...carbohydrate content here is 0% Total calories of less than 3 Since it is just like water but flavored and all its purpose is fast rehydration so it is classified as a sports drink Product four: This product has 6.65% of carbohydrates With a total kcal of 29 That classifies it as an sport drink not energy drink because it only has carbohydrates and electrolytes Product five: This product has 13.6% of carbohydrates With a total of kcal of 60 But it also contain caffeine 32mg and taurine 400mg Adding to that inositol 10 mg and a lot more shown above in the picture That classifies it as an energy drink not sport or rehydrating drink Product six: The content of carbohydrates is 6.6% With a total kcal of 26 Classifying it into a sport drink since it only has low carbohydrates and electrolytes only so it acts as a fast rehydrating and replenishing drink Product seven: The content of carbohydrates is 6.6% (the 22g are in 300 ml not 100ml) With a total kcal of 26 Classifying it into a sport drink since it only has low carbohydrates so it acts as a fast rehydrating and replenishing drink Product eight: This product has 13.7% of carbohydrates With a total of kcal of 56.2 But it also contain caffeine 30mg and taurine 30mg That classifies it as an energy drink not sport or rehydrating...
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...company. Their ratios can be used to scrutinize Extreme Sports Nutrition’s financial status. Liquidity ratio is the proportion between the liquid assets and the liabilities of a bank or other institution. This liquidity ratio attempts to measure the company’s ability to pay off their short-term debt obligations. You can measure their ability by comparing the company’s convertible into cash assets, or liquid assets, and their short-term liabilities. The greater the coverage of liquid assets over short-term liabilities, the better it is. It shows that a company can pay off its debts due in the near future but still fund their ongoing operations. If the company has a low coverage rate, it tells investors that the company will have a hard time meeting their obligations, while continuing their operations. Current ratio is used to test a company’s liquidity. The idea behind this ratio is to confirm if a company’s short-term assets (cash, cash equivalents, marketable securities, receivables and inventory) are immediately accessible to pay off its short-term liabilities (notes payable, current portion of term debt, payables, accrued expenses, and taxes). The current ratio in 2010...
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...Annotated Bibliography Name Institution Hert, J. (2009). Sports medicine In the United States. Westport: Greenwood Press. Hert (2009) provides imperative evidence on the inadequacy of nutritional facilities through a study that was done on some students from the sports units of Hacettepe, Ankara and Gazi Universities in Ankara. From this study, it was noted that many students in the sports department including their coaches were not aware of their nutrition value even as they pursued their sport courses. This piece of study is important as it gives facts concerning availability of nutritionists in the universities and knowledge of students concerning their diet. In the paper, this source gives a general picture of the situation and can hence be used as a starting point. Baechle, T.R. (2008). Essentials of strength training and conditioning. Champaign: Human Kinetics. This source also provides important information concerning the major topic. The author of the book highlights the importance of healthy feeding in football and how lack of nutritional facilities in a sports college negatively affects the success of the footballers and athletes. Baechle (2008) also insists that most of the universities in America lack nutritional facilities thus affecting success of many American footballers. Biols, N. (2010). Sports, body and health. California: California University Press. This book also forms important source information for the paper. The writer tries...
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...There are may career fields you can go into for sports. Three careers that are most interesting to me are sports trainers, nutritionists and sports journalists. These jobs include a lot work and are very important. The first career in sports i will be researching is a sport or fitness trainer. A sports trainer is a health care professional who has to collaborate with physicians to provide preventative services, emergency care, clinical diagnosis, therapeutic intervention and rehabilitation of injuries and medical conditions. While a bachelor's degree is not a standard educational requirement, t employers generally prefer applicants who hold bachelor's degrees in fields such as physical fitness, physical education and exercise science. Courses they must take are programs that include sports safety and first aid, anatomy and physiology, human nutrition, exercise physiology and kinesiology. Fitness trainers need to have taken classes such as aerobics, Pilates, and yoga. the average salary of a fitness trainer is $31,720 as of 2012. Another career in sports is a sports journalist. Sports journalism is a form of writing that reports on sporting topics and games. a sports journalist has to go to editorial meetings, presentations, publications, and productions. to be a sports journalist you need a lot of experience. most sports journalism employers prefer staff to have a Bachelors degree and a journalism major. the average salary is 43,640 a year, but depending on your employer...
