...El proceso de razonamiento inicia con los cinco sentidos, por lo que son la base de nuestro conocimiento racional. “De acuerdo a Aristóteles cuando los cinco sentidos trabajan juntos el intelecto estaría altamente organizado” (Mora). Por lo que cada sentido tiene una gran importancia por sí solo, pero se necesita de los todos los sentidos juntos para poder alcanzar un buen desarrollo cognitivo. En el libro “El perfume” Patrick Süskind nos muestra a través de la vida de un hombre que interactúa con el mundo casi de manera completa a través del sentido del olfato, dejándonos ver la importancia de este sentido para el ser humano y al mismo tiempo las repercusiones de solo centrarse en uno solo de los cinco. Jean-Baptiste Genouille, es el personaje principal de la novela “El perfume”, quien pose un sentido del olfato súper desarrollado y al mismo tiempo carece de olor propio. Con esto Patrick Süskind nos muestra reacciones tanto positivas como negativas en los personajes de la historia. Al principio en la vida de recién nació de Genouille, el sentido del olfato le salva la vida, ya que gracias a que al oler el pescado y reaccionar ha dicho olor, llamó la atención de las personas que lo rescataron. Posteriormente notamos una repercusión negativa del utilizar solo uno de los sentidos para hacernos un juicio de alguien, cuando la nodriza que se encargaba de Genouille ya no quiere cuidar de éste: “este niño me horroriza porque no huele como deben oler los lactantes.”(Süskind 17) Y...
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...A09-13-0010 Dr. Laura L. Matherly Dr. Anup Nandialath Dr. Claire Richards Arabic Perfumes and the Purchased for use by Victor Alves on 24-Apr-2016. Order ref F271010. You are permitted to view the material on-line and print a copy for your personal use until 24-Apr-2017. Please note that you are not permitted to reproduce or redistribute it for any other purpose. Global Fragrance Market Walk through any of the United Arab Emirates’ (UAE) large, air-conditioned shopping malls, and the scent of spicy, Arabic perfume abounds. Shoppers encounter a dizzying array of scents presented, sprayed, and waved through the air at every turn. Demand in the global fragrances market was expected to be strong through 2014, primarily due to the rise in spending in developing countries. Industry experts predicted healthy sales and a grow- ing fragrance manufacturing industry within the region. The UAE and other countries in the Gulf Cooperation Council (GCC) have a strong and unique culture that favors the appreciation of perfumery. Stemming from a tradition and culture dating back thousands of years, both men and women in the Gulf like to apply layer upon layer of fragrances which linger long after the wearer has moved on. Arabic perfumes are made from oud, a rare and hugely prized oil found in agar wood. The tree that produces oud goes back thousands of years in culture and tradition, and grows in some of the world’s most dense forests in India and Southeast Asia. Known not only...
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...degree in chemistry or organic chemistry. Some senior-level or management jobs may also require a business-related master’s degree. Individuals who wish to work in the perfume industry may complete post-graduate studies at the ISIPCA in Versailles, France. ISIPCA offers postgraduate programs in perfumery, cosmetics and food flavouring. Although bachelor’s degrees in science and college-level coursework provide excellent foundational knowledge for perfumer jobs, many chemists enhance their knowledge and technical abilities through on-the-job learning. Most employers prefer perfumers to have an apprenticeship of at least six years. Industry Knowledge Because perfumers create formulas used in consumer products, they must stay informed about the trends and demands of the consumer market. They leverage their professional relationships to find out about market trends and consumer feedback. Perfumers use this knowledge to better develop fragrances that appeal to a diverse consumer market with varying olfactory preferences. Sensory Requirements Because evaluating odors is the key aspect of perfumer jobs, individuals with this job must have an excellent sense of smell. They are knowledgeable about the smell of fragrance ingredients and how to mix these individual ingredients to produce enticing perfumes. Successful...
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...A PROJECT REPORT ON “USER BUYING BEHAVIOR TOWARDS PERFUME” INTRODUCTION In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire research and facts product wise. Advantages of Marketing research Indicates current Market Trends Marketing Research keep business unit in touch with the current market trends and offer guidance for facing market situation with confidence. Pinpoints deficiencies in Marketing policies Marketing Research pinpoints the deficiencies as regards product, pricing, promotion, etc. it give guidance regarding different of marketing. They include product development, branding, and packaging. Explains customer resistance Marketing Research is useful for finding out customer resistance to company’s products. Remedial measures...
