...values of Transcendental Value System. Characters from family, economic security, career, and health represent the Personal Success Value System. Traits that stand out in the Collectivist Value System are cooperation, joint action, social good and unity. Mark Zuckerberg created the famous social media website Facebook, while he was attending Harvard University. Always improving, changing, evolving towards a scientific future is the Progressive Value System that Mark Zuckerberg falls into. Others may think that he may fall in the Personal Success Value System but he doesn’t show the qualities of family, affection, and fair play. Zuckerberg is a Progressive rather than Personal Value System because he is always moving Facebook forward trying to make it more efficient and user friendly rather than care about his career, family and friends. Zuckerberg improved the online social media network and took online networking to new heights. Facebook wasn’t always known as Facebook it actually started out as Facemash, but was shut down by the school administration due to the inappropriateness of comparing two students to see which one was more attractive. These websites started up during Zuckerberg’s sophomore year at Harvard University in his dorm room. Mark dropped out of Harvard in June of 2004 and moved to Palo Alto, California to devote his...
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...DO SOCIAL MEDIA MARKETING ACTIVITIES ENHANCE CUSTOMER EQUITY/VALUE PERCEPTION? | By GUL KHAN. | Thesis submitted to the Lahore School of Economics in partial fulfillment of the requirements for the degree of [MBA] | [2013] | [Word count] Supervised by: [Ms. SHAMILA KHAN] 1. Introduction The luxury market is a high revenue market across the globe and is continuous on rise. This rise can be increased through expansion for the existing and new brands. This industry is a high value-added industry based on high brand assets. The number of customers for this industry can be increased through specially designed social media marketing techniques. There are great opportunities in emerging markets such as China, India and the Middle East for the luxury brands, so the expansion can be done in these markets. Right now, Luxury brands cannot rely only on strong brand assets and hence secure regular customers. The entrance of new brands follows heated competition and hence signals unforeseen changes in the market dynamics. The global economic downturn has forced the luxury brands to change the business models. The brands cannot rely only on brand symbol and consideration of other factors like brand legacy, quality, esthetic value, and trustworthy customer relationships is necessary in order to succeed. The success element for the companies is that they have to provide value in every possible way. Luxury brands have skewed their eyes toward social media marketing...
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...Consider why you and other users came together to communicate online and the interests you and others shared. Explain why you selected particular social media rather than other types of communication channels. (4/20 marks) Paragraph 2 (Relate) Relate your answers to a concept, issue, or problem outlined in the course readings from Lessons 1 to 5. Take care to use these terms correctly and in the right context. Consult and refer to examples from the course readings; this is a key course requirement. Use APA style to cite the author(s) and date when you refer to these readings. Include the page number(s) if you quote directly. (4/20 marks) Paragraph 3 (Assess) Assess how well you and others managed the online exchanges your examples described, and how this influenced the communication outcome. Explain what you or others users experienced as a result by paying attention to your reactions and other users’ attitudes, thoughts, and feelings. (6/20 marks) Paragraph 4 (Advise) Based on the example or examples you provided above and the concepts, skills, or problems you related to in your answer, explain what you learned about social media communication that others could benefit from. (6/20 marks) Section 1:Describe the privacy management practices you follow to keep information about yourself private from others on a given social media site. As well, explain how you selectively give other users access to such information. Explain what motivates you to regulate this information and...
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...Before the creation of social networks, instant messaging systems such as AIM were all the rage. It may be hard for children born recently to imagine a world without social media, it is quite new after all. Social media are web 2.0 based applications. They rely on user-generated content that is maintained by the organization. The U.S. Digital Consumer Report shows that 47% of mobile phone users use social media apps daily (Wee). Social media has become a way of life in this modern age of technology. It seems that everyone and their cat is on at least one social platform. The challenge is using these tools in a way that is beneficial to our personal and professional lives. Social networks hold a lot of advantages over traditional paper-media including reach, usability, immediacy, and frequency (Wee). Facebook is the most popular social media site in the world, averaging about 1.1 billion visits a month (Wee). Launched in February 2004 by Mark Zuckerberg, it was originally designed for college...
