...Snapple Melissa Wells Rasmussen College Customer Service Snapple The company I chose for my project is the Dr Pepper Snapple Group but more specifically the Snapple division. The entire company has over 19,000 employees across North America. They have more than 50 brands and hundreds of different flavors. On May 07, 2008 DPS became a stand-alone company. They make several popular name brands. Some include: Country Time Lemonade, Crush, Deja Blue water, Diet Rite, Hawaiian Punch, 7up, Canada Dry, and A&W Rootbeer. The soda known as Dr Pepper was invented in 1885 by Charles Alderton, a young pharmacist (Dr Pepper Snapple Group [DPS], 2012). (I thought this was awesome when I read it!!) I chose Snapple because I really enjoy their products and wanted to learn more about them. The Snapple Company started in Greenwich Village, New York in 1972. Long-time friends Leonard Marsh, Hyman Golden and Arnold Greenburg started the company together. They first began by selling fruit drinks to stores under the name Unadulterated Food Corporation. The later came up with the name Snapple from an apple soda that was part of the original product line. They believed the soda had a great snappy apple taste. In 1987, the first Snapple tea was created. Presently, Snapple makes more than 50 varieties of drinks. When most people think of Snapple, they think of children’s’ drinks. This is not true. Snapple makes a wide variety of drinks that can be suited to anyone’s desires. Their products...
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...“Friendly Pepper Upper”, “Always One of a Kind”, and “Just What the Doctor Ordered”. Being the oldest major manufactured soft drink in America (History of Dr Pepper), Dr Pepper is all of those past slogans, and more. It's the greatest soft drink on the planet, and it will stand the test of time. Dr Pepper has come a long way from Morrison's Old Corner Drug Store in Waco, Texas back in 1885. According to the Dr Pepper Museum website, under “History of Dr Pepper”, the inventor was Charles Alderton, who was a young pharmacist working in the drug store. In his spare time, he had a hobby of mixing carbonated beverages for customers. Apparently, he loved the smell of the drug store so much, with all the fruit flavored smells in the air, that he wanted to create a carbonated drink that captured the scent of the store. After a few tests, Alderton finally became satisfied with his flavor, and offered a sample to his boss, Wade Morrison, who loved it. Alderton soon became confident enough to offer his new drink to his customers, who, in return, offered positive feedback. Dr Pepper officially became a soft drink on December 1, 1885 (History of Dr Pepper). While Morrison is credited as given Dr Pepper the name, the meaning behind the name remains a mystery with a lot of theories. One theory is that Morrison named the drink after his friend, Dr. Charles T. Pepper. There is a legend that Morrison was in love with Pepper's daughter, and that Morrison named the beverage after Pepper for...
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...Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market June 2011 Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeffrey S. Harrison (RCNcases@richmond.edu). In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/center-‐for-‐active-‐business-‐education/research/case-‐network.html Larry Young, President and CEO of Dr Pepper Snapple Group, Inc. (DPS) seemed to be on a roll. Named 2010 Beverage Executive of the Year by Beverage Industry Magazine, he led the company through three very difficult...
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...Dr. Pepper Snapple Energy Marketing Plan Executive statement: At Dr. Pepper Snapple we are releasing a new energy drink product line in which we will be appealing to the needs of those over the age of 25. We are releasing two new types and flavors of drinks. The first is the low calorie low sugar named; AcaiPom Berry. This will be a mix of acai berry fruit and pomegranates. We strive to use all natural fruits and products when producing our energy drinks. No high fructose corn syrup will be used in either product. The second product we are releasing is our Citrus Refresh Absolute Zero. This product is a zero everything citrus flavored drink. It is designed to energize and refresh its consumers. The citrus refresh line will be most appealing to those in the 30-60 age range, but will also suffice for those who chose healthy life styles in any age range. It is important that individuals understand that we are producing a “Clean” energy product that will not place all the harmful sugars in the bodies of its consumers. “Clean energy is not only important for our environment, it is important for our bodies as well.” Clean energy is upon us in all forms, so why not in our bodies as well. Individuals of the sophisticated and aged market cannot break down complex carbs and sugars. Our marketing plan for our products will be to target places the desired age group is. Our drinks will come in 12 Oz quantities focusing on a leek slender design that for the sophisticated market. The drinks...
