...the problems brought about by the existence of these common barriers. Introduction Public documents have long been considered problematic and have attracted the interest of document designers and discourse analysts, not to mention entire movements such as the Plain English Movement. Numerous organizations, committees, and boards have been set up at national and international level to criticize and ultimately improve the readability of public documents. The health industry, for example, has been heavily criticized for its “hard-to-understand directions in tiny print” (Bresler, 2000) (the so-called ‘patient package inserts’) and the European Commission, consumers’ associations in member countries, and discourse analysts have gone to great lengths to provide...
Words: 11535 - Pages: 47
...of evaluating one’s self explicitly arises. I firmly believe in the notion, “Where there is a will, there is a way.” Throughout the course of this semester, I wrote three pieces of work, which contributed towards my development both as a writer and as a communicator. Writing in Freshman Composition gives me an opportunity to express myself through not only speech but also the power of words, thereby sparking a sense of inner confidence with regards to my growing proficiency in the subject matter. The Freshman Composition course consists of an explicit set of course – learning outcomes, with a special focus on developing strategies for reading,...
Words: 1105 - Pages: 5
...Pentadic analysis incorporates five basic elements of drama called pentads. These include act (what is being done), agent (who is doing the act), agency (the means employed by the agent to do the act), scene (the backdrop against which the act occurred), and the purpose of the action (the reason why it happened). Act is the artifact itself whatever it may be such as speech, poem, monument, event, etc as it stands for what is actually being done or happening. Agent refers to the main communicator of the artifact which could be an actor, orator, writer or manager of the act. Agency refers to the main medium of communication which includes a book or televised film, presentation or personal communication. Scene is the backdrop against which the action occurs including the actual, physical scene and the context in which something happens and is meant to be understood. Lastly, purpose is the motive or the message which is conveyed and understood. Pentadic analysis has its roots in Burke's Theory of Dramatism which looks at life as a play where symbols and language are used to express thoughts as a way for humans to comprehend the reality of the world. Burke developed this theory as a way to attempt to understand the bases of human conduct and motives. Thus, the purpose of a pentadic analysis addresses the content of what is being done and what are the motives of a certain artifact as crafted by a rhetor. Burke believed that ratios interconnect important terms and map out a clearer...
Words: 1873 - Pages: 8
...reconstructs communication theory as a dialogical-dialectical field according to two principles: the constitutive model of communication as a metamodel and theory as metadiscursive practice. The essay argues that all communication theories are mutually relevant when addressed to a practical lifeworld in which “communication” is already a richly meaningful term. Each tradition of communication theory derives from and appeals rhetorically to certain commonplace beliefs about communication while challenging other beliefs. The complementarities and tensions among traditions generate a theoretical metadiscourse that intersects with and potentially informs the ongoing practical metadiscourse in society. In a tentative scheme of the field, rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions of communication theory are distinguished by characteristic ways of defining communication and problems of communication, metadiscursive vocabularies, and metadiscursive commonplaces that they appeal to and challenge. Topoi for argumentation across traditions are suggested and implications for theoretical work and disciplinary practice in the field are considered. Communication theory is enormously rich in the range of ideas that fall within its nominal scope, and new theoretical work on communication has recently been flourishing.’ Nevertheless, despite the ancient roots and growing profusion of theories about communication, I argue...
Words: 19908 - Pages: 80
...A Public Leader Of Course public leaders are held to a different standard then your everyday manager or CEO but they all have some sort of leadership skills and traits involved in how they run their organization or company. Here we take a look at the power team of politics, Hillary and Bill Clinton. Both have held public leadership positions and were held to a certain standard. So we will take a look at the leader and their style as public administrators. Next we will compare the two styles, the effectiveness of their leadership and the impact of their genders as leaders. Then, we will take a look at their strengths and weaknesses and evaluate the effectiveness of their terms as public officials. Finally I will review my own strengths and weakness that would influence my ability to be a public leader. Public Leader Overview The transformational leadership (TL) is when leaders take their vision for the future and excite and motivate others to join in. Often times this vision is developed solely but the leader, but occasionally other levels of management and/or other organizational members. The transformational leader leads through charisma and motivation. Much like a coach, these leader encourage their followers to obtain the ultimate goal; often times through their own beliefs and personal values and strengths. Former president William “Bill” Clinton, fits in to the category of a transformational leader. During his presidency he was credited for having the ability...
Words: 1435 - Pages: 6
...Speech On September 23, 1952 Richard Milhous Nixon sat down to address the largest television audience ever amassed by a politician this was no ordinary political speech. Nixon’s future in politics was on the line. In one speech Nixon had the daunting task of not only clearing his name of the allegation that he had received illegal campaign funds, but he also had to present himself as a viable asset to the Republican ticket. Nixon bared his heart to the American people, and in turn was applauded for his honesty and good character. Nixon’s speech was met with nearly unanimous acceptance and praise. But, audience acceptance alone is not what makes a speech unforgettable or worth writing about. Good speech analysis involves evaluating the speaker, audience and environment surrounding a speech. Before Nixon’s speech can be analyzed there must be a clear understanding of the events leading up to his speech. After only six years in politics as the California state Governor, Richard Nixon was chosen by Dwight Eisenhower as his running-mate in the Presidential election. Being only 39-years old and having relatively no political experience it was an honor for Nixon to be chosen. The main issues being debated by the presidential and vice-presidential hopefuls were the Korean War, communism and corruption. Nixon focused most heavily on addressing the issue of communism because of his contributions in exposing democratic politician...
