...Coca-Cola and the Olympic Games History THE BEGINNINGS The Coca-Cola Company and the modern Olympic Games have enjoyed a mutual growth and common historical bonds. In 1886, Atlanta pharmacist John S. Pemberton invented the secret formula for Coca-Cola. Six years later, Baron Pierre de Coubertin, of France, conceived the idea for a new Olympic Games. In 1896, the first modern Olympic Games were held in Athens, Greece, with 311 athletes from 13 nations. At the same time, Coca-Cola was becoming available outside the United States. AMSTERDAM 1928 The 1928 Olympic Games, which included 46 nations, marked the beginning of The Coca-Cola Company's Olympic involvement - a presence that would continue to grow to this day, through sponsorships, donations and innovative support programs. That summer, a freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola to the Amsterdam event. This was also the first time Olympic Games competitions were held for women, in track and field events. Meanwhile, the tradition of lighting an Olympic Flame at the Games was revived from ancient times. LOS ANGELES 1932 The Coca-Cola Company continued its support of the Olympic Games in Los Angeles in 1932 with the introduction of an Olympic Games scoreboard record indicator, compliments of The Coca-Cola Bottling Company of Los Angeles. While more than 200 teenagers, dressed in white jackets and gloves, served Coca-Cola to crowds of 105,000 in the Los Angeles Coliseum, the indicator broadened...
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...Studio Learning Task 1 – What is Design? Q1. What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was industrial manufacturing different from the traditional way of making a product and what role did the designer play in creating new products? The industrial revolution, which began in England around the 19th century, was the transition of a once rural and agricultural society into one in which new manufacturing processes were introduced. Industrialisation gave way to more jobs, and with products beginning to be produced in factories or with more advanced equipment, it meant that the product design and the actual production were no longer done by the same person. Q2. Explain what series and mass production means. What other factors over time have contributed to the high turnover and international sales of manufactured products? Mass production, or otherwise known as series production, is the manufacturing of a product in bulk. Mass production reduces wasted resources and shortens the amount of time needed to produce the product as it generally utilizes an assembly line. Q3 Using your own words, explain the meaning of the term “form follows function” and its significance. The supporters of Modernist design and functionalism assumed two things about form follows function. What were they? What do you understand by the meaning of each of these? Explain in your own words. Form follows function...
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...Talented Company Content Content | Page Number | Cover Page | 2 | Content | 3 | Executive Summary | 4 | Organization Structure | 5 | Introduction of the event ‘Dancing Together’ | 6 | Market Research | 7 | Marketing Plan | 8-10 | Sponsors | 11 | Operation Schedule | 12-13 | Sales Forecast | 14-15 | References | 16 | Executive Summary Talented Company is going to hold an event which is named ‘Dancing Together’. It is planned to occur after the Hong Kong Dancesport Festival that aims to promote dancesport in local community. In addition, it proposes to attract foreign tourists join the event together so top performers will be invited. Also, it is a charity event too as it is planned to donate part of revenue to the charity in order to helping the people with physical disabilities. Preparing a successful sport event require lots of capital and resources so the sole small business tourism operator may not have enough affordability. However, it owns a complete plan and ideas which are included in this document. My business has already run a few years and has some experiences on it but the financial power is still not strong enough. Therefore, it hopes to raise $100,000 funds to operate that meaningful event. The investment will be used to promote the event and develop a closer relation with another related organization. It is very significant to us as the business now is not available to build a high popularity which may influence the attractiveness...
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...Study Guide to Accompany Meggs’ History of Graphic Design Fourth Edition Prepared by Susan Merritt Professor and Head of Graphic Design School of Art, Design, and Art History San Diego State University (SDSU) With assistance from Chris McCampbell and Jenny Yoshida John Wiley & Sons, Inc. i DISCLAIMER The information in this book has been derived and extracted from a multitude of sources including building codes, fire codes, industry codes and standards, manufacturer’s literature, engineering reference works, and personal professional experience. It is presented in good faith. Although the authors and the publisher have made every reasonable effort to make the information presented accurate and authoritative, they do not warrant, and assume no liability for, its accuracy or completeness or fitness for any specific purpose. The information is intended primarily as a learning and teaching aid, and not as a final source of information for the design of building systems by design professionals. It is the responsibility of users to apply their professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced...
