...Persuasive Paper For your second major assignment, you will be writing a persuasive paper. In a persuasive paper, you convince your reader to take your side on an issue by using several influential techniques, including appealing to your reader’s emotions and establishing credibility and authority. A good persuasive essay will sway your reader to agree with your views. For this particular persuasive paper, you will write about an ethical issue of your choice. Some example issues include: * Euthanasia * The use of social media by employers to screen prospective employees * Vaccination * Abortion * Animal rights * Capital punishment You do not have to choose one of these example issues, but for whatever issue you choose, you must take a stance regarding it and convince your reader that your point of view on the issue is correct. Use persuasive techniques like pathos, ethos and logos to sway your reader to your side. Remember that you can use the same topic in this paper for your future argumentative and research papers, but those papers will be discipline-specific – they’ll ask you to write about an argument and topic within your discipline. If you want to write about the same issue for all three of these papers, you’ll want to take a stance on an issue within your discipline for this paper, too. The grade breakdown for this paper is as follows: Assignment | Point Worth | Rough draft | 40 | Peer review | 10 | Final draft | 100 | Total | 150 | ...
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...“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE APPLICATION OF ADVERTISING THEORY TO POLITICS .............................................................................................................................. 5 A. B. C. D. E. 3. 4. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Shrimp & Andrews) 2013 .............................................................. 5 Advertising Theory (edited by Shelly Rodgers & Esther Thorson) 2012 .................. 6 Advertising and Society – Controversies and Consequences (edited by Carol J. Pardun) 2009............................................................................................................... 7 Advertising and the Market Orientation of Political Parties Contesting the 1999 and 2002 New Zealand Election Campaigns. ..................................................................... 7 Political Campaign Communication Principles & Practises (Trent and Friedenberg 2008) ..................................................................
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...HUM/186 Version 4 Media Influences on American Culture Copyright © 2013, 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012). Exploring media and culture. Irvington, NY: Flat World Knowledge, Inc. All electronic materials are available on the student website. Week One: The Formative Influence of Mass Media on American Culture Details Objectives 1.1. Identify the effects of mass media on American culture...
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...Information BOOKS Read, Reason, Write: an argument text and reader; ed. Dorothy U. Seyler The Purdue OWL Ball Point online URL http://goo.gl/nMnnb MATERIALS Two Pocket Folders Flash drives or what ever you need to save your work Course description: English 103: Rhetoric and Writing (3) Introduces and develops understanding of principles of rhetoric; basic research methods; elements, strategies, and conventions of persuasion used in constructing written and multi-modal texts. Prerequisite: appropriate placement. Not open to students who have credit in ENG 101 or 102. Course Goals * Understand that persuasion—both visual and verbal—is integral to reading and composing * Understand how persuasive visual and verbal texts are composed for different audiences and different purposes * Develop effective strategies of invention, drafting, and revision for different rhetorical situations and individual composing styles * Compose texts in various media using solid logic, claims, evidence, creativity, and audience awareness * Integrate primary and secondary research as appropriate to the rhetorical situation * Develop strategies for becoming more critical and careful readers of both their own and others’ texts * Demonstrate a professional attitude towards their writing by focusing on the need for appropriate format, syntax, punctuation, and spelling * Take responsibility for their own progress * Develop the ability to work well...
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...communicate with all internal and external public to create positive relationship between the firm’s goals and societal expectations. Moreover, PR tries to affect public opinion through its persuasive communication. The question is who are the publics? A public is a group of people who have a common interest in a specific situation. When the interests and values of particular publics meet with the interests and values of particular organizations, relationships are born; including 1- Media 2- Employees 3- Governmental officials 4- Community leaders 5- Financial analysts Publics are important to the organization because those publics have resources that those organizations need to fulfil their values-driven goals. They become a public once they recognize an issue, understand its relevance to them, and then talk about it or even organize to do something about it. What PR practitioners do? PR practitioners bring such a diversity of skills and programmatic capabilities to their jobs, PR do a lot of activities such as writing press releases, speeches, news letters, and announcements. They also do 1- Research 2- Counceling/ advising 3- Government affairs 4- Investor relations 5- Development or fund raising 6- Multicultural affairs 7- Issues management 8- Media relations 9- Publicity 10- Marketing communication 11- Promotion 1- Programming means analysing problems and opportunities; defining goals and the publics and recommending...