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...BASIC NUTRITION 7 2.1.1: Importance of nutrition 7 2.1.2:Pre-game meal 8 2.1.3:Post-game meal 9 2.2: ATHLETE KNOWLEDGE OF NUTRITION AND BEHAVIOUR 9 2.3: RElATIONSHIP BETWEEN NUTRITION AND SPORTS PERFOMANCE 10 2.4: CONCLUSION 11 CHAPTER THREE 12 METHODOLOGY 12 3.0: STUDY OCATION 12 3.1: RESEARCH DESIGN 12 3.2: STUDY POPULATION 12 3.3: SAMPLING PROCEDURE 13 3.4: DATA COLLECTION 13 3.5: DATA ANALYSIS 13 TIME SCHEDULE: 14 BUDGET 15 REFERENCES 16 QUESTIONNAIRE 17 DIETARY HABITS AND NUTRITIONAL KNOWLEDGE OF COLLEGE ATHLETES IN TECHNICAL UNIVERSIRY OF KENYA NAIROBI INTRODUCTION: Too often, student athletes are left with very little time to meet their nutritional needs. The athlete tends to grab the easiest on the go food for their meal; little do they know that this lack of nutritious food can affect their performance. Student athletes need regular well balanced meals and snacks to maintain the high energy demands of training, competition and the rigor of an academic program (Ziegler et al 2005) showed how the increased competitiveness of the sport raises concerns about the health of these athletes .For example nutrient intake was found to possibly be influenced by factors like; lack of time, hectic training schedule and increased emphasis on physical features, such as leanness of and body image. An increased interest and availability of nutritional information seems to be on the rise ,however, it’s unclear if athletes are more knowledgeable about the role of nutrition on athletic...
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...GNC stand for General Nutrition Corporation and is just that, a company that provides general nutrition and supplements for differing lifestyles. GNC has made it a point to welcome all lifestyles and all nutrition based consumers, however most stores are comprised of at least 50% sports nutrition and this is the main money maker for the company seeing as most sports nutrition supplements are the pricier items. However this does not stop them from offering any and all supplements online at www.gnc.com and gives the company a much wider and international presence in the market. Overseas and locally herbal supplements are very popular, however is undoubtedly obvious that the main target market are those looking to “live well” (the company’s motto)( "GNC: Vitamins, Supplements, Minerals, Herbs, Sports Nutrition, Diet & Energy and more - We're committed to exceeding your expectations."). The target market of active young adults is a perfect market for this firm seeing as most products are expensive and require a resupply every month, and since these products supplement a lifestyle, most of GNC’s customers see these expensive products as necessities and not luxury goods. The nutrition industry is a multi-billion dollar industry and in 2010 generated just shy of $30billion. That same year, $1.8 billion of that pot went into GNC’s pockets. (CITE) GNC holds only about 6% of the industry but has a fairly steady growth rate and expects to control roughly 10-12% within the next few years...
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...PART 1 NUTRITION AND ATHLETE HEALTH The sport of athletics includes a wide range of events whose requirements range from speed to endurance, from a light physique to explosive power, and from multiple events lasting less than a minute to a single race lasting more than 2–3 hours. Despite the extreme contrast in these characteristics, all athletes share some common nutrition goals (see Table 6-1). This chapter will briefly explore these goals. Table 6-1. The athlete’s nutrition goals. Characteristic Everyday eating or training diet The athlete’s nutrition-related goals • Achieve and maintain a physique that is suited to the event • Eat to stay healthy and injury-free • Train hard and promote optimal adaptations and recovery from the training programme • Practice competition eating in training to fine tune strategies • Prepare adequate fuel stores for the event • Eat and drink well on competition day to prepare for an event and to recover between multiple events • During prolonged events (> 1 hour), replace fluid and carbohydrate to enhance performance • Achieve competition strategies when traveling • Make use of specialised sports foods to meet nutritional goals when it is impractical to eat everyday foods • Make wise decisions about the use of nutritional ergogenic aids based on cost: benefit analysis Competition eating Sports foods and dietary supplements A. The Training Diet 1. Achieving Energy Needs Energy needs vary according to body size, the energy cost of training...
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...Nutrition Drive- Juice What is Nutrition Drive? Ask a captain or a person who regularly spends his/her evening on a sports field/court, you’ll certainly hear the problem of the not-so-nutritious diet made available to them in their hall mess & canteen. Our campus provides quality food at hostel level, no doubt. But those people who follow a rigorous routine of workouts, gym, road-running, weekly matches, this mess food doesn’t guarantee the total nutrition that should be. Nutrition drive is being initiated with this motive only. The Games & Sports Council wants every deserving player of its contingent to get the maximum benefit. How to begin? Every 6 days a week, from 8 30 to 9 30pm a juice stall would be booked in front of hall 3, specifically for sports people. The stall owner would be given a list of captain’s & vice-captain’s name on it. Students who are regular in practice and have attended the practice session on that day can avail this facility, this would be done under the supervision of the captain or the vice-captain, one of them has to be present along with them. Every sport that our campus students play has a different strength than the other. To account for this, number of students who can benefit from this activity would be limited & the thing most important to this, only regular students can utilize this opportunity. There can be 3 different types of Juices that can be provided, namely pineapple, orange & any other seasonal fruit...