Words: 2164 - Pages: 9
...of character traits? With the help of a model, provide a brief description of each. 5. Describe techniques of motivating your audience. 6. What is the difference between thinking and structuring? What three guidelines should underline the thinking process? 7. What is feedback? What are the keys to giving and receiving the feedback effectively? 8. Analyze the elements of nonverbal communication 9. Write a note on the structure of a presentation. 10. What are the task functions and process functions of chairing a meeting? Explain. Q. 1: Briefly explain the three theories of communication suggested by Mary Munter. Ans: There are three basic theories of Communication • Electronic Theory • Social Theory • Rhetorical Theory 1. Electronic Theory: This theory is called the mathematical or electronic theory of communication [1] Electronic theory deals with the transmission of the messages from one place to another place. This is very famous theory and describes the technical way of sending messages from sender to receiver. The concept of this theory is based on the electronic language of the computer. For sending messages to some...
Words: 14077 - Pages: 57
...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
Words: 28362 - Pages: 114
...Virtual University CIIT Course title: Business Communication Course Code: 400 Instructor:Attiya Siddiqi (Assistant Professor) Introduction:Ms.Attiya Siddiqi has done her masters in English language/literature from the university of the Punjab. She has been associated with CIIT since the last 10 years and is teaching Business Communication, Report Writing Skills and courses of literature to graduate and undergraduate levels. ************************************************************************************* Part A lectures 01-12 The process of sharing through which messages produce responses Mary Munter Sharing Messages Responses Encoder Message Medium (channel) Improving your communication skills will enable you to establish better working relationships. Poor workplace communication skills will have negative effects on your business relationships and may result in decreased productivity. These 7 keys will help you unlock the door to successful communication not only at work, but also in all your relationships. Decoder Feedback Personal contact is important. People relate to one another better when they can meet in person and read each other’s body language, so they can feel the energy the connection creates. If personal contact is not possible, the next best way to connect is by talking on the telephone. Develop a network. No one achieves success alone. Make an effort to become friends with people in...
Words: 4822 - Pages: 20
...as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be made in people habits in participating in sport and eating healthy. Tesco’s campaign ‘great school run’ is in its 8th year where it encourages children, family, friends and teachers to take part in a 2k fun run. Its aim is to make families more active and to provide information to children and adults on how a small change in their diets can go a long way. The campaign is very hands on...
Words: 2603 - Pages: 11
...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
Words: 19802 - Pages: 80
...author: Email: mohamed.mejri@univ-littoral.fr Abstract On the 20th of April 2010, an outstanding explosion of the BP Deepwater Horizon oil rig situated in the Golf of Mexico caused the largest maritime disaster oil spill in the USA history and particularly caused considerable reputation and financial losses to BP.To deal with the spill oil as well as reputation and financial losses, the company particularly use many tactics and tools to communicate with stakeholders during and after the crisis. However, crisis management and communication experts’ opinions differed on whether BP crisis communication was effective or ineffective.This paper aims to assess BP crisis communication and mainly to point out possible failures through a content analysis of secondary data collected from various sources (newspapers, magazines, annual reports and blogs). Keywords: British Petroleum, Crisis communication, Crisis Management, Deepwater horizon. Introduction On the 20th of April 2010, the petroleum industry has been marked by the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. This accident was caused by an outstanding explosion and has resulted in the killing of eleven people. Five months after the explosion and until the announcement of the completion of sealing of the oil well, some 780 million gallons of crude leaked into the sea, causing the most considerable damages in the USA from an oil disaster,...
Words: 6804 - Pages: 28
...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
Words: 159106 - Pages: 637
...Models of communication refers to the conceptual model used to explain the human communication process. The first major model for communication came in 1949 by Claude Elwood Shannon and Warren Weaver for Bell Laboratories[1] Following the basic concept, communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).[2] ------------------------------------------------- Shannon and Weaver to[edit] The original model was designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of three primary parts: sender, channel, and receiver. The sender was the part of a telephone a person spoke into, the channel was the telephone itself, and the receiver was the part of the phone where one could hear the other person. Shannon and Weaver also recognized that often there is static that interferes with one listening to a telephone conversation, which they deemed noise. The noise could also mean the absence of signal.[1] In a simple model, often referred to as the transmission model or standard view of communication, information or content (e.g. a message innatural language) is sent in some form (as spoken language) from an emisor/ sender/ encoder to a destination/ receiver/ decoder. This common conception of communication views communication as a means of sending and receiving information. The strengths of this model are simplicity, generality, and quantifiability. Social scientists...
Words: 11018 - Pages: 45
...1.1 *** introduction to the course Communication Notion The subject of communication is a fundamental one for business communication, because that is exactly the purpose, and the central concept. “Communication” goes from the lat. communication – message, transmission; communicare – to make common, to link, and to talk. The term communication is used for description of diverse processes, connected with information transmission, and for the verification of presence or absence of a relation between two subjects (systems). COMMUNICATION – the exchange of meanings between individuals through a common system of symbols. The subject of communication has concerned scholars since the time of ancient Greece. Until modern times, however, the topic was usually subsumed under other disciplines and taken for granted as a natural process inherent to each. In 1928 the English literary critic and author I.A. Richards offered one of the first--and in some ways still the best--definitions of communication as a discrete aspect of human enterprise: Communication takes place when one mind so acts upon its environment that another mind is influenced, and in that other mind an experience occurs which is like the experience in the first mind, and is caused in part by that experience. Richards' definition is both general and rough, but its application to nearly all kinds of communication--including those between humans and animals (but excluding machines)--separated...
Words: 19189 - Pages: 77
