview Microsoft is showing that it wants to meet mobile users where they are, not where the company hopes they will be one day. Instead of using the strategy of pushing the mobile operation system in customer’s smartphones, Microsoft turned outside the company to bolster its mobile app offerings for Apple’s iOS and Google’s Android operating system. The reason for changing the strategy is that the company has figured out that Window’s mobile operating system dominates only three percent of the market share of mobile phone, while Android occupies the largest for 85% and iOS, the second, is at 11%. Initially, Microsoft attempted to compete with Apple and Google by buying the Nokia Company to put its own mobile operating system on the market as Windows Phone. Also, Microsoft did not make its software available for any competitors. However, this strategy never hurt any rivals, only Microsoft itself. With disappointing results, Microsoft has shifted its strategy and developed more applications and services and has brought them to Apple’s and Android’s devices. Early last year, Microsoft released the mobile version of Office 365 applications as well as OneDrive. They work well with other cloud storage apps such as Dropbox, Google Drive, or iCloud. Outlook is the latest application that was released in late January 2015. It is the email and calendar application for the heavy email users. Outlook is a real mobile application which consists...
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...Term Paper Mobile Computing and Social Networks Emanuel Hampton - Student CIS 500 - Information Systems for Decision Making Dr. Ringhand - Professor June 13, 2013 I. Introduction. There are thousands of applications that have been developed for mobile devices which perform a myriad of tasks and processes. In the beginning most of these applications were games. Business later joined the mobile revolution and developed their own business based applications to run on these mobile devices. Many mobile business applications can now streamline business processes, reduce operational processing times and provide better customer service. The mobile revolution has forced many industries to reengineer their business processes to accommodate the many mobile devices. In order for a business to remain competitive within their particular industry they must engage the mobile platform. In fact today, the customers demand and expect that these applications be available for their use. For this final term paper I have been asked to: (1) Assess the effectiveness and efficiency of mobile-based applications especially those which utilize GPS to capture information vice a desktop PC. (2) Evaluate the benefits afforded to the customer from mobile applications. (3) Examine the challenges of developers to design mobile applications to meet the various mobile devices specifications especially their many screen formats. (4) Describe methodologies to use to select the mobile platform...
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...industries include mobile application services, web services, and content processing software. Table 1 Scope of Taiwan's Digital Content Industry Main categories Related Industries Digital PC Games Content Gaming Online Games Processing Software for Home Game Software Multimedia Tools/Software Embedded Software Consoles System Integration Service Software for Commercial Other Software Game Consoles Software for Mobile Devices Textbooks Mobile Tools/Platform/System Applications Integration Services Learning Hardware/Vehicles Digital Audio Digital Music & Video Digital Karaoke Digital Video Broadcast Video Rental Digital Electronic Boards and E-Learning Web Services Personal Image Authorization and Derivative Products Digital Content Publishing Publishing & Circulating Services Archiving Internet Content Provider Internet Service Provider (ISP) New Media Animation (ICP) Movie Animation Mobile Receiving Service and System Integration Television Animation Animation Mobile Content Add-On Services Services Computer E-book Reader 1 Internet Data Center (IDC) II. Taiwan’s Industrial Environment The digital content industry is a star industry of the new century, it contain two economy indexes for developing knowledge -based and digital economy. More and more household broadband users and mobile internet access boost the development of the digital content...
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...[pic] Mobile App Proposal - Company Name - May 21, 14 Direct Contact 1-800-555-5555 Email email@address.com Table Of Contents 01. Client Name 02. Introduction 03. Project Overview & Objectives 04. Mobile Website / Mobile Applications Development Strategies 05. Analytics 06. Secure Hosting 07. Maintenance 08. Client Responsibilities 09. Monthly Fees 10. White Label Contracts 11. Billing Schedule 12. Terms and Conditions (YOUR COMPANY) is pleased to submit a proposal for the development of a mobile app to (CLIENT NAME). The terms of this proposal are valid for up to sixty days after being presented. Client Name Project Name: (YOUR COMPANY) will design and develop a custom mobile friendly website for (CLIENT DOMAIN). The mobile friendly website will be designed to ultimately drive customer retention and overall sales for (CLIENT NAME). Introduction DEAR (CLIENT), We welcome the opportunity to build a cutting-edge mobile website and deploy to market a mobile app for (CLIENT NAME) that will increase sales and customer retention. (YOUR COMPANY) is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications (YOUR COMPANY) delivers mobile apps and mobile websites on every platform. (YOUR COMPANY) will put you in front of your customers on devices they access most with information and tools that make it easy for (YOUR...
