...Opdracht en Case Marketing Week 5 bij: Prijsbeleid (H11) Concurrentievoordeel creëren (H18) Instructie * Werk de opdrachten en case uit met je groepje (ca. 3 studenten). Gebruik hiervoor het bijgevoegde antwoordformulier. * Lever jullie uitwerking vóór het werkcollege van 110 min. in op Sharepoint, door het te uploaden in de inleverbox (indien de docent dit wenst). * Neem ieder een print van de antwoorden mee naar de les en bereid gezamenlijk voor hoe jullie je uitwerking gaan presenteren (volgens instructies van de docent). * N.B. Het betreft groepswerk. Dat betekent dat elk groepslid verantwoordelijk is voor het ingeleverde werk en dat elk lid gevraagd kan worden een willekeurig onderdeel van de uitwerking toe te lichten. Overzicht Opdracht en Case: Opdracht Week 5: (In totaal 60 punten) Kies met je groepje een merk en geef daarvan het volgende aan: Vraag 1 (10 punten) Welke prijszetting wordt naar jullie idee gevolgd? Is dit vraaggeoriënteerd, kostengeoriënteerd en/of concurrentiegeoriënteerd? En is er sprake van specifieke prijsaanpassingsstrategieën, zoals prijsdiscriminatie of dynamische prijszetting? Licht het antwoord toe. Gebruik hierbij H11. Vraag 2 (10 punten) In hoeverre onderscheidt het door jullie gekozen merk zich van andere, vergelijkbare merken, op het gebied van product, service/dienstverlening en/of prijs? Licht je antwoord toe. Gebruik hierbij H11 en H18. Vraag 3 (10 punten) Wat zijn de belangrijkste...
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...Studierichting Business IT & Management Versiebeheer Ver. | Status | Datum | Auteur(s) | Wijzigingen | 2015v1 | Concept | 17082015 | Merijn van der Laag | Competenties aangepast, coachlijn toegevoegd, planning aangepastProcesbeoordeling aangepast | | | | | | | | | | | | | | | | | | | | | Goedkeuring | Uitvoering | Controle | Goedkeuring | Ver. | Naam | Datum | Naam | Datum | Naam | Datum | | | | | | | | | | | | | | | | | | | | | | * Inhoudsopgave Inhoud Inhoudsopgave 2 1. Inleiding 3 1.1 Corendon 3 1.2 ITopia 5 2. Doelstellingen 6 2.1 Leerdoelen 6 2.2 Beroepstaken 6 2.3 HBO Competenties 6 3. Projectopdracht 7 3.1 Opdrachtomschrijving 7 3.2 Product 7 4. Projectorganisatie 8 4.1 Opzet en werkwijze 8 4.2 Projectleiding 8 4.3 Planning 1 4.3.1 Projectactiviteiten blok 1 2 4.3.2 Projectactiviteiten blok 2 3 4.4 Consultancy 4 4.5 Coaching 5 4.6 Literatuur 5 5. Toetsing en beoordeling 6 5.1 Beoordeling producten per fase 6 5.2 Toetsonderdelen 6 5.3 Product 6 5.3.1 Criteria 7 5.3.2 Projectdocumentatie 7 5.4 Inhoudelijke technische verantwoording 7 5.5 Proces 7 5.6 Herkansing 8 Bijlage A: Leerdoelen workshops 10 Bijlage B: Procedure uitzetting uit projecten 12 Inleiding Voor je ligt de handleiding van project Fasten Your Seatbelts (FYS), een monodisciplinair (per richting specifiek) project dat alle studenten van de opleidingen...
