Social media based marketing in Australia:
Before going into the detail that how Australian companies are changing their focus from traditional marketing methods into social media-based marketing methods. First, let's just consider that why companies in Australia found it important to shift their focus on social media. There are some important statistics collected in 2013 about the interest of Australian people, regarding the use of social media (Bruns 2013). Bruns stated that almost 75% of Australians were active on social media. Some of them use it for connecting and communication while the majority of them uses social media for time killing and reaching out information about events and products as well. During the past few years, Australians or particularly a large percentage of Australian people have started using the internet and social websites as an essential part of their daily life. A recent survey (Scott 2015), stated that almost 75% of Australians have laptops, 70% of Australians own the smart phone, and almost 55% of the whole population own tablets. It shows that Australian people have easy access to the internet. Social is already an evolved trend in Australian community but still there is a lot of room for improvement and evolvement. These statistics also shows that 80% of the people who own smart devices, have social media profiles, and they use those social media websites for connecting with friends and family. For this report, following two Australian companies are selected to explain their social media based marketing strategies and before social media advertising strategies as well. First is Becca Cosmetics, and the other one is Jojoba Company. Becca Cosmetics is a fasting growing the cosmetic company. First, it was only available in Australia. But during past few years company has gone global because of its increasing demand in the