...Asmita Patel Organic Chem 211 Professor Stoneking Acai Berry Research Paper 06/07/13 Organic Acai Berries: Are They Really Just a Fruit? Acai berries have been around for many generations. They recently became popular a few years back because many people were using them as a weight loss supplements. There were many ads and commercials going around talking about how these berries are a great way to loose weight. Because of this particular media, I became interested in them. I was looking for something to help me loose weight that I had gained over the years, and a friend pointed out these new supplements that were trending for weight loss (McHugh). At first when I heard about them I didn’t think it was going to work, especially since supplements for weight loss don’t really work that well. While doing my general research I found out that not only was it used for weight loss but many other uses as well. The main use for it in the states was for weight loss and it was a hit or miss type of deal. Learning about the acai berry because of weight loss intrigued me and finding out it was an organic compound worked out perfectly for the organic chemistry research paper. The acai berry was first discovered in the Amazon Rainforest in South America by a tribe that lived in the rainforest. The people of the Amazon used the berry as a main food source in their diet because they soon realized how much of an impact the nutrients and antioxidants in the berry affected their health...
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...Massachusetts - Amherst ScholarWorks@UMass Amherst Masters Theses 1896 - February 2014 Dissertations and Theses January 2008 The Impact of the Organic Mainstream Movement: A Case Study of New England Organic Produce Prices Megan M. Dolan University of Massachusetts - Amherst, megan12122001@yahoo.com Follow this and additional works at: http://scholarworks.umass.edu/theses Dolan, Megan M., "The Impact of the Organic Mainstream Movement: A Case Study of New England Organic Produce Prices" (2008). Masters Theses 1896 - February 2014. Paper 100. http://scholarworks.umass.edu/theses/100 This Open Access is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses 1896 - February 2014 by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu. THE IMPACT OF THE ORGANIC MAINSTREAM MOVEMENT: A CASE STUDY OF NEW ENGLAND ORGANIC PRODUCE PRICES A Thesis Presented by MEGAN M. DOLAN Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE February 2008 Department of Resource Economics THE IMPACT OF THE ORGANIC MAINSTREAM MOVEMENT: A CASE STUDY OF NEW ENDGLAND ORGANIC PRODUCE PRICES A Thesis Presented by MEGAN M. DOLAN Approved as to style and content by: Julie A. Caswell, Chair Nathalie Lavoie, Member ...
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...Why the government should Subsidize Organic Farming Organic farming is a farming method focused on advancing environmental and ecosystem benefits, as opposed to the external output in farming. It promotes the health of the ecosystem, biodiversity, and the soil biological activity. Government subsidies farmer receive are aimed at promoting healthy and beneficial and responsible farming. To understand why it is crucial for the government to subsidize organic farming, it is good to evaluate the benefits that accrue from organic farming. The aim of this paper is to evaluate the gains achievable if the government was to subsidize organic farming. One of the focuses of most governments is the reduction of greenhouse gases (GHG). A UN framework for climate change is now a key focus for most governments. One way of achieving this is the subsidizing farmers to do organic farming. The aim of doing that is that, by the use of organic farming methods, the increase in greenhouse gases reduces. The essence of this is to reduce the number of energy intensive farming that have a negative impact on farming. In addition, using less energy intensive methods means more saving on the inputs and additional benefits to the farmers. This is important since, over the years, the gains and benefits for farming have reduced. That is because, of among other things, bad weather, and scares of public health. Therefore, promoting a method that will directly benefits the farmer and the environment should...
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...care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrextoilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers. Furthermore, leading brands sold in more than 175 countries and more than 142 years in business. Based in Irving, Texas, it has approximately 42,500 employees working at manufacturing facilities in 37 countries. Nearly one-quarter of the world's population purchase our products every day. Kimberly-Clark UK holds Royal Warrants from Queen Elizabeth II and from the Prince of Wales in the United Kingdom. Kimberly Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Health Care and Kimberly-Clark Professional. Kimberly-Clark Innovations (Discovering new ways to provide essentials for a better life) At Kimberly-Clark, insights gained from our customers, shoppers and users drive us to continuously explore ways to increase our speed to market with new-to-the-world essential solutions. Developing and acquiring new technologies and leveraging strategic partnerships and alliances has enabled us to create innovative product and design solutions across our consumer tissue, personal care, health care and business-to-business segments. Consumer Tissue: With the inventions of Scott bathroom tissue, Scott Paper Towels and Kleenex facial tissues...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...Future Growth Paper MGT/401 2015 Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by Organic Mystique in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of MGT/401 Team C. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Organic Mystique. Upon request, this document is to be immediately returned to MGT/401 Team C. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 3.0 Products 3 4.0 Market Analysis Summary 3 4.1 Market Segmentation 4 4.2 Target Market Segment Strategy 4 4.3 Industry Analysis 5 4.4 Globalization 6 5.0 Management Team Summary 6 References 1 Appendix A 2 1.0 Executive Summary Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company...
