...most popular chicken franchise chain restaurant first in the U.S and then in the world 1. Identify the marketing segment for the product and explain why this segment was selected; My product will be Korean style soy source fried chicken. It is kind of popular food in Korea especially, chicken business field. The uniqueness of product concept is simple. Comparing to Kentucky fried chicken, this chicken is fried by oil with soy source and other auxiliary ingredients. The other condition of business will be basically very similar to KFC. According to the study “ Market segmentation on the basis of food-related lifestyle of Croatian families,” the author, Tanja kestic, divides five category for food market segmentation such as buy motives, quality aspects of food, buy decision, cooking method, and consumption situations. Among these five different elements, I decided to focus on cooking method. There is clear reason why I selected this standard for this product. Most of all, I believe that taste is the most important decision factor for food. From the continual viewpoint, a cooking method determines most portion of taste of food. Especially, Chicken is the most popular food regardless of age, male or female, culture, region, etc. Actually, that is one of the reasons why I choose this criterion. Chicken has already too much similarity as favorite food through all over the world. In addition to the popularity, I choose limited category like fried chicken, so the material...
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...Conducting Business Research The Business research process involves reviewing different features of a company, its policies, procedures, employees, customers, and the market. Business research also collects and uses important information to make thorough business decisions. One of the very first steps that a company needs to do is clearly define the problem. Managers could waste time and money by analyzing information that would not benefit the managers’ resolution for the initial dilemma (Cooper & Schindler, 2011, p. 116). Management has taken notice of recent discussions and debates concerning the quality of McDonald’s menu. The focus of these discussions was on the freshness of the ingredients and how the food is prepared. This paper will give an overview of McDonald’s business research that evaluates its strengths and weaknesses while placing particular importance on how their customers view McDonald’s food choices. The problem that the McDonald’s corporation is facing is the overall appearance that the nutritional value of their menu is lacking when compared to other organizations. Currently the impression that is perceived by many customers is that flash-frozen food is not fresh and is associated with an unhealthy diet. This image is what the company is working to overcome. By providing customers with supporting information the McDonald’s corporation will be able to show the value that the company provides in its meals. The significance if this research is vital to the success...
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...MMGP – Services/Pricing Abstract This paper will provide a look into the Services and Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan. Price Adaptations Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls and neighborhoods with a high volume of its target customers (Ahmad & Buttle, 2002). Chick-fil-A remains priced higher than most fast food chains, with prices comparable to Wendy's (Higgins, 2001). Product discounts is an area Chick-fil-A should utilize more often in its marketing plan. Product discounts are used to attract bargain hunting customers. Theses discounts would allow Chick-fil-A to stimulate new excitement about the company. This may also attract the interest of lower income customers; allowing those customers to try products they may not usually be able to afford. Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given...
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...Mutah University ------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature study | 5 | 2.2 Previous studies | 6 | 2.2.1 Measure of viral marketing impact on purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7 | 2.4 Dimensions of viral marketing affecting customers’ satisfaction. | 10 | 2.4.1 Promotion | 10 | 2.4.2 Brand Awareness | 10 | 2.4.3 The Brand Trust | 12 | 2.4.4 Brand Association | 14 | Chapter 3 | | 3.1 Conceptual Model and Hypotheses | 15 | references | 16 | Chapter 1 1.1 Introduction Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve there goals. viral marketing uses the instincts of humans to communicate share knowledge and socialize with each other , due to the wide spread of the...
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...Jeremy Klee International Business 02W & CRW Research Paper 9/25/13 Globalization has been like an epidemic spreading across the business world in the last few decades. There is no denying that the true pioneers of spreading their business internationally have been the fast food industry. No other industry has had the perfect combination of staying true to its business roots but at the same time adapting themselves to the different countries they operate in better than the fast food industry. No matter where you go in the world you can get a Big Mac and it will taste exactly the same as it does here, but there are also many different options that customers in the United States would have no familiarity with. As will be obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures are losing what made their businesses successful in the first place the idea that people in these for foreign countries eat at these restaurants to get a taste of American life not to eat the same thing they eat every day. That is really not the point...
