...Introduction An athlete needs to ensure that they consume enough fuel to complete activities undertaken. The amount of energy required depends on many factors including size and weight of the athlete, level and intensity of the training, and due to this the amount of energy required varies from person to person. However if more energy is consumed than required, the excess is stored as fat and weight will increase, on the other hand if insufficient energy is consumed the body calls upon its stores to meet the demand and weight will be lost. To consume a balanced diet we need to consume items from the macro and micro nutrient groups. Macronutrients comprise of carbohydrates, lipids and protein. Carbohydrates are quickly accessible and thus the body utilises them first, lipids are the body’s secondary source, and protein is the body’s last energy source to be used. While the micronutrients comprise of vitamins and minerals. Water is also an essential part of the human diet. Female 400m Runner Firstly the athlete’s calorie requirements need to be worked out to find out what is needed each day before any training is undertaken. To do this the following calculation is made – BMR = (8.7 x 56(kg)) + 829 x 2.2, so BMR = 2895.64 calories a day. Now the activity requirement needs to be taken into account, at 1075 calories p/h. As exact training figures are not available it has been estimated that 6 hours are completed each week, which works out as an extra 6450 calories a...
Words: 1708 - Pages: 7
...company. Their ratios can be used to scrutinize Extreme Sports Nutrition’s financial status. Liquidity ratio is the proportion between the liquid assets and the liabilities of a bank or other institution. This liquidity ratio attempts to measure the company’s ability to pay off their short-term debt obligations. You can measure their ability by comparing the company’s convertible into cash assets, or liquid assets, and their short-term liabilities. The greater the coverage of liquid assets over short-term liabilities, the better it is. It shows that a company can pay off its debts due in the near future but still fund their ongoing operations. If the company has a low coverage rate, it tells investors that the company will have a hard time meeting their obligations, while continuing their operations. Current ratio is used to test a company’s liquidity. The idea behind this ratio is to confirm if a company’s short-term assets (cash, cash equivalents, marketable securities, receivables and inventory) are immediately accessible to pay off its short-term liabilities (notes payable, current portion of term debt, payables, accrued expenses, and taxes). The current ratio in 2010...
Words: 586 - Pages: 3
...Technology in Sports Table of Contents Page 1. Introduction …………………………………………………... 2 2. Background …………………………………………………….. 2 2.1 Why technology has become important in sport performance? 3 2.2 A brief history of technology used to improve performance. 3 3. Technology used to aid sport performance …...... 3 4.1 Footbounaut ……………………………………………………... 3 4.2 Ingestible Pills ……………………................................................ 5 4.3 Sensors ……………………………………………………...…..... 6 4.4 Fitmodo …………………………………………………………... 7 4. Future of sport performance technology ……… 9 5. Conclusion ………………………………………………………. 11 6. References ……………………………………………………… 13 Student’s name Tutor Course Date of submission Technology Used to Improve Performance in Sports Introduction As the world's sport keeps on changing, so does the use of technology keep improving. In the modern day sports, there has been tremendous development in the field of sport with new technology being unveiled in every sport. The use of technological improvement to enhance the game, for example, the hawk-eye technology while others are meant to help the players in their exercises, training, injury treatment and nutrition. There is some computer software designed for fitness and nutrition professional and they are used to organize data and produce reports. Some of this software includes; teams beep test and body byte. In this paper, I will focus on new sports technology such...
Words: 276 - Pages: 2
...become important in sport performance? 3 2.2 A brief history of technology used to improve performance. 3 3. Technology used to aid sport performance …...... 3 4.1 Footbounaut ……………………………………………………... 3 4.2 Ingestible Pills ……………………................................................ 5 4.3 Sensors ……………………………………………………...…..... 6 4.4 Fitmodo …………………………………………………………... 7 4. Future of sport performance technology ……… 9 5. Conclusion ………………………………………………………. 11 6. References ……………………………………………………… 13 Student’s name Tutor Course Date of submission Technology Used to Improve Performance in Sports Introduction As the world's sport keeps on changing, so does the use of technology keep improving. In the modern day sports, there has been tremendous development in the field of sport with new technology being unveiled in every sport. The use of technological improvement to enhance the game, for example, the hawk-eye technology while others are meant to help the players in their exercises, training, injury treatment and nutrition. There is some computer software designed for fitness and nutrition professional and they are used to organize data and produce reports. Some of this software includes; teams beep test and body byte. In this paper, I will focus on new sports technology such as Footbounaut, Ingestible Pills, Sensors and Fitmodo. The Team Beep test Background information Why technology has become important in sport performance? In...
Words: 1679 - Pages: 7
...This article was written by Mark McClusky, and the purpose is to enlighten athletes, coaches, and the scientist who work with them how to improve on performance and achieve the best results. These philosophies and common threads that are being practiced by these peoples is not only beneficial sport wise, but also in their everyday life. The central thesis is to examine the techniques and how they are applied to the athletes by the coaches and the scientist who work with these sports personnel. The key terms found was; the aggregation of marginal gains, It’s a long-term development, what gets measured gets managed. The key claims that I identified that the author must spend some time defending are; The Only Sustainable Advantage is to Learn...