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...CIRCUITS AND LINEAR ICS Course Planner 14649 :: Mohina Kharbanda Lectures Tutorial Practical Credits 3 1 0 4 Text Book: 1 Microelectronics Circuits: Analysis and design by Muhammad H Rashid Other Specific Book: 2 Ramakant A.Gayakwad,”Op-Amps and Linear Integrated Circuits,”4th edition,Pearson Education 3 Electronic Devices and circuits by Millman-Halkias, Tata Mcgraw Hill 4 Roy Choudhary and Shail Jain,”Linear Integrated Circuits”, Wiley Eastern Ltd. Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 5 http://www.rosehulman.edu/.../Rose_Classes/ECE351/Notes/Differential Amplifier Notes.pdf 6 http://en.wikipedia.org/wiki/Electronic_amplifier 7 http://www.doctronics.co.uk/555.htm 8 http://focus.ti.com/lit/an/sboa092a/sboa092a.pdf Salient Features Introduction to differential amplifiers Introduction and Classification of Electronics amplifier 555 Introduction and Application Applications of operational amplifiers Detailed Plan For Lectures 1 Approved for Spring Session 2011-12 Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned Part 1 Week 1 Lecture 1 Lecture 2 Lecture 3 Week 2 Lecture 4 Lecture 5 Lecture 6 Week 3 Lecture 7 Lecture 8 Lecture 9 Week 4 Lecture 10 Introduction to subject , High Frequency T model common...
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...The Penal Treatments of Offenders Prof. Dr. Ayman Elzeiny A:- The Ideology of Treatment : 'The abandonment of the word "punishment" in favor of "corrections" was a reflection of a trend favoring an approach to the offender much the same as would be made to the mentally ill, neglected, or underprivileged. It was based on a more humane ideology, a treatment model, in which criminal behavior is seen as a manifestation of pathology that can be handled by some form of therapeutic activity. However, although the criminal may be referred to as sick, a treatment ideology is not analogous to a medical approach. The justification for the comparison with physical and mental illness lies in the assumed need for the offender to recognize the danger and undesirability of his criminal behavior and make a significant effort to renounce it. The treatment model does not "remove" criminal behavior, as surgery might remove a malignancy or chemotherapy extinguish an infection; rather the "patient" or inmate is made to see the rewards of socially acceptable behavior and encouraged to adopt it as a mode of conduct for himself. (1) Contrary to some popular misconceptions, the treatment ideology does not mean that inmates are "coddled" and permitted to do as they please within an institution. ______________________________ (1) Sanford Bates, "The Establishment and Early Years of the Federal Probation System," Federal Probation 51 June 1987, p : 4-9. - National Advisory...
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...starting with the overview of disciplinary cases occurred in Army Operation in Section 1.1. Next, Section 1.2 is the research problem statement that will be guiding this research. Subsequently are Section 1.4 and 1.5 that discussed the research question and research objective of this study. Following is Section 1.6 where researcher came up with conceptual framework that is inline with the study. It is followed by the explanation of research methodology that will used to complete this study (Section 1-7) and in Section 1.8 describes what is the significant of this study for...
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...Inhoudsopgave Doelstellingen les 2 Hoofdonderwerpen 2 Literatuuronderzoek 2 TripAdvisor, de case 2 Korte samenvatting resultaten van literatuuronderzoek 2 The five competitive forces that shape competitors, 2008, Michael E. Porter 2 Building growth on core competence – a practical approach, 1997, Nigel Petts 3 Skill identification 3 Learning 3 Knowledge embedding 3 Rapid Deployment 4 Restructuring 4 Innovation 4 Uitwerking marketingcase TripAdvisor 5 De casus in het kort 5 China 5 Vacation rental 6 Probleemstelling 6 Probleemanalyse 6 Marktafbakening (model van abel) 7 Afnemerstechnologie 7 Afnemersfunctie 7 Afnemersgroepen 8 Het model in beeld 8 Porter toegepast op case TripAdvisor 9 Potentiële toetreders. 9 Macht van leveranciers 10 Macht van de afnemers. 10 Dreiging van substituten 11 Concurrentie tussen bestaande concurrenten 11 Kern-competentie 11 Probleemoplossing TripAdvisor 11 Situatie 1 11 Advies 1 11 Situatie 2 12 Advies 2 12 blueprint model 13 Doelstellingen les Aan de hand van een literatuuronderzoek gaan wij het 5-krachtenmodel van Porter toelichten. Hiernaast lichten wij de kerncompetenties van Prahalad en Hamel uitgebreid toe. Na deze toelichting worden de modellen toegepast op de toegewezen casus: TripAdvisor. Als laatste wordt het blueprint-model uit het boek van de Vries toegepast op TripAdvisor. Hoofdonderwerpen Literatuuronderzoek * The five competitive forces that shape competitors...