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...factory farming more often than not incorporate abusive treatment to the animals. Factory Farming is an inhumane way of producing meat and dairy products due to its common practices of confined living conditions, wide usage of antibiotics and genetic engineering, and slaughterhouse practices. One of the most common forms of animal cruelty in factory farms is the overcrowded and confined living areas of the animals. Chickens are the most confined animal in Factory Farming with up to 120,000 birds on one farm. (Madhani, 2015). Both egg-laying hens and fryer chickens are housed in “battery cages”. Battery cages hold between five and ten hens with each hen allotted between 67 - 76 sq. inches (less than the size of a standard sheet of letter paper). Being confined to such a small area creates multiple physical and mental problems for the chickens. Among the more common noted problems is the inability to spread their wings, standing up, nesting, perching, and dust bathing. (“The Humane Society of the United States", n.d.”). Debi Zimmermann (Ph.D., Veterinarian) commented on chicken living conditions at the Canadian based egg supplying Burnbrae Farms, “With 7–10 hens squeezed into each small barren cage there...
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...Financial Prospectus Content Paper Starting a new business involves time, money, expectation, planning, and decision. New venture needs to create a business plan outlining business ideas, concepts, goals, trends, strength, and weakness. There are 7 components of a financial prospectus to put a business into motion such as: - Business description - Market analysis - Market plan - Competitor Assessment - Operating Plan - Financial Plan - Executive summary The new business venture I planned to invest would be a Shrimp Farmer. The market demands of organic food have increased the global production of freshwater shrimp farming. Shrimp has become the most popular seafood in the United States. On the other hand, consumers are becoming more conscious and concerned about the environment damage. Many shrimp farmers often use antibiotics and hormones to increase the shrimp production. The methods used before to meet the shrimp’s demands have dramatically damage environment. Now, many advances in researcher found new methods and technology that have changed the scenario. Business Description Carrillo’s Shrimp Farm would be placed in the Desert of Imperial Valley to combine the effects of the hot sun with the qualities of deep pumping well water allowing a faster growth. The shrimp would be raise in a pond with significantly depth water having as a mission a fresh, healthy, and free hormone shrimp. Since the well water rich in mineral would be...
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...Current situation 2 Current Situation: 2 1. Company purpose 2 2. Industry Sector 2 3. Size and Location 2 4. Location 2 5. Number of employees 2 6. Current exporting activities 3 7. Other relevant information 3 8. Company product / services / markets 3 9. Initial description of chosen product/service for export and country 6 Planning export offering 7 1. Customer Profile and Needs 7 3. Potential size of this Market 11 4. Partners / associates that you will need 11 Initial Country Analysis 14 1. Country risk rating 14 2. Issues/ Product modifications required for market 15 Environmental Analysis of Market 16 Macro Analysis 16 Micro Environment 17 Entry Strategy, Implementation & Operational Changes 19 Entry Strategy 19 Implementation 19 Operational Changes 20 Conclusions and Recommendations 20 Bibliography 20 Appendices 20 Current situation 1. Company purpose The way I explain the purpose is as company named “ECO STORE”. The meaning by ECO is GREEN, the reason I use the word GREEN because when people see green things which the first idea comes in mind is nature and free from contamination and nothing chemical and 100% sure harmless for human body. And the meaning by STORE is “putting every ECOed things together”. So the purpose of the company is making human’s life healthier and not let any chemical thing to harm us. 2. Industry Sector As a company who has been focusing on the career in “Green (As...
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.... . Food is central to the idea of living. We have breakfast, lunch, dinner and supper every single day. It is so important that the quality of the food that we eat should support healthy living and help our body stay in shape. From the time a baby is born, it needs to feed on milk. It is generally agreed that the baby should be fed on the mother's milk. And that is the best source of all the nourishment that a growing body of a baby needs. With the right start in life a baby's body and brain can take well all the challenges of later life in a better fashion. And this analogy is true for all stages of life. Regardless of, how old or how young you are; food prepares you for the work that’s important in your life. Nowadays, especially in cities there are a lot of concerns about junk food and adulterated food. Infact, there have been news reports about unhealthy water supplied to cities in the local press. I think the quality of food is related with the overall environment in which we live and function. If we continue to use pesticides and fertilizers to get out crops then we...
