...1857-8047 CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE Ayanda, Adebayo Maruf Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria. Baruwa, Akinfolarin Afeez Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria Abstract This article analyses the impact of corporate social responsibility on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility...
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...Bradley Emery i think one cultural change that would be benifical to the mental health of Americans would be the image that society portrays as the "perfect female". i think that we as a society stress that attractive women need to be skinny and clear skin that it puts a lot of pressure on younger/ teenage girls to try to look like that. willing to do anything to be considered attractive or perfect young girls put their body through some situations that their bodies are not meant to handle such as anorexia, bulemia, and binge eating. In recent studies (Smolak, 2011) 40-60 percent of girls starting at the age of are worried about becoming overweight and continue to worry about it for the span of their life. The detrimental part about this is the fact that it is causing health problems to young innocent boys and girls that are under what they think is a microscope of their peers. There is so much pressure on the people that are worried about what they look like and worried about what others think about them that they turn to a horrible option in eating disorders. Not only do eating disorders cause muscle loss, reduction of bone density, lack of nutrients, and fainting but it also can result in death. A change in this i think would be more advertisments showing that you do not have to be super skinny to be considered attractive or to be a super model. commercials and magzines could put girls that are bigger than the normal cover girl or bigger than the thin super model that...
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...THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE: A CASE STUDY OF PZ BY SOMEFUN DOLAPO OLUWASEYI ADP08/09/EX/MBA/0993 A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA), OBAFEMI AWOLOWO UNIVERSITY, ILE- IFE, OSUN STATE, NIGERIA OCTOBER 2010 CERTIFICATION I certify that this research study was carried out by Somefun Dolapo Oluwaseyi (ADP08/09/EX/MBA/0993) of the Department of Management and Accounting under my supervision, in partial fulfillment of the requirement for the award of the degree of Master of Business Administration, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria. ______________________ _____________________ DR. Victor S. Alumona DATE PROJECT SUPERVISOR _____________________ ___________________ MBA CORDINATOR DATE DEDICATION This research study is dedicated to the glory of our Heavenly Father “ever faithful, ever sure” my help in ages past and my hope for years to come. I will also like to dedicate this study to my supportive sister, Mrs. Temitope Ojedele who gave all that I need to complete this course, and our lovely mum for her support and prayers all through the programme. ACKNOWLEDGEMENT The extent to which people succeed in life depends on the Almighty God, self determination as well as those elements within the social and material environment. Therefore, one records success when God permits...
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...stream of expectations related to body image. The perpetuated ideal appearance that is often preposterous shown in media has left a residue in the mind of adolescents. The unrealistic portrayal of beauty in media has led to specific social standards, body dissatisfaction, and self consciousness amongst teenage girls. Media has naturally set social standards and expectations that female teenagers often feel obliged to follow. On average seventy five percent of teens have profiles on social media networking (Ramasubbu, “Influence of Social Media on Teenagers”). With constant connections to the world of media, teens get exposed more to the unreasonable standards. For instance, the thigh gap and bikini...
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...The input interactions are creative directors or art directors toiling on particular publicity electioneers. Event photography proposes chances to photographers who relish sprouting images of populaces. The main marketplaces are weddings, anniversaries, graduations, celebrations and business proceedings such as symposiums or award ceremonies. The contacts for this kind of toil may be the specialties themselves or event organizers, such as conference coordinators, hotel managers or wedding planners. Sports photographers shoot live action at games and vend their images to newspaper and magazine publishers, or to the social establishment compering the games. Sports photographers may work on obligation from a sports editor on a separable publication, or they may find an event and proffer the images to an amount of publications. The main contacts are sports editors or art directors at newspapers and magazines, or marketing and municipal dealings managers of sports clubs. The word "photography" was coined from the Greek pedigrees “phōtos”, genitive of “phōs”, "light", and “graphé”, which is "representation by means of lines" or "drawing", mutually meaning "drawing with...
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...problem under discussion. * Photo Editors Photo Editors are those software that are used to manipulate, enhance, and transform images on a computer. With the advancement in technology, now a huge number of photo editors are available online i.e. there is no need to download photo editing software. There are hundreds of such software available and they all provide almost same functionality. Some basic features of such software are crop, resize, merge, and liquefy, adding texture, changing color and so on. * Adverse Use of Photo Editors * Photo editing can be used to destroy company’s reputation. Edited pictures, with fake results/effects of the product can be used to displease their consumers. * Edited pictures such as attaching someone’s face to someone else’s body can be used to give threats. The victim can be forced that way to provide money to the editor or obey his orders. * Companies can use it for fraud. They might show fake pictures to the customers and convince them to use their products. * Sometimes people use editors to display fake story. That story might get viral over the internet and bring fame/satisfaction to the person who created it. * Photo editors can be used to easily remove the water mark from pictures, documents etc. and steal someone’s work. * Effects of Edited Images on Society * Such images change the mind set of people. Extreme use of editing in fashion industry to show models slim and flawless is making millions of...
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...Who made these photographs, and when? Name the two styles that each image exemplifies, and give some explanation of both of those styles. Q:Edward Steichen made “The round mirror” in 1902 and “The Greta Garbo” in 1928. Steichen used the style of portraits in changing the lighting that is shown in each of the photographs, also the style of product work by making good photographs which took hard work, knowing that good things will happen. Name the artist and the title, the art movement that it comes from, and give a brief summary of some of the ideas held by that movement. Explain the term "Photomontage". Q: hannah hoch made the “cut with the kitchen knife through the Last weimar beer-belly cultural Epoch in Germany” in 1918. He was part...