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...1. Executive Summary 05 2. Current Situation - Market analysis 06 2.1. Market Definition 2.2. Market Size 2.3. Market Segmentation 2.4. Competition Direct Competitor Indirect Competitor Competition and market share Competitors’ strengths and weaknesses • Market trends 3. PESTEL Analysis 14 • Economy • Politico-legal • Demographic • Technology • Ecological (Natural) • Sociocultural 4. SWOT Analysis 17 • Strengths • Weaknesses • Threats • Opportunities 5. Consumer Analysis 20 Nature of the buying decision Participants Demographics Psychographics 6. Mission Statement and Vision Statement 22 7. Objectives 22 8. Marketing Strategy – Market Segmentation, Target Market, Market Positioning 23 8.1. Market Segmentation Bases 8.2. Target Market 8.3. Market Positioning Positioning Statement Positioning Strategy Slogan 9. Marketing Strategy – Product 30 9.1. Levels of Product Core Benefit Actual Product Augmented Product 9.2. Product Life Cycle Stage 9.3. Product Attributes 9.4. Brand Name, Brand Image, Brand Equity 9.5. Packaging and Labeling 9.6. Product Support Services 9.7. BCG Analysis 10. Marketing Strategy – Price 38 • 10.1. Pricing Objectives • 10.2. Pricing Method • 10.3. Pricing strategy 11. Marketing Strategy – Distribution (Place) 39 11.1. Geographical Coverage 11.2. Distribution channels 12...
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...Analysis Report Hoang Minh Quang – GS13071 Class: GM02902 Table of Contents INTRODUCTION 1 BACKGROUND INFORMATION 2 OVERALL MARKETING ORIENTATION 2 MARKETING PROCESS 2 THE MARKETING ORIENTATIONS 7 RECOMMENDATIONS FOR IMPROVEMENT IN MARKETING ORIENTATIONS 9 CONCLUSION 9 REFERENCES 9 INTRODUCTION The purpose of this report is to study and find out the direction for the company Nutifood about product line sports drinks. Find out how to market the best product to the consumer, to bring a branded VietNam product to customer. BACKGROUND INFORMATION Stemming from the success of the research and clinical application of the City Nutrition Center HCM city, Food Corporation Dong Tam Nutrition (original name of Nutifood) was established on 29/03/2000. Right from the beginning, nutritional products company has created truly " impressive " in the market with quality products, recipe ingredients equivalent imported products but feel the price is suitable consumer real Vietnam. Products Nutifood initial 3 groups: nutrition powder, the milk powder and nutritional food groups nutritional energy ... That day , with a mission of providing nutritional solutions fit needs by age , according to medical and other special needs , nutritional knowledge and the caring of specific sales culture , sales force is " thin " but it is believed in love by the market. Though not really professional, but the image of the brand and activity was Nutifood VN consumers constantly voted...
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...NUTRITION KNOWLEDGE AND ATTITUDES AMONG CLEMSON UNIVERSITY STUDENT-ATHLETES A Thesis Presented to the Graduate School of Clemson University In Partial Fulfillment of the Requirements for the Degree Master of Science Nutrition by Ashley Nicole Dunnigan May 2010 Accepted by: Beth Kunkel, Committee Chair Gail Delicio Karen Kemper i ABSTRACT Participants in this study were 95 Clemson University student-athletes who were currently on the varsity men’s and women’s soccer, tennis, track and field, and swimming and diving who completed a survey on nutrition knowledge and attitudes. The mean total point score on the survey was 17.48 + 1.71. The mean score on knowledge questions on the survey was 11.59 + 3.14 or 46.3%. Females had a slightly higher mean score (12.3+ 3.03 or 49.2%) than males (10.9 + 3.13 or 43.6%) on the knowledge questions. The mean score on attitude questions was 5.89+ 1.67 or 58.9%. Females had a slightly higher mean score (6.19 + 1.53 or 61.9%) than the males (5.60 + 1.76 or 56%) on the attitude questions. A multiple regression analysis for impact of sport, gender, class rank, previous nutrition course, and eating situation on total score on the survey gave an overall R2 of 0.174 (F= 3.75, p= 0.004). There was no significant unique effect of class rank (p = 0.084), sport (p= 0.079), and eating situation (p= 0.079) for this model. The unique effect of gender (p= 0.003) and taking a nutrition course (p= 0.036) were statistically significant. Even though...