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...Analyzing Social Media Phenomenon Using Instrumentalism Raphael Dela Santa In this article, social media phenomenon will be defined using instrumentalism, meaning being able to conventionalize something and regard it as a tool or an instrument for some practical purpose, rather than in more absolute or ideal terms. Nowadays, technology has taken over the conventional ways of doing things, and making life easier. Technology being a product of social needs and vice versa brings forth what we call as social media namely Facebook, Twitter and the like. It enables you to be somewhat virtually present along with all of your friends and more likely socializing with them, through simple chat, video chat or just plainly looking and commenting on posts and pictures. As per webopedia, social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. People can create blogs and other UGCs or (user-generated content). As for its purpose, we all know that it makes life easier for different kinds of people. It is like having a cellular phone, an album and even a public diary all molded into one. Just like how machines are defined, and it being a technology where machines belong, it makes life easier, the greater and fun part of life that is. And as we go deeper and deeper into being a fully developed and technological society, social media offers more and more new features to let...
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...One of the most successful social media platforms in today’s technological era, Twitter is an information network made up of 140-character posts known as “Tweets.” In Bonilla and Rosa’s (2015) research article for American Ethnologist, the authors tease apart the significance of Twitter as an ethnographic field site and extension of modern activism and social discourse. In identifying a social media platform as a field site, Bonilla and Rosa focused in on Twitter’s use of hashtags as a way to index or mark themes in conversations, whether large or small. Hashtags filter the noise of social media down to one slice of discussion, and draw attention to what people in our world want to talk about. Racial issues are particularly salient as trending topics of discussion on Twitter, seen not only by the significant community of African Americans on the site (“Black Twitter”), but by the discourse following black teen Mike Brown’s death by the hand of a police officer in Ferguson, Missouri....
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...SALES & MARKETING Boost Your Business with Social Media Marketing If you're not employing social media to promote your services, you may find you're losing business to competitors who are. August 23, 2011 By Deborah Sexton, Contributing Writer Have you been dragging your feet to get started using social media as a marketing tool? If so, you may want to check out how many of your competitors already are on Facebook and Twitter. Next, you may want to see if your competitors have gained some of your customers as “fans” or “followers.” Like it or not, social media has firmly established itself as a viable, valuable marketing tool, and ignoring or hoping it will go away is akin to sticking your head in the sand. The good news is you can get your feet wet for free — it costs nothing to set up a Facebook and Twitter account. Over time, you may find it worthwhile to invest in advertising or staff to help build your base. Regardless, by entering the social media space, you can position your business for greater awareness and profitability by setting up your shop as an expert and gaining social validation. Social media marketing simply is a form of relationship marketing. Do you contact your customers via phone and e-mail? Social media is another way to connect with current and potential customers. “People are talking about your services or your competitor’s [services] on social media platforms, so you need to be in that space as well,” says Rodney Blackwell, owner...
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...Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue. The latter providing content, but does not allow the readers, the audience and the audience to participate in the development of create or content. Such as all the particularly for example, the definition of social media for Ron Jane: “Social media essentially is an online media of category...
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...After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity. By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the...
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...English Controlled Assessment – Brogan Hardy Why Social Media Is An Awful Form Of "Interraction" We are the guinea pigs of social media. We are the ones that had disgusting screen names for our AIM profiles, a "top 8" on My Space that we probably never talk to, and now Facebook, Twitter and Instagram have become vital parts of our day to “connect” with other people. It’s fun; we all know that. Who doesn’t love wasting precious hours of their day looking at what other people are doing and staying in the know with others? Social media can be social but it depends on the influence of others in your life and the influence you have on theirs. This is what scares me about this "social" platform, it is based on others rather than yourself. What social media is essentially doing is turning us into robots that are constantly worrying about what we look like to others. Social media can become a dark obsession that looms over us in an unsettling way, recently an dreadful event happened far too close to comfort where a young girl of 8 was beaten to death by her mother and psychotic girlfriend Kiki Muddar. Muddar, 43 was caught up in her private Facebook fantasy world, the court heard. The girl was found dead at their home in Chadwell Heath in east London last August having suffered more than 40 injuries including a bite mark and carpet burns. The court heard that Muddar used fictitious characters called Jimmy Chowdhury and spirit guide Skyman to have sex with Chowdhury and turn her against...
