...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...in the Business Environment Facing the American Auto Industry The American auto industry has faced many challenges throughout the years since Henry Ford’s first Model T rolled off the production line in 1908. From an initial reluctance on the part of the public, as noted in The Evolution from Horse to Automobile: A Comparative International Study (Chiu, 2008) to more recent challenges such as the repeated oil crises and competition from foreign manufacturers, the automobile industry has had many ups and downs. However, the current business environment may be bringing a challenge that will change the face of the auto industry as we now know it world-wide. For the many decades car ownership has been a given in the United States, as...
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...possibilities for creative practice (Edmonds et.al. 2005). The Auto driver is a creative project that aims at converting a simple human activity, driving a vehicle into a computer technology aided activity. Sharma (2006) notes that humans are intricately bound up with technology. With that in mind, creativity combined with technology can perform a simple task as driving a vehicle. The Auto driver is a technology project to develop a self-driving vehicle. Using GPS (Global positioning system) and other relatively new driving technologies, and combining them into one functional unit able to drive a car. A GPS system currently in use for driving involves indicating available parking spaces (Hsu 2010). Auto driver will take this idea further and use the GPS system to navigate cars through highways and city streets, without getting lost or losing control. By combining technology that is in place, it is possible to develop this car. By use of low cost sensors, the car will be able to recognize other cars in front and behind it while on the road. Similar technology developed by researchers at Rutgers University is helping in parking cars (Joentz 2010). Overview Edmonds et.al. (2005) Point out that the cutting edge in the digital arts is a highly fertile ground for the investigation of creativity and the role of new technologies. In this project, the idea is to research develop a car with an onboard computer system named Auto driver. A system that combines an automated engine to drive the...
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...the course of the next twenty years. With that being said cars is on the list to definitely change how we live in the next twenty years. Nowadays just like we use what is called smart phones well we also have and use smart cars, which is cool. Detroit’s big three auto industry (or what’s left of it remaining in the city) is on a come up with new and improved auto innovations especially looking toward the future. Looking forward twenty years from now I would say that at that point cars will be able to drive and guide themselves, more car companies will produce more battery powered vehicles, and cars will be equipped to better help prevent accidents and accidental injury. So again, in my opinion I feel that over the next twenty years of living we finally will have smart, precise and advanced self-less drivable vehicles produced by our big three. The impact and significance of this feature could actually do us as drivers good. Just think for a second, people fall asleep while driving, people get side tracked quite often, people get distracted just by in-car activities alone, etc. We are not really any closer to having this special feature in motion. However Google has been experimenting with self-driving ever since May, 2012. From past research they have actually put together a drive-less car and have tested it out. The only accident that has taken place on their end was in 2011 and it was located in California. Another impact on cars toward...
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...AUTOMATED HIGHWAYS AND SELF DRIVING VEHICLES INTRDUCTION: How much is it going to change the world when computers and software get marriage and software is driving cars? That is scary to many people, but it is going to be incredible revolution. For the past hundred years, innovation within the automotive sector has brought major technological advances, leading to safer, cleaner, and more affordable vehicles. But for the most part, since Henry Ford introduced the moving assembly line, the changes have been incremental, evolutionary. Now, in the early decades of the 21st century, the industry appears to be on the cusp of revolutionary change—with potential to dramatically reshape not just the competitive landscape but also the way we interact with vehicles and, indeed, the future design of our roads and cities. The revolution, when it comes, will be engendered by the advent of autonomous or “self-driving” vehicles. And the timing may be sooner than anyone thinks. Even now that military drones have become a familiar topic, the idea of self-driving cars sounds pretty farfetched. But is it still just science fiction? Something that gets batted around in robotics labs and think tanks? Or are self-driving vehicles on the verge of becoming a viable form of personal mobility? Will the market accept them, want them, and pay for them? The answer is a resounding yes: The marketplace will not merely accept self-driving vehicles; it will be the engine pulling the industry forward. Consumers...
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...cars. They are levels 0 through 4. Level 0 being driver controls the vehicle to level 4 the vehicle performs all critical maneuvers without the interception of a driver (Chittilla & Sun, n.d. , slide 4). “Decades before Google started fitting Lexus SUVs with sensors and self driving software, the driverless car du jour was an otherwise ordinary looking Pontiac … In the 1920s and 1930s, a driverless car was more commonly known as “phantom auto,” and demonstrations of the technology drew thousands of spectators in cities across the United States … These cars weren’t computer-driven, as they are today, but remote controlled” (Lafrance, 2016, p. 1). Phantom auto was the first concept of a driverless car....