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...-3- Produced by the General Conference Youth Ministries Department 2011 This material is protected by copyright All rights reserved This material may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopy, recording, scanning, or other) without the prior permission of the publisher -4- Contents Arts & Crafts -15- Household Arts -61- Nature -79- Recreation -117- Spiritual -167- -5- -6- Introduction It has been more than twenty years since the first edition of the Adventurer Awards Manual was produced at the General Conference for the World Adventurer Ministry. There have been many changes, additions, and improvements during this time. Adventurer Ministry has shown huge growth as well. Youngsters in this age group are full of energy and get excited about being a part of an organization that is designed to expand their view of their world and strengthen their relationship with God, Mom, and Dad through ways that are so much fun. The roof over Adventurer Ministry is supported by several strong pillars. You hold in your hands one of them: the latest updated manual covering all 83 currently accepted Awards for use around the world. There is of course, one small problem: This area of Adventurer fun is not a static field of possibilities, it is a constantly growing—maybe almost exploding—source of activity. Therefore even at the time of this edition’s printing, there are already more Awards being...
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...AL 2012 ESTIV NA BY F BA R PORT ON RE E AV CE M AC C I S I NG P L A R E ST E ND I N TE A BY. I LOV NA EVALUATION REPORT 2012 BA R S& D U R I NG T E V E NT RE N . H E DI F F E T N OF F E R NS O H I BI T IO FOR EX ETHING OM Y HE RE IS S T R EAT WA –AG E RYONE L D! EV CLE SF I E AC TO SE E M S H R LUAT I OVED THE ATMOTPOFEMY E VA L EMEN IT RE A N D E XC NEED MO . WE HILDREN AS A C HERE W Y! T LT B A R NA B TOW N FE TH E L UZ Z A N D B E FESTIVA E. TH ORE ALIV NDS M S TH E BO HEN E STR E NGT AND SENS ITY COMMUN OVES OF . IT IMPR AGE IVE OF HERIT & CREAT RAL HE CULTU T ESFIELD MACCL .uk festival.org y ww.barnab w 1 Foreword It’s extremely gratifying that within just three short years this contemporary arts Festival has become a cornerstone of the Maxonian calendar. The town has taken enthusiastically to the idea of a revival of the midsummer celebration of its heritage, talents and interests. There was a latent hunger for a fuller cultural and community life - a hunger which helped secure the success of the Barnaby Festival. This evaluation demonstrates how the benefits to the town extend from the immediate economic impact to a more substantial social and cultural legacy. There is a widely held feeling that the Festival has been the catalyst for a growth in confidence and sense of identity, and has heralded a richer civic life in Macclesfield. Barnaby 2012 has again been a huge task for the team of volunteers and would have been impossible without the unstinting...
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...Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect consumers shopping intention in each country will also be analyzed...
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...market them products, so they are able to sell large stocks of goods that they produce and create demand for new products and offers, and for consumers because enable them to choose between different types of products on the market. In Latin, ad vertere means "to turn toward".] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. BRIEF HISTORY OF ADVERTISING Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in...
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...McDonald’s History In the late 1940’s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in San Bernardino, California. Rather than tinker with the business, which was bringing in a very comfortable $200,0001 yearly, they invented an entirely new concept based upon speedy service, low prices, and big volume. They did away with car-hops in favor of self-service at the counter. They ditched their 25-item barbecue menu in favor of a limited menu of just nine items: hamburger, cheeseburger, three soft-drink flavors, milk, coffee, potato chips, and pie, with french fries and milkshakes added soon after they resumed operations. They re-engineered their stainless steel kitchen for mass production and speed with assembly-line procedures. And they slashed the price of their hamburger from a competitive 30 cents to just 15 cents. When the new McDonald’s re-opened in December of 1948, business took a while to build. But it soon became apparent that they had captured the spirit of post-war America. By the mid-1950s, their little hamburger factory enjoyed annual revenues of $350,000 – almost double the volume of their previous drive-in business at the same location. It was not unusual for 150 customers to crowd around the tiny hamburger stand during peak periods. Word of their success spread quickly, and a cover article on their operations in American Restaurant Magazine in 1952 prompted as many as 300 inquiries a month from around the...