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...Business Strategy Case: Apple inc. in 2012 Inleiding In het kader van de opdracht van Business Strategy voor de PTMSc Bedrijfskunde hebben wij aan de hand van de gestelde vragen deze business case uitgewerkt. De samenvattingen, strategieën en analyses die zijn gebruikt zijn uitsluitend gebaseerd op informatie vanuit de case Apple Inc. in 2012 uit de reader. De modellen die zijn opgesteld om conclusies grafisch te onderbouwen zijn opgesteld met informatie die in de case of in de bijlagen van de case gegeven is. 1. Historische concurrentievoordelen Het ontstaan van Apple is gestart door het ontwikkelen van een gebruikersvriendelijke computer en het inspelen op de behoefte van de klant. Het gebruikersvriendelijke is gericht op gebruikersgemak, eenvoud en ontwerpen voor een specifieke markt. De behoefte van de klant wordt niet alleen voorzien door deze propositie (figuur e), maar wordt ook vervuld door diversificatie van producten en software. De kern van Apple, gericht op de klant, is over de gehele tijd stabiel geweest, maar hun positie in de markt is relatief grillig verlopen. De verklaring hiervoor ligt in het onderscheidend vermogen en op de momenten waarop concurrentie de mogelijkheid kreeg om zich op te trekken aan Apple. De concurrentie kon vergelijkbare producten op de markt brengen tegen lagere prijzen, waardoor Apple zich opnieuw moest positioneren op de markt. In de periode vanaf 2000 is Apple ook gaan investeren in grote marketingcampagnes en is de propositie...
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...Inhoudsopgave 1.0 Inleiding 3 1.1 Introductie 3 1.2 Aanleiding 3 1.3 Doelstellingen en de onderzoeksvraag 4 1.4 Opbouw 4 2.0 Theoretisch kader 5 2.1 Kennisdeling 5 2.2 Het secretariaat van IBED 9 2.3 Proposities 10 3.0 Onderzoeksopzet 14 3.1 Onderzoeksstrategie 14 3.2 Type case studie 14 3.3 Kwaliteitscriteria 15 3.4 Methodologie 16 4.0 Onderzoeksprotocol 17 4.1 Het eerste pilot interview 17 4.2 Het tweede pilot interview 18 4.3 De vragen 19 4.4 Onderzoekers 21 4.5 Tijdsplanning 21 4.6 Data analyse 22 5.0 Conclusie 23 Referenties 24 1.0 Inleiding 1 Introductie Kennisdeling krijgt steeds vaker de belangstelling; in de kranten is steeds meer te lezen over het belang van kennisdeling en de mate waarin deze wordt uitgevoerd. Naar aanleiding hiervan zijn er verschillende onderzoeken verricht naar het fenomeen kennisdeling. Ook op de secretariële afdeling van Instituut voor Biodiversiteit en Ecosysteem Dynamica (IBED), onderdeel van de Universiteit van Amsterdam, is kennisdeling van groot belang. Wat in dit stuk onder kennisdeling verstaat wordt, is: de kennisdeling die voornamelijk intreedt bij plotselinge afwezigheid van één of meerdere collega’s. Het gaat om collega’s binnen dezelfde afdeling. 2 Aanleiding Dit onderzoek is gestart naar aanleiding van de situatie van het secretariaat van IBED. De situatie van deze secretariaat is momenteel uniek. Het secretariaat...
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...ConvaTec Moldable Technology™ Skin Barriers Case Studies Proven safety and effectiveness for use with colostomies, ileostomies and urostomies1 ConvaTec Moldable Technology™ Skin Barriers and Your Practice Rationale for Using ConvaTec Moldable Technology™ Skin Barriers 1. Ease of teaching patients/transitioning to independence 2. Eliminates complications from incorrect flange sizing/preparation 3. Ease of teaching staff how to use product and care for patients 4. Positive change in nursing staff’s attitude due to ease of use/simplicity of application 5. Minimizes need for accessories (such as paste) 6. Works well in the presence of complications (ie, stomal prolapse) Actual Benefits for Practice Experience from the patient: 1. acilitates care - removes complexity of care, allowing F for some patient independence and confidence to occur sooner in post-op teaching period 2. inimizes concerns about peristomal/stomal M complications, particularly in the new ostomy patient. Skin barrier will evolve with the patient as stoma decreases in size over the initial post-operative period. Preparation of a Non-Moldable Skin Barrier 3. inimizes worry about transitioning patient to M home and varying levels of skill offered by home support services 4. imple to teach any patient, regardless of language S barriers or patient having poor hand/strength/dexterity 5. otentially minimizes amount of product needed to be stocked P Demonstrated...