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...There are many myths and facts that surround the connection between video games and crime rate. A common misconception is that violent video game research has come up with varying results. It is true that some studies have brought back results have been less than significant but most test results yield faulty statistics on occasion. The importance is that in the overall scheme the results share four key common and consistent effects. The four effects are as follows: increased aggressive behavior, increased aggressive thoughts, increased physiological arousal, and a decrease in pro-social behavior. The increases in aggressive behavior and thoughts not only take into account players of all ages but also of a wide variety of violent actions. The aggressive behavior that has been seen from children and adolescents are simply increases in understood normal behavior such as: biting, pinching, pushing, pulling hair, or in worst cases there have been school fights documented. Regardless of what age group one might be incorporated with, video game violence has an effect. The term physiological arousal refers to subtle or spontaneous increases in heart rate and sweating. This symptom differs from person to person but it is mostly seen when the player experiences a situation that is reminiscent of the game. The term pro-social behavior refers to the tendency of a person to help another. Even though some games that have an E for everyone rating, they are still allowed to have cartoonish or...
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...Introduction: Self-driving cars are the new invention that involves technology and are the project in which the concentration is to provide the safest cars for the future. 1925 Around the year of the 20th century, a strong decision was made to develop of driverless car that would operate by itself. This work started to take place after the decision was made to take the beginning shape on how the project would start to take place with Houina Radio Control Company’s first public demonstration. The driverless car demonstration of the driverless car took place in the year 1925. This vehicle started with the control of a radio in 1926, and it was guided through the traffic for a test. This was being guided by the instruction from another car from a short distance. This was also showcased and car controlled as “phantom Auto.”(, Nguyen. 2016, para. 2,). 1930 In the year 1930, a challenge was presented to the community in 1960, and by 2000, the dream of creating an autonomous vehicle. A few years later, this dream came true by creating the idea of the car that would drive by itself. The picture was taken into consideration for complex in automation and pedestrians, heavy traffic, and other unexpected, and the experience that can happen outside while the car is in circulation. In eight years, in 2004 to 2012, things started to happen rapidly and...
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...Meaning of Customer Relationship Management Customer Relationship Management (CRM) is directly related to the satisfaction of customers’ needs. CRM takes care of expectations of customers and what and how a product is presented to the customer. CRM is defined as a system that comprises large amount of customer data and presents it in a suitable manner. This information helps in retaining old customers and developing new potential customers. CRM plays a vital role in effective decision making in marketing management. CRM can also be defined as ✓ A process of creating and maintaining relationships with business customers/consumers, a holistic approach of identifying, attracting, differentiating and retaining customers. ✓ A process of integrating the firm’s value chain to create enhanced customer value at every step. ✓ An integrated cross functional focus on improving customer retention and profitability for a company/organization. Need of CRM In competitive times the challenge is to keep the customers in fold. Companies/organizations lose many loyal and profitable customers due to absence of CRM. There has been a great urgency of CRM in marketing management as best as possible to compete well in today’s innovative business world of high technology. So to create new customers and to retain old (loyal and profitable) customers, it is very much urgent to implement CRM in marketing management. To survive in today’s tough competitive business environment, CRM is...
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...JOHNSON & WALES UNIVERSITY Providence, Rhode Island ENVIRONMENTAL ANALYSIS: Automobile insurance Industry Course: MGMT 6800 Yimeng Zhang October 4, 2014 Automobile insurance Industry- Environmental Analysis The motor vehicle insurance, refers to a kind of commercial insurance that offer liable for compensation to life or personal injury or property damage caused by motor vehicles due to natural disasters or accidents. Car insurance is a kind of property insurance. In the field of property insurance, motor insurance belongs to the young categories of insurance. This is because the car insurance comes and develops with the emergence and popularity of the car and. 1. Strategically Relevant Factors in the Macro-Environment-PESTEL Analysis PESTEL analysis focuses on the six principal components of strategic significance in the macro-environment: political factors, economic conditions, sociocultural forces, technological factors, (natural) environmental forces, and legal/regulatory factors. These are the significance factors of one industry varies and management will focus primarily on those with the greatest effect on their company. The most important factor in the vehicle insurance industry is Economic Factors. a. Political and legal factors The Automobile Insurance industry does not receive any direct assistance from the federal government in the form of tariffs. However, the National Association of Insurance Commissioners (NAIC) provides a forum...