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...which has degenerated into a topical global issue. Youth restiveness portrays man’s negative side of social development. This negative development is rather unfortunate and has become one of the many security challenges facing man in the contemporary society. In many occasions, lives and properties worth millions of naira have been lost or vandalized and some razed down by restive youths. As observed by Chukwuemeka and Agbara (2010), human society and in fact the entire universe is simply and squarely a complex entity. In view of this, individuals and groups have their complexities, needs, aspirations, hopes, goals, opinions, views and values which could be social, economic, religious, psychological or political. Consequently, there is bound to be restiveness among different groups of people especially youths who are at their prime age. The term youth has been variously defined. Ndu (2000) and Yusuf (2001) saw youths as neither adolescents nor children characterized by excessive energy that needs to be exerted, which if not guarded, is channeled into negative tendencies. The United Nations General Assembly and World Bank cited in Adewuyi (2008) defined the youth as people between ages 15 to 24 years. In Nigeria, the people within the age limit of 30 years are considered as youths hence they are allowed to participate in the National Youth Service Scheme (NYSC). For this paper, the NYSC definition of youth is adopted. Youths are filled with energy and when this energy is positively...
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...------------------------------------------------- Persuasive Communication: A literature Review Individual Assignment Thaniya Alkindy 20112091 MAN210/E1 Prof. Ayyappan Palanissamy ------------------------------------------------- Introduction Communication is passing information from one place to another. It can either be vocally, or on paper using printed or digital media such as emails books, magazines, websites or books etc or non-verbally (using the tone and pitch of voice ,body language, gestures and body language). In order to have good communication skills the information needs to be transmitted and received in a proper way. Having good communication skills can be beneficial in all aspects of our lives, from the office to social events and gatherings. It’s very important to be able to engage in an accurate and clear conversation with someone especially with effective communication skills. However, Persuasive communication also plays part in the day to day business processes or procedures. Persuasive communication may be defined as the process through which people induce or urge the adoption of certain actions or beliefs of others. Body The capability to persuade is essential in the business world. On a day-to-day basis, you need to be able to convince your employees to work on accomplishing the company goals or to persuade people or clients to believe your ideas or suggestions. If you can excel in the art of persuasive communication, you can effect people’s behaviors...
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...MASS MEDIA EFFECTS In partial fulfillment of the requirements of Theories of Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it. Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages INTRODUCTION The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media...
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...PR History…The American Experience The field of public relations sure has evolved! Review the public relations timeline below, then seek more information from the text and the web to fill in the blanks and explanations. Early American Period -Founding of the Republic -Use of public opinion, managed communications and persuasion Early American Experience -Sam Adams – Committees of Correspondence to distribute the news -Staged Events – Boston Tea Party -Thomas Paine – wrote persuasive pamphlets The Federalists Papers -Letters to newspapers 1787-88 by Alexander Hamilton, James Madison and John Jay -Pressure group PR campaign to gain acceptance for the Constitution -Used accurate facts and sound ideas -“History’s finest public relations job.” –Allen Nevins Antifederalists -Letters in newspapers criticizing new constitution, urging against ratification -Concession for Bill of Rights -Negative name -Antifederalists went away -Federalists became a party. Early PR Men in America – 1800s -John Beckley for Thomas Jefferson -Amos Kendall for Andrew Jackson. Kendall was first press secretary -Mathew St. Clair for Davy Crockett Robber Barons and the Muckrakers -Adversarial PR & Press Relations -Press Agentry: Provocative act to get publicity and draw attention toward an idea or grievance (P.R. Barnum, 1830s) -First corporate PR department established by George Westinghouse -First publicity agency: The Publicity Bureau, Boston, 1900 The...
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...using language, understanding media, using technology, and employing research skills will be applied to help students enhance their abilities to become creative and critical thinkers. Language Arts B.11/12.1 B.11/12.2 B.11/12.3 C.11/12.1 C.11/12.2 C.11/12.3 D.11/12.1 D.11/12.2 E.11/12.1 E.11/12.2 E.11/12.3 E.11/12.4 E.11/12.5 F.11/12.1 Key Learning Targets Create substantial pieces of proficient writing to effectively communicate with different audiences for a variety of purposes, including literary analyses. Apply the writing process to create and critique writing composed in a variety of situations. Edit and critique writing for clarity and effectiveness. Use advanced presentation skills on self-selected and assigned topics. Evaluate oral messages for accuracy, logic and usefulness. Summarize and evaluate the validity and relevance of ideas, arguments, hypotheses and evidence presented in a discussion. Identify and analyze the history, origin and usage of English words and phrases. Compare and analyze the use of symbol systems and expressions in other cultures’ languages. Use advanced computer skills to assist in the acquisition, organization, analysis and communication of information. Develop and apply criteria to evaluate various media messages. Develop and present various media products to inform or entertain real audiences across content areas. Evaluate the impact of various market factors on the effectiveness of media production and distribution...
