...| Greg Van Lieu HIST101-1502B-02 Professor Gleason May 25, 2015 THE SPACE RACE During the cold war a competition between the United States and Russia started as each country competed in seeing who would make it to space first. The National Aeronautics and Space Administration (NASA) was formed, it replaces the National Advisory Committee on Aeronautics (NACA) in October 1, 1958. On September 12, 1962 the race was defined by President John F Kennedy’s speech at Rice University and thus “The Space Race” had begun. In that speech, John F Kennedy stated “We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.” JFK RICE MOON SPEECH. (n.d.). The space race ignited America’s competitive spirit. The space race between the two world powers changed humanity with breaking the limits of new technology in space travel and catapulted the United States to evolve into the world leader by landing a human on the moon. On October 4 of 1957, the space race began between two of the most powerful countries when Russian launched an unmanned rocket called Sputnik 1 into orbit. “The launch of Sputnik 1 had a "Pearl Harbor" effect on American public opinion.” Launius, R. (n.d.). Then Russia, a month later, launched Sputnik 2 which included a small dog named Laika. The U.S. tried to catch up by launching two satellites. One of the satellites failed to reach orbit, however one of satellite...
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...Professor - Neil Alden Armstrong was an American astronaut and the first person to walk on the oon. He was also an aerospace engineer, naval aviator, test pilot and university professor. Before becoming an astronaut, Armstrong was an officer in the U.S. navy and served in the Korean War. After the war, he earned his bachelor’s degree at Purdue University and served as a test pilot at the National Advisory Committee for aeronautics now known as the Dryden Flight Research Center where he logged over 900 flights. He later completed graduate studies at the University of Southern California. A participant in the U.S. Air Force’s Man in Space Soonest and X-20 Dyna Soar human spaceflight programs, Armstrong joined the NASA Astronaut Corps in 1962....
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...Over the course of American history few things have captured Americans’ hearts and imaginations the way that the Apollo moon missions have. Neil Armstrong’s famous quote, “That’s one small step for a man. One giant leap for mankind”, is as synonymous with American culture as apple pie or baseball. Armstrong’s moonwalk was the pride of his home country and fascinated people across the globe. This was not the only event from the lunar missions to seize the world’s collective attention. On April 11, 1970 NASA (National Aeronautics and Space Administration) launched the ill-fated Apollo 13 mission, also known as Odyssey (Journey Through the Galaxy). About two and a half days after take-off Apollo 13 experienced an explosion to an oxygen tank which then led to many systems’ failure and put the lives of the crew on board in danger (Dumoulin). The other famous quote from these lunar missions was born when Jack Swigert, the command module pilot, radioed in to report, “Houston, we’ve had a problem here.” (Dumoulin). While these two incidents made heroes out of men, the less talked about discoveries made from the Apollo missions are truly remarkable. Scientists were able to study information gathered and form new theories on how and what formed the moon. In addition to that, the technologies involved in getting men to the moon and allowing them to explore led to innovations used here on Earth. During the early 1960’s America was locked in a bitter cold war with the Soviet Union...
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...Apollo 11 was the first space mission to the moon. American astronauts, Neil Armstrong and Edwin ¨Buzz¨ Aldrin, were the first people to ever walk on the moon. Going to the moon was a great accomplishment, because it had never been done before. It was a great opportunity to explore a different planetary body in our solar system. The Apollo 11 mission impacted history because it opened new science opportunities and brought a newfound confidence to scientists. Exploring the moon was applicable to history because we found out more about the moon and its materials. Apollo 11 was the eleventh of many missions using a flight hardware known as Apollo. It was launched from Cape Kennedy on July 16, 1969 and landed on July 24, 1969. The spacecraft touched down on the moon 102 hours, 45 minutes and 40 seconds after take off. The astronauts had a meal when they landed, but they postponed their sleep period. They spent 21 hours and 36 minutes on the surface of the moon, 7 hours of which were dedicated to sleeping. The astronauts jobs were to collect lunar samples, conduct several...