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...Why Not Now Smart Device & Mobile App Store Boise’s Best Cell Phone Store-Final Draft Alicia Young Keller Graduate School of Management Marketing Management-Section 61681 December 15, 2013 Table of Contents 1.0 Executive Summary………………………………………………………………………....3 2.0 Situational Analysis Overview……………………………………………………………...3 2.1 Market Summary……………………………………………………………………………5 2.2 SWOT Analysis……………………………………………………………………………...6 2.3 Competition………………………………………………………………………………….7 2.4 Product Service Offering……………………………………………………………………8 2.5 Keys to Success………………………………………………………………………………9 2.6 Critical Issues……………………………………………………………………………….10 3.0 Marketing Strategy Overview……………………………………………………………..10 3.1 Mission………………………………………………………………………………………13 3.2 Marketing Objectives………………………………………………………………………13 3.3 Financial Objectives………………………………………………………………………..15 3.4 Target Markets……………………………………………………………………………..17 3.5 Positioning…………………………………………………………………………………..18 3.6 Pricing Strategies…………………………………………………………………………...19 3.7 Market Attack Strategy……………………………………………………………………22 3.8 Marketing Research………………………………………………………………………..24 4.0 Controls……………………………………………………………………………………..27 4.1 Progress Milestones………………………………………………………………………...27 4.2 Market Organization………………………………………………………………………28 4.3 Contingency Planning……………………………………………………………………...28 5.0 Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive...
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...for the banking industry Tech trends 2011 In some industries, companies can pick and choose how they want to respond to new mobile opportunities. In banking, it is not a matter of choice. Not only do consumers expect a steady increase in the number of banking services they can access from mobile devices (not to mention a complementary rise in the quality of their mobile experiences), merchants are moving just as quickly to keep up. That means they’re looking for new ways for customers to buy and pay. With phones? Tablets? Using Debit? Credit? All of the above? As a result, financial institutions should “think outside the bank” when it comes to mobility. Regardless of industry, the march toward mobility is staggering in sheer scale (5 billion subscribers by December 20101) and in its breadth of adoption — crossing age groups, economic classes, and geographies. Consumer interest in smartphones, tablets, and untraditional connected devices such as set-top boxes, telematics, video games, and embedded appliances is growing faster than with any other product segment, with a projected growth of 36% in the coming year2. Connectivity is nearly ubiquitous with today’s mobile computing infrastructure and will only improve with the widespread rollout of 4G, LTE, and WiMAX in primary markets, and the launch of 3G in India3. Just as important, the mobile application (app) movement is fully underway, as traditional telephone service takes a back seat to messaging, e-mail, media, social sites...
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...(low) 5 3.4. Threat of New Entrants (medium) 5 3.5. Industry Rivalry (high) 6 4. Strategic Recommendations 6 4.1. Differential Strategy of Technology 6 4.2. Differential Strategy of Product 6 4.3. Differential Strategy of Service 7 4.4. Differential Strategy of Brand 7 5. Conclusion 7 References 9 1. Introduction Huawei Device Co., Ltd which belongs to Huawei Technologies Co., Ltd., is one of the 4 big business groups of Huawei. The research and development of Huawei Device began in 1993, and rich experiences have been accumulated in several terminal technology fields, such as WCDMA, CDMA, GSM, video, access terminals, and application terminal. Huawei’s devices cover mobile phone, mobile broadband, fusion terminal and video etc. Now, Huawei Device serves 45th in "the world's top 50 telecoms operators" (Huawei, 2016), thus becoming the strategic partner of the world's leading operators, such as BT, Vodafone and Telefonica. With the rapid development of mobile broadband technology and mobile communication industry in China, due to its huge market potential, China has become world’s most competitive mobile phone markets where the famous mobile phone brands such as Apple, and Samsung in. Besides, more and more enterprises have also engaged in the global mobile phone industry (Euromonitor, 2016). As the world's leading network...
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...Iphone Global Marketing Marketing Essay Perfect combination of internet browser, mobile phone and iPod which not only satisfy the customer needs but exceed their expectations. It’s a perfect match of information, communication, technology and entertainment which show its heartfelt connection with its customers. Target market of iPhone consists of professionals, students, corporate users, and entrepreneurs. Initially its market is small but with the passage of time decrease in prices and addition of certain features will increase its market in coming years. The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, social and cultural differences Apple didn’t get the favorable outcomes. Apple is not feeling comfy with the Chinese Government. This Government is known for having absolute sovereignty over their customers as well as their business. Following is the report that throws light on market position, strength and weaknesses of Apple, when they entered Chinese market. Then at the end a plan is made that would clear Apple’s status in the market. Introduction Market’s personal computers, digital music players and mobile communication devices are designed and manufactured by Apple Inc. and it also sells assortments of related software and networking solutions. IPod has been a remarkable product of Apple; it has sold for more than 163 million units to date. As the market of digital...
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...Mobile computing has revolutionized the way we do business, shop and communicate. Let’s break down briefly how mobile computing has an effect on each of the Porter’s five forces. 1. Bargaining Power of Suppliers Mobile computing gives suppliers more bargaining power, especially with the integration of social networking. There is variation of services and personalization that is readily available with so much customer input. Considering supplier costs, development is either costly or it isn’t. If the application is extensive, supplier costs (or development costs) can be considerable. The buying industry can hinder the supplying industry in development if buyers are demanding of a more extensive application (features, etc) or are reluctant to use an upgraded version of the service or application. This would influence the costs of development, and lower stance in terms of rivalry. 2. Bargaining Power of Customers As there are many options and avenues for buying online, customers have a lot of buying power in the mobile world. They can rate a product, service or application quickly and share their reviews with virtually anyone. Because there is a great deal of competition, buyers have an upper hand in naming a price. Additionally, there are many avenues to shop or use a service on ther internet, and switching to an alternative site, brand or provider of a service is relatively easy to do. If a buyer does not like the eBay application for instance, they can switch to...
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