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...markets by an organization. An offeri ng consists of a tangible product or service plus related services.” (New Business Ideas and Concepts, 2012) Dr. Pepper/7 Up is a division of Cadbury Schweppes PLC. Cadbury Schwepees PLC is the third largest soft drink company and fourth largest confectionary company. They sell all over the world. Dr Pepper is North America’s largest non- cola soft drink company. Two of the brands are consistently ranked in the top ten sodas based upon market share. (Kerin and Peterson, 2010) Dr. Pepper/7 Up has been a far off number three for many years now. Pepsi and Coke have always dominated the market and sales figures show they are not slowing down. Recently declining sales of Squirt can signify an ongoing issue that needs to be evaluated at the top level. They need to determine if they are going to market correctly in this category. They need to ask themselves if they are advertising to the right demographic, is the packaging appealing to the demographic they want to reach and so on. 2. The competitive situation for carbonated beverages is strong. “Three companies command 90% of the sales in the United States.” Coca Cola is a strong leader, followed by Pepsi and then Dr. Pepper/Seven Up. The top ten brands are made up from these three leaders; with Coca Cola owning five of the top ten and Dr. Pepper owning two. Squirt falls into the citrus category which is lead by Mt. Dew. Other brands in this category include Fresca, Mello Yello and Citra. “Overall...
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...Dr. Pepper-Snapple Company Kim Hayes Deonta Samilton Jordan Narcisse Tori Wallar Professor Cary Accounting November 11, 2013 Section 2: Introduction Dr. Pepper-Snapple Group, Inc. 5301 Legacy Dr. Plano, TX 75024 Industry: Beverages (Non-Alcoholic) Sic Code: 2080- Beverages Major Products: Canada Dry (Ginger ale,) 7-up (lemon-lime,) A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS Name of outside auditors: Deloitte & Touche, LLP SIC (Standard Industry Classification): 2080 Beverages * History: Today, Dr Pepper Snapple Group is one of the leading producers of flavored beverages in North America and Caribbean. The have 6 of the top 10 non-cola drinks, and 13 of their 14 leading brands are ranked in the top two of its flavor categories. The DPS market more than 50 brands of carbonated soft drinks, juices, teas, mixers, water, and other premium beverages. Dr Pepper Snapple group include: 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr. & Mrs. T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. We are able to thank DPS for inventing the first carbonated drink. In 1783, Jean Jacob Schweppes created the world’s first carbonated mineral water. Schweppes’s was the original inventor of this new product, shared his invention with a young pharmacist in Waco, Texas, named Charles Alderton. They both invented Dr Pepper in 1885...
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...cockroach killer using Eucalyptus Oil and Chili Peppers as ingredients. The researchers determined the most effective concentration of ingredients by performing a Preliminary Test. From the test they discovered that the concentration with the higher amount of Eucalyptus oil is most effective in killing cockroaches. They proceeded to conduct further experiments to compare the Formulated Cockroach Killer from a known Commercial Pesticide. 5 trials were performed, 10 cockroaches were tested with the Commercial Pesticide and another 10 for the Formulated Cockroach Killer. The Commercial Pesticide killed a higher quantity of cockroaches than the Formulated one. Data were collected and a T-test was performed. The T-test proved that the difference is statistically significant. Although the Commercial Pesticide was more effective, the Formulated Cockroach Killer was still able to kill cockroaches without the use of Toxic ingredients. Background Of The Study Cockroaches have adapted to survive in many environments. Once cockroaches invade your home, they can expose you to several kinds of diseases. The use of toxic pesticides to manage pest problems has become a common practice around the world. While these pesticides are able to kill harmful cockroaches, it also has some harmful and bad effects to humans and to the environment. Because of this, the researches wanted to make a safe and effective cockroach killer out of natural ingredients: Chili Peppers and Eucalyptus Oil. The reason why the...