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...different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast food and restaurant chains. The company thrives to helping feed the hungry and also donates to the American Red Cross. Other distributions include sending product overseas to Russia and Japan. From the United States to overseas, from grocery stores to restaurants Tyson Foods has become a leader of marketers in the food industry. They have done this by producing the mixture of products that customers enjoy and love to eat. Tyson has a marketing department that strives to be the leading provider in food service for the customers and consumers. The research and development department work hand-in-hand with the marketing department to achieve the leading market position for the products that are being produced today. Tyson brands have specific advertising that will attract the consumer in the market as well...
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...Kentucky Fried Chicken SUBMITTED TO: SUBMITTED BY: Acknowledgement First of all, our gratitude to All-Mighty ALLAH who gave us the energy, the motivation and the wisdom to accomplish this research task. Writing a successful text requires a team effort and we have enjoyed working with excellent teammates. Throughout the process of writing the report, many people stepped forward with tremendous efforts that allowed us to accomplish our stated goals. We would like to recognize the sincere and devoted efforts of many people who added their input to the processes of developing this Project Report. As stated in the developing story section, we received invaluable advices and suggestions during the development and revision process. Purpose Of The Project The purpose of this project is to find out the History, Functions, Operations and Services of KFC . Then do give suggestions and recommendations and in the end to conclude the effect of the implementations. Executive Summary This project gives a brief detail of Fast Food Industry in Pakistan The Final Project gives the brief snap shot of Situational Analysis on Fast Food Industry. The SWOT analysis indicates the Strength, Weakness, Opportunities and Threats of the KFC. To get reasonable market share in Fast Food Industry required a reasonable amount of capital to open up outlets in different locations, plants with high definition equipments...
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...Do most people know what is in the food that they eat? Very few people are aware of the dangers of consuming everyday food. Things such as chicken nuggets or hamburgers could be slowly killing someone these days. With so many things being added to foods, the human race must keep in mind the fact that said things are also being added to their bodies. Exposure to these particular additives could have a large impact on humans and more importantly, their children. Perhaps we should first take a look at exactly what is in our food. Steroid hormones are chemicals that are produced naturally in the bodies of all animals, including humans. They are chemical messages that control important body functions such as growth, development and reproduction. Our bodies produce them naturally in very small amounts to maintain a delicate balance. There are six different kinds of steroid hormones that are currently approved by FDA for use in food production in the US: Estradiol, Progesterone, Testosterone, Zeranol, Trenbolone acetate, and Melengestrol acetate. Estradiol and progesterone are natural female sex hormones; testosterone is the natural male sex hormone; Zeranol, Trenbolone acetate and Melengesterol acetate are synthetic growth promoters (hormone-like chemicals that can make animals grow faster). Ingesting steroid hormones, either natural or synthetic can upset the natural balance in the body and lead to health problems. Studies have shown increased rates of cancer due to the ingestion...
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...ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 (Edition 14a) The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice, please consult a suitable qualified professional. CPA Australia Ltd, Deakin University and the author(s) of the Information (Entities) make no representation about the content and suitability of this Information for any purpose. The Entities disclaim all warranties with regard to the contents and in no event will be liable for any loss and/or damage whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use and performance of and/or reliance of the Information. CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Contents Introduction 1 Case facts Industry information The global chicken meat processing industry The Australian poultry meat processing industry The production process Industry key success factors Competition in the Australian chicken meat farming and processing industry Chasseur Chickens Pty Ltd Chasseur Chickens Pty Ltd – Background...
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...Factory Farming Abstract Factory farming is the mass production of pigs, chickens, turkeys, and cows to be slaughtered and made into food. Many activists and organizations have attempted to reduce the problem of factory farming, but it is still a long way from being fixed. Factory farms are used to produce everyday products like bacon, pork, steak, chicken nuggets, milk, cheese, etc. The cost of buying a burger at a local McDonalds is around one to three dollars. If companies were forced by legislation and government officials to practice proper farming techniques, the price of your beloved McDonald’s hamburger will be sure to rise. This could cause a brief stage of net losses for food manufacturing companies. I think it is mandatory to incur these extra expenses for the sake of humanity and animal rights. A small loss in profits is far less important than the pain and suffering these animals have to deal with on a daily basis. In this research paper I will discuss the ethical dilemmas and the conditions of the factory farms, as well as solutions to the problem of animals not having the proper rights. Main Points Animals come in all different shapes and sizes. Society debates how to classify some animals. Scientist view animals as operating equipment. Businessmen see them as commodities. Religious advocates classify them as God’s gift to us. And the majority of Americans see them as food. In America we cannot keep our minds off of cheap tasty...