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...The Debate Around NAFTA’s Chapter 11: The Case of MMT and Canada Introduction The North American Free Trade Agreement (NAFTA) is an agreement liberalizing trade and investment between Canada, the United States, and Mexico. From the moment it took effect on January 1, 1994, the agreement has sparked controversy and fiery debate from groups across the political spectrum regarding its benefits and costs.[i] Much of this debate revolves around Chapter 11, the section of the agreement that deals with investor-state relations. Chapter 11 gives foreign investors the right to sue the host government for damages if they believe they have been treated unfairly. In 1996, the Ethyl Corporation filed a $250 million claim against Canada under Chapter 11 regarding a gasoline additive they produced called MMT. Background • Methylcyclopentadienyl manganese tricarbonyl (MMT) MMT is an octane-improving fuel additive. The chemical compound was developed in the 1950s by what became the Ethyl Corporation (today part of the Afton Chemical Corporation, but hereinafter referred to as “Ethyl”).[ii] MMT was widely used in the United States and Canada, during the 1960s and 1970s in leaded gasoline. However, due to public health concerns, MMT was banned in the late 1970s by the U.S. Environmental Protection Agency (EPA).[iii] The health effects of exposure to manganese through its use in MMT are under research. Manganese, the main component of MMT, is a common element of our diets...
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...1/22/07 3:37 PM Page i RP OS T ElletFM.qxp THE DO N OT C OP YO CASE STUDY HANDBOOK 1/22/07 3:37 PM Page ii DO N OT C OP YO RP OS T ElletFM.qxp 1/22/07 3:37 PM Page iii RP OS T ElletFM.qxp YO THE OP CASE STUDY HANDBOOK How to Read, Discuss, and OT C Write Persuasively About Cases DO N William Ellet Harvard Business School Press Boston, Massachusetts 1/22/07 3:37 PM Page iv RP OS T ElletFM.qxp Copyright 2007 William Ellet YO All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 OP No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. The copyright on each case in this book unless otherwise noted is held by the President and Fellows of Harvard College and they are published herein by express permission. Permission requests to use individual Harvard copyrighted cases should be directed to permissions@hbsp.harvard.edu, or mailed to the Permissions Editor, Harvard Business School Publishing, 60 Harvard Way, Boston, MA 02163. OT C Case material of the Harvard Graduate School of Business Administration is made possible by the...
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...DISTRICT CONSUMER DISPUTES REDRESSAL FORUM (EAST) GOVT OF N.C.T. OF DELHI CONVENIENT SHOPPING CENTRE; SAINI ENCLAVE: DELHI-92 Case No.288/11 In the matter of: Sh. Akash Rawal H.No. 369, Rajput MOhalla Ghonda Delhi : Complainant Vs 1. Director (A&F) National Council for Hotel Management Delhi Institute of Hotel Management Behind Lady Sriram College Lajpat Nagar-IV New Delhi-110024 : OP1 2. JEE Cell National Council for Hotel Management A-34, Sector-62 Noida-201301 : OP2 3. The Director Indira Gandhi National Open University Maidan Garhi New Delhi : OP3 Date of Institution: 21.04.11 Date of Order : 26.10.12 ORDER N.A. ZAIDI, PRESIDENT This complaint has been filed with the allegations that the OPs in order to promote and attract the student by offering the course of Bachelor of Science in Hospitality and Hotel Admn. Issued JEE 2010 Information Broucher with promise to carrier opportunities and the services. The complainant fascinated by the advertisement purchased the prospectus by paying Rs.900/- and as such he becomes the consumer within the definition of the CPA. Complainant qualified and obtained 10568 rank and thus becomes eligible for counseling to get an admission. He accordingly paid a sum of Rs.28,550/- through DD No.037554, dt 25.6.10, Rs.9000/- through DD No.37503 dt. 17.6.10 and also Rs.1000/- through DD No.37502...