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...Types of food people like in Pakistan: The Pakistani cosines are rich in oil and chillies. Unlike the Indian food, Pakistani dishes must include meat, chicken and beef, though pork is totally forbidden as per Islamic teachings. Although eating habits differ from regions to region, the mainstay of the Pakistani diet is "chapati or roti" made from flour. "Lassi" a usual drink made like a milkshake in a home made utencil from curd/yogurt and water is usually taken at lunch time, specially during the summers as it beats the effects of hard weather. It is usually customary to eat a dessert after the dinner, which mainly comprises "Kheer" (made from rice and milk) and sweetened rice "Zarda". Rice though scarcely eaten in many parts, pulla´o (lightly fried rice with vegetables) and biryani (rice with meat or vegetables and spices) are the tw very favourite dishes of rice, specially on marriages. "Mithai" a kind of sweet made of corn flour, sugar and milk is the favourite sweet for all ages Pakistanis generally eat three meals a day: breakfast, lunch, and dinner. During the evening, many families have green tea without sugar which goes along with baked/fried snacks from local bakery (or prepared at home). During the Islamic holy month of Ramadan, the eating patterns change to: sehri and iftar. It is considered proper to eat only with the right hand as per Islamic tradition (also a tradition in many other Asian cultures). Many Pakistani families, particularly when guests are too many...
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... 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper provides a brief introduction to the company known as Nike, explores what concepts are guiding Nike’s company marketing...
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...9.1 Anti Semitism — * def: Hostility/Hatred towards the Jewish people * Now a new feeling: Jewish Communities have face judgement and violence all throughout history. * From time to time, Jewish population has experienced deliberate attacks (pogroms) yet have managed to survive as a group and as a religion. * Nazi policy towards the Jews was the most brutal and horrific example of anti-Semitic behaviour in history * Nazis developed a deliberate policy to kill the Hews who lived in Germany — In 1922, 60% of the worl’d’s population of Jews occupied land in German and its area. By 1945, 2/3 of the Jewish population had been killed * By the 19th Century: German-Jews had won greater acceptance in that they made very important contributions to the intellectual, financial, educational and cultural life of the nation. * During WW1, 100 000 Jewish soldiers died during the conflict. * In the Weimar Republic, Jews enjoyed equal rights with all other Germans and some even rose to high positions in the civil service and the government. * Late 19th Century: Jews represented a challenge to the concept of the nationalism, especially when there was a development of the Volkisch movement. * Bt the start of the 20th Century, ideology of the racially pure was being embraced by all, and the Jews were not part of it. * German Historian Heinrich von Treitschke in the 1880’s said that ‘The Jews are our misfortune’ — A quote which...
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...Functions of Client and Service Department in Context of Ogilvy Bangladesh By Mahmuda Sarker ID: 10104179 BRAC Business School An Internship report submitted of the requirements for the degree of Bachelor of Business Administration To Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University September 07, 2014 Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Subject: Submission of internship report Dear Sir: During my internship attachment with Ogilvy & Mather Bangladesh, I have learnt a lot and I had been given the responsibility to not only look after one account, but work with several accounts like Unilever, Bkash, Edison Properties, Symphony, Aarong, Mi-amore, BATB etc, so that my learning is more widespread. In the course of this internship, I got to learn how advertising is not all about producing billboards and TVCs, but how it has integrated itself into a vast network and how it intends to get into a consumer’s lifestyle rather than bombard them with information. Which is why, the topic I have decided to work on is the Evolution of Advertising and how Ogilvy Bangladesh has adapted to the changes and how those changes reflect on their campaign effectiveness. I have also gotten the chance to experience what life is like in the corporate world and all in all, it was a fantastic learning experience. Thank you for being there as a support whenever I needed it. It was a challenge in completing...
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...China after the 2008 Beijing Olympic Games Abstract Mega events have intrigued the academia because of the huge impact they have on the host countries. Not only do mega events catalyse urban regeneration, they also have the ability to command international media’s attention. Furthermore, nations have been known to use mega events such as the Olympic Games, FIFA World Cup, and World Fair to rebuild image and draw in tourists to serve the economic development of the region. While the Olympics are one of the most studied mega events, most of them emphasise on the Western perspective probably because only three out of twenty-six Summer Games have been held in Asia. The most recent one is the 2008 Beijing Olympics, which is the focus of this research. In particular, this study aims to explore China’s image change after the event and the influencing factors that contribute to the change. One’s perception and image change are emotional and subjective; therefore, this research can gain a better insight through qualitative approach. Twenty participants from sixteen countries were recruited and interviewed for 20-30 minutes regarding the Beijing Olympics and related news around that time. The findings showed that China achieved moderate success in rebuilding its image in the economic and technological aspects. Many interviewees were impressed by its organising ability and modernisation. However, China failed to change its image through the Olympics when human rights violations...
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...Advertising Strategy of Adidas: A comparative Study ADVERTISING STRATEGY OF ADIDAS A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. At the critical time of global economic crisis, Adidas will react to the consumers’ pessimistic attitude and stressful emotion during this period. It may become a good chance for Adidas because it can take advantage of its previous advertising way of “Impossible is Nothing” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide...
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