BBSBSINN301A Project Promote innovation in a team environment
Task 1
A] Appendix 1 has been reviewed and highlighted the interesting characteristics of every individual.
B] The team members that I would have in the initial phase are Li and David. The reason being that initial stages of any process are more about drafting and planning stages and these two have the visionary and innovative acumen that can create great ideas and drafts for later refining.
C] Team goals 1. Create innovative marketing campaign 2. Organise an opening event 3. Incite tasting trial
Goal number one was chosen as this is the first step into differentiation and penetration strategy if the business brand is to be recognised. It will be achieved by harnessing the innovative brains and visionary strategies of the two team members.
Goal number two was chosen as this opening event will create a buzz and curiosity within our target market. This will be achieved by having all team members organising a special one off opening ceremony.
Goal three was chosen because it solidifies the other first two goals and will create good word of mouth if customers like our Cafelato.
D] Each team member will contribute to the team goals by bringing in all their listed characteristics in Appendix one to a team environment and harness that for a common cause.
Li: Weaknessess-Lack of IT interest and most likely knowledge, lack of cautious approach.
Strengths; Imaginative, very social, visual and strategic
David: Weaknesses- Only believes in calculated risks, some industries you cannot calculate risks appropriately.
Strengths: Good at challenging assumptions, all round innovator and team leadership experience.
Me: Weaknesses: taking too much control of the project
Strengths: Leadership, project management experience, overall business and strategic operations acumen.
E] Adnan and Susan will