...Research Paper Goal: To present a critical analysis on a topic of interest in sensation and perception research. This will be an overview paper reporting the major components of some topic of current (from 2005 to the present) research in the field of sensation or perception. Ideas for topics might include, but are by no means limited to the following: • Neuroscience and brain imaging (e.g., CT, fMRI, PET, EEG) • Vision and visual acuity • Agnosia • Functions of the thalamus in S & P • Function of the lateral geniculate nucleus • Function of the medial geniculate nucleus • Object Perception • Signal detection theory • Audition and auditory problems • Autism and S and P • Language perception • Color vision • Gender differences in sensation & perception • Neuroscience and cognition • Prosopagnosia • Hemispheric neglect • Drug abuse and perception • Motion perception • Parkinson’s Disease and perception • Alzheimer’s Disease and S & P • Testing perception in infants • Flavor Perception • Capgras’ delusion Certainly, the topics are by no means limited to those suggested above. If you have an interesting idea or want to explore another area under the general umbrella of research in Sensation and Perception, you are encouraged to do so. Browse your textbook if you simply cannot think of something to write about. Paper Requirements: All papers must be written using an APA format. Papers must be double-spaced, using 10- or 12-point, Times New Roman...
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...“The Roles of Online Business Transactions to Business Management Students of UBLC” A Research Proposal Research Methodology RES1 Presented to Ms. Perla Mendoza In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration Major in Business Management March 2014 CHAPTER I RESEARCH PROBLEM This chapter presents the introduction, background of the study, statement of the problem, conceptual framework, scope and delimitation, significance of the study and the definition of terms. 1.1 Introduction As of today, internet has become an integral tool for business. Consumers can now purchase items online without encountering any hassles. They can now negotiate into other transactions like postal services, order forms, paper checks and paying bills with the use of internet. First of all, online transaction is very convenient. It will allow the consumers to pay their bills and make transactions anytime of the day. Online transaction refers to a class of program that facilitates and manages transaction- oriented applications, typically for data entry and retrieval transactions in a number of industries, including banking, airlines, mail order, supermarkets, and manufacturers. One simple example of an online transaction is a credit card purchase of an e-book. Unlike traditional mail orders involving paper checks, order forms, postal services, and parcel shippers, someone ordering an e-book receives the goods...
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...Environmental Risk Perception Paper Justin Yates Environmental Psychology June 17, 2014 Gerry Lloyd Environmental Risk Perception Paper As the earth continues to age, there are many harmful and lasting direct consequences that the earth and the human nature have endured. The earth as well as humans has to digest all the pollution, deforestation, changes in the environment, and the epic fails of humans trying to better the human life through technology and many projects ending up in land fields. All of these issues has caused a change in the environmental causing some risk factors. Nevertheless, although the same risks are prevalent to each person, the perception of the risks is as different as the people themselves are. This paper will address some of those issues and risks. This paper will summarize two articles that deal with the subject. This paper will also compare and contrast the risk factors in both articles while identifying the stressors that are related to the environmental risks. To sum up the two articles, one of the most interesting takes on this subject was that of global warming. There are many things that have been accredited to global warming. Many may wonder what exactly is global warming. Global warming is simply when too much carbon dioxide is in the atmosphere and it acts as a shield shielding heat and warm air in the earth (Merriam-Webster, 2014). As humans burns through precious fossil fuels such as oil, natural gas, and coal as...
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...The Numerical Impact & History Of A Materialistic Society University Author Note Abstract This paper utilizes four published research articles and six online renowned articles that contain relevant information and reports on how various materialistic spending and reasoning has impacted numerous societies over different times in history. The piece will compare and contrast the benefits of unnecessary spending on an economy as well as one’s state of mind. It’ll also delve in to the common practice of obtaining material for impression purposes and the benefits or lack thereof of doing so. The paper will also draw common correlation between jewelry and society all over history to modern daytime to find the more significant aspect to a society between living and impression. Centuries of historical documents suggest that a materialistic society causes a population to be more unhappy, divided and non-beneficial because of its emphasis on overvaluing items in the process of finding happiness. The emphasis on earning our peers acceptance through materials would lead us to achieve further happiness but statistics prove other wise. In ancient Rome, Asia and Africa along with medieval Europe there has been recorded history of how excess goods and jewelry were used to accentuate their self-importance and status to others. In modern time we find ourselves shopping, adding unnecessary expenses to our lives during the holiday seasons to reach a level of acceptance...
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...September 20, 2015 A World Divided The crystal blue waterfalls and crystalized sand shimmered as it fell through our hands. Beautiful people came from around the world to glimpse famous people visiting the island, or to get away from the hardship and stress of their everyday lives. As for me, I saw the poverty of Nassau, Bahamas. Desperate people crowded the straw market and stared across the bridge at Atlantis where vacationers slept in Mahogany furnished rooms with luxurious bedding. Why did the residents have to live the way they do, sleeping on dirt floors? Into the night, the brilliant lights of Atlantis became a world miles away, but out of grasp. We approached the market eager to do some local shopping. Hundreds of vendors brought everything they created to start their marketing line. We live in the U.S., where items are ready-made and disposable, and, if something breaks, we buy a new one. I began thinking about my Michael Kors sunglasses that I had broken on the boat and how I was going to order a new pair when I arrived home. This venue, this world I walked into, was a world that required thought and imagination, of taking the very least commodity they had and turning it into a marketable item to sell, not for the latest technological device or new shoes, but to put food on the table. It humbled me immensely. Louis 2 I approached an elderly man, who looked to be about eighty years old. He dressed in modest clothes, dirty and completely barefoot, took the dried corn...