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...Market Research Competitive Profiles Iams Multi-Cat Chicken & Salmon ProActive Health (Market Leader) Size: 16.5bl Price: $ 34.89 Features: • 100% complete and balanced nutrition for all adult cats in your household. • High-quality protein-rich sources like chicken, salmon and egg for building lean muscles and improving overall body condition. • Beets, whole grains and corn support the digestive system and reduce hairballs. • It's enriched with amino acids for energy, vitamins and minerals, taurine for a strong heart and rich fatty acids like omega-3s for a luxurious coat. • Each delicious crunchy kibble breaks up plaque and tartar that can lead to bad breath and gum disease Message: This Iams ProActive Health formula has PreBiotics that work inside the digestive tract to promote healthy digestion and strong defenses. Healthy inside. Healthy outside Whiskas® Meaty Selections Size: 15bl Pirce: $ 15.99 Features: • 100% complete and balanced nutrition for all life stages. • Perfect mix of chicken and turkey flavored kibbles. • Each is double...
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...8 A CPP Report TITLED ‘GODREJ FOOD LTD’ For fulfilling the requirement of the award of degree of BBA Subject: CPP (IMS-206) Under the supervision of Dr. RAJAN SHARMA Assistant professor Submitted to: - Submitted by:- The Director RAVINDER SINGH MBA 5 Year 3rdSeM Roll No. 12 Registration No.14UIM6 Institute of Management Studies Kurukshetra University Kurukshetra Sept.2015 DECLARATION I, Ravindersingh hereby declare that I have completed the report entitled assigned to me by the Institute, to be submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I declared that this is original work done by me and the information provided in the study is authentic to the best of my knowledge and belief. Signature RAVINDER SINGH ACKNOWLEDGEMENT In this project, I have made an honest and dedicated attempt to make the Project Report so easy to understand for a person who is willing to get knowledge about the ‘HOMESHOP18’. I am deeply indebted to my esteemed teacher & our chairman Prof. , K.U.K., because he gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor (Guide) Dr. RAJAN SHARMA...
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...Industrial Contamination of Livestock and Its Effects on Food Safety Abstract This research paper will examine the government’s attempt to reduce the manufacturing contamination of the nation’s meat supply. Federal, state and local agencies work together in order to create a source, reason, actions necessary to control and prevent foodborne illnesses from reoccurring. Increase in the number of food related illnesses have people wondering if meat and processed food will ever be safe to eat. Cattle contaminated with bacteria such as E-Coli get their way to grocery stores due to improper management of the food production system. Change in food safety policies and assessment guidelines prompted state and local health officials to inform Americans on the dangers of contaminated meat products and other foods. President Obama has proposed new guidelines in the Food Safety Act; more stringent measures taken in the investigation of meat production, factory farming and facilities by the USDA and the FDA. Opposing entities dispute that animals need protection from parasites and bacteria as well also and should be proven that antibiotic use in animals is harmful to humans. There is not enough concrete evidence to prove that use of antibiotics or hormones in meat products are a threat to humans if consumed. So enlighten by the present debate the government has permitted use of chemicals, and other substances in production and processing of meat and processed foods, not for just...
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...Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build the relation of Quality Service and clealiness for Customer KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) “We Do Chicken Right” Perfecting its...
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...Lauder Business School, Intercultural Management and Leadership Wendy’s or Vapiano? In initial Research: How companies present quality of their products and services to the public Prepared by Svitlana Kyazimova Vienna, 2010 Table of content Introduction 1. What are my expectations from the restaurants? 2. Wendy’s valuation 3. Vapiano valuation 4. Personal experience of being a Vapiano customer Conclusion Introduction A quality is an attribute or a property. Subjectively, something might be good because it is useful, because it is beautiful, or simply because it exists. Determining or finding qualities therefore involves understanding what is useful, what is beautiful and what exists. Commonly, quality can mean degree of excellence, as in, "a quality product" or "work of average quality". The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. The quality management and quality control should be performed in all the levels. The scheme bellow demonstrates how the quality management functions in the Fast-food restaurants: In my initial research I would like to investigate two companies from the same business sector which is Entertainment and the industry is Restaurants. My choice fell on fast food Wendy’s from Wendy's/Arby's Group (USA/Canada) and Vapiano International...
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