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...trials were done using the materials to experiment. Research Instrument Materials: •½ kg Chili Peppers (sili) •300g Makabuhay Stems •1 Blender •1 Measuring Cup •4 Spray Bottles •Water •1 crackers/biscuits •1 Chopping Board •1 Knife •5 Containers •1 pair of gloves •1 Pitcher •1 clothe •1 facemask Procedure In gathering Makabuhay stems and Chili Peppers (Sili), use knife to cut down some of it, remove the leaves, put Makabuhay stems in chopping board and put some chili peppers in blender. In collecting ants, use some food like rice to bait and to attract ants (insect) in the containers. When done collecting Makabuhay stems, Chili Peppers, and ants… we can go now in the procedure of doing the insecticide sprayer, in doing it first preparing for the Chili extract. Collect enough hot chili at least ½ kg. blend them with the blender. After the juice is extracted, add 25ml of water. Filter the chili extracts with filter paper and out it in a bottle or pitcher and set aside of it now, preparing for the Makabuhay extract. Collect some 300g Makabuhay stems. Chopped it into small pieces and then pound it with a mortar and pestle. Soak the pounded stem in 25ml water for 25 minutes. Take the stems out of the container and extract the juice. Mix the chili and Makabuhay extract in the pitcher. After all these, put the mixed Makabuhay and Chili Pepper in the spray bottle. (NOTE: If you have no filter paper you can use cloth as an alternative of it. To avoid...
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...CASE #1 DR. PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGES DEFINITION OF THE PROBLEM: Dr. Pepper Snapple Group, Inc. is a major integrated brand owner, bottler, and distributor of non-alcoholic beverages in the United States, Mexico and Canada. Recently, Andrew Baker, brand manager for the company, has been tasked with formulating a marketing strategy to determine whether or not launching a new energy beverage would be profitable in 2008. To date, Dr. Pepper Snapple Group, Inc. is the only major domestic non-alcoholic beverage company in the U.S. that did not have an energy drink of its own. The decision to explore the energy beverage market is based on a business strategy that focused on the opportunities in high-growth and high-margin areas of opportunity. A primary concern facing this decision lies in the fact that the energy beverage industry is already established. The problem lies in whether or not it is worth their time and funds to explore a new product and venture into the energy beverage market. Alternatives Essentially, there are two basic alternatives to consider when evaluating this decision: (1) continue business as usual and don’t get involved with the energy beverage industry or (2) enter the energy beverage market. Evaluation of Alternatives In the first alternative, they’d continue to ride their juggernauts. Stick with their established brands and stay the course. It’s important to note...
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...Management Project/Presentation The Dr. Pepper Snapple Group History Overview From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit. On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc which held the Cadbury Schweppes Americas Beverages business group of entities. One of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business. The company's integrated business model enables the company to manage the entire value chain from innovation to the store shelf. History The company now known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppe perfected the process for carbonating water and created the world's first carbonated mineral water. Dr Pepper and Snapple, the flagship brands of DPS, have origins that share Schweppe's entrepreneurial spirit. Charles Alderton, a young pharmacist in Waco, Texas, invented Dr Pepper in 1885. It was served at the drug store...
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...According to the article, Dr. Pepper Snapple Group is one of the largest integrated brand owners, bottler, and distributor of nonalcoholic beverages. The company analysis highlights seven strengths that Dr. Pepper Snapple Group Inc. possess, which include a strong portfolio of leading, an integrated business model, consumer-preferred brands, customer relationships, stable cash flows, manufacturing and distribution coverage, attractive positioning, and experienced management. In addition, they are not just gaining sales in the United States, but sales are being acquired within Mexico and Canada as well. In 2007, the company accumulated a net sales over five billion dollars. Per the support of Brand manager Andrew Baker, Dr. Pepper Snapple Group focused on six key elements...
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...MARKETING PROBLEM DEFINITION Dr. Pepper Snapple Group, Inc, encouraged by its long-lasting history, experience, and favorable market conditions has decided to enter a new market segment, launch energy drink beverage and they are facing several dilemmas. A thorough analysis of company’s internal conditions, industry facts, market conditions and trends, is needed in order to develop possible alternatives, realize the possible outcomes of those alternatives, and finally to choose the most convenient options. To be specific, company needs to make decision about the following: * Choice of Target Market * Product Line and Positioning Choice * Marketing Channel Choice * Advertizing and Promotion * Pricing and Profitability COMPANY FACTS One of North America's leading refreshment beverage companies, DPS, markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business throughout the years. The company today known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppes perfected the process for carbonating water and created the world's first carbonated mineral water. In 2000, Cadbury Schweppes acquired Snapple Beverage Group, which included the namesake brand as well as RC Cola, Diet Rite and Stewart's, among...