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...Gladwell observes that social media based activism is not as creditable or reliable as it used to be during the Civil Rights Movement in the 1960s. throughout the essay he compares the sit-in of four college boys from Greensboro, North Carolina to the modern activist done through Twitter and Facebook. In Gladwell’s view, “Where activists were once defined by their cause, they are now defined by their tools.” (404). In other words, Gladwell believes activists are associated more with their social media platforms than their causes. He refutes the idea of social media based activism because there is no centralized authority, weak-ties among the activists, and little to no discipline or strategy. Unlike Twitter and Facebook activism, traditional...
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...Media is the most powerful tool of communication (answer.com, 2012) Social Medias are the use of shared dialogues in communications among individuals. Social Medias are available in computers, interactive television and mobile devices. Facebook, Twitter, LinkedIn and Flickr are all examples of social media. Facebook is a social website networking service that was formed in February 2004. Facebook has more than 845 million active users. 1. It was created by Mark Zuckerberg. 2. It was created in February 2004. 3. The age requirement is 13. 4. It has 845 million active users. 5. The main use of Facebook is to communicate with friends and family. Twitter is a social networking and micro-blogging service (Tweeternet, 2012). It allows you to ask questions by sending small text messages of 140 fonts in length, which are called "tweets" to people. It was created by Jack Dorsey It was created in March 2006. The age requirement is 13. It has 300 million active users. The main use of Twister is to ask individuals questions. LinkedIn is the world’s biggest professional network with more than 120 million members. It links you to your trusted acquaintances and assistances you to exchange ideas, opportunities, ideas, and knowledge with a larger network of professionals. It was created by Reid Hoffman. It was created in May 2003. The age requirement is 18. It has 120 million active users. The main use of LinkedIn is to share ideas...
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...Social Medias Negative impact in our society * Social media plays a major part in the way today’s youth are growing up. Although it may have its benefits, it causes a huge negative impact in our society. Social media has drastically changed since it was introduced in 1979 when Usenet systems were first conceived by Tom Truscott and Jim Ellis, and even since Mark Zuckerberg created “Facebook” in 2004. Social media sites such as Twitter, Instagram, Tumblr and Omegle expose today’s adolescence to things they shouldn’t be seeing, and it is as easy as logging in. The following paragraphs will talk about the three main negative effects that social media plays on youth today. These are; one, continuously putting users of Social Media, (and even the internet), in danger, two, damaging face to face socializing skills, and three, exposing our youth to explicit materials. * * Firstly, Social media poses many threats in today’s society. It is accessible from any Computer, Phone, Tablet or IPod with an internet connection. This means that it is easier for children as young as 8 or 9 to connect to a social media site. This in turn exposes them to nudity, swearing and the worst of all; pedophiles and rapists. Rheana Murray of New York Daily News stated that a whopping one in ten profiles online are fake (May 2013). This means that at least 10% or more of a child’s friends on Facebook could be phony. The Carly Ryan incident in 2006 proves that the internet is a very dangerous platform...
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...Social media have been a very important part in every individual life during this century. As users on social media have increased by 170 million during the last year, (Kit Smith, 2016) which clarifies the huge improvement since the beginning of social media. Firstly, social media first type spread out in 1997 with blogging. Woolley introduced a chat function afterwards. Later in 1999, Friends United was introduced to the internet world, where people can communicate together through massages and see pictures. After that, many websites came out among the years such as the most famous social media Facebook, which was launched by Mark Zuckerberg in 2004. (Dijck, 2015) According to the huge social media revolution nowadays, the usage of social...
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...Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There are different types of social media, but mainly it is divided into six different types including social network, wikis, blogs, podcasts, forums, content communities, and micro blogging. MySpace, Facebook, Bebo, Wikipedia, Apple iTunes, Flickr, YouTube, Twitter, etc. are the few examples of social media sites. Social media is much cheaper than traditional media, enables everyone to publish, share and access information. Looking to the higher investment in industrial types of media, private sector individuals now concentrated towards the social media to publish the information of the companies in a less formal ways that has been traditional in press releases, newsletters, and brochures which can helps the organization to give a human face and voices to the mass public. Social media becomes a very effective ways to build strong networks of individuals and relationship with them. In today’s business environment, social media is becoming more and more popular as marketing tools, where the...
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