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...Original Youth I chose a new line of perfume for my first assignment. I believe that the fragrances market is extremely stable and has space for the creation of new scents and styles. According to statistics, the global fragrance market worth almost USD 40 billion. In nowadays, children are conquering a market, where parents wants to pick the best products to their kids. From my point of view, the options of perfumes for kids are weak in that field. My brand name is Original Youth, and would have direct competitors like Guess, Burberry and Tommy Hilfiger. The name Original Youth reminds of an authentic and jovial product and is demonstrates exactly what my products provides. The items would stand out from my competitors because I am a brand linked directly with children, their special needs and requirements. Original Youth logo would be simple and bold. Both parents and kids has to identify the product and is has to transmit a high-end and good quality product. The logo would have the Y, from the word Youth, on a circle, from the word Original. It would reminds the customer of a backpack pin, which would also come in every box of the perfumes. It is plain, uncomplicated and easy to remember. Y Y I would create a perfume which contains no alcohol and would come in two varieties: for boys and for girls. The male version, Original Blue, would have a fresh scent with daisy, freesia and a hint of musk. It would scent like after shower and would bring a similar freshness. On...
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...ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary ...
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...Executive Summary Chanel No.5 is one of the most popular perfume products on the market. The Chanel N5 has a constant mission to accomplish in satisfying it customers as well as the laws. It is crucial to keep a reasonable price and maintain high quality of the perfume product. Correspondingly, whenever the cost of the product decreases, it means the quality of the product lessens, and luxury product becomes ordinary. "The word perfume derives from the Latin perfumare, meaning to smoke through. Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body a pleasant scent “(Wikipedia). Chanel N5 is one of the most popular out of the company perfumes. It dominates the market since early 1920 the reason for marketing that products changed dramatically over the years. Chanel No 5 is one of the most popular scents made by Chanel, and it wins over scents form competitors for many reasons. Because Chanel no 5 is one of the oldest perfumes, the marketing strategy for this product has to meets expectations of the consumers. Target Market The consumer demographic segmentation for perfume business includes wealthy individuals mainly woman in their late thirties and older. Perfumes tend to cost much more than any other fragrances. Therefore, not everyone can afford it. The customer driven, and increase in perfumes market is affected by demographic lifestyle. Some people use perfumes for special occasions and others wear it regularly...
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...PROJECT REPORT “ User buying behavior towards Perfume ” Submitted for the partial fulfillment of the requirement for the award PGDM ACADEMIC SESSION (2009 – 2011) SUBMITTED TO:Prof. Shweta JainSUBMITTED BY:Prabhakar Rahul Enroll (2009PGDM031)Puneet Arora Enroll (2009PGDM033)Amit Bharti Enroll (2009PGDM004)PGDM (MARKETING AND HR) Table of contents 1. Introduction2. Hypothesis3. Research methodology4. Data analysis and interpretation5. Conclusion6. Suggestion and recommendations.7. Bibliography8. Annexure CHAPTER 1 INTRODUCTION In this research we have survey the product performance and buyingbehavior of the fragrance of perfumes, which are used by people of allages. During this research we have interacted with people of all ageswho use perfume. After this research we came to know how peopleperceives these products on the variables like price, fragrance,advertisement, satisfaction, packaging, brand loyalty etc. We also cameto know which particular brand of perfume is most preferred by peopleof different age groups. In this research we have surveyed that howfrequently and how much perfume they use, whether they buy small, bigor family pack. Trend of ongoing changes in their likings has beenshown in the report. In this report we have tried to explain the entireresearch and facts product wise. Objective of the study This project is based on user behavior towards Perfumes. Objectives of the study are: 1.The other objective...