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...our products are available to the mass consumer, the company’s main focus is to provide affordable, NCAA compliant supplements to collegiate athletic programs. Our corporate office is located in Kent, Ohio with expectations to expand within the first year. The manufacturing plant is located in the neighboring city of Revenna, Ohio. Flash supplements plans to purchase another plant in the next six months to a year. The company was started and is completely owned by Nate Vance. Former members of “Cytosport” nutrition will be involved with product research, along with former NFL nutritionist “Joe Schmoe”. Objectives: The objectives of “Flash supplements” are listed below. 1. To create and sale a line of 3-10 nutritional products to College athletic programs. 2. To provide our nutritional supplements to 15% of Colleges/Universities in the country by the end of year one. 3. Increase sales by 5% each year. 4. Be the main source for athletic nutrition for at least 50% of College athletic programs by the end of year 7. Mission: Enhancing the potential of those we serve. Keys to Success: * Maintain and improve on relations with collegiate athletic programs. * Create an aggressive and effective marketing plan in order to increase company recognition. * Implement an effective financial plan. * Work with athletic programs to create and develop new and NCAA legal nutritional supplements. * Stay on top of nationwide nutritional trends in...
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...The company was founded by Henri Nestlé in Vevey Switzerland where there headquarters remain to this day. The Nestle Corporation is a leader in health, nutrition, and wellness and its company’s mission is to promote “Good Food Good Life.” It is an organization that thrives on looking forward and comprehends the trends and forces that shape global markets. The long- term vision for the Nestle Company is to continue to create new products while maintaining the integrity of their signature ones providing customers with the best tasting, most nutritious food and beverage choices from morning to night (Nestle, 2011). Nestle employs more than 280,000 associates all around the world with factories or operations in almost every part of the world. This has allowed for the organization to continuously cultivate and expand on the understanding on an evolving global market. The Nestle portfolio has brands in almost every category. These brands includes: baby food, bottled water, chocolate, coffee, frozen food, dairy, food service, health care nutrition, ice cream pet care, sports nutrition and weight management (Nestle, 2011). Nestle organization is seeking to enter a new product for professional athletes and exercise fanatics. The Nestle Company entered the athletic market with a performance bar called Power Bar. This is a sports nutrition product that is formulated to deliver maximum energy. The power bar can be backed up with scientific research from the companies own nutritional laboratories...
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...knowledge of athletes is minimal. Dietary behaviors may hinder health status and athletic performance. The purpose of this study was to compare nutrition knowledge and attitudes of college athletes at a Southern university (N=190). Male and female athletes were surveyed from all sports. The study examined knowledge of current dietary recommendations, sources of nutrients, healthy food choices, and the relationship between diet and disease processes. Significant differences in overall knowledge were noted between athletes’ collegiate sports and genders. The majority of athletes at this university had healthy attitudes about eating behaviors, but low knowledge scores. A problem facing America’s college youth today is the lack of available healthy fast foods or easily prepared foods. College students have little time and space when it comes to meal preparation within the confines of dorms, apartments, or shared housing. An additional concern is the knowledge needed to determine which food items to select. Current research indicates that as the athletes’ knowledge increases, nutritional quality of food choices improves (Kunkel, Bell, & Luccia, 2001). Nutritional Education and Training (NET) programs are taught to children in most public schools (Sizer & Whitney, 2000), yet few college-age students understand even the basic concepts of nutrition by the time they reach a university setting (Cho & Fryer, 1974; Grandjean, Hursh, Manjure, & Hanley, 1981). Student athletes...
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...Technology in Sports Table of Contents Page 1. Introduction …………………………………………………... 2 2. Background …………………………………………………….. 2 2.1 Why technology has become important in sport performance? 3 2.2 A brief history of technology used to improve performance. 3 3. Technology used to aid sport performance …...... 3 4.1 Footbounaut ……………………………………………………... 3 4.2 Ingestible Pills ……………………................................................ 5 4.3 Sensors ……………………………………………………...…..... 6 4.4 Fitmodo …………………………………………………………... 7 4. Future of sport performance technology ……… 9 5. Conclusion ………………………………………………………. 11 6. References ……………………………………………………… 13 Student’s name Tutor Course Date of submission Technology Used to Improve Performance in Sports Introduction As the world's sport keeps on changing, so does the use of technology keep improving. In the modern day sports, there has been tremendous development in the field of sport with new technology being unveiled in every sport. The use of technological improvement to enhance the game, for example, the hawk-eye technology while others are meant to help the players in their exercises, training, injury treatment and nutrition. There is some computer software designed for fitness and nutrition professional and they are used to organize data and produce reports. Some of this software includes; teams beep test and body byte. In this paper, I will focus on new sports technology such...
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