...The Complexity of the Olympic Games On February 9 the Winter Olympics began in Pyeongchang, South Korea. These were the twenty-third Olympic Games, and continued until February 25. There is quite a bit of history behind the Olympics, dating all the way back to the 7th century B.C. Those games are now known as the Ancient Olympic Games, which were discontinued with the rise of Christianity in 394 A.D. The current Olympics, which were revived in 1896, are known as the Modern Olympic Games. The history of and reasoning for the Ancient Games remained quite simple until their downfall. However, the revival and history of the Modern Olympics has often been complicated mostly due to politics, discrimination, and drug use even though the sports and...
Words: 1657 - Pages: 7
...Although it used to be thought as a pride for the host country to hold the Olympic Games, the consideration whether the cost of the Olympic Games outweighs the actual benefits brought to the host country is becoming increasingly more common among the public throughout the world. This essay is going to discuss about the cost and benefits that the host country may obtain by holding the Olympic Games. The negative influence caused by the Olympics may include the enormous financial cost and the passive social impact, while the host country is provided an opportunity to build up country status as well as to help the city renewal. First of all, the Olympics cost the host country an enormous amount of money to hold the game, which may then lead to...
Words: 1377 - Pages: 6
...DBQ: The Olympic Games From 1892 to 2002, the Olympic Games were continuous athletic competitions held every four years. Several factors such as gender, ethnicity, and financial support contributed to the establishment of the Olympics. However, based on these sources, the Olympics were primarily built upon the competition between various ethnicities/ countries. The Olympics were not pertained to only one specific location but rather a universal competition. Documents 1,3,4,5 and 6 all show the factor of ethnic differences. In document 1, it talks about the “utopians” in France and allowing their people to join the Olympics, resulting in more peace. Document 3 is about the Nazi’s ability to compete and desire to prove to everyone else that they are better. The tone is very optimistic and confident as the author talks about how the French can “make protests into a fine art” and could overcome any challenge faced. In document 4, a U.S. competitor in the Olympics reflected upon the amount of pressure they had due to competitions with other places, such as Russia. The tone is very determined and aggressive as the author constantly emphasizes their need to “beat” the Russians since they were so powerful. Document 5 is mainly about the Olympics as it took place in Japan and their increased power for world trade as a result of involvement for the competition. Similar to document 4 about the Russians, document 6 talks about Russia’s rise to power and other claims for great achievements...
Words: 585 - Pages: 3
...the Olympic Games And the Opportunities for Multinational Corporations Written by: Erick Saunders For Class: BUSN 659 – Summer 2014 Professor Corson August 3rd, 2012. You walk into the Aquatics Center at the London Olympics looking towards watching Michael Phelps win Olympic Gold. The first thing you notice is a large digital clock sponsored by OMEGA. It’s 2 o’clock, you missed lunch and you have a craving for fries. Looking at all of the food vendors, you notice that only one place has fries on the menu. That one place happens to be McDonalds. Thirsty? You can only find Coca-Cola products; however , the offering from Coca-Cola is bigger than you ever imagined. There’s product you don’t even recognize. Perhaps it’s not an item familiar to your own country? This is all very strange; however, there is a very good reason as to why these things are happening. All of these companies are part of The Olympic Partner (TOP) program. By being part of the program, they have exclusive marketing rights at The Games. This paper describes such opportunities for these multinational companies. According to the International Olympic Committee, 10,568 athletes competed from 204 National Olympic Committees (NOCs). From a broadcasting standpoint, 172 of the 204 NOCs had on-site media coverage. Coverage potential was estimated to be 4.8 billion people. In America, NBC reached approximately 219 million spectators. YouTube exposed nearly 60 million viewers to the games in Asia...