Words: 419 - Pages: 2
...advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market of sports goods: big and powerful Nike and scientifically advanced fast growing Under Armour. This paper represents the comparative analysis of innovation approaches of Nike and Under Armour. Nike, Inc. Nike, Inc. is an American multinational company that designs, develops, and markets sports apparel, footwear, and sports equipment...
Words: 2728 - Pages: 11
...Importance of Sports and Games By Smruti Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition...
Words: 414 - Pages: 2
...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
Words: 312 - Pages: 2
...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
Words: 2147 - Pages: 9
...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
Words: 393 - Pages: 2
...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
Words: 757 - Pages: 4
...of life during that specific time or place. Since the dawn of this new era, the economy has relied on fast food, sports, and television as their primary source of entertainment. The three categories listed above have overlapping patterns suggesting individuals to purchase their product being mentally or physically. Food industry’s use artificial visual prop’s such as plastic or wax items to help portray luscious tasting food to help entice a hunger experience. Driving by Arby’s a billboard picture shows five roast beef sandwiches for five dollars, leading individuals to believe this is an excellent value. On the other hand, Arby’s does not inform customers of the calorie intake, sodium, and other ingredients that are harmful to individuals’ health. Consequently, these additives tremendously increased over the years. Another example of a food artifact is McDonald’s golden arches. In most cities children in general recognize McDonald’s for their symbol of a golden arches. Sadly, this fast food establishment has been deemed un-healthy of all chain restaurants which has been proven to be a fact through medical research. I for one, after seeing the movie “Super Size” have refrained from being a regular customer do to these findings. Another area of how mass media affects the public is through sports. In the early 1900’s baseball was America’s sport of choice and now since the changes that were made in 1925, football has evolved into America’s favorite game. Stadiums...
Words: 757 - Pages: 4
...INCENTIVES AS A MOTIVATIONAL TOOL IN SPORTS 664 argued that an athlete’s motivation is very critical, but what is more critical is the understanding of what exactlymotivates athletes. Having a clear understanding of what motivates athletes accords the coach an opportunity todesign appropriate motivational climate in order to realize an athlete’s physical talent.Motivation and the use of rewards as a motivational tool for success have been widely studied in sports psychology (Ambrus & Egorov, 2009; Browning & Burr, 2009; Bucciol, Montinari, & Piovesan, 2011; Crifo etal., 2004; Dommeyer, Curt, Hirao, Ikeda, Linkletter, & Watanabe, 2010; Gould, Feltz, Horn, & Weiss, 1982;Hellandsig, 1998; Mallett & Hanrahan, 2004).A former NBA (National Basketball Association) basketball star, Tim Hardaway, was promised a huge bonus if he made a lot of assists in games. The bonus was entirely based on passing the ball. Hardaway passedthe ball a lot, particularly towards the end of the season. When interviewed, the former start admitted that to gethis bonus he had sometimes passed even when he should have shot the ball. He was highly driven by themonetary bonus. Hardaway is a typical example of the effects of rewards in sports.Given incentives, athletes will do what they are told to do in order to get the monetary incentive. “Showme the medal” was a slogan introduced by the Chinese Sports Department in order to best capture the spirit of the Chinese sports apparatus. Leung and Yang (2006) observed...
Words: 1995 - Pages: 8
...Mission CoJo’s Sports Bar’s mission is to provide an upbeat atmosphere for local sports fans featuring quality locally and regionally brewed beer, as well as mainstream beer choices, a varied selection of food choices, and excellent customer service. Management CoJo’s Sports bar is organized as a sole proprietorship where I, Peter Macdonald, am solely responsible for the day-to-day operations including food and beverage purchasing, staffing, and scheduling. Objectives The objectives of CoJo’s Sports Bar are: * To build a successful locally owned and operated sports bar * Develop a loyal client base by providing an excellent atmosphere which make customers feel at home * Source a location for the bar that has easy access and visual impact * Develop a supply chain for quality locally and regionally brewed specialty beers * Provide simple great tasting food option to compliment the sports bar atmosphere Keys to success In order to be successful CoJo’s Sports Bar must: * Appeal to as wide as demographic as possible * Select the most suitable location for the bar * Control their costs at all times * Promote specific sporting events on a weekly basis * Provide customers with unique entertainment options such as sports specific trivia * Advertise through local media and social networking including Facebook, Twitter, etc. Company Summary The Industry Canadian Industry The Canadian food and beverage industry...
Words: 2931 - Pages: 12
...Executive Summary NIKE is the world's leading sports clothing and footwear designer, marketer and distributor. The company is established 45 years ago and it produces and sells high quality sports clothing, footwear, equipment and accessories for a range of sports, fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified...
Words: 1387 - Pages: 6