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...CHAPTER NO-1 INTRODUCATION The automotive business could be a combination of the various form of corporations and organization together with style, development, producing, marketing, and mercantilism of automobile like automobile, bus. We can call them as automakers. The term AUTOMOTIVE was created from Greek word and Latin word. Greek word autos (self) and Latin word motives (of moving) and same another term AUTOMOBILE were created from Greek word autos (self) and French word mobile (moving). The term AUTOMOTIVE was coined by Elmer Sperry. Today "self-moving" vehicle is engineering magic. Which provide quick means of Transportation. Today people from all around the globe living in "world of wheels. Everyday people depend on their car, bus,...
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...1. Reading both points of view on the GM buyback, what judgment would you come to about GM"s buyback?What information would you need to decide whether to complete the buyback? The buyback is a good opportunity for GM because GM does not have a lot of investment opportunities. It is best for GM to focus on earning a return greater than its cost of capital, and it will be hurt if it takes on project that will not maximize return. GM does not have any projects that can create a return greater than its cost of capital. 2. How do you choose a stock buyback instead of offering dividends? Think about each of the following: a) Excess Cash for the Long Haul In this case a stock buyback would raise the company’s earnings per share ratio and make it more attractive to investors and there for maybe able to acquire excess cash for the long haul. b) Excess Cash at the Moment Short term investors will benefit from an increase in the stock price after buyback if invest in the company before the buyback. c) Firm is Undervalued Firms undervalued are best for investors to invest. Investors can invest in the firm in a price they believed to be lower than what the market anticipated now and sell at a better price when the market is right. d) Firm is at risk of Hostile Takeover A firm buys back shares during a hostile takeover will be able to acquire a larger share of ownership. 3. More generally, in what types of companies is a buyback good news for investors...
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...chassis and engine formed a single unit. This was just the start of one of the greatest inventions of the 19th century. The automobile ended up being one of the most influential inventions of it’s time. One of the most common names you hear when researching the automobile is the name Henry Ford. He was an American that dominated the industry in the first half of the twentieth century. Henry Ford innovated mass-production techniques that became standard, with Ford, General Motors and Chrysler emerging as the “Big Three” auto companies by the 1920s. The original price of a Model T automobile was $850. Due to the application of the assembly line and interchangeable parts, cars were easier and cheaper to make. Within a few short years the price of a car was less than $300. The Model T sold 15 million units in the United States. This is what made personal automobility a reality. The production of automobiles made much more than just the units themselves. It was able to produce a very large amount of jobs for people to work in the factories to create the vehicles, and also applications that were connected to the vehicles such as the creation of roads, auto-repair, and things such as deliveries using one of these vehicles. Initially, the market for creating cars was open to basically anybody, But as the bigger company names grew, some challenges came that...
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...Question 1: Where does this issue stand? The current issue on the future of self-driving cars is the culture clash of “conservatives” (e.g Trumpopulists) and “liberals” (i.e millennials). On the conservative side, there is a rejection of technology and adverse to change. There is a question of how can you trust a computer to make ethical decisions for you? And do the safety benefits outweigh the emotional argument of the intangible value of a human driving and still in control. Then there are the “liberals” who believe that the economic and safety effects are enormous and those who don’t get on board are only delaying the inevitable step in the future of mobility and change. In an approach to reconciling these competing viewpoints, it’s important to keep in mind Cobb and Elder’s agenda building approach in determining policy; that both the mass of citizens (the American users) and the elites (tech and auto...
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...Background Automotive industry is the key driver of any growing economy. Due to its deep forward and backward connections with almost every segment of the economy(for example Indian automobile industry is the largest customer of Steel industry in India), the industry has a strong and positive multiplier effect and thus propels progress of a nation. The automotive industry comprises of the automobile and the auto component sectors. It includes passenger cars; light, medium and heavy commercial vehicles; multi‐utility vehicles such as jeeps; scooters, motorcycles,three wheelers, tractors, etc; and auto components like engine parts, drive and transmission parts, suspension and braking parts, electrical, body and chassis parts; etc. Indian automotive Industry * The Indian automotive industry has made rapid strides since de‐licensing and opening up of the sector in 1991. * It has witnessed the entry of several new manufacturers with the state‐of‐art technology, thus replacing the monopoly of few manufacturers. * The norms for foreign investment and import of technology have also been liberalized over the years for manufacture of vehicles. At present, 100% foreign direct investment (FDI) is permissible under the automatic route in this sector, including passenger car segment. * Based on the overall production of cars in the country the Indian automotive industry is now the 6th largest in the world * The Indian automotive market is one of the most competitive...
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