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...Mercury Project. More objectives set out by the Gemini Program included: increasing the length of time an unmanned shuttle can stay in flight, not only successfully but safely maneuvering a spacecraft to reach the rendezvous sight, and conducting experiments while in orbit to guarantee the safety of future launches and flights. When Canadian aerodynamicist, Jim Chamberlin designed the Gemini Program he was certainly ambitious in planning out his intensions regarding the future of space travel. The Gemini Program didn’t reach success or accomplish all of its goals in one mission; its achievements were realized through hard work and a multitudinous of missions into the cosmos. The groundbreaking first Gemini mission took place on April 8, 1964. This mission dealt with the launching of an unmanned spacecraft into Earth’s orbit. The orbital returned four days later on April 12, 1964 and the first Gemini mission was a...
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...Military: Military expeditions are used by the military/army; the specialised forced to help them train their personnel in a variety of different skills. An example of this can be they might send a few soldiers in training to Arctic for Cold/Hot weather training to see how they are going to cope and do; The Aim of Expedition like that is to train soldiers to fight in any type of surroundings. Military expeditions also help to promote teamwork, leadership, and teamwork Regardless of the weather Conditions. Educational: This type of Expeditions is recycled to learn or to teach college /University Students in a new or foreign area. How this helps them is to progress and advance their Individuality, Freedom to learn new skills and things about the place where they are going to (The Expedition Location). Students will gain much more experience of doing outdoor activities with the group or on their own this is really helpful in many different ways. It is a good way to grow, Develop different types of abilities and talents which are useful in our every day to day life, Such as Map reading or orienteering events. Example of educational expedition is The Challenge expeditions approved by the Duke of Edinburgh's Award which include training, practice and qualifying ventures for schools, youth groups and uniformed organisations. Individual: A specific expedition is agreed to...
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...Race for the Moon “I’m glad I was at NASA at that particular time because we had a mission. We had support. And the reason we had that mission and the support was basically because we were in a political war… with the Soviets” (Borman). The space race, as it was known, had been a major competition between the United States and Russia during the mid-to-late twentieth century, also the time of the Cold War. During this era, the moon landing was the biggest success for the Americans and a symbol of power and, in a way, temporary, if not permanent, superiority over Russia. The United States proved to the world that they were finally able to “outrun” the Russians in the ongoing space race in being responsible for the first manned lunar landing in all of history. One of the most significant aspects of the moon landing, in general, was its establishment of America’s lead ahead of the Russians in the space race. A variety of steps and setbacks, however, had preceded the immense achievement. In 1958, to start the greatest project known to men, Eisenhower signed the National Aeronautics and Space Act of 1958 into law, establishing NASA. “I believe that this nation should commit to its goal, before the decade is out of landing man on the moon and returning him safely to the earth” (JFK). On March of 1959, United States sent an unmanned Pioneer 4 for the first American lunar flyby. A month later, on April 9th, 1959 the Space Administration introduced the very first seven American...
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...An Ocean of Time and Space: Two Final Frontiers “In 1492 Columbus sailed the ocean blue…” is the beginning of a poem we have all come to know and recognize as the story of Christopher Columbus’ expedition and their discovery of the Americas. It is the story of a new world, one that we can now call home, and one that continues to thrive as one of the most giving, fruitful, and defining lands on this planet. It is without a doubt the most important and revolutionizing moment in modern history. There are many theories to disprove that Columbus was actually the first discover the Americas, however it was his arrival that brought the Americas to the attention of all the European nations. Columbus was a pioneer who had the courage to venture into the unknown and find what was left to be discovered in a world that seems so small today, yet was so vast 500 years ago. Looking back upon his discovery today, it is easy to grasp and belittle the accomplishment he achieved as an inevitable conclusion, however when compared to a current unknown it is just as easy to grasp the magnitude of his finding. Today we refer to space as the “final frontier,” however, it seems unfair to refer to something as vast and limitless as outer space as one frontier. It is regarded as the last unknown to be conquered by human knowledge and innovation, and is by far the most puzzling mystery we have ever faced. There are infinite questions to be answered and a very few definite answers that can be given...