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...Compound Alangilan, Batangas city Perfume out of Flowers Rosal, Kalachuchi, and Rose Members: Aldwin John O. Sicapiro Darlene Mariel V. Plata Jodel L. Talabis Monica Cleo C. Panganiban Alyssa Keith M. Panganiban Owen Karl V. Santos Chapter 1 Background Study Introduction The beginning of perfume use can be traced back thousands of years to the early Egyptians. The first perfume we’re part of religious rituals. It was developed together with the first cosmetics, but they weren’t made to attract opposite sex; they were made the good will of the gods. The Egyptians were very spiritual people so they put containers of perfumes even in their tombs. After sometimes perfume use started becoming more personal. People started using perfume in their Baths. The oils helped to protect their skin from drying out in the hot climate. Perfume containers have always been attractive. The Egyptians treated their perfumes with great respect, and believed that only the best containers were good enough to hold them. Perfume making is passed on through the ages. When the Greeks and Romans moved in Egypt, they told the perfume oils and ointments the Egyptian used. So they quickly learned how to produce them, and started adding their own touches. Perfume makes it way around the world. The common problem in perfumes nowadays is sometimes it is very strong scented that it hurts in our noses. It also causes rushes, for those who has sensitive skin. Some perfumes smells good on the first application...
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...respuestas a las preguntas hechas en el ejercicio y compara las respuestas dadas por ti a manera de auto-retroalimentación para tu aprendizaje. Este ejercicio es solo de retroalimentación, NO SE ENVÍA. Pregunta 1: Las estadísticas de la industria del perfume muestran que en los últimos cinco años el número de botellas de perfume vendidas disminuyó 30%, pero la cantidad de dinero gastada por los consumidores en perfumes no sufrió cambios. ¿De cuánto debe ser la elasticidad precio del perfume? Respuesta: La elasticidad precio del perfume es unitaria, dado que el gasto de los consumidores no se vio afectado por la reducción en el consumo de perfume. Pregunta 2: Las estadísticas de la industria del perfume muestran que en los últimos cinco años el número de botellas de perfume vendidas disminuyó 30%, pero la cantidad de dinero gastada por los consumidores en perfumes no sufrió cambios. ¿En qué porcentaje debió haber aumentado el precio? Respuesta: Cuando el gasto de los consumidores no se ve afectado ante cambios en la cantidad demandada, ello significa que la elasticidad precio del bien es unitaria. En ese sentido, si la cantidad de botellas de perfume vendidas disminuyó 30%, deberá ser el caso que el precio del perfume haya subido 30%. Pregunta 3: ¿Cómo se catalogan el gas natural y el diesel a partir del hecho de que la elasticidad cruzada del gas natural con respecto al precio del diesel sea de 0.4? Respuesta: Dado que el signo de la elasticidad cruzada es...
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...Sultanate of Oman Ministry of Manpower AL Buraimi Vocational Training Centre Business: Perfumes shop "Modern sustainability" Submitted to: MRP.Senthil Khumar, M.B.A Instructor, sales and marketing Submitted by: Aisha Suliman AL-Gaithi Roqaya Salim Al-Alawi Submitted on: Feb.2016 Introduction Perfume is a mixture of fragrant essential oil and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant small. Perfume is associated in many cultures with the sensual and romantic side of life. 1-What is your business type? Perfumes shop 2-When started the business? I began the business in 2011, and almost tried several projects, but a nearly two years I settled on the fat and wood Oud and perfumes with different types try to add as well as activity such as clothes, shoes and others door diversification and win customers, but with Omanisation law and calculate expenses and salary Omani employee with the number of working hours and the system of leave and decided to change the plan links and delete activity clothing and perfume only run activity and the piece has already been almost seven months ago and praise be to Allah. 3-Why you establish this business? I chose this project to my sense that I could invent and creative in this area with enjoy. 4-Are there any competitors for your business in same location? I don’t find any competitor in same draft area. But however, including...