Words: 2585 - Pages: 11
...problems associated with the Olympic games. And I want just told about 2 of them in relation to Beijing Olympic games. I think the first we have to establish is that the Olympic game are not really associated with the nation but associated with the city. So for example when British cities competed for the 2012 games Manchester and Birmingham competed against London. And London got it of course. It was the same with China; I know Shanghai was a little bit upset because they didn’t get the Olympic games. But then they got export 2010, so that was fine. And there was always been a little rivalry between Beijing & Shankhai. So we understand that any way the Olympics are to do in Beijing. There problems here because Beijing was always been a city which has been short of water. So it has a very profound(глубокая,сильная) environmental problem in not respect. It also has a profound environmental problem in terms of its air quality. It is always been a very polluted city. In April when the winds come the pollution get blowing away, but the sand from the desert blows in. So that’s always a slightly on pleasant air in Beijing. And it’s also very flat city, so u can’t go up on the highs to get away from the fog and smog. And there are real problems here associated with the Olympics. The 1st is that there will be hundreds of athletes; there will be thousands perhaps millions of spectators(зрителей). There will be audience employees associated with the games or the auxiliaries(ассистенты)...
Words: 824 - Pages: 4
...Ancient Olympics Essay, Research Paper Since 1896, the year the Olympics were resurrected from ancient history, the Olympics have been a symbol of the camaraderie and harmony possible on a global scale. The gathering of athletic representatives, the pride of the pack, from participating governments, even throughout the recent Cold War period, is proof that world unity is possible; just as it was in Ancient Greece with the polis or city-states. Olympic Games were held throughout Ancient Greece, but the most famous are the games that were held in Olympia in honor of Zeus every four years from August 6th to September 19th. The first record of these games is of one Coroebus of Elis, a cook, winning a sprint race in 776 BC. Most historians believe the games to have been going on for approximately 500 years before this. In the year Coroebus was made a part of history, there was apparently only one simple event, a race called the stade. The track was said to be one stade long or roughly 210 yards. In subsequent games, additional events were to be added, most likely to increase the challenge to these amazing athletes. In 724 BC, the diaulos, a two stade race, was added, followed by a long distance race, about 2 1/4 miles and called the dolichos, at the next games four years later. Wrestling and the famous Pentathlon were introduced in 708 BC. The Pentathlon consisted of five events; the long jump, javelin throw, discus...
Words: 1183 - Pages: 5
...including high levels of television viewing, parental inactivity and excessive consumption of high fat, high calorific foods and sugar filled drinks. Yet Big Macs, chicken nuggets, fries, sugar rich milk shakes and coke drinks has shared centre stage with Olympic and Paralympic athletes at the Games since 1976. McDonalds and Coca-Cola the food and non-alcoholic drink companies will have exclusive branding rights. The marketing messages to the visitors and billions of viewers is clear; the association of their brands with fit athletes; the pinnacle of sporting achievement, health and success. Professor Tarrence Stevenson, the vice chairman of the Academy of Rural Medical Colleges in Britain has stated the the governments voluntary approach of trusting the food industry to cut calories and advising people on healthy diets was inherently flawed and is failing to tackle obesity. He said ‘it’s very sad that an event that celebrates the very best of athleticism should not be sponsored by companies contributing to the problem and unhealthy habits. Crowle found that 64% of Australian adults surveyed at the beginning of this year agreed that the sponsors such as McDonalds and Coca-Cola undermine the healthy ethos of the Olympic Games. 60% thought that it...
Words: 699 - Pages: 3
...As we all know, Olympic Games can bring great benefits to the host country. It can bring a great number of tourists to the country， which brings good chances to show the culture of the country to the world and get more economic benefits. It also can faster the speed of the development of the country. On the other hand, the Olympic Games bring many risks to the host as well. For London, the first and the greatest risk it facing is its weather. When we talk about London, we would mention its weather inevitably. The weather of London is so changeable that even the experts cannot forecast the weather accurately. According to statistic, in July and August, there is only 6.4 hours’ sunshine on average in London. That is to say, it has a great possibility to be rainy during the competitions, which will bring bad influence to both audience and athletes. Another risk is from the terrorists. Alan West, Minister of British security, said that the safety challenge London facing is the greatest since the World War II. During the Olympic, there were 15000 athletes, 14000 coaches and 20000 reporters coming to London, which largely increased the risk of terrorist attack. What’s more, in July 2005——the second day after London was chosen to be the host city of 2012 Olympic Games , there was a suicide booming happening in London, which caused the death of 52 passengers. So London should pay more attention on the security during the Games. Besides these risks, there are still many other...