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...Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Don Fabian St., Barangay Commonwealth, Quezon City Campus _________________________________________ “How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would...
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...Study of consumer perception about advertising in India - exploratory study on value derived by organizations from advertising Management Research Project Submitted to Prof. Subhadip Roy Submitted by 08BSHYD0035 Advait Sharma Table of Contents Project proposed 3 Objective of the project 3 Description of project in brief 3 Consumer perception perspective 3 Market perspective 5 Advertising perspective 5 Literature Review 6 Research Paper # 1 6 Research Paper # 2 6 Research Paper # 3 7 Research Paper # 4 8 Research Paper # 5 9 Research Paper # 6 10 Research Paper #7 11 Research Paper#8 11 Methodology 13 Findings and observations 16 The roles of advertising as perceived by the Public 16 The misinterpreted wide eyed view of Indian Consumers about Advertising 17 Advertising is an indicator of business health 17 Advertising size matters 18 Likely future of advertising in India 19 “Gyaan” of Advertising 20 How effective was an ad in pushing you towards first buying and then consuming a product? 20 Recommendations 22 References 25 Project proposed Study of consumer perception about advertising in India- exploratory study on value derived by organizations from advertising. Objective of the project To determine the factors that affect consumers’ perception about advertisements in the Indian context and to suggest variable approaches towards improving communicative capability of advertisements...
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...Organizational Behavior & Communication Paper Jessica Ginger COM/530 January 30, 2012 Aileen Aspect The research in this paper focuses on the relationship between organizational communication and organizational culture. Many things can effect communication and culture to including determining if an organization is living up to the standard set forth in their core values and resolving conflict through these values as well. Organizational Behavior & Communication Paper Starbucks has created one of the most exceptional models of organizational culture and communication in American business history. Starbuck’s culture is built on the platform of creating the ultimate coffeehouse experience for the consumer. It accomplishes this through offering the highest quality of coffee, hiring a diverse and passionate workforce, and sustaining the environment in which it operates. Starbucks commitment to social awareness has created a strong healthy organizational culture thus aligning their espoused values and enacted values. For example in the coffee bean farming industry, Starbucks became a leading supporter and purchaser of Fair Trade Certified coffee. Through their commitment to the Global Exchange and Fair Trade they are the only company licensed to sell the coffee in 23 countries. This action supported a core value by allowing Starbucks to still purchase their high quality coffee while supporting human rights issues. Another example would be their...
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...Communication is the key to everything in the world. In any type of relationship, business or personal, communication is so important that it can make a business or relationship a success or a failure. Part of the world or the age of the relationship has an impact on a relationship but what can make it or break it, is the communication. Everyone communicates differently because of their backgrounds, their environment, their gender all have a reflection on their perception and their ways of communicating. Gender is known to have the most differences in everything, especially communication. Women like to talk and be open about any topic, while men are quieter and more to themselves. Since men and women tend to have different points of view, their conversations tend to be different. Research shows that “women use communication as a tool to enhance social connections and create relationships,” while men use communication to show dominance and reach actual goals (Merchant, 2012). Women like to have many close relationships with friends, co-workers, and families, while men don’t care for close relationships outside their immediate family. Woman will use the relationships she establishes in a workplace to get the things she needs done. While a man will use his dominance to get what he needs done. If a business values employees’ opinions than a demanding approach wouldn’t be as effective as a persuasive approach, which a woman would use due to her relationships. Women communicate...
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...modern day psychology. These perspectives will be the building blocks to a wide world of figuring out the mind and how we as humans think. The study of psychology is so deep, that we will not fully understand it all. In this paper I will inform you about each perspective and provide examples. Individual Project Week 1 Psychology is the study of the mind and behavior. The discipline embraces all aspects of the human experience — from the functions of the brain to the actions of nations, from child development to care for the aged. In every conceivable setting from scientific research centers to mental health care services, "the understanding of behavior" is the enterprise of psychologists (APA, 2011). There are many early perspectives that surround psychology. These are behaviorism, cognitive, culture and diversity, evolutionary, functionalism, gestalt, humanistic, physiological, psychodynamic, and structuralism. Behaviorism is a theory of learning based upon the idea that all behaviors are acquired through conditioning. An example of this perspective is learning how to tie your shoes, because it is a learned behavior that must be practice to achieve. Cognitive is form of psychology that examines internal mental processes, such as creativity, perception, thinking, problem solving, memory, and language. An example of this how a person process a decision and how they will make their decision based up solving the issues. Culture and Diversity is the variety of human societies...
