...THE NEW YORK TIMES COMPANY: A Case Study Analysis John J. Head WestCom Group Consulting Inc. School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 November 8, 2012 ©2012 John J Head Source: New York Times Co. Table of Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs. The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers...
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...AN ANALYSIS: THE NEW YORK TIMES VS. SULLIVAN Class, Section, Professor’s name, The New York Times vs. Sullivan The civil rights era was a time in American history when issues concerning race relations ranged from segregation to abuse. During this time, The New York Times vs. Sullivan case changed the face of the news and the country’s understanding of the first amendment forever and in turn represents what most people today recognize as freedom of speech (Harrison, Harrison, Gilbert, &Gilbert, 1991-2006). In the spring of 1960, racial tension high and Americans of all races fighting for change. The New York Times published a full-page advertisement describing the abuse and mistreatment at the hands of the people who carry the expectation to protect and serve. The civil right activism that many Americans know from history books and television was just beginning. The rise of students working together with King and other leaders to create the infamous sit-ins and in turn violent reaction of the police that is all too familiar in history books and documentaries. Martin Luther King participated in the first sit in at North Carolina Agricultural and Technical College in Durham and upon returning to Atlanta was informed that he had a warrant in Alabama because of false information on tax records. Two groups, the Struggle for Freedom and the Committee to Defend Martin Luther King paid $4,800 dollars for the advertisement, which asked for donations...
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...Americans are constantly surfing the web through computers and even cell phones, and are consistently bombarded with ‘news’ and eye catching articles. However, do these articles always meet the standards of rhetorical content as they should? An article should not only be interesting for the reader, but it should also be credible and well written. One writer for The New York Times, Juliet Macur, wrote an article about the bullying that is taking place in the NFL, and how corporations should pull their money from the football industry to rebel against the culture it presents. She begins her article by reminiscing a famous football commercial and presenting the topic at hand: bullying in the NFL. She then goes on to explain her main point of how the NFL thrives off of the money from large corporations. Without this money, the NFL would not be able to function the way they currently do. She...
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...The New York Times Paywall: Executive Summary This report examines the rise of digital journalism and the willingness of online readers to follow this trend. The study provides an analysis and evaluation of the current and prospective profitability and financial stability of the newspaper industry and more specifically of “The New York Times.” Companies in this industry have been selling printed newspapers since the XVIII century. While newspapers continue to print and circulate news, the industry has changed as revenues in advertisement—the main source of revenue for the times—and news circulation have declined due to the digital era. Well-known newspapers are failing to monetize on the new opportunity to become the best digital newspapers. A clear example of why they are losing advertising revenues are companies like monsters.com who started to supply job offers online—removing the jobs portion away—and GM who made their own website to take automotive advertising away. Analytical Problems: To keep pace with the digital trend and analyze the best ways to monetize online, the New York Times has developed a paywall, were subscribers pay a monthly fee for the opportunity to get access to all the information provided by the New York Times. Paid digital subscribers in the year 2011, after launching paywall, increased by 390% in less than a year. Also, online newspaper traffic from 2004 to 2009 increased by 75%. The New York Times is making the transition from physical to digital...
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...CASE 9-1: NEW YORK TIMES 1. Describe NYTD’s evolution to date. What is strategy of NYTD? Are the organization and control consistent with the strategy? Evolution: New York Times first ventured into the Internet in 1995. Back then, the company was called the New York Times Electronic Media Company. In 1999, a new operating division, Times Company Digital, was created, which reported directly to corporate management. The new division included NYTimes.com, Boston.com, NYToday.com, GolfDigest.com, WineToday.com, and Abuzz. The new division had a decentralized structure and different organizational structures but still with similar roles as a common newspaper. The different websites were combined in the new organization to be able to learn from each other. A lot of effort was then put into creating a culture of team-work and openness, and the NYTD moved into a new building. This separated unit, first organizationally and then physically, led to tensions between the original Company and the new division. The new culture and employees hired from outside the Company created a very competitive internal environment. In 2001 the company owned several broadcast media properties, and the New York Times brand was believed to be the company’s most valuable asset, built through years of topnotch reporting and analysis, plus marketing and promotion. By September of 2001, NYTD had developed and was operating two websites: NYTimes.com and Boston.com. The websites included Internet access to the...