Words: 340 - Pages: 2
...of the First Olympic Games It was Pierre de Coubertin of France who dreamt up this ambitious project, although others before him had tried to revive these Games during the 19th century, without having Couperin’s success. Drawing inspiration from the ancient Olympic Games, he decided to create the modern Olympic Games. With this purpose, he founded the International Olympic Committee (IOC) in 1894 in Paris. The new committee set itself the objective of organizing the first Olympic Games of modern times. In 1896, more than 1,500 years after the ancient Games were banned; the first modern Olympic Games featured many references to this legacy of Greek Antiquity. The IOC’s decision to hold them in Athens (Greece) was a reminder that the Olympic Games originated in Greece. The majority of the competitions took place in the ancient stadium (the Panathenaic Stadium), which was restored for the occasion. Most of the sports on the programme of the ancient Olympic Games were echoed in the modern Games. The organizers even went as far as inventing a new race, inspired by a legendary event: the marathon race. In ancient times, the Games were held first on one day and finally over five days. The 245 participants in Athens in 1896 came from 14 different countries and participated in forty three different events. As at the ancient Games, the Olympic Games in Athens in 1896 were an exclusively male preserve. When women made their Olympic debut four years later at the 1900 Games in Paris (France)...
Words: 620 - Pages: 3
...Macroeconomic Impacts of the Olympic Games In the summer, London played host for the prestigious Sporting Event which was the Olympic Games. During the Games, London was the world’s hottest spot with visitors, athletes and the media all converging in one place in order to take part and spectate the events. But even with so many potential customers during this time, did the games benefit the economy? The UK in total spent £9.325 billion on the games but did the huge investment pay off and how did that help other economic factors such as Unemployment and GDP growth or even Aggregate demand. The UK invested over 9 billion pounds on new facilities, improved transport and new transport links, infrastructure, safety precautions and accommodation in order to be adequate to host an Olympic Games as is requested by the International Olympic Committee. It was not only to impress the Committee but also to impress the public on how well equipped the Capital was in order to host the Games. The final budget of the games went over the original projected budget of £5.906 billion which was foreseen in November 2004 when London put forward their bid to host the games. This investment was claimed to be a small sacrifice and the economic benefits would surely outweigh it. According to the data above, we can see that overall the majority of money was spent on the core Olympic costs which include the venues, transport infrastructure, site security and programme management. According to Visa...
Words: 930 - Pages: 4
...Olympic slogan Slogan of the Beijing 2008 Olympic Games - One World, One Dream (One World One Dream), embodies the essence and the universal values of the Olympic spirit - unity, friendship, progress, harmony, participation and dreams, to express the world inspired by the Olympic spirit, pursuit of common aspirations for a better future. Although human beings of a different color, different languages, different races, but we share the charm and joy of the Olympic, the common pursuit of "the ideal of peace, we belong to a world, we have the same hopes and dreams. "One World One Dream" (One World One Dream), a profound reflection of the core concept of the Beijing Olympic Games, reflecting as a "Green Olympics, Scientific Olympics and Humanity Olympics" the core of the three concepts of the human soul, the harmony inherent in the Olympic Games of values. Building a harmonious society and achieving harmonious development is our dream. "Heaven" and "harmony" is the Chinese people since ancient times, man and nature, the ideal of a harmonious relationship between human beings and the pursuit. We believe: peace and progress, harmonious development, harmony, cooperation and win-win and the good life is the common ideal of the world. "One World One Dream" (One World One Dream), the text concise deep, is of China, the world's. Slogan expressed the Beijing people and the Chinese people and peoples of the world there are beautiful homes, share the fruits of civilization, the lofty...