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...PERCEPTION OF FEMALE LEADERS TOWARDS THEIR LEADERSHIP POSITONS IN HIGHER INSTITUTIONS OF LEARNING IN EKITI STATE BY EVELYN TOLULOPE AKINWALE, B.A, M.A (Communication and Language Arts), University of Ibadan. Mailing Address: c/o Dept. of Media and Communication Language Arts, Afe Babalola University, Ado Ekiti Phone Number: 234-7037617076, 07057880804 E-mail Address: efalyn1@gmail.com I acknowledged that this manuscript has not been previously published nor been under review for publication elsewhere. Signed by me: Evelyn Tolulope Akinwale Apart from my undergraduate and postgraduate research work based on “Impact of Child Trafficking in Nigeria”, this is my first private research work prepared for a journal. PERCEPTION OF FEMALE LEADERS IN HIGHER INSTITUTIONS OF LEARNING IN EKITI STATE ABSTRACT To scholars, women in leadership positions have been stereotyped to be unfit and inexperienced to occupy traditional leadership positions unlike their male counterparts. A fundamental challenge to women's leadership arises from the mismatch between the qualities traditionally associated with leaders and those traditionally associated with women in general. Women in leadership positions are not treated equally with men in leadership positions ( Nick, 2007;Sayu, 2012 ). However, this research reveals the perception of Ekiti state female leaders in Higher Institutions on their leadership positions. Through interviews with selected female leaders in three higher...
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...article conveys how smartphones can present real-world behavioral analysis that would “revolutionize all fields of psychology and other behavioral sciences” (p. 221, para. 1). In the article, Miller successfully uses his experience with psychology, facts pertaining to the advancement of smartphone technology, and persuasive appeals directed at his readers’ curiosity about this technology to convince them that smartphones are ultimately becoming the best research method for quickly collecting enormous amounts of precise real-world data during psychological research. Miller (2012) focuses on persuading his audience initially through his abstract, appealing to reason, or logos. He does so by stating that “although smartphones were not designed for psychological research, they can collect vast amounts of ecologically valid data, easily and quickly, from large global samples” (p. 221, abstract). The establishment of reasoning behind a psychologist view of smartphone technology initiates the pro smartphone perspective for psychological research to the audience. Miller (2012) creates additional appeals to logos by strengthening his approach using...
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...Advanced Research Writing Do Students Lose More than They Gain in Online Writing Classes The article, Do Students Lose More than They Gain in Online Writing Classes, does not contain any valid points that there are more benefits from a face to face classroom environment or that students in an online writing class lose benefits from the lack of physical interactions. The authors examples used in this article do not provide proof that online writing classes are not adequate for learning or that face-to-face classes are more beneficial. The author’s opinion in this article is that students taking online writing classes do not get the same benefits as the students taking a traditional writing class in a classroom. The author states on several occasions throughout the article that students in face-to-face classrooms benefit from working in groups and interacting with peers. The article list different obstacles that online students face during the course that affect the amount of learning that they gain from the course overall. The author’s argument does not validate that students lose more than they gain, in my opinion with any of the reasons listed in this article. The reasons that are used in this article,” technological impediments, time constraints, attitudes toward education”, do not provide any proof that online writing classes are not adequate for learning. I do not share the same point of view of the author of this article. The reasons listed to me are...
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...TERM PAPER ON: “CONSUMER PERCEPTION OF E-ADVERTISING” TOPICS: Airtel Bangladesh Ltd. SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Hasnat Jahan Nira: 2012-2-10-229 Md. Abul Kalam: 2012-2-10-126 Md. Abu Bakar Siddique Bhuiyan: 2010-2-10-327 LETTER OF TRANSMITTAL 10th December, 2013 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Dear Sir, It gives us an immense pleasure in submitting to you the term paper Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Which is the topic under our observation? While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________ ...
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...Phineas Gage Paper The brain is one of the key role players in cognitive functioning. There are many different areas in the brain but only a few certain areas have an influence on cognitive functioning. A man named Phineas Gage showed the key elements in the specific areas in the brain that do support these cognitive functions. In 1848 Phineas gage suffered a traumatic brain injury which has aided in understanding the human brain in the fields of cognitive and neuropsychologists. This paper will help to better explain the role of cognitive functioning and the brain. One will better understand the importance of Phineas Gage’s injuries and how they have helped to aid cognitive functioning and neuropsychology. The Brain and Cognitive Functioning The brain plays and important role in cognitive functioning. The ability to process thoughts and information is cognitive functioning (Willingham, 2007). Learning, memory, and perception are all examples of cognitive functioning (Willingham, 2007). Different areas of the brain support different cognitive functions. The amygdala, hippocampus, and the rhinal cortex are all responsible for memory. Emotional memory and memories which are prompted by emotional behavior are all stored in the amygdala. The hippocampus is responsible for receiving information from the senses and then translating them into an individual’s short-term memory. Learned information is recalled from the rhinal cortex. “The cerebral cortex is what is studied, photographed...
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