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...Running head: STRATEGIC PLANNING 1 Strategic Planning at the Chronicle Gazette Name Institution STRATEGIC PLANNING 2 Introduction The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. The newspaper publishing industry in the United States is going through a difficult phase with declining revenues. Both subscription revenues and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the Internet to get news content for free and are reluctant to pay. The global economic recession has cut down the advertising revenues for newspapers. Cost of publishing has increased and a majority of newspapers have increased prices. This has further distanced consumers from traditional newspapers and made online news websites more popular. The main purpose of this report is to present measures for The Chronicle Gazette to boost its circulation and increase profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by...
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...APSS292 Chinese Politics (Spring 2014) The Hong Kong Polytechnic University Mid-term Assignment Instructor: Dr. M. Pong Write a 400-word paper (double-spaced, Times New Roman, 12 pt. font, one-inch margins) relating a recent newspaper article to a topic discussed in the course so far. In the paper, please address the following three questions: 1) How does the article relate to Chinese politics? 2) How does the content of the article relate to the information found in the readings for this course? For example: • Does it provide evidence that supports what was in the readings or that counters it? • Does it provide an example of something mentioned in the reading? 3) What does this ultimately tell us – what broader implications does it have and why is it important? Guidelines: 1. You are not permitted to choose an article focused on a topic from the same week as your presentation topic or your term paper topic. 2. The following are recommended sources for this assignment: South China Morning Post, The New York Times, The International New York Times (formerly The International Herald Tribune), The Economist, The Wall Street Journal, and BBC News. a. If you choose an article from a source not included in this list, please make sure that the source you have chosen is widely-read and reputable. b. If you choose to use an article from the People’s Daily or another state-run Chinese newspaper, you must discuss the article and its contents as coming from the perspective of the Party...
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...Case Study The New York Times Company Shared Services Center – Norfolk, Virginia, USA The New York Times Company looks to Fluke Networks’ EtherScope™ Network Assistant to bring visibility to missioncritical networks The weight of the world is on The New York Times Company to not only deliver up-to-the-minute news and information around the planet via The New York Times and The Boston Globe, but also to distribute news through their other news communications media. The company operates 21 regional newspapers, 8 network-affiliated television stations, three magazines and two New York City radio stations along with a news photo and graphic services group. Needless to say, a network hiccup could bring this vital flow of information to a screeching halt – something The New York Times ’ IT group keeps an ever-watchful eye on to prevent. The IT group works out of the Shared Services Center in Norfolk, Virginia, where personnel manage accounting, benefits, human resources and IT services for the company’s nearly 5000 employees. All of Shared Services’ data rides on two frame relay networks that serve 6800 nodes and provide internet access for the entire company’s operations. With an eye toward being more proactive, the IT group has developed a more automated problem detection process utilizing HP OpenView. This allows them to see trends early on and gauge utilization on all circuits. If hardware goes down, they know about it before it causes a problem at the site. Although they’re...
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...Leaving New York for the Farmlands Scott Albert MBA-540-MBOL7 03/29/2015 To Farm or not to Farm There is a major difference from being an investment banker to running a farm. The colleagues are giving some good advise in that it may be a great business opportunity, but they are assuming that the price of farmland is going to increase drastically due to the demand of corn to fuel plants expected to soar. There are a couple of factors though that the colleagues are not taking into consideration Competition and Alternatives Even if entry is limited, firms within an industry are not immune to outside competition (Brickley, Smith, Zimmerman, 2009, p. 255). The advise given by the colleagues is sound, but without a true understanding of the how running a farm works, investing right into farmland may not be wise. There are going to be many competitors out there, and the goal of living in a peaceful environment may not be attainable. What also must be taken into consideration is that corn-based ethanol is not the only alternative to gasoline. There are in fact several alternatives including biodiesel, natural gas, propane, hydrogen, and electricity (fueleconomy.gov, 2015). What if the government decides to back one of the other alternatives instead? What if it is discovered that another alternative is out there that hasn’t even been considered yet? There are a lot of questions that need to be taken into consideration before just jumping into purchasing the land. Additional...
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...began working immediately and was very happy. At the age of 18, I became pregnant and got married and soon had two children. I don’t believe that I am a typical college student, most students are looking to further their career or make more money; to find that new career. For me, it’s not about a new job or more money, but a sense of personal accomplishment and a desire to be an example to my kids. College View advises “more than ever, attending college provides opportunities for graduates which are not as widespread to those who have not received a higher education.” I didn’t believe that a college education was important. I thought that having a job, being a mom and being a functioning part of the society was enough. Until now, it was. I now have four children and each of them are starting their futures with a college education. I want to teach my children how important a college education is. According to an article in the NY Times, “The pay gap between college graduates and everyone else reached a record high last year, according to the new data, which is based on an analysis of Labor Department statistics by the Economic Policy Institute in Washington.” I have experienced this “pay gap” personally over my time in the work force. I have seen others...