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...HISTORY The forerunner of Omega was founded at La Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. After Louis Brandt's death in 1879, his two sons Louis-Paul and César, troubled by irregular deliveries of questionable quality, abandoned the unsatisfactory assembly workshop system in favour of in-house manufacturing and total production control. Relocation Due to the greater supply of manpower, communications and energy in Biel/Bienne, the enterprise moved into a small factory in January 1880, then bought the entire building in December. Two years later the company moved into a converted spinning-factory in the Gurzelen area of Biel/Bienne, where its headquarters are still situated today. Their first series-produced calibres, Labrador and Gurzelen, as well as the famous Omega calibre of 1894, would ensure the brand's marketing success. Merger Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies — with 240,000 watches produced annually and employing 800 people — in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. Brandt was the great architect and builder of Omega.[5] His influence would be felt over the next half-century. The economic difficulties brought on by the First World War would lead him to work...
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...Introduction The world is standing at the threshold of a new millennium. We expect it to be full of successes, discoveries, developments and happiness and this will be possible due to globalization, technological advancements (changes) and the dramatic economic changes. Whenever we talk about economy, we mean financial performance of a country, company or a firm. So in this case the most used and the important term is technology. The term technology is the most crucial part of the business world as it helps us to give logistic supports on time. Origin of the report The report titled as, “Marketing Activities of DHL”, is to be submitted on 18th August 2008 to the course instructor Nazia Nabi (Lecturer, School of Business) who authorized and assigned us to do this report. Background of the report The report titled as, “Marketing Activities of DHL”, is originated from the partial requirement of the course Services Marketing. It is actually a joint student – faculty learning experience, where the students learn the Marketing Activities of several business service organizations or firms. Objective of the report This report seeks overall information about marketing activities. By this report we tried to represent the actual relevant use of marketing activities in business. Basically there are two objectives behind doing this report, and they are as follows: * The first and the foremost objective of the report is to fulfill the partial requirement of the course Services...
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...American English File- Book 4 Answer key 7 stole / has stolen 8 the swimming pool opens (opened; will open) 9 are you meeting / will you meet 10 she lives / she lived 1A Q and A 1 GRAMMAR a 3 How long 4 Which 5 How often 6 How 7 What 8 Do 9 What kind (sort / type) 10 Whose 11 Have 12 Who 2 PRONUNCIATION a 1b 2a 3a 4b 5b 6a 7b 8a 3 SPEAKING b Answers will vary depending on the country and culture you are teaching in. In the US, questions 1, 2, 6, 7, 8 11, and 12 would be considered inappropriate questions to ask someone you don’t know well. a 1 What’s the most important lesson life has taught you? 2 What’s your earliest memory? 3 Where would you like to live? 4 What single thing would improve the quality of your life? d 1L 2N 3N 4L 5N 6L 7L 8N 5 If you could go back in time, where would you go? 6 What’s your most treasured possession? e 1 8 or 10 2 9 3 11 4 8 5 11 or 12 4 READING & VOCABULARY a f a 1 Do you ever send text messages? 2 When was the last time you went to a party? 3 Could you tell me if there is a bank near here? 4 Who usually cooks the dinner? 5 Who do you like going shopping with? 6 What don’t you like doing on weekends? 7 What kind of car would you like to buy? 8 Do you know what time the concert ends? b 1 do you 2 wrote 3 this book costs / this book cost 4 happens / happened 5 Did you enjoy 6 does Tim usually listen to 1 Copyright(c) Oxford University Press. All rights reserved. Single men and women meet for an evening. The women sit at tables...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach Jack R. Meredith Broyhill Distinguished Scholar and Chair in Operations Wake Forest University Samuel J. Mantel, Jr. Joseph S. Stern Professor Emeritus of Operations Management University of Cincinnati John Wiley & Sons, Inc. DeDication To Avery and Mitchell, from “papajack.” J. R. M. To Maggie and Patty for their help, support, and affection. S. J. M. VICE PRESIDENT & EXECUTIVE PUBLISHER Don Fowley EXECUTIVE EDITOR Beth Golub ASSOCIATE EDITOR Jen Devine MARKETING MANAGER Carly DeCandia DESIGN DIRECTOR Harry Nolan SENIOR DESIGNER Kevin Murphy SENIOR PRODUCTION EDITOR Patricia McFadden SENIOR MEDIA EDITOR Lauren Sapira PRODUCTION MANAGEMENT SERVICES Ingrao Associates This book was set in by GGS Book Services PMG and printed and bound by RRD/Willard. The cover was printed by RRD/Willard. This book is printed on acid free paper. Copyright © 2009 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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