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...Truro Police Department CRIMINAL INVESTIGATION Policy Number: OPS-6.02 REFERENCE: TPDM Policy OPS-6.02.1 Effective Date: June 1, 2000 Revised Date: October 20, 2004 Accreditation Standards: Mass. Gen. Law: Chap. 90, Sec.22B, MRCP 14(a)(1)(A)(viii) Other: Comm. v. DiGiambattista, District Attorney’s Guidelines on Identification Procedures _________________________ POLICY: It shall be the policy of the Truro Police Department to conduct criminal investigations for the purpose of clearing crimes by arrest and/or complaint; to prosecute lawbreakers; and to recover stolen property. Whenever members of this department conduct an investigation, which requires the interrogation of a suspect, or an interview, connected therewith, all constitutional and statutory rights guaranteed under the law shall be afforded to the individual. The Truro Police Department will ensure that there is a screening of all reported offenses to assure adequate follow-up investigation whenever appropriate. Whenever possible, the District Attorney’s Guidelines on Identification Procedures with attached forms and checklists will be used when dealing with photo line ups, arrays, show ups and taped interrogations and identifications. (Revised October 20, 2004) PROCEDURES: 1. UNIFORM PATROLMEN CONDUCT PRELIMINARY INVESTIGATIONS: Most preliminary investigations will be conducted by members of the patrol force since they are usually the first to arrive at the scene and can start the investigation without delay. Patrolmen...
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...The criminal sanctions (Punishments) Prof. Dr. Ayman Elzeiny A - Introduction : "Punishment, "is a concept; criminal punishment is a legal fact." At the heart of all attempts to handle offenders are systematic images of human life and culture, including knowledge, beliefs, and attitudes regarding the human condition and the meanings, purposes, and ethical foundation and rationale of punishment. These ideologies or philosophical approaches provide explanations for the past behavior of the offender, guidelines as to what ought to be done with or to him, and bases for predicting his future after return to the free world. A sentence is an authorized judicial decision that places some degree of penalty on a guilty person. The responsibility for administering this judicial decision is placed with corrections. (1) If we take a historical and global view, the philosophy of punishment has been embodied in four major theoretical positions: vengeance, deterrence, rehabilitation ,and prevention. These positions overlap and intertwine with each other, but a degree of evolution is also evident. The comments made below on these four positions must be understood simply as broad generalizations. ___________________ (1) Gregory Zilboorg, M.D., The Psychology of the Criminal Act and Punishment, Greenwood Press, New York, 1968 , p. 97. - Ernest van den Haag, Punishing Criminals ,New York: Basic Books, Inc., Publishers, U.S.A, 1975 , pp. 14-15. When punishment is justified...
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...Case 8-2 Ohio Plastics Ohio Plastics (OP) is an extruder of plastic sheets of varying color and size that are sold to engraving and business promotional firms who make signs, name tags and award trophies from the plastic sheets. OP is well known in the industry for making a high-quality product and for providing quick response times for orders. In 2003 OP had 75 percent of the U.S. market for plastic engraving sheets. During the last half of 2003 OP sales declined. Discussions with OP’s major distributors and engravers revealed a softening of demand for engraved items, and the outlook for 2004 was a further reduction in sales. To counter the U.S. market decline, OP began to sell its products in Mexico in August 2003. OP signed agreements with distributors in Mexico City, Monterrey, and Guadalajara. During the first 6 months distributors in these Mexican cities had double-digit monthly sales increases. However, during the first quarter of 2004, monthly sales increased at a slower rate. Discussions with the Mexican distributors indicated the lead time for shipments had increased to 7 days from the 4-day norm during 2003, and the consistency of the transit time had dropped to 70 percent. This longer, less consistent lead time for shipments resulted in frequent stockouts and lost sales. Because OP did not have brand recognition in Mexico, the Mexican engravers would buy other brands from the distributors. Thus OP incurred the lost sales while the distributors...
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