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...The New York Times, a publishing company and Boston Scientific, engaged in the field of medical equipment and health; that use information technology in different ways to foster innovation and maintain an edge in their respective industries. The New York Times used a shared service across nearly two dozen newspapers, a radio station and more than 50 web sites. Its role is to accelerate entry onto new platforms by identifying opportunities, conceptualizing, and prototyping ideas. They also partner with other companies such as Netflix to produce an interactive map that shows most popular Netflix rentals. New York Times have also been able to come up with other products like Times Widgets, and Time Wire. Boston scientific on the other hand creates a machine Goldfire software that provides the right mix of openness and security for data to enable employees share information. The main goal is to have any engineer to be able to access the research of their colleagues. This is getting achieved without throwing security out the window. Q1 According to Wikipedia, Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Shared services are dedicated units structured as centralized point of service and is focused on defined business functions. These are similar to collaboration which might take place between different organizations. New York Times faced...
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...Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way. Strengths: 1. Innovative 2 Visually different from other newspapers; easily to recognize at newsstands 3. Individual State information 4. Works with third-party buyers(hotels) to increase readership. Weaknesses: 1. Low ratings from Critics 2. Does not have pay wall to charge online readers 3. two-thirds of readers do not actually pay for the newspaper. They receive free copies...
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...Term Paper Process The term paper is not a single submission assignment. You have to follow a process and you will earn you grade through all the steps of the process: Conduct background research on your country of choice Write a Term Paper developed through a process of drafting & review: Submit a FIRST DRAFT of your paper Review the drafts of 3 (three) other students and apply the rubric to their drafts After review by 3 other students and the instructor/writing consultant you will receive feedback on your first draft from at least 4 individuals Submit a SECOND DRAFT of your paper After review by 3 other students and the instructor/writing consultant you will receive feedback on your first draft from at least 4 individuals Rework, improve and refine your paper and resubmit it for final grading. Term Paper Format The paper should be: At least 1, 500 (one thousand five hundred) and no more than 2,000 (two thousand) words. Use proper reference citation using formal APA or MLA style and Include a list of sources cited (bibliography). Paper Topic You will need to select a term paper topic from one of the following topics: Outsourcing and offshoring Foreign Direct Investment (FDI) The impact of trade on economic development Cross-cultural challenges in international business The prospects of continued globalization Other topics specifically approved by the instructor. Resources You are provided with several resources that will allow you to submit...
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...citizens as they questioned how WikiLeaks could have legally obtained and released this information. There were also those who applauded WikiLeaks and saw them as part of the new media, simply carrying on the struggle between the people’s right to know versus national security. In this new Internet age, where data can be immediately published to an enormous audience from anywhere in the world with the simple push of a button, and where wars are no longer declared on a country but on generalized “terror,” is a site like WikiLeaks protected? WikiLeaks Background WikiLeaks states on its website: WikiLeaks is a non-profit media organization dedicated to bringing important news and information to the public. We provide an innovative, secure and anonymous way for independent sources around the world to leak information to our journalists. We publish material of ethical, political and historical significance while keeping the identity of our sources anonymous, thus providing a universal way for revealing of supposed and censored injustices. WikiLeaks, founded in 2006 by Australian Julian Assange and a small group of activist and computer experts, is a whistle-blowing website which “aims to bring to light secret information about governments and corporations” (“Times Topics”). “[I]t is the world’s first stateless news organization, because it belongs to the Internet rather than to the laws and culture of any one country” (Peters)....
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...USA Today: Case Analysis 1Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Since its 1982 debut, the American newspaper USA Today has had a major impact on the North American Newspaper industry. It has been an immensely successful experiment, a trend - setting hybrid of print and television journalism which in less than 10 years was able to boast a daily readership of 6.6 million. With its effective use of bright colors, high – quality photo reproduction, innovative graphic design, and brief stories, Gannet Co. the parent company of USA Today established the newspaper in its quest to appeal to a new generation of readers who are predominantly young and middle aged achievement-oriented students, professionals and managerial personnel who were heavy newspaper readers and frequent travelers. Weaned on television, this new generation is increasingly attuned to images rather than words and, because of a busier lifestyle, has less time to read than earlier generations of newspaper readers. USA Today has made huge gains by tailoring its product to this market segment. At the same time, it has influenced the form and content of a host of other North American newspapers. The most notable examples are Wall Street Journal and New York Times. USA Today has become one of the leading sources for news in the nation. It has established its credibility and validity as a reliable and resourceful...
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