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...Diana Cooper Module 6 Planning a Persuasive Essay May 31, 13 Purpose: The purpose of this paper is to identify and understand the cause and effects of cyber bullying. Cyber bullying is a new form of bullying that has harmful psychological side effects on youth such as depression and anxiety. Although I am no longer in high school a friend of mines cousin has recently committed suicide because she was maliciously bullied online. Her story is one of many and the number of teens committing suicide because of cyber bullying seems to only be getting bigger. My goal on this casual analysis research paper is to educate parents and educational professionals on the consequences of cyber bullying and how to help prevent it. Outline: Thesis: Cyber Bullying leads to psychological damage in our community’s adolescents. I. Extent of the issue: a. Explain what cyber bullying is. b. According to CBC 78% of victims of bullying have been cyber bullied. c. Compare how an adult using social media is different then adolescents. IV. Cause of cyber bullying: a. Children do it to prove their social standing 1. Boos their egos 2. Gain praise from peers b. Children use social media as an outlet for revenge 1. Use out lets like face book and twitter to spread mass and public rumors 2. Quick and public way for kids to humiliate others III. Effects of cyber bullying: a. Cyber bullying gives fuel to prejudice issues 1. Can lead to racism. 2...
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...ASSIGNMENT No. 1 Total Marks: 100 (Units: 1–5) Pass Marks: 50 Q. 1 (a) Discuss the impact of digital technologies on marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different strategies for attitude change. (20) Q. 5 Explain the elements of consumer learning. Also discuss the cognitive theory of learning (20) ASSIGNMENT No. 2 (Total Marks: 100) This assignment is a research-oriented activity. You are required to submit a term paper and present the same in the classroom prior to the final examination. Presentation component is compulsory for all students. You will have to participate in the activity fully and prepare a paper of about 15 to 20 pages on the topic allotted to you. The students are required to prepare two copies of Assignment No. 2. Submit one copy to your teacher for evaluation and the second copy for presentation in the classrooms in the presence of your resource persons and classmates, which will be held at the end of the semester prior to final examination. Include the following main headings in your report:- a) Introduction to the topic b) Important sub-topics c) Practical aspects with respect to the topic ...
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...| Course Syllabus College of Humanities HUM/186 Version 3 Media Influences on American Culture WCFYS0712 | Copyright © 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Start Date: Tuesday, 8/28/2012 Week 2: Tuesday, 9/4/2012 Week 3: Tuesday, 9/11/2012 Week 4: Tuesday, 9/18/2012 Week 5: Tuesday, 9/25/2012 Course End Date: Tuesday, 9/25/2012 Facilitator Information Ststeve Headley sheadley@email.phoenix.edu (University of Phoenix faculty) Steve.Headley@phoenix.edu (work) 727-642-4993 (cell) 513-551-5144 (Work) Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are...
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...Ryan Brown COM 702 3/18/2010 Final Paper In his paper entitled Idolizing and Monetizing the Public: The Production of Celebrities and Fans, Representatives and Citizens in Reality TV, Yngvar Kjus explores audience participation theories and new media by analyzing both the Norwegian and American versions of Idol, a popular reality musical competition series. His exploration of the program via the analysis of collective participation, idolization, and production tactics ultimately unveil a well thought-out and persuasive spectacle that is not as real or grand as it comes off in societies around the globe. While Kjus does touch on theories like massive participation and voter behavior, there is certainly room in his paper for expansion on these topics as well as room for the inclusion of others. Over the course of multiple seasons of the Norwegian version of Idol, Kjus attends nine tapings and multiple production meetings in an attempt to answer his two main research questions. His questions set to find out how reality programs increase the participatory scope and empowerment of audiences and everyday people, as well as how television industries are reinventing themselves as new forms of media emerge, namely online and social media. Kjus starts the paper by presenting these research questions and then explores the history of reality TV and studio audiences, touching on game shows, talk shows, and docusoaps. He then gets into Idol, a show created by Simon Fuller...
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