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...Katie McConnell Mr. Groneman Profile October 10, 2013 A Red Hot Chili Peppers Use and Abuse Being one of the most famous rock stars in the world sounds like it would be all fun and games, right? For Anthony Kiedis it was a never ending roller coaster ride of fun, drugs, sex, fame, and also tragedy. Living the typical “rock star” lifestyle, Kiedis hit some of the highest and lowest points of his time. Many of those highs and lows involved Anthony being high, whether it be from marijuana, lsd, cocaine, heroin, or any other experimental drug he used. Struggling to keep himself together as he went on many unnecessary binges, Kiedis and his band the Red Hot Chili Peppers still managed to come out on top at the end of the rock n’ roll age of the twentieth century. If I were to paint a picture of Anthony’s personality, it would have to have many psychedelic characteristics, for he is very out-there compared to what is classified as normal. He is an artist with a completely original style, not only in his appearance but also in his song writing. In his prime time of the late 80’s into the early 90’s, he fits the description of a young, athletic body typed yet grungy looking California punk. Mo-hawks were styled, one tattoo turned into another, waves off the coast line were being surfed, and his overall attitude toward the world was rebellious with a “not giving a fuck” attitude. Kiedis simply did what he wanted, when he wanted, and ignored authority completely. Being...
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...Gordon Ramsay’s Sea Bass with Pepper Sauce * Filet of Sea Bass * Bell Pepper – 1 large red and 1 large yellow, or several of both * Shallots – 3 * Star Anise – 3 * White Wine Vinegar – 1 1/2 Tbs * Vermouth – 2 Tbs * Olive Oil * Fresh Thyme Sprig leaves * Salt * Fresh Basil – 1 very large sprig, or two smaller ones * Water Directions for the Sauce: Julienne the bell pepper, do the same with the shallots. Heat olive oil in a hot pan, then add the peppers and shallots, add star anise and a pinch of salt. Stir well and cook for several minutes until the peppers are beginning to soften up. Add the basil whole, and pour in the white wine vinegar and vermouth. Reduce for several minutes over moderate heat until liquid is mostly absorbed. Add enough water to the pan to cover the peppers half way. Bring to a boil and simmer until liquid is about half gone. Carefully add all of the ingredients to a blender and liquify. Be sure to hold the lid on the blender. Many of my readers discovered when making another Chef Ramsay dish which required a blender that it’s helpful to hold the lid on with a dry towel (no burns, no messes). Directions for the Fish: Lay the fish on a cutting board skin side up. Score the fish every half inch along the length of the filet. Add salt and thyme leaves to the inside of each score, then drizzle with olive oil. You can now lovingly hold and caress the filet in your hands if you’re as crazy as Chef Ramsay about food...
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...Dr pepper/Seven Up, Inc. Jeonghwan Bae D10372714 1. Nowadays, the soft drink is highly important part of people’s beverage. I think that I can characterize the carbonated soft drink like this, most innovate beverage until now. Also the carbonated soft drinks have incredibly addictive like drugs or cigarette. I also love coke and always drink when I eat the food. The three companies; Coca-Cola, Pepsi-Cola, Dr Pepper/Seven Up companies hold most of percentage which people drink carbonated soft beverage. Coca-Cola is most famous and favorite company with 44.1% market share and Pepsi-Cola have 31.4%, Dr Pepper/Seven Up Company have 14.7% in 2000. 2. The Squirt brand don’t have many market share percent in U.S. Because Coca-Cola and Pepsi-Cola or other big companies have more customer preferences. However, relate with fruits carbonated drinks, the Squirt company is number 1 brand in the U.S. Squirt have high market share with carbonated grapefruit soft drink brand. 3. The pros of continuing the present market targeting and positioning is that people might think like “this company have consistency”. The Squirt don’t have bad image from customers, so it would be fine. The cons of continuing the present strategy is that company can’t grow up in the future, because it doesn’t have any change or developing for customer and it will make the same market share. The pros of adopting the recommendation made by FCB is that company can get more preferences or positive response from...
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