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...http://businesspartnerr.blogspot.com/2013/03/eugene-schueller-loraal.html Eugène Schueller (L'Oréal) 15.58 No comments L'Oréal, one of the largest companies in France, is the world's largest manufacturer of high-quality cosmetics and perfumes, producing such well-known brands as Lancôme, Ambre Solaire, and Cacharel. Its total sales are &Dollar;2.4 billion ahead of those of its closest competitor, Unilerver, an more than double those of Revlon and Shiseido. It boasts a world-wide distribution network as well as the industry's highest research-and-development budget and the largest cosmetological laboratories in the world. L'Oréal's story begins in turn-of-the-century Paris, at a time when women of the demi-monde dyed their hair, their choice restricted to fiery red or coal black. In 1907, Eugène Schueller, a young chemist, began to concoct the first synthetic hair dyes by night in his kitchen and sell them to hair salons in the morning under the brand name Auréole. His strategy was successful; within two years he established the Société Francaise des Teintures Inoffensives pour Cheveux, which soon afterward became L'Oréal. In 1912, the company extended its sales to Austria, Holland and Italy and by 1920 its products were available in a total of 17 countries, including the United States, Brazil, Chile, Peru, Equador, Bolivia, and the Soviet Union, and in the Far East. At this stage, L'Oréal consisted of three research chemists and ten sales representatives...
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...Smells like Advertisement Advertisements are a hooking device for many people. They manipulated their intending audience into purchasing products that most people do not need but are convinced otherwise. In this case, both advertisements are similar in product but differ in the audience that is being targeted and in the method they approach or lure the intended audience. Many woman and men buy all types of perfumes in order to attract a suitor. Since the sense of smell is the strongest of all our senses, it triggers our memories and makes people unforgettable and associated with a particular smell. Men’s colognes attempt to replicate a musky smell, while women are usually sweet smelling like a fruit or flower. These colognes and perfumes come in wide varieties of smells and brands and thus are very competitive in the advertisement field to capture the attention of their potential customers. The first one is the “Promesse” advertisement about a French perfume. The advertisement is composed of a young couple in a warm embrace. However, they seem to be separated by a small barrier as they lean forward their lower bodies are as far away from each other as possible. It seems that the simple and almost unnoticeable barrier diminishes the potential sexual scene and reduces it to an innocent encounter between a man and a woman. The man is dressed is a black suit, juxtaposing the white dress of his counterpart. His profile and joyful expression on his face mirrors the one of...
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...material things have distinction to other products of the same kind. In view of the perfumes shown to us, Bench body and Dolce and Gabbana, one would automatically judge the two differently. The products have the same purpose: to make people smell good. But people would perceive it as to which one smells better, which one is more classy, which one is more expensive, or which one is more famous. When it comes to social class, people who have more money are more likely to possess the more expensive perfume, which is the Dolce and Gabbana. Though there are some people who do not have enough money would still choose the said perfume just to consider themselves as classy. Dolce and Gabbana is a reputable foreign brand for producing luxury fashion products. Any Filipino who acquires such perfume would be thought of someone as high-class. On the other hand, practical people who do not have enough money are more likely to choose the less expensive perfume, Bench body spray. In the Philippines, the Bench perfume is more familiar and affordable, and thus Filipinos view it as common and of less value than the Dolce and Gabbana perfume. But of course, there are some people who choose either of the two perfume depending on their preference of smell. Criticizing the two perfumes economically speaking, the Bench body spray saves more money because of its cheaper packaging, tin cans, than the other perfume which uses glass. Though Dolce and Gabbana contributes to the economy by increasing...
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...attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services, or brands. Even though the techniques used by advertisers are infinite, they have a common goal to convince those who might be their consumers to purchase their products. It is necessary for the advertisement to be more attractive and unique because they are in competition with all the other adverts for similar products. The advertisements of Chanel’s fragrance “No. 5” and Givenchy’s fragrance “ange ou demon” use different techniques to persuade different interest and age consumers purchasing their products. This perfume advertisement features Chanel’s fragrance “No. 5.” The perfume has been described "the world's most legendary fragrance" in Paris. The perfume bottle was in a square shape and was placed at the bottom right hand corner of the advertisement. The top of right side of the advertisement was the subject ‘’No. 5’’ that the Company of Chanel strongly promotes. The entire background of the advertisement was settling by dark brown wood doors combined together. The golden color surrounded every wood door’s up sides, down sides, handles, and windows. Most background colors represented golden and light brown. A mature woman who wore a black long formal dress and a pair of leather boots was standing on the left side of the advertisement. She was looking outside from inside of the window and raising two of her hands on...
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