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...From serving as bases of various cultures by historical approach, to the reflection of social issues by contemporary approach, metaphorical landscape photography have played a vital role on social development. In general means, just before landscape photography began to be recognized as metaphors, it was first recognized as a tool for geographical science, then interpreted as symbolic, and eventually metaphorical. In this essay, it will be...
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...Picture perfect! Beauty is in the eyes of the beholder and as a professional photographer our whole exitance is to capture the beauty of an image. And while I appreciate, Brandon Stanton vision I strongly disagree with his excessive use of sentiment to attract his audience. At his best his images are ‘street photography’. And his capture is fetishized. Author, Photograph, Blogger- Brandon Stanton started this journey with the attempt to photograph 10,000 New Yorkers. He took his success to Facebook posting, pictures of men, women, and children with sentimental caption’s he clams this inspired him to start adding quotes which led to full interviews to all his social media images. And well he has had a (New York Times) best seller in 2013 it still leaves one to wonder how something that is perceived so positive can still leave one so unsatisfied. Going to Google to view the site I type in humansofnewyork instagram page and choose http://www.instagram.com/humanofny. Once on the page I randomly pick through the images to get a feel for the site. Undirecting my attention in the...
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...According to the artist’s website, Stephen Shames is an American photographer and photojournalist who has made many award-winning photo essays on social issues, particularly children in poverty. While it is mentioned that his efforts have been towards the promotion of social change through raising awareness, I selected one photographic example of his non-profitable projects in the line with the Sontag’s argument about “looking at the suffering of others” and its relation to the commercialization of the pain. Albeit, the criticisms are not limited merely to the photographer as there are other agents such as NGOs and sponsors actions which contribute to the commodification of the other’s suffering in a broader ground. The example follows a quite...
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...film and photography and discusses his argument towards the loss of the aura through the mechanical reproduction of art itself. He also touches upon how modern art has changed immensely since the beginning of its creation, and how it has lost a majority of its value. As social media is growing and changing, there are many opportunities for anyone to be able to take professional photos just by having equipment and the social...
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...Martha Rosler likewise stands for the considerate and gentle creative reaction from photographers. Lucy Soutter in her Documentary Dilemmas essay brings up Martha Rosler’s argument on documentary Photography and her critique of the social-documentary agenda, which Rosler considers to be intensely defective and severely faulty. (Soutter, 2013). The motive behind this statement appears to be Rosler’s belief in the need to help the victims of the documented pictures rather than achieving goals of taking them. Goals that are normally involved around supporting personal objectives of the photographer while producing stereotypical war imagery and forgetting the victim’s needs in front of the lens “She argues that rather than helping its depicted...
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...Question 3 was answered by image-based essay. Two publication technologies, which are the Daguerreotype process and mobile camera phone, were investigated and compacted their impact on social relationships. In order to explain and focus on photographic publishing aspects, I believe that visual image based essay is the most suitable form to correspond with this topic. The question is about how publishing changes along side the society. From the 18s, photography became popular in the western culture, as people took photographs to record their lives. Photographs also act as a role to express human feelings, people are able to communicate and make meaning by photos, like art. Photography was not common to all the people in the society. It was an expensive publication technology in the 18th century. With the evolution of the technology in the photographic industry, photo taking as a practice has become more assessable to the people. The Daguerreotype process of photo publishing was an activity that required different...
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...Upon further speculation, however, it seems that she is looking beyond the camera at something. This slight distortion in camera angle may create an unsettling feeling within the onlooker. The viewer might feel as if she had just sighted something. Words don't have to explain or downplay her reaction. Other varying impressions can stem from the image. The girl's facial expressions are affected by the setting – or lack thereof. There is no contextual background with which to associate her visage. Because the photograph was taken in a tent, it has very little context, without the slant of accompanied text.vi As a result, one may assume that by viewing images of “similar” situations, they already have an understanding of the situation, without having been there. This creates a sense of deja vu in campaigns, and probably would not compel one to take part in promoting action. On the other hand, the lack of background presents two advantages: to focus more on Gula's features, and to leave the location and situation varied. For instance, if the surrounding scene was of a particular refugee camp, more attention would be focused around that camp, and less so on refugees in Afghanistan in general. In that regard, the photograph has proven...
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...The Model Image Body imaging is one of the most popular topics amongst the younger generations today. While issues of body images are more focused towards women, men also experience these issues. According to the National Association of Anorexia Nervosa and Associated Disorders about 24 million people in the United States suffer from so sort of eating disorder. About 10-15% of those 24 million people that suffer are men. This issue comes about because of the societal norm that everyone must look a certain way and if they do not look this way it is a problem. This picture is the perfect example of how this societal norm can affect anyone’s lifestyle. If not everyone, almost everyone wants to have that “model image”. They desire an image that is seen in magazines and on television in ads and commercials. I think it makes them feel normal or to up to the standard of society and like they are a part of a status quo. I can honestly say I’ve been through this before myself. I would look at the guys on TV and say I want my body to look like that. This made me start going to the gym more and working out with the heaviest weights I could, in order to get the model body I wanted. I even changed my eating habits and started a new diet to gain the weight I wanted to transform into muscle. This was something I felt could happen in a matter of weeks. When in reality it would take a few months for me to gain weight and build muscle that I wanted. I would have to arrange my schedule so that...
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