Words: 988 - Pages: 4
...Janerio is currently working hard preparing for the 2016 summer Olympics. Although many would be honored that their city will be holding the Olympic Games, many citizens of Rio are concerned, and for good reason. For a city to host the Olympics it is required that they have the appropriate facilities, have enough security, and are able to accommodate the many tourists that the games will attract. Naturally the city is not prepared and must make changes in preparation. Ultimately many of these changes will have a negative impact on many citizens of Rio, and the Olympic Games overall will have a negative effect on the city of Rio. The changes required for the games will cause for more police inflicted murders, the displacement...
Words: 1227 - Pages: 5
...CASE STUDY: London 2012 Olympics Games George Koduah UMUC MARKETING MANAGEMENT AMBA 650 9044 Dr. Tom L Trittipo November 20, 2012 CASE STUDY: London 2012 Olympics Games Draft. Introduction The successful organization and the London 2012 Olympics Games was an expected necessity for a program aimed at satisfying many aims and objectives including fostering the Olympic movement spirit, revitalizing economic condition, and developing infrastructural project and developing infrastructural projects to enhance the psycho-social well being of the/a nation. Identification of the strategic issues and problems The overall strategic issues revolve around achieving a ‘successful game organization’ by all standards, both domestically and internationally. The domestic components of success involves the participation of the local fans and population who must be seen to have patronized event as much as possible through fair pricing and proximity. The international yardstick for the measurement of the game relates to event organization, participation and patronage as well as meeting revenue targets. The major problems are how to strategically price tickets to the games to raise revenue and ensure equitable distribution, manage perception of observer-value judgment through television audience and other communication media worldwide in line with organizational objectives. There is also the need to ensure that, ticket pricing; accessibility, usage and the revenue implications help...
Words: 1561 - Pages: 7
...In Sochi will set up special "zones for meetings." The news was announced the president of the International Olympic Committee (IOC) Thomas Bach at a meeting of the Executive Board of the organization in Switzerland. He, however, did not go into details - so do not know where these areas will be, who is going to create and control. Thomas Bach stressed only that people who want to express their views on any issue or protest will be given the opportunity, writes USA Today, which is referenced Newsru.com. "We welcome this measure by which everyone can express their opinion" - quoted by Bach at a press conference in Lausanne "Russian service of the BBC." Russian experts, however, resemble three months ago, Russian President Vladimir Putin signed a decree on the organization of security in Sochi during the 2014 Olympics, where it is directly prohibited rallies and demonstrations during the Olympic and Paralympic Games. Ibid described rules around the city of individuals - in some areas can be accessed only with the approval of the authorities, others will generally closed for public use. President's decree, in particular, defined "control zones" created in Sochi, for getting into that require a special permit and where will be enhanced inspection of vehicles by law enforcement officers. In the "forbidden zone" located around the Olympic venues, restrict access "without the overhead and operational needs." In addition, according to the document, from January 7 to March 21, 2014 in...
Words: 1322 - Pages: 6
...How Beijing Olympic Games affects Hong Kong students’ national Identity? Beijing Olympic Games had been successfully held in 2008, it is the first Olympic Games take place in China. In this essay, I am going to see how the Olympic Game affects Hong Kong residents’ national identity before, during, and after the Games and the level affected. Before the Game Before the Games, Something has been done to enhance Hong Kong students’ national identity. For example, the Olympic Torch Relay in Hong Kong. Through watching live on TV or on-the-spot, or even participating in the magnificent Torch Relay, it may arise national glory, thus enhance national identity. The government also played an important role in improving national identity. In educational aspect, Education Bureau (EDB), through moral and civic education, encourage schools to promote Olympic education activities, and these activities became part of “Hong Kong Schools Welcoming Olympics series” (香港學界迎奧運 系列). EDB promote exploring topics about Olympic games and equestrian events. EDB also organized territory-wide learning activities，such as「京港同心．弘揚奧運 精神」Essay contest、「教育與奧運同行，培養國民身份認同」Olympic education program design competition, and large celebration such as「迎奧運．賀國慶」and the 100 day countdown to the Olympic etc., to arose students’ awareness of the Olympic Games and the equestrian event. The Olympic education enhances students’ sense of national...
Words: 1007 - Pages: 5
