I. Introduction
Greetings to everyone in receipt of this briefing hope your research processes are coming along. It has been brought to my attention that we may encounter some resource concerns with this global launch. The fabrics we use domestically cannot be shipped or exported so we need to address this concern. As far as textiles go we will need to look into alternatives for the Italy global expansion. Seen there are various concerns with resources that often come up with global expansion we will need to look into and address them all during this briefing. One of our board members use to run a textile plant in China so we will see if they still have contacts and that very well could solve and address our textile issues but not the others we may face.
II. Global Strategy concerns for Resources
The global expansion of a business opens untapped opportunities for the organizations growth especially in markets that are emerging and or contain fast-growth. With the opportunities that global expansion brings it also has a particular set of challenges associated with it; changes such as market-entry strategy, supply chain sourcing, building a consumer base, and manufacturing. On top of all of this you need to add financing, taxation, human resources, textiles, technology (where needed), natural resources, managerial resources considerations and so on. It becomes trickier and trickier. So let’s discuss some of the concerns we need to address with global strategy and available resources in Italy (Global Economic Symposium, 2015).
i. Textiles
When it comes to the textiles market Italy holds unquestionable supremacy worldwide. The country is famous for their high end fabric and textile quality the world around that has been obtained through innovative machinery techniques and processes. These innovative techniques have given way to new and vibrant fashion fabrics as well as textiles. Italy’s fabric producers supply the world’s market of home and textiles, fashion, and accessories from refined materials. Made in Italy is a seal a guarantee of quality recognized the world around. We will have plenty of access to the need textiles and fabric needed for making furniture (Made in Italy, N.D.). ii. Human Resources
Human Resource on a global stand point has changed dramatically. Human Resource is designed to cement its role fostering organizational growth and enhancing the company’s bottom line. At the heart of human resources lie the very aspect of business and the heath of a company. The health of a company can be greatly affected by how effective its core human resource data and functions integrate with it. The core human resource functions must adapt as well as add leverage to other aspects within the organizations operations. This creates a competitive advantage if done correctly. Our human resource concern in Italy for our company is industry skilled workers carpenters. Italy is known for its furniture so finding industry specific workers should not be difficult. Labor cost will be low due to the high unemployment rate (Qulech, 1999).
a) Carpentry and Design Education as a Capital Resource
Professional carpenters are needed for our expansion. We need skilled workers with hands-on training and education in the furniture industry. We need to have access to skilled workers who has carpentry education through a post-secondary program, OJT (on the job training) apprenticeship, and or trade school (Muller, N.D.).
b) Design
Certification in design aesthetics and drawing is another skilled worker asset we must seek out. Individual with certification will have developed a practical incite on the furniture design industry and will be equipped for learning for furniture entrepreneur. This will give our furniture an added artistic value over the competitors (Photos State Gov, 2012). iii. Financial resources
Italy has a well-structured and developed banking and credit system which links up with U.S. banks. The bank of Italy is subject to close government supervision and any new bank financing for U.S. firms for major capital investment must be approved but Italy can assist in financing capital Investments. There are over 34,000 branches which preform commercial banking and other services in Italy (Photos State Gov, 2012). iv. Natural Resources
Italy is known for its mountainous terrain the land is not suitable for farming 26.41 percent of the country is considered arable land. Due to this the country imports roughly 80 percent of its raw materials for manufacturing of various goods (Get smarter Geography, N.D.). The country also participates in the European aggregate furniture trade balance. This is a country of few natural resources so this will be a concern when it comes to woods for our furniture. Marble can easily be obtained in the country along with its other few limited mineral resources of natural gas, petroleum, mercury, sulfur, zinc, bauxite and pyrite (World Market Encyclopedia, 2014).
a. Raw Materials
Need raw materials for our furniture product we must seek out regional options with low and reasonable transport costs include the following high quality materials: hardwoods, nails, screws, nuts, bolts, and wire, spring inserts for seating, foam and fabric stuffing. We will need to keep an adequate stock of supplies for continuous production since we have regional textiles that will not be an issue or concern. This requires a significant capital investment. Also we will need to take into account satins, varnishes, lacquers because they offer unique aesthetic qualities in the design. Designers can customizes pieces for the carpenters to build which use various woods with stains, varnishes or lacquers given our furniture pieces a decorative inlay adding to the uniqueness and value of our brand and image customizing our furniture further. Thus, adding to our competitive advantage.
III. Italy launches Resource Concerns
Our man launch concerns for the moment is the cost of transport of hardwoods, nails, screws, nuts and bolts required to build furniture, a piece of furniture will often need wire and spring inserts for seating, foam and fabric stuffing. We need to find solutions in close proximity that will not drive up our production and overhead costs.
IV. Impact Resource Availability has on decision for Global Expansion in Italy
Resource availability location and proximity will significantly impact our decision to globally expand in Italy. We want to launch in a place where we can maximize our profit, revenue, and returns seen by our shareholders.
V. Impact on our Global market competitive strategy
If we cannot find a way to capitalize on then preceding with expansion in this region will be unbeneficial. We need to have ability to organize as well as add value in meaningful ways to our product. We need to be able to efficiently and readily be able to use our available resources to achieve synergy and at the same time so that we may quickly respond to trend changes. Thus allowing us as an organization to be able to satisfy the needs our company’s stakeholders particularly customers and owners. If this cannot be achieved due to ill-conceived environment then we must move towards the selection of new strategy which takes account of these criteria (Muller, N.D.).
VI. Conclusion

In this briefing we have covered various concerns with resources facing our global expansion and market entry into Italy. We need to find solutions to these issues as we move forward so that we may be able to accurate address costs and benefits. We need this global expansion to be lucrative for the company and shareholders. That is the end of briefing please informs me promptly of any solutions or further concerns which need to be addressed.