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San Diego Zoological Society

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The San Diego Zoological Society incorporates all aspects of the objective-based promotional strategy via their Website marketing. When first entering the San Diego Zoo website, I immediately notice the organizational structure presented on the page. A smiling elephant on water rafts and a ticket link in bold, bright letters, the San Diego Zoo knows exactly how to attract the consumer and create interest. The elephant represents the dispensing product information, which would be equivalent to the real live elephant found at the San Diego Zoo. The San Diego Zoo is making you aware of all the amenities they have to offer by providing links that will transport you to explore more about the picture or section you had just clicked on. Additionally, …show more content…
As stated above, the San Diego Zoo is sponsored by many brands, including international. The Zoo also has brands that feature them monthly. Another way public relations work in by having a many social networking channels that engage the consumer on a more personal level. You will also notice that the San Diego Zoo is sponsored by many brands including; National University, San Diego Metropolitan Credit Union, Coca Cola, and Alaska Airlines. Public relations also make sure that the San Diego Zoo brand will be reinforced. The Zoo is frequently featured in the San Diego Union- Tribune …show more content…
The San Diego Zoo has many channels of social media, including; Facebook, Instagram, Twitter, Pinterest, Tumblr, YouTube, and Vine. Additionally, the San Diego Zoo encourages consumers to tag their photos and videos using the hashtag “#sandiegozoo.” These social media outlets not only track the digital footprint, but also track who’s coming to the zoo, which makes the experience more personal. The Zoo might even feature your photo on their main web page.
Another perk that the San Diego Zoo provides is group sales, which is also an aspect to the IMC program. The Zoo will offer guests who visit any of the parks in groups of 15 people or more will receive 10 % discount off the 1- Day Pass admission. San Diego Zoo will also offer Meal Vouchers that are accepted at the selected restaurants. The San Diego Zoo also offers many educational services such as summer camps for children, wildlife sleepovers, and school youth

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