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...Field research Vital Punkt Product range - Yangyangzi A. The retailer “vital punkt” offers : -Breakfast service and restaurant -All products we can find in this retailer are Bio and good healthy products : 1) Food: Fruit and vegetable, meat and poultry, seafood, oil,acetic, grocery and salts, bread and pastries, drinks(vine, juice, soda, beer), cheese and dairy products, aperitif and snacks, ice-cream and frozen products, sweetened grocery and food supplement, pets food. 2) other product: Maintenance and hygiene products, cosmetic, paper and pharmacy,hardware store, products for babies. B. Compare to the others, “Vital punkt” doesn’t offer : -Products in the world; -Products manufactured by major brands; -Hard liquor; -Stationery and magazines; -Dvd and CD; -kitchen tools; -Battery. Products (quality price and range) Jacob The products in the facilities of ‘Vital Punkt’ are all stated in a rather high price section. The main reason for this is that the products which are available at the store are all of high quality and healthy. Moreover, and maybe even more important, the product range is mostly build up by fair trade products. As can be known, these products are always in a higher price section and therefore mostly all products at ‘Vital Punkt’ are quite expensive. When taking a look at the positioning of the products regarding all the factors as price, quality and range, it can be said that the products of this supermarket are probably...
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...are being reintroduced into our water sources. The waste water treatment facilities are efficient in removing the organic waste from the water supply, but they are not active in removing chemicals, and nutrients from the water table. I would like to discuss a few things that everyone should know about our waste water treatment facilities and what we can do to protect ourselves from being poisoned by our tap water. First, I would like to go over a few of the intricacies of our wastewater facility in Chillicothe. Second, I am going to discuss the chemicals, nutrients, and hormones that are occurring in our supply water due to the lack of regulations and filtration of our wastewater facilities. Third, I am going to discuss a few ideas that may aid the problem. Let me begin by first describing the waste water treatment process in our Chillicothe area. The Easterly Chillicothe Waste Water Treatment Facility is the subject of my studies because it affects most of us here today. Waste water is drained into the sewer by everyone living in the eastern side of the city. The sewer is perhaps the most important part of our water system today. This facility is built to handle OWC’s or organic wastewater compounds; it is designed to separate the water from the OWC’s using aeration to feed oxygen to microorganisms; which in turn, break down the composition of the organic compounds. The first stage is the preliminary filtration system which removes rags and trash...
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...this location. Main Cereal Company offers organic cereals, which consists of Australian grown whole grains, fruits and nuts. Main Cereal Company has developed a new breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler, et al. (2010) demographic environment is “the study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics” (p.137). Statistics indicate Australia has lower fertility rates and people are living for longer. This has increased Australia’s median age, evidently resulting in Australian have an ageing population (Australian Bureau of Statistics, 2011). In the year 2007 Australian’s population for people over the age of 60 was sitting at 18%, however by the year 2050 they predict over a quarter of Australian’s population will be over the age of 60 (Kotler et al., 2010, pp.140). With this is mind, nearly one fifth of the population at the moment is mainly consisting of people known as the ‘Baby Boomers’ - people born in between the years...
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...startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire, 2013, para. 3). “Skin care products dominated the demand in the global organic personal care products market, with a 32.1% share. The market for organic skin care products is expected to grow at a rate of 9.9% from 2012 to 2018” (PR Newswire, 2013, para. 3). 2) Natural and organic skin...
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...[Origins of the Organic Movement and its impact on society] | Winter Term Honors Project FSM 1070 Professor Scott Smith T/Th 2-4 CRN: 21563 | Table of Contents Introduction……………………………………………………………………………….1 Origins of the Organic Movement………………………………………………………...2 Pre-World War II………………………………………………………………….3 Post-World War II………………………………………………………...…........5 Impacts of the Revolution…………………………………………………………………9 Future Plans of the Organic Revolution………………………………………………….10 The Organic Certification Process……………………………………………………….11 Negative Impacts and Criticism of the Organic Movement …………………………….12 Conclusion……………………………………………………………………………….13 Works Cited……………………………………………………………………………..14 Many organic practices simply make sense, regardless of what overall agricultural system is used. Far from being a quaint throwback to an earlier time, organic agriculture is proving to be a serious contender in modern farming and a more environmentally sustainable system over the long term. -David Suzuki The organic movement has been in swing since the early 1900’s. Many different companies, consumers and governances have all joined the bandwagon and work to further the goals of an organic world. The organic movement is no where near complete and many dedicated individuals are working to further its progress. Many retailers such as Whole Foods, Alfalfa’s, Wild Oats, and Trader Joes, are all companies dedicated to selling